Tour Operations Management of Thomas Cook and Cox & Kings (C&K)
Added on 2020-01-07
16 Pages5481 Words50 Views
Tour OperationsManagement
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................41.1 Effects of current and recent trends......................................................................................4TASK 2............................................................................................................................................52.1 Assessing the stages and time scales involved in developing holidays................................52.2 Suitability of various types of contracting for different components of holiday..................62.3 Calculating the selling price of tour operator agency...........................................................7TASK 3............................................................................................................................................83.1 Evaluating the planning decision taken for the design of the brochure................................83.2 Assessing the suitability of alternatives to the traditional brochure...................................103.3 Assessing the suitability of different types of distribution used to sell holiday package...11TASK 4..........................................................................................................................................124.1 Evaluating the strategic decisions made by Thomas Cook and Cox & Kings (C&K).......124.2 Comparing the tactical decisions taken by Thomas Cook and C&K in different situations...................................................................................................................................................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................14Books and Journals...................................................................................................................14Online........................................................................................................................................16
INTRODUCTIONTour operation is the mode of transport, where tour operators arrange transport,accommodation and other activities which make up the holiday packages. They provide all thefacility during travel like hotels, guide for that place where the customers plan to go. Touroperations makes easy to travel and for holidays because it gives a proper way to the travelindustry. There are many type of tour operations like historical tour, cultural tour, sports andmany more (Abu and et.al., 2012). It is the revolutionary change to the travel industry in present,in the context of Thomas cock it is an international travel company which gives tour operationalservices in the tour operation industry and it is the world best company which provides transport,accommodation and other extra services to the customers which make this company best because
this company provide extra service which would be needed, they understand what kind of routeand travel makes their customer adventurous and planned according them so that they getpositive feedback from the customers and this helps to understand customer needs and their levelof satisfaction. Now Thomas cook agreed to merge with My Travel company.TASK 11.1 Effects of current and recent trendsCurrent and recent trends are those which change the older way of working of thecompany because of changes in technology and changes in environment (Cultural Sites, 2016.).There are some recent and current trends which affects the tour operational company are asfollows E- commerce :- this is the revolutionary change in the all business market where allthings are going to be online and it affect this company also because people choosecheaper and low cost product and services through the internet and they book onlinewhich make them easier and save their time so it affects this company so the companyhave to upgrade their technology so that they fulfil their goals and also increase customersatisfaction (Barrett, 2012).Expansion of airport:- Expansion of regional airport where the other airport provideservices at lowest price so that customers attract to them and affect the tour operationindustry by providing that services which is needed by the customers.Increase independency of travellers :- in the present there are all work become online sopeople use them for save their time and get all information at one place , in the travellingfield people also use the online travelling company which provide better services atlowest price so that the customer move to them and the company reduce number of theircustomers and for that this company have to use internet for online booking so that theywill able to maintain their brand name and for this the company provides better qualityand services, retail stores, website and call centres as well third party travel agents so thatthey will get the customer worldwide and also establish their name in other country aswell. Increase availability of choices :- Internet and call centres are the place where customerget all things which they want so it will affect the tour operational industry as well travel
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