Strategic Planning for Tourism and Leisure

Running Head: Strategic planning for tourism and leisure
TITLE: Strategic planning for tourism and leisure
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Strategic planning for tourism and leisure 2
Executive summary
In this assignment, I started highlighting a very brief overview of Hong Kong as a country which
is the topic of discussion with regards to tourism. All the terms such as tourism have been
elaborated. In connection with tourism in Hong Kong, I took a look at the Tourism Commission
which is a regulatory body. I took a look at its functions, partners since its work alone and
contributions and limitations to the industry. I then look at historic building highlight and giving
reasons why not all old buildings are historic buildings. The importance and shortcomings of the
historic building have also been highlighted. In regards to historic building, I took the example of
the Wong Tin Sin Temple which I highlighted in detail about its history, functions and facilities.
I also highlighted its importance to the local communities. Finally, there is a brief conclusion on
my findings followed by the relevant references.

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Table of Contents
STRATEGIC PLANNING FOR TOURISM AND LEISURE.......................................................4
Introduction`.................................................................................................................................4
Functions of the Hong Kong Tourism Commission....................................................................4
Using examples to identify different kinds of stakeholders that work in partnership with the
Tourism Commission on projects related to tourism, leisure, events and/or hospitality.............5
Appraise the impact of the Tourism Commission’s work in the areas of tourism, leisure, events
and/or hospitality.............................................................................................................................7
Benefits and challenges of using historic buildings for modern tourism, leisure, events and
Hospitality functions....................................................................................................................8
Background and History............................................................................................................12
The temple’s impact to the surrounding community both socially and economically..............15
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

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STRATEGIC PLANNING FOR TOURISM AND LEISURE
INTRODUCTION`
Hong Kong is a country which lies in the south east China and is a former British colony hence a
member of the common wealth nations. It is a country which is very rich in culture in terms of
practices, food, religion and its unique architecture thus making it a major tourist destination.
Most of the tourists are from mainland china. It has a population of approximately 7.36 million.
Its key tourist attraction is the Hong Kong Disney Land located in reclaimed land in Penny’s
bay. (Landry, C., 2012)Tourism is travel for business or pleasure. The Hong Kong Tourist
Board was established in April 2001 under the Hong Kong Tourism Board Ordinance Cap. 302.
Its core purpose is to promote Hong Kong’s global status as a leading international city and as a
world class tourist destination. It is primarily funded by the Government of Hong Kong. (Zhang,
Decosta, and McKercher 2015)
Generally, Hong Kong is a major tourist destination for visitors all over the world due to its
major tourist attractions such as the Hong Kong Disney Land, Victoria Peak, Lantau Island,
Ocean Park among several others. Tourism in Hong Kong is a key economic activity which
contributes to 17.4% of the GDP. Hong Kong is frequented by approximately 18 million tourists
annually. (McKercher, Ho, and Du Cros, 2015)
Functions of the Hong Kong Tourism Commission
Its main responsibilities include:
1. Formulation of policies and overall strategies as pertaining to promotion of development
of tourism in Hong Kong.
2. Carrying out research on new tourism attraction and arrangement of specific proposal for
example the Hong Kong Disneyland.

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3. Endeavor in the improvement of tourist facilities in Hong Kong.
4. Researching and development of areas to improve and rectify in order to promote
attractiveness of Hong Kong as a tourist destination.
5. It is mandated to implement projects that have an impact on tourism in Hong Kong.
6. To cooperate with Mainland authorities and take part in international governmental
forums.
7. To promote and enhance service quality of travel agents.
8. To work closely with government to ensure that there is best use of resources in regards
to tourism.
9. Marketing and promoting tourism in Hong Kong both locally and abroad via activities
such as event organization and fund management.
10. To restructure the organization and administrative framework in order to facilitate
support to promote work outside of Hong Kong.
11. Promote the improvement of facilities and infrastructure for visitors.
12. Make recommendations to and advise the Chief Execute in regards to measures taken to
further any ongoing matters.
13. To increase the contribution of tourism to Hong Kong.
14. The board endeavors to promote Hong Kong worldwide as a leading international City in
Asia and also as a leading first world class tourist hub.
15. They conduct extensive research of visitors’ profiles, spending habits and duration of
their stay.
16. Promotion of better hospitality towards tourists. It does this by training the volunteer tour
guides.

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Using examples to identify different kinds of stakeholders that work in partnership with
the Tourism Commission on projects related to tourism, leisure, events and/or hospitality.
The Tourism Commission was launched by the Government of Hong Kong in May 1999. The In
order to fulfill its mandate accordingly, the Hong Kong Tourism board works in collaboration
with various stake holders namely:
1. The Hong Kong Tourism Board
This is a statutory board tasked with promoting and strategizing marketing policies to paint Hong
Kong as a leading tourist destination globally. It is also tasked to promote major tourist events
and other tourism and hospitality related activities. They are also charged with tourist satisfaction
and prompting them to spent more thereby stimulating the economy and the local community.
(Vu, Li, Law, and Ye, 2015)
2. Hong Kong Pals.
This is a volunteer program whereby locals who meet certain qualifications partner with the
Hong Kong Tourism board to show case Hong Kong’s hospitality. They are responsible for
welcoming tourists by show casing their culture and Hong Kong way of life as well as travel
recommendations. The Tourism commission in collaboration with the Hong Kong Tourism
Board is responsible for providing the volunteers with training at their Visitor Centers.
3. Anydoko
This is a travel video channel. They partnered with the Tourism Commission to create videos
thereby promoting travel to Hong Kong in Australia and also for global audience. It seeks to
show case the new and the old Hong Kong.
4. PartnerNet