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Travel Agency and Tour Operations Doc

   

Added on  2020-12-24

13 Pages3880 Words388 Views
Airline, Travel Agency andTour Operations

Table of ContentsINTRODUCTION...........................................................................................................................11. Evaluate the factors that could influence passengers travel decisions....................................12. Porters generic strategies.........................................................................................................33. Tour plans................................................................................................................................44 a) Describe the retail travel environment and the role of a travel agent..................................7b) Types of travel agencies and the relationships that exists within the retail agents................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10.......................................................................................................................................................10

INTRODUCTIONTours operations business refers the company or an organisation which buys individualtravel products from different suppliers, arrange into package tours and sell them in their owncosts by adding a certain amount of value to it. EasyJet is a airline company limited founded onmarch 1995 headquartered in Luton and its parent company is Easy group. This presentassignment is based on EasyJet, which belongs to airline sector. Under this mention report willbe studied about influence of the passengers on travel decisions (Assaf, 2012). Tour operatorsdevelop the markets as well as operate group travel programmes will also be mention under thisreport. There will be discussion about the various kinds of travelling agencies and relationshipwhich exist with retail agents.1. Evaluate the factors that could influence passengers travel decisions.Airline industry is the fastest growing sectors which is contributing huge amount of sharein the growth of United Kingdom. EasyJet offers its services at a very low cost as it helps peopleto avail airline services within the affordable prices. It can be said that it is the responsibility oftravel consultant of EasyJet analyse those factors which influences the decision making processof travellers (Buhalis, Darcy and Ambrose, 2012). There are numerous of factors which affectsdecision of passengers and some of these factors are described as below: Factors influence passengers travel decisions.Price: Prices refers to the amount of particular services or product which paid by the onewho is buying it. In relation to EasyJet, amount of the flight which is paid by travellers isconsidered as price in airlines industry. It is considered as the most essential factor whichinfluences decision making of travellers. It can be said that if company maintains its low costprices of flight then it will definitely persuade passenger to remain loyal with the same companyfor long term. Along with this, it will also become priority for travellers in their future decisionmaking while planning for trip. Services: Services refers to intangible experience which is offered by seller ororganisation to the buyers in exchange of money. It is important for every organisation to offershigh quality services to its customers in order to retain them for long term. In context to EasyJet,it is the another factor which influences decision making of passenger. Services includes quality1

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