Strategic Planning for Tourism and Leisure

This assignment discusses the functions of the Hong Kong Tourism Commission, stakeholders that work in partnership with the Tourism Commission, and the benefits and challenges of using historic buildings for modern tourism, leisure, events and hospitality functions. It also includes a brief overview of Hong Kong as a country and its key tourist attractions.

Running Head: Strategic planning for tourism and leisure
TITLE: Strategic planning for tourism and leisure
NAME:
INSTITUTION:

Strategic planning for tourism and leisure 2
Executive summary
In this assignment, I started highlighting a very brief overview of Hong Kong as a country which
is the topic of discussion with regards to tourism. All the terms such as tourism have been
elaborated. In connection with tourism in Hong Kong, I took a look at the Tourism Commission
which is a regulatory body. I took a look at its functions, partners since its work alone and
contributions and limitations to the industry. I then look at historic building highlight and giving
reasons why not all old buildings are historic buildings. The importance and shortcomings of the
historic building have also been highlighted. In regards to historic building, I took the example of
the Wong Tin Sin Temple which I highlighted in detail about its history, functions and facilities.
I also highlighted its importance to the local communities. Finally, there is a brief conclusion on
my findings followed by the relevant references.

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Table of Contents
STRATEGIC PLANNING FOR TOURISM AND LEISURE.......................................................4
Introduction`.................................................................................................................................4
Functions of the Hong Kong Tourism Commission....................................................................4
Using examples to identify different kinds of stakeholders that work in partnership with the
Tourism Commission on projects related to tourism, leisure, events and/or hospitality.............5
Appraise the impact of the Tourism Commission’s work in the areas of tourism, leisure, events
and/or hospitality.............................................................................................................................7
Benefits and challenges of using historic buildings for modern tourism, leisure, events and
Hospitality functions....................................................................................................................8
Background and History............................................................................................................12
The temple’s impact to the surrounding community both socially and economically..............15
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

Strategic planning for tourism and leisure 4
STRATEGIC PLANNING FOR TOURISM AND LEISURE
INTRODUCTION`
Hong Kong is a country which lies in the south east China and is a former British colony hence a
member of the common wealth nations. It is a country which is very rich in culture in terms of
practices, food, religion and its unique architecture thus making it a major tourist destination.
Most of the tourists are from mainland china. It has a population of approximately 7.36 million.
Its key tourist attraction is the Hong Kong Disney Land located in reclaimed land in Penny’s
bay. (Landry, C., 2012)Tourism is travel for business or pleasure. The Hong Kong Tourist
Board was established in April 2001 under the Hong Kong Tourism Board Ordinance Cap. 302.
Its core purpose is to promote Hong Kong’s global status as a leading international city and as a
world class tourist destination. It is primarily funded by the Government of Hong Kong. (Zhang,
Decosta, and McKercher 2015)
Generally, Hong Kong is a major tourist destination for visitors all over the world due to its
major tourist attractions such as the Hong Kong Disney Land, Victoria Peak, Lantau Island,
Ocean Park among several others. Tourism in Hong Kong is a key economic activity which
contributes to 17.4% of the GDP. Hong Kong is frequented by approximately 18 million tourists
annually. (McKercher, Ho, and Du Cros, 2015)
Functions of the Hong Kong Tourism Commission
Its main responsibilities include:
1. Formulation of policies and overall strategies as pertaining to promotion of development
of tourism in Hong Kong.
2. Carrying out research on new tourism attraction and arrangement of specific proposal for
example the Hong Kong Disneyland.

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3. Endeavor in the improvement of tourist facilities in Hong Kong.
4. Researching and development of areas to improve and rectify in order to promote
attractiveness of Hong Kong as a tourist destination.
5. It is mandated to implement projects that have an impact on tourism in Hong Kong.
6. To cooperate with Mainland authorities and take part in international governmental
forums.
7. To promote and enhance service quality of travel agents.
8. To work closely with government to ensure that there is best use of resources in regards
to tourism.
9. Marketing and promoting tourism in Hong Kong both locally and abroad via activities
such as event organization and fund management.
10. To restructure the organization and administrative framework in order to facilitate
support to promote work outside of Hong Kong.
11. Promote the improvement of facilities and infrastructure for visitors.
12. Make recommendations to and advise the Chief Execute in regards to measures taken to
further any ongoing matters.
13. To increase the contribution of tourism to Hong Kong.
14. The board endeavors to promote Hong Kong worldwide as a leading international City in
Asia and also as a leading first world class tourist hub.
15. They conduct extensive research of visitors’ profiles, spending habits and duration of
their stay.
16. Promotion of better hospitality towards tourists. It does this by training the volunteer tour
guides.

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Using examples to identify different kinds of stakeholders that work in partnership with
the Tourism Commission on projects related to tourism, leisure, events and/or hospitality.
The Tourism Commission was launched by the Government of Hong Kong in May 1999. The In
order to fulfill its mandate accordingly, the Hong Kong Tourism board works in collaboration
with various stake holders namely:
1. The Hong Kong Tourism Board
This is a statutory board tasked with promoting and strategizing marketing policies to paint Hong
Kong as a leading tourist destination globally. It is also tasked to promote major tourist events
and other tourism and hospitality related activities. They are also charged with tourist satisfaction
and prompting them to spent more thereby stimulating the economy and the local community.
(Vu, Li, Law, and Ye, 2015)
2. Hong Kong Pals.
This is a volunteer program whereby locals who meet certain qualifications partner with the
Hong Kong Tourism board to show case Hong Kong’s hospitality. They are responsible for
welcoming tourists by show casing their culture and Hong Kong way of life as well as travel
recommendations. The Tourism commission in collaboration with the Hong Kong Tourism
Board is responsible for providing the volunteers with training at their Visitor Centers.
3. Anydoko
This is a travel video channel. They partnered with the Tourism Commission to create videos
thereby promoting travel to Hong Kong in Australia and also for global audience. It seeks to
show case the new and the old Hong Kong.
4. PartnerNet

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This is a website whereby the Hong Kong Tourist Board shares its news with regards to tourism.
As a member of PartnerNet you are able access Hong Kong’s Tourism Board photo library, their
latest information, promotional events as well as helpful statistics pertaining to tourism.
5. Facebook
The Tourism Commission through the Hong Kong Tourism Board has partnered with Facebook
as a platform to advertise mostly via videos mostly. It is also the first Asian national tourism
organization to collaborate with Instagram for advertisement.
6. CSL Mobile.
CSL Mobile partnered with the Hong Kong Tourism Board via one of products namely;
Discover Hong Kong Tourist SIM Card. The SIM card enables tourists to use roaming data
bundles while in Hong Kong.
Appraise the impact of the Tourism Commission’s work in the areas of
tourism, leisure, events and/or hospitality.
1. By conducting visitor profiling, duration of stay and other related research, the data
collected aids their trade partners in formulating their marketing strategies and other
development activities before hand thus making them more effective. The partners such
as those in the hotel and hospitality industry are able to tell the tastes and preferences of
the incoming tourists from different locations worldwide.
2. It has enhanced professionalism and improved the standards of the Tourism Industry in
Hong Kong through initiatives such community enlightening to matters pertaining to
Tourism and Hospitality. It is also responsible for formulating qualification required to be
a volunteer tour guide and takes them through training. This in turn has made the Hong

Strategic planning for tourism and leisure 8
Kong Tourism industry more appealing to tourists. (Zhang, Decosta and McKercher,
2015)
3. The board has led to increased number of tourists in the country stimulating a chain effect
both economically, culturally and socially as illustrated below.
Economic effects:
Positives
i) Increment of business opportunities thereby leading to growth of the economy and
accumulation of foreign exchange reserves leading to increased revenue for the
government.
ii) Creation of employment via programs such as the Vocational Training council (VTC)
responsible for training volunteer tourist guides.
iii) It has led to direct growth of the banking and the financing industry.
iv) There has been a significant growth of the hotel industry and the services they offer.
Negative.
The major negative impact is that due to increased number tourist, there has been
inflation in the price of housing thus many Hong Kong residents are not able to buy flats.
Social-cultural effects:
Positive
i) There has been exchange of culture with tourist and diversification of the Mandarin
language. (Hoosain, 2013)
ii) More and improved infrastructure has been built to accommodate the growing
number of tourists which also benefit the residents of Hong Kong.
Negative.

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i) There has been increased traffic due to influx of tourists thereby leading to traffic
congestion.
ii) Adoption of negative culture from the tourists by the locals.
iii) Overcrowding and long queues in social places such as restaurants and shopping
malls.
4. The commission has facilitated major tourisms projects such as financing of projects like
the Ocean Park Corporation thereby enhancing its appeal to tourists and also increasing
its capacity.
5. Through the Hong Kong Disney Land it introduced an event dubbed “Disney Paint the
Night” in October of 2014 and they also came up with a theme based on Marvel’s Iron
Man Franchise which are major tourist attractions.
6. The commission came up with a campaign dubbed “be a good host” with the main aim of
enhancing tourist experience by promoting Hong Kong by word of mouth.
Benefits and challenges of using historic buildings for modern tourism, leisure, events and
hospitality functions.
A historic building can be defined as an old or ancient piece of architecture. Some buildings have
fallen apart and need restructuring, reconstruction or renewal in order to restore their cultural roots. For
an ancient building to qualify as a tourist attraction, it ought to have one or more of the following
characteristics: (Chan, Fung, and Chien 2013)
i. Unique architecture like the leaning tower of Pisa.
ii. Pieces of social, cultural, political and military history have been saved for exhibition.
iii. Use of rare or unique building materials.
iv. Have historic value for example prisons and forts.

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10
v. Unique painting.
vi. Unique landscape like the Persian Qarat in Iran.
vii. National and historic memorials.
Modern tourism is whereby local and foreign tourists visit ancient building because of their
attractiveness for reasons such as unique architecture, painting, Events related to historic
building include taking part in religious events, pilgrimage in building such as churches or
ancient temples. (Leung, Vu, Rong and Miao 2016). There are various benefits and challenges
with regards to use of historic buildings for modern tourism, leisure, events and hospitality
functions. They include:
Benefits
a) For modern tourism, the buildings are crucial for economic empowerment. They do this by job
creation to the locals in terms of acting like guides and also selling artifacts and other products
to the tourists thus enhancing the quality of life for the locals.
b) Also, the tourist bring with them foreign currency thus act as a major foreign exchange earner
which comes in hand to support import and exports.
b) There is establishment of related services such as banking, hotels and malls which can also be
used by the locals. Such services also offer employment to locals since mostly they do not
outsource their services but tend to give back to the community. (Kucukusta, Mak, and Chan,
2013).
c) Also, buildings which are otherwise on the verge of collapse or inhabitable conditions are
rehabilitated thus conserving their culture and significance to the communities concerned.
d) Apart from economic benefit from modern tourism, there are also social benefits for example
like cultural exchange between the tourists and the local community.

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11
e) We are able to preserve the ancient culture of past generations who lived before us and thus are
able to identify with our past culture and environment and in the process also preserving it for
future generations.
f)Art and cultural festivals held within such vicinities such as the Cambridge Conference
Exhibition held in Crystal Palace in London draw investment, economic growth and revenue.
g) It also has an environmental benefit in that it brings about a significant reduction in the amount
of landfill. Studies indicate that 30% of landfill is caused by demolition of buildings (Howard,
Dubay and Daniels, 2013).
h) It helps in building of crucial relationships within the local communities which is facilitated by
the exchange of culture by the different and the diverse communities. This also creates peace
and harmony between people from different parts of the globe since they understand each other
better.
i) It enhances community beautification by preserving the different ways to build and by doing so
it makes property in that community look appealing to potential buyers and appreciates in
value
j) It enhances enjoyable opportunities for the locals and tourists attracted to the historic buildings,
cultural events and arts, history and preservation
Challenges
a) Excessive or poorly managed tourism activities can threaten their integrity, physical nature,
and other significant things. The culture, life style and ecological setting of the host community
may also be degraded, as well as with the visitor’s experience of the place.
b) There may be erosion of culture of the local communities due to interaction with the visitors
thereby adopting their culture and their way of living.

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c) Due to a lack of appropriate or appropriate communication and presentation of the significance
and importance of a place to both the tourist and the members of the host community can lead
to a lack of appreciation and understanding of the heritage and culture of the place within the
wider community. The lack of awareness can prevent or hinder the development of the public,
governmental and political support thus cutting the funding to conserve and protect the place.
d) An inequitable or improper balance in programs for the presentation and interpretation of the
physical attributes of a place which includes its contemporary cultural expression, intangible
aspects, and the broader context of minority cultural or the linguistic groups which can lead to
a narrow or unbalanced understanding of the cultural heritage in the mind of the community at
large.
e) There is inadequate integration of cultural heritage management and protection laws and
practices into cultural, political, legislative social, economic and tourism development policies
at regional and national level may diminish the conservation and protection of cultural heritage
over time.
f) There is a lack of recognition of the potential conflicts activities involving factors relating to
tourism and projects and the protection of culture and heritage can lead to negative effects and
poor planning based on the lifestyle and heritage of the host community.
g) Growth in terms of tourism may have unpropitious effects on a place if it does not consider the
cultural dimensions, social, aesthetic, natural and cultural perspectives, multifariousness
characteristics and the wider visual body of heritage places.
h) Unmonitored, poorly planned or excessive tourism development projects and activities can
enforce levels which of change which cannot be condoned on the physical features, ecology,

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integrity and homogeneity of the place, local access and the transportation systems and the
economic and also the cultural well-being of the local people.
i) Tourists who show little or no respect for the piety of spiritual places, tradition and practices by
behaving in a manner which is inappropriate can have a negative impact on those places and
the host communities with regard them as crucial components of their cultural identity.
j) Some tourism activities are prone to inadvertently or consciously enhance trade in illegitimate or
stolen artifacts due to their value in the black market and this can have a negative effect on the
cultural resources such as the artifacts or treasures of the local community.
k) Poorly designed, planned or located tourist facilities may lead to negative repercussion on the
significant features or ecological attributes of heritage places.
l) Not recognizing for the part of tourists of the rights and interests of the local people, at regional
and local levels, indigenous people and property owners who may exercise traditional rights
over their own land and its relevant sites which includes restriction of access to certain cultural
beliefs, activities, practices, knowledge, sites and artifacts which may lead to squabbles and
this may have a negative impact on the local community. (Önder, Koerbitz, and Hubmann-
Haidvogel 2016)
m) The use of tourist guides and language interpreters from out of the local community can limit
the opportunities for the employment of local population in the communication of the relevant
places of interest to the tourists. This can demoralize the local population from taking a direct
undivided attention in the conservation and care of their own heritage. (Valluzzi, Modena, and
de Felice, 2014)
n) A lack of comprehensive training and education opportunities for the planners, policy makers,
architects, designers, interpreters, and those involved in tourism operations can be an obstacle

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to the resolution of the problem. At times some conflicting issues, problems and opportunities
may be encountered by their colleagues.
o) The tourism awareness programs which enhance unrealistic anticipations and they do not
adequately educate potential tourists of the specific heritage features of a local community or
the place can push them to behave inappropriately. (Cowan, 2015)
p) Management and promotion of heritage collections of artifacts or places that do not minimize
variations in arrivals and avoid influx in numbers of tourists at any given time can negatively
compromise both the significance of the place and the tourist experience in the place of
interest.
q) Tourism promotion programs that discourage tourists from enjoying the broader culture and
natural heritage of locality or region can be an inhabitant to the broader channeling of gains
and reduce the pressures on the more famous places.
r)The less managed distribution, promotion and sale of the local artifacts and other products can be
used to avoid a significant economic and social give back to the local community, or to
potentially devalue their indigenous culture.
Select an example of an historic building used for tourism, leisure, events and/or hospitality
functions in Hong Kong. Examine the building’s history, its current function and critically
analyze the impact it has on its surrounding area socially and economically.
In this case scenario I will examine the Wong Tai Sin Temple also known as the Sik Sik Yuen
Wong Tai Sin Temple which is a combination of the Taoist group Sik Sik Yuen and Master
Wong Tai Sin. The group who manages and administers the temple has since established various
social services for the population fulfilling the Wong Tai Sins spirit of fulfilling wishes.

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Background and History
The Wong Tai Sin Temple is one of the most ancient buildings in Hong Kong with a significant
historic culture to the locals and is also one of the most interesting to tourist world over and was
built in 1915. The building was rent by Leung in 1915 that then set up a herbal medicinal shop
where people came to fulfill their prescriptions. In 1921 management and administration of the
Won Tai Sin Temple was taken over by the Sik Sik Yuen group. They endeavor to fulfill Master
Wong Tai Sins teachings of “To act benevolently and to teach benevolently”. (Korstanje 2016)
Among the religious believers globally, it is a major hub where they believe their prayers are
answered. It is located in Won Tai Sin District in Kowloon in Hong Kong. Legend has it Wong
Tai Sin otherwise known as the great immortal Wong (whose name literally translates to “ Great
Immortal Wong”) was a god who brought good luck in horse racing and the healer of illness.
Annually there is a festival held in the name of Wong Tai Sins name which is a major tourist
attraction. Initially, entrance to the building was only a privilege only to the “Pu Yi Tan” Taoist
and their kin but later in 1956, the government of Hong Kong granted permission to the open the
Temple completely to the general public.
Nowadays the temple has have embraced technology and modernization by connecting to social
media in a bid to reach out to the young population. Also, they have come up with automatic
fortune telling booths allowing tourists how they will do in the Year of the Rooster Most Notably
Wong Tai Sin Temple is the only Taoist Temple with the authority to hold a Taoist Wedding. It
is also a charitable Limited Company and among the few to omit the LTD in its name. (Sun, Chi,
and Xu, 2013)
Facilities

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The temple complex is made up of several buildings which include the Good Wish Garden
which is also known as the Early Fountains, Hall of Three Saints and one another hall which is
dedicated to Confucius and his 72 disciples. Others are the Yue Hing Shrine, the Bronze hall
which is only accessible to males, 12 large bronze statues near the entrance which represent the
12 animals of the Chinese zodiac where you put a red ribbon and pray that you get the love of
your life and the Nine-Dragon Wall which is modeled in resemblance of the Nine-Dragon wall in
Beijing. (Donald, D.C., 2014)
There is a variety of facilities which are in the temple. The Three Saints Hall has a collection and
portrait of Confucius and Buddhist literature. Also, of interest is three memorial archways in the
temple which is at the entrance and its architecture in terms of multicolored carvings, lattice
work and its magnificent golden roof. (Simões, Milošević, Meireles, Bento, Cattari and
Lagomarsino 2015).
To access entry in to the Tai Sui Yuechen and the Good Wish Garden, a fee is charged. Also,
when visiting the Temple, it is advisable you have a friend or guide who is able to speak
Mandarin so as to as a translator if you cannot understand mandarin. In the summer, you should
expect very high temperatures and many tourists. (Chaney, and Martin, 2013)
Functions
The main function of the temple is worship. During the Chinese New Year's Eve there is a
festival or event which is attended by many worshippers who wait outside the temple till
midnight, who then enter hurriedly into the main altar to give Wong Tai Sin (their god) incense
via lighting incense sticks. Based on tradition, the earlier that you offer the incense, the more
luck you will have that year. (Geiger-Ho, 2014)

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Most of the tourists come to the temple for the sole purpose of spiritual answer through what is
known as Kau cim which entails light knelling before the main alter, lighting incense sticks,
making a wish, and then shaking a cylindrical bamboo containing fortune sticks until one of the
sticks falls out. The sticks are then given in exchange for pieces of paper which bear the same
number, and then the soothsayer (truth or reality teller) will narrate the fortune on the same paper
for the client or believer. Most often the same piece of paper from which the fortune is taken
from is taken to multiple booths for authentication reasons. In addition some of them offer palm
and face reading services. Major events like the “Wong Tai Sin Move it up” event and the
Lianzhou Cultural Visit both held in 2017 were held in the temple. Also, recently the Taoist
wedding which is major Chinese tradition based on the Taoism Culture by a man named Laozi
was performed in the temple and as mentioned earlier this is the only temple with permission to
carry out such an event. The temple generates about $1 million dollars. (Bianchini, S.,
Ciampalini, Raspini, Bardi, Traglia, Moretti and Casagli 2015).
The temple’s impact to the surrounding community both socially and economically.
i. Wong Tin Sin district has received international recognition because of the Sik Sik Yuen
Wong Tin Sin Temple.
ii. The temple has created employment opportunities for the local communities especially in
the hotel and hospitality industry. Most tourists or worshippers both local and foreign
spent more than a night and they are accommodated in the Kowloon town.
iii. As a multiplier effect, due to influx of tourists there is an increase in foreign exchange
reserves and more revenue for the local government.

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iv. Also as a chain effect, due to creation of employment there is more money circulating in
the host community’s which is then invested in the same community. This leads to
improved standards of living amongst the local community.
v. Due to its presence as a tourist attraction, there was a mass demolition of settler areas to
establish new public housing estates which house 80% of the population and also private
housing development giving the place a tidy and more desirable and glamorous look and
also has a better transport network system like the Metro Railway subway (MTR) and the
town is also well equipped with adequate facilities. (Hu, Y., 2017)
vi. There has been establishment of various social amenities by the Sik Sik Yuen group
aimed at benefiting the local community. The services include the establishment of a
hospital for dental and outpatient services as well as an elderly care centre for
rehabilitating the old people. (Song, Van der Veen, Li and Chen 2012)
vii. There are also numerous vendors who have set up numerous shops outside of the temple
with the tourist as their main target. This is major proof of the employment opportunities
it has offered leading to a higher standard of living. In relation to this, there are also
eateries located near the mall for the tourists an example being the Plaza Hollywood
shopping mall. (Penna, Morandi, Rota, Manzini, Porto and Magenes 2014)
viii. Due to the high circulation of money accorded by the temple, local and foreign investors
have flocked the city to invest and get a share of the money which in return they invest
their profits back to the community.
ix. There is also congestion due to overcrowding by the numerous tourist who visit the
temple annually especially in the peak season. Also, this has led to inflation in the prices

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of goods and services to the demerit of the local community who mostly are in the middle
and lower class of income.
x. As a result of overcrowding directly related to the temple, in a bid to decongest the city, it
has led to diversion of tourists to the border to create new territories and providing jobs
opportunities to new districts in the long run and this led lead to migration to such town
from Wong Tai Sin in search for those opportunities. (Maio, Vicente, Formisano and
Varum 2015)
Conclusion
Tourism is very important for any country in terms of their economic, social, cultural and
political progress. The key benefit of tourism economically is financial benefit to the
locals by creation of employment both directly and indirectly. On the other hand, it is a
crucial foreign exchange earner which is necessary for international trade. Tourism can
be due to a many factors attracting the tourist but we have seen that historical buildings
are quite crucial in this sector. Socially, it enhances people to exchange different and
diverse cultures thus facilitating peace and coexistence to people of different cultures
since they appreciate and understand each other better. Tourism has also its
disadvantages as highlighted in the article such as erosion of culture and illicit trade and
thus should be handled with care. This is done by establishment of regulatory bodies such
as the Hong Kong tourism board and the Tourism Commission. In Hong Kong, tourism is
a major economic activity which is regulated by the Tourism Commission and works
closely with the Hong Kong Tourism Board which is a major player in the tourist

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20
industry. In this article, I have highlighted other key partners of the Tourism Commission
since on its own it cannot work efficiently.
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