Strategic Management of UK Tourism

This assignment delves into the strategic management practices employed within the UK's bustling tourism sector. It examines various theories and concepts, such as competitive advantage, dynamic capabilities, and stakeholder engagement, in the context of attracting tourists to iconic destinations like Hampton Court Palace and London. The analysis considers the industry's growth trajectory, challenges posed by factors like Brexit and global events, and potential strategies for sustainable development.

STRATEGIC
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Examine the benefit of producing tourism strategic plan and give an example of a
destination that has benefited from it.....................................................................................3
1.2 Evaluate a planning approach for tourism development and illustrate your evaluation with
an example of where this planning approach has been implemented. Discuss the pros and
cons.........................................................................................................................................7
TASK 2..........................................................................................................................................10
2.1 Assess how the historic buildings contribute to strategic tourism development. Give one
example of historic building in London tourism that is used for leisure and events functions
and how it benefits in local area socially and economically................................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
.......................................................................................................................................................14

INTRODUCTION
Tourism is a very important part of the economic growth of any country. It can be
describes as an act of spending time away from home for the purpose of relaxation, recreation,
etc. (Doz, 2017). Similarly, many individual travel for commercial purposes by taking
commercial facilities such as hotels, airlines, etc. The strategic planning of tourism is refer to a
process of planning and managing different approaches in order to achieve goals. The aim of
strategic planning is to achieve a balance between the benefit and interest of private and public
sector.
This report will be discussing about tourism strategic plans and its benefits. Similarly,
there will be a discussion about different examples of destinations which have benefited from
tourism strategic planning. There are various planning approaches for tourism development
which has been implemented in different parts of United Kingdom. However, there are certain
pros and cons of these approaches that are discussed in the file. Furthermore, the contribution of
historic buildings of UK towards strategic tourism development has also been mentioned along
with the example of such building which is used for events, leisure, etc. However, these historic
building tourism has also benefited local area in economical and social manner.
TASK 1
1.1 Examine the benefit of producing tourism strategic plan and give an example of a destination
that has benefited from it.
Tourism strategic planning is a very crucial element. It can be described as a process
which involves consideration of needs and wants of tourist for tourism and using the data to
analyse and deliver best programs, activities and other resources in order to enhance their
travelling experience (Eden and Ackermann, 2013). Along with this, tourism strategy planning
is consist of other functions such as coordinating with government of other countries to maintain
the tourism infrastructure. It helps in maximising the potential of the location, nature and its
culture which helps in social and economical benefits. Addition to this, other tourism sectors that
are involved in the tourism planning are transportation means such as airports, roadways, etc.
and hotel hotel sector.
There are various benefits of tourism strategic plan which are discussed below:

 Helps in Maintenance- Tourism is highly dependant on the maintenance of key
attraction points of the location. Talking about London, there are numerous tourist
destinations such as Buckingham Palace and changing guard, British museum, Tower of
London, etc. Many of these locations are from historic buildings of UK which attracts
most of the travellers to London. Thus, tourism strategic planning helps in maintaining
these buildings in order to attract more tourism and preserves the history and culture of
respective country.
 Maximise foreign exchange- The tourist that visit UK are from all over the world. As
the currency and its rate is different in every country. Tourism helps in increasing the
foreign exchange. In order to maximise the foreign exchange, tourism strategy planning
plays a vital role by planning and attracting tourism from across the borders (Grunig,
2013). Similarly, it provides ease to the employees to exchange their currency which
helps in benefiting the economy of United Kingdom.
 Helps in promoting tourism- Tourism strategic planning helps in managing tourism
flow which is very important for the tourism sector of United Kingdom. This is because
various other sectors such as hospitality, airlines, local shops, etc. are dependant on the
tourists. In order to do that, the main bodies in tourism planning and management
promote various advertisements and tactics in order to increase the attractiveness of the
country. This helps in providing knowledge about different tourist attractions and
increase the popularity globally.
 Maintain Sustainable tourism- Sustainable tourism is one of the recent trend which is
been adapted by many countries. It can be described as an initiative taken towards low
impact on the nature, local culture and values by the tourist (Hahn, 2013). Addition to
this, sustainable tourism helps in ensuring that the development in tourism industry helps
in attaining positive experience for the tourists.
 Information centre- Through effective tourism strategic plan, the tourist are able to
attain information about different tourist destinations, accommodation and maps of the
city. These are maintained by the local government. Hence, it helps in attaining trust of
the tourist about the authenticity of data provided and provides a future scope of
travellers visiting again. It is a crucial service for maintaining and improving tourism
sector.

 Economical growth- Tourism strategic plan plays a vital role in growth of economy. As
with effective planning and strategies, more tourists can be attracted to visit which can
benefit various sectors of the country including local shops, hotels, etc. Addition to this,
tourism planning also facilitates in providing job opportunities to the locals in respective
sector. This helps in increasing the employment rate which also leads to growth of the
economy of UK.
 Preserving culture and values- It is one of the main priority while planning strategies
for the tourism to reserve the culture and history of the tourist city. Hence, the
government of UK take various initiatives to preserve the cultural monuments and other
elements which reflects the roots of history of the country (Hair and et.al., 2012).
Similarly, various awareness camps are initiated to spread awareness among preserving
the culture and values of the country.
 Development of sector- One of the key benefit of tourism strategic planning is to assure
the of travellers and other sectors that are dependant on them. Thus, it is the key
responsibility to assure that low price are offered in return of high quality products and
services which helps in enhancing the experience of travellers and maintains a good
reputation of the tourism sector of UK.
Destination- One of the prime destination which has benefited from tourism strategic
planning is Greater London in United Kingdom (Hill, Jones and Schilling, 2014). The tourism
industry has set a maximum record to pass approximately 40 million tourist visits in 2018. This
reflects a rise of 4.4% in respective year which shows that there will be benefit to other industries
of Greater London as well such as hotels, retail, etc. The travellers are visiting from different
countries such as US, China, etc. to avail low prices on luxury designed products.
As shown in the graph below, the number of tourist visits has been increasing with every
year. Similarly in 2018, it has reached to 41.7 million which is a huge growth in the tourism
industry of United Kingdom (Hill, 2017). This has been achieved with effective tourist strategic
planning with the help of safe guarding the cultural monuments, tourist destinations, etc.
Addition to this, there have been various efforts put in by the local government of Greater
London in order to promote the tourism and other attraction of the state such as shopping, etc.
The amount of spending by the visitors from different countries in UK was £25.1 billion in 2017.

However, it has increased to £26.9 billion in 2018 which shows the pace of growth of economy
of UK (UK braced for record number of tourists in 2018, 2018).
Hence, it can be concluded that London has a huge role in growth of economy of United
Kingdom. Similarly, There are various information centres for the visitors in Greater London
which helps in providing information about all the tourist locations of Greater London including
the restaurants (Hitt, Ireland and Hoskisson, 2012). A city map of London is also offered to the
tourist which helps in easing out their free movement in the whole city. Similar to this, the
number of employment created by tourism industry in Greater London has facilitated 13% of the
individuals of the respective city. Most of the tourist are attracted to travel Greater London
because of Buckingham Palace which is one of the most popular travel location. Hence, the
number of visitors that are attracted to visit the respective location is near by 15 million every
year (London's Tourism Industry, 2018). This is because of the tourist management that is
planned by tourism strategic planning of the city. Thus, tourism sector of Greater London is
highly influenced by these strategic planning which helps in managing, maintaining and
initiating policies to overcome issues that are arising in the industry.
Illustration 1: Number of tourist visitors in UK
Sources: UK braced for record number of tourists in 2018, 2018

1.2 Evaluate a planning approach for tourism development and illustrate your evaluation with an
example of where this planning approach has been implemented. Discuss the pros and
cons.
Tourism and Development:
Tourism is the travel for pleasure and business and it is the theory and practice of touring
the business. It is the development that provide the quality growth in tourism sectors in terms of
strong plans and policies and can marketing throughout the world (Killen and et.al., 2012). It can
includes accessible way to reach the destination, proper facilities like hotels, means of
transportation and the civic amenities. GDP, revenue, per capita income are the symptoms of the
development. It can create strategies, plans to increase, develop that can encourage the tourism
for the country.
Planning approach
It is the approach that where one can set all the goals and objectives, define the different
strategies that can implement plans , procedures can define the various alternatives in a planning
manner. It is the fundamental function result in best degree that can provide various resources
that are available for the people in tourism. The planning approach can constitute four elements:-
Democratic, systematic, Integrative and goal oriented.
 Economic approach: It is a type of planning approach in tourism development that can
increase the potential ingredient in various developmental strategies. It has emerged to be
the foundation of the environment pyramid in certain economics, while it can contribute
to a significant extent in the general development process (Meyer, Neck and Meeks,
2017). The operation of the tourism industry is not as simplistic as it is a complex of
various inter-linked and inter-acting process that can developed the strategies which
initialise the tourism sector. The scope of tourism is quiet large covering of visitors and
visitors related services. It is a whole world of travel, accommodation, catering and other
hospitality services, transportation and other components including promotion and want
and needs of travellers. It is a synthesis of activities, services and industries that gives
forth for a travel perspective to find the sum total of operations mainly of economic
nature which can directly related to the movement of foreigners inside and outside the
country, city or region.

Tourism development is the major part in the outside India that can satisfy visitors,
positive attitudes towards tourists in the host communities. The positive consequence of the
tourism development were the considerable generation of the employment that can increased
foreign exchange earnings which guide the economy by becoming the welfare state of the nation.
In this the marketing is the primary tool in the economy that can remain dominant for tourism
planning tool (Priem, Li and Carr, 2012). The marketing techniques can become more
complicated that can include the considerations and understanding about the tourist behaviour,
segmentation and consumer choice theory that can provide the input-output models for
providing and analysing economic benefits.
The example to illustrate the tourism development is London, it is the economy which
had made a supply chain beneficial to the society ,their will be the close linkage between the
visitors economy and the other areas of the state.
The link that have been evident in the impacts on the retail profits through economic
stock events, made the long term of growth , travel and tourism sector that will continue to be
strong as the investment and development takes place in an open and sustainable manner. In this
manner their will be greater capture to a direct and induced impacts through annual research
report. In the developing country London , the combination of travel & tourism to GDP is been
calculated to be consistent with the output as expressed in the tourism characteristic sectors such
as hotels, airlines, airports, travel agents and leisure that deals directly with the tourists (Vogel
and Güttel, 2013). Travel and tourism investment can spends the investment in different sectors,
as it is an important aspect of both current and future activity such as the purchase of the new
aircraft and construction of new hotels. The government is spending in many sectors which
helps travel & tourism activity to diversify their business in the different sectors of the London .
Some of the examples are given below:-
Retail-make the retailer profit through economic stock events, such as the London tube in
2005.
Manufacturing:-Stakeholders have suggested that there are crucial links through supply
chain, particularly in the form of manufacturing of goods and services in the transport sector,
food and beverages and hotel equipment.
Health and life sciences:-There will be well developed health care systems and
improvements in technology that had supported the growth of medical tourism with consumers

(Doz, 2017). The revenues can be generated by tourism in London comprise approximately 10%
of the city's gross value added income, and it is projected that tourists in London spend
approximately £13.08 million per year (Hahn, 2013). Around 13% of the people who work in
London are employed by the tourism sector
Some of the pros and cons are:-
Pros-
 It is good for are a region's economy, that can create jobs based on the tourist influx and
businesses like hotels and boutiques that can cater tourists.
 It allows the visitors to experience a region in a planned and expected way, tourist
destination are organized in a way where they are usually have enough hotels and
restaurants.
 Regions that will get a lot of tourism can have the incentive to keep the area clean, safe
which benefits all the nation of the country.
 It can add sales tax that had collected from the tourists may benefit local infrastructure
and schools.
 It can have the direct impact on the society that can manipulate all the strategies which
can make the resources in a well manner.
Cons:-
 The kinds of jobs that tourism has creates are often low-paying jobs like maids and store
clerks.
 Tourists can be added that put strains on the public services, such as police and
ambulance.
 Tourists may be seasonal , and the town may suffer off due to the slowdown in income.
 Tourist destinations can often seem “inauthentic”, it not only portraying the overall
region accurately.
 The wrong kind can bring in a seedy element and their will be increase in crime, bars and
strip clubs in economy.
Thus, from the above discussion, it can be analysed that economic approach have worked
well in London as it has helped to create many job opportunities and has helped in enhancing the
society and culture of London through appropriate planning and strategies.

TASK 2
2.1 Assess how the historic buildings contribute to strategic tourism development. Give one
example of historic building in London tourism that is used for leisure and events
functions and how it benefits in local area socially and economically.
Historic buildings are one of the most important element in tourism destination of United
Kingdom. These heritage sites helps in representing the fine art work of human creations in the
history. There are various tourism attractions in London such as shopping, food, parks and
others. However, the utmost attraction of United Kingdom is its history (Hill, 2017). Thus, it is
important to preserve these historical places in order to attract more tourism in the city. The
tourism strategies are build for the travellers according to their priority. Every traveller have
different choice and needs for travelling. Thus, different packages are developed to fulfil the
needs and wants of these customers where hotels, stays and destinations are planned as per the
desire and budget of the visitor. Apart from this, these building are also used in managing and
conducting events and facilitates leisure of the traveller. There are various historic buildings in
London which are used for the respective purpose such as The queen's house, Westminster
Abbey church, Hampton Court Palace, etc.
Importance of historic Buildings
Historical building plays obne of the most important role in developing tourism of a
particular location. Similarly, it has given a major opportunity to many regions of UK for social,
economic and cultural recovery. These building are one of the imortant assests of the location
which helps in making profit further leading to economic development. Thus, it helps in creating
a positive image of the particular region which promotes tourism of the whole city.
Similarly, presence of unique historic buildings helps in determining the success of
tourism development of the respective region. Apart from this, it is also important to protect and
restore these buildings and monuments as they have a great historical and national value. Some
of the other roles that historical building plays are cultural, economic, educational, scientific and
tourist functions. Also, the local city turns out to be of great value because of its unique historical
values.
Hampton Court Palace
It is one of the Tourist attractions in London which is a royal palace. The place became
accessible for public during the time of Queen Victoria reign which is no longer a queen

residence. There are various activities conducted in Hampton Court Palace such as royal feasts,
fishing, festivals, bicycle tours, overnight stays, etc (Eden and Ackermann, 2013). These are the
man reasons why individuals travel across the world to attend these festivals and have a night
access to the royal place. Along with this, there are various attraction points in Hampton Court
Palace such as Henry VIII's Apartment and the great hall, the royal garden, the clock court,the
maze, etc. Due to these different variety of historic attraction, the building is able to attract more
tourism to London city as it is perfect for leisure and visitors who are interested in arts. With the
help of its art gallery, it is able to attract visitors that are interested in arts and history. Apart from
this, there are other benefits of Hampton Court Palace to the local society and economy. The
benefits to socially and Economically in local areas are mentioned below:
 Job opportunities- Tourism is one of the economic engines for UK country which
contribute major part in providing job opportunities. Hampton Court Palace are organise
and conduct various events, programs, festivals, overnight tours and seminars where they
require large number of workers who are manage all work. This will creating job
opportunities for young people who are come for getting new job in the country
(London's Tourism Industry, 2018). An organisation manager appoint capable employees
who have ability and skill to manage and maintain all work in better manner. Along with
this, travel and tourism industry is fast growing sector where large umber of job
opportunities are created in order to gain income and profitability. The tourism mainly
help contributing large part of share in providing and offering job to country people.
 Economic Growth- There is a direct benefit to the economy of London as the travellers
belong to different countries and backgrounds. Due to this, the currency exchange rate is
different from the local currency. This gives a great opportunity to earn more revenue
from the travellers. Similarly, many job opportunities are provided for the travellers who
are on travelling and working visa which gives a chance to travellers to work in the
London market and helps in enhancing the economy of London.
 Cultural enhancement- The history of London is one of its unique feature which makes
it different from other states and countries. Hence, Hampton Court Palace helps in
educating and spreading general awareness about the history and culture of London
through its architecture and other detailed factors. This helps in influencing travellers
with the local culture and helps in attracting more travellers in the future. Addition to

this, these historic monuments are one of the key reasons of reserving the roots and
history of the city which is very important and have an importance for the locals (Eden
and Ackermann, 2013). Thus, Hampton Court Palace helps in enhancing the culture
which helps in socially benefiting the locals of London.
 Monitory benefits to other vendors- Apart from creating a job opportunity, Hampton
Court Palace helps many other sectors and vendors in earning monitory benefits. While
the tourist travel to London for visiting the respective historic building for attending any
festival or event, there will be a requirement of hotel bookings and food services.
Similarly, there are other chain industries which will get affected such as local shops,
vendors, airlines and transportation industry, etc. Thus, Hampton Court Palace helps in
benefiting other industries through its visitors which directly affects the economy of the
local region.
 Taxation- Hampton Court Palace attracts lot of travellers every year. Due to this, the
government is able to earn tax through different mediums such as tickets, products and
services that are consumed by the visitors and many more. These taxes help in earning
monitory benefits for the country which ultimately help in benefiting the economy of
destination.
 Development of the locality- As there is a continuous requirement of restoration of
Hampton Court Palace. Due to this, there is a regular check on the management and
construction of the property. However, in order to attract the visitors, it is important to
maintain the near by locality as well. Hence, the government pays a huge amount of
focus on maintaining the locality which ultimately helps in providing a good state of
living for the local people of United Kingdom. In order to do it, there is a development of
roads, pathways, enhanced security services, and other benefits. Similarly, it provides a
positive environment with the help of multi cultural travellers that leads to help the locals
in maintaining a high standard of living.
 Cultural events- There are various cultural events that takes place in Hampton Court
Palace such as art exhibitions, food festivals, music festivals, etc. These cultural events
helps in enhancing the entertainment and living style of the citizens of London and
overseas citizens. This improves social environment of the city which result in benefiting
the society.

 Education events- There are various sessions specially designed for school students
which are divided on the basis of subject and levels. These events are further divided for
history students where they are told about the history of the palace. These studies helps in
understanding the documentary of Hampton Court Palace. Along with this, there are
various educational events for design students which assist them to learn history of
design, technology and inventions (School sessions, 2018). Thus, it helps to aid the
citizen of London learn and explore the history which influence the society and culture of
the locals.
CONCLUSION
From the above discussion it can be concluded that tourism is a vast industry which needs
planning, management and monitoring in order to maintain the quality of services and other
facilities that are offered to the travellers. Along with this, it can also be analysed that tourism
strategic planning helps in managing the culture, values and various other benefits to the
respective country. Addition to this, the growth of number of visitors in London can also be seen
which shows a positive impact of tourism management. Similarly, the economical approach of
tourism development is very crucial for economic growth of the country. Addition to this, it
helps in providing a well planned tourism experience to the travellers in small regions. There are
various historic buildings in London which are responsible for development of tourism
strategies. Apart from this, these historic buildings also helps in providing job opportunities
which ultimately grows the economy. Also, these help other sectors to earn as well such as food
and beverages, decorations, security agencies, etc.

REFERENCES
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Online
UK braced for record number of tourists in 2018, 2018. [Online]. Available
through:<https://www.theguardian.com/travel/2017/dec/26/uk-braced-for-record-
number-of-tourists-in-2018>.
London's Tourism Industry, 2018. [Online]. Available
through:<http://www.uncsbrp.org/tourism.htm>.
School sessions, 2018. [Online]. Available through:<https://www.hrp.org.uk/hampton-court-
palace/schools/school-sessions/#gs.kIzhneAY>.