CSR Activities in the Hotel Industry

This assignment examines the significance of Corporate Social Responsibility (CSR) practices in the hotel sector. The research utilizes a questionnaire method to gather insights from five hotel managers regarding their views on CSR's importance. The findings aim to shed light on the perceived value and influence of CSR activities within the hospitality industry.

MANAGING SUCCESSFUL
BUSINESS

TABLE OF CONTENTS
PART 1...........................................................................................................................................................................1
P1 Devise aims and objectives.............................................................................................................................1
P2 Produce project plan.......................................................................................................................................1
P3 Produce a work breakdown structure and Gantt chart....................................................................................2
.........................................................................................................................................................................................3
PART 2...........................................................................................................................................................................3
P4 Carry out a small scale research.....................................................................................................................3
PART 3...........................................................................................................................................................................6
P5 Analyse Research and data by adopting appropriate tools and techniques....................................................6
P6 Recommendation..........................................................................................................................................15
P7 Reflection......................................................................................................................................................16
REFERENCES..............................................................................................................................................................17

PART 1
P1 Devise aim and objectives
Topic: “Implementing corporate social responsibility within firm to attain the sustainable objectives”
Background of the study:
Corporate social responsibility is that responsibility that are taken by corporation for the social wellbeing
and it directly impacts on environment positively. It involves a short term expenses that do not delivered financial
benefits to the organisation but it only promotes environment change as well as social responsibility. Thus, it assists
the firm to gain competitive advantages and also understand significance of CSR activities (Bryman and Bell, 2014).
It should implement within the workplace for the purpose of understanding that staff worker get the effective
benefits from CSR activities or not. In the present assignment there is a study in the context of Nisa Retail Store
relating to CSR activities. The research is carried out for the significance of CSR and how they are interrelated with
the competitive advantages that are needed to be understand.
Aim: To understand the role of CSR activities in attaining competitive advantages- A case study on Nisa Retail
Store
Objectives:
 To ascertain the significance of corporate social responsibility in the present scenario.
 To identification the linkage among competitive advantages and CSR activities.
 To recommendation of key strategies that assists in sustaining competitive advantages by carry out CSR
activities.
Research questions:
 What are the benefit of CSR activities in the present scenario?
 What is the link between competitive advantages and CSR activities?
P2 Produce project plan
Task Name Duration Start Finish Predecessors
Research project 94 days Mon 2/27/17 Thu 7/6/17
Planning 24 days Mon 2/27/17 Thu 3/30/17
Finding out the research subject 10 days Mon 2/27/17 Fri 3/10/17
Develop statement of research problem 6 days Mon 3/13/17 Mon 3/20/17 3
Set the time frame to allocate resources 8 days Tue 3/21/17 Thu 3/30/17 4
Implementation 61 days Fri 3/31/17 Fri 6/23/17
Conducting literature review 16 days Fri 3/31/17 Fri 4/21/17 5
Select the appropriate research
methodologies 18 days Mon 4/24/17 Wed 5/17/17 7
Ascertainment of cost 7 days Thu 5/18/17 Fri 5/26/17 8
Data interpretation and Analysis 20 days Mon 5/29/17 Fri 6/23/17 9
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Evaluating results 11 days Mon 5/29/17 Mon 6/12/17 9
Project closer 18 days Tue 6/13/17 Thu 7/6/17
Present conclusion and recommendation 9 days Tue 6/13/17 Fri 6/23/17 11
Appropriate documentation of outcomes 7 days Mon 6/26/17 Tue 7/4/17 13
Report submission 2 days Wed 7/5/17 Thu 7/6/17 14
 Cost: In order to implement this CSR project successfully it is essential for project manager that to look
upon the budget and cost of overall project. Project manager has to examine this element well and have to
allocate financial resources effectively. This can help in minimizing unnecessary expenditures and can
support in completing this project within estimated cost.
 Risk: CSR implementation project is associated with some risk such as human resource risk, technological
risk, scheduling risk, scope risk, financial risk etc. It is the responsibility of the project manager that to
make effective planning so that these risk do not take place in the organization and project manager can
complete this project on time.
 Resources: Project manager of CSR implementation project will require financial resources, technical
resources, physical resources etc. These resources will help in meeting with the objective.
P3 Produce a work breakdown structure and Gantt chart
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PART 2
P4 Carry out a small scale research
Research methodology is that procedure through investigator gather information to carry out the research
study in effective manner. The methodologies may involves interviews, surveys, publication research, qualitative
and quantitative analysis, research design, research philosophy and other research tools.
 Research approach: It is that approach in a research methodology adopted by the scholar for the purpose
of carry out investigation systematically. Therefore, it has been categorised into two approaches that are
deductive and inductive. Further, inductive approach observe detail information and establish the new
theories. Beside this, there is deductive approach are that are adopted by scholar to testing theories that are
already exist than after that created hypothesis to carry out the research effectively (Gast and Ledford,
2014). In the research report, investigator has adopted inductive approach to understand the nature of
research and it is significant for the investigation among competitive advantages and corporate social
responsibility. The main reason of adopting this research approach is that this study is based on the
qualitative information due to which it helps them to understand the relationship among CSR activities and
competitive advantages. The most importance of these approach is that they focus on all data that are
obtained primary and it is also helps the store to create depth understanding with these approaches.
 Research Philosophy: The philosophy of research indicate the various assumption of the researcher as it is
based upon research strategy. Thus, with the usage of research philosophy the investigation are to be carry
out in most systematic manner. It assists the scholar to study on the several practices and hypothesis.
Therefore, the various research philosophy are positivism, interprevitism and realism. In the interpretvitism
research philosophy that are based upon beliefs as well as values (Flick, 2015). Beside this, there is a
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positivism research design that are based upon structured method and statistical techniques. In the present
research report, the scholar has adopted interpretivism philosophy research philosophy to gathering the
qualitative information.In regard to this, they can effectively determine the significance of CSR for the Nisa
Retail store by adopting that particular method.
 Research design: Research design is the set of procedure adopted by investigator in gathering and
analysing measures of specified variable in the research study. It also helps them to understand the main
research problem. Therefore, by using the research design the whole investigation are to be carried out in
most effective and efficient manner. (Dumay and Cai, 2015). It mainly includes exploratory, descriptive,
case study, casual and experimental research designs. In the present research report the investigator has
adopted exploratory research design to ascertain the interrelationship among competitive advantage and
CSR for the hotel.
 Data collection: There are mainly two types of data collection are primary and secondary sources to attain
the research objectives and aims in most desired manner. Thus, in the primary data sources in which the
scholar obtained the information from the first that are not used by anyone else. Most of the scholar used
questionnaire method to distribute into the population and conduct interviews to gather the primary data.
Beside this, there is a secondary data in which the information is gathered by the researcher from various
sources that are used by someone else. It involves newspaper, magazines, books, journals etc.(Leary, 2016).
In context to Nisa Retail store, researcher has adopted the primary method to carry out the survey by using
tool of questionnaire method. Beside this, it also adopted secondary method in which researcher collect
information from literature review related to CSR activity.In regard to this, it helps them to understand the
significance of CSR activities for the company by obtained from respondents. Therefore, questions has
been prepared to attain the research aims and objectives as well as also understand the viewpoints of
customers.
 Sampling: It is that process of choosing units such as organization, people etc. from the total number of
population. It helps the researcher to fairly generalize the outcomes of research study through chosen
sample methods. It involves various that includes systemic sampling, Random sample and stratified
sample. In present research report the investigator has adopted random sampling method and the sample
size is 5 managers of Nisa Retail store. It is that type of method in which each member of population are to
be taken equally selected as a sample.
 Data Analysis: Data analysis is one of the significant method to carry the overall research in most effective
manner. Thus, it helps them achieved the objectives and aims as well as also come out with the effective
conclusion. There are various techniques and tools that are adopted by the scholar for assessing the
information through data analysis. It can be transformed into the analysis into raw data to come up with the
valid conclusion. The main reason for this is that to conduct the data analysis by gathered from the both
primary and secondary sources. There are mainly two type of techniques are qualitative and quantitative
(Lushey and Munro, 2015). In the present research report of Nisa retail store, scholar has adopted
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qualitative data analysis under this they applied thematic analysis. Apart from this, it is also added graphs
and chart so, that they can understand the outcomes effectively.
 Reliability and validity: The data is obtained is reliable and validate from the approval of publisher and
authors and the authentic citation put in the overall research.
 Ethical consideration: The present research report will be carried out smoothly without any harm to the
respondents. The researcher does not force anybody to participate in the survey and the information gather
is properly store.
 Research limitations: In the research project the whole study is to be carry out through survey for this the
sample size it adopts 5 managers. It is due to limitation of time and lack of resource available to carry out
the overall research (Mackey and Gass, 2015). In regard to this, the scholar does not have high techniques
for which they used qualitative method to understand the significance of CSR to gain competitive
advantages.
PART 3
P5 Analyse Research and data by adopting appropriate tools and techniques
Questionnaire has been prepared to collect data about corporate social responsibility. In this respect
questions will be asked from managers of the Nisa Retail Store.
Name:
Gender:
Age:
1) Do you think that corporate social responsibility activities is significant for Nisa Retail Store in the present
competitive world?
 Yes
 No
2) Would you think that there is strong interrelation among competitive advantages and corporate social
responsibility?
 Yes
 No
3) Do you agree with that corporate social responsibility is really significant for the Nisa Retail Store at the time of
its implementation?
 Agreed
 Neutral
 Disagreed
 Strongly disagreed
4) What kind of problems are faced by Nisa Retail Store?
 Women's right
 Employee safety
 Children work
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5) What are the initiative are taken by Nisa Retail Store regards to CSR?
 Women's empowerment
 Environment
 Health
6) How does your Nisa Retail Store implement CSR initiatives?
 By voluntary organisation
 By deliver financial assistance support
 By organised Charity events in each year
7) Being a manager in the company who are mainly responsible in your company for the implementation of CSR
activities?
 Administration
 HR department
 Manager of Nisa Retail Store
8) Do you recommending any strategy regard to CSR activities for a Nisa Retail Store from the following are
mentioned below?
 Line department
 Foundation trustees
 Separate department
 NCO
Theme 1: CSR is significant for Nisa Retail Store
Do you think that corporate social responsibility
activities is significant for Nisa Retail Store in the
present competitive world?
Frequency
Yes 3
No 2
Total 5
6

Interpretation: There is a mentioned above table and graphs that are shown the understanding of respondents
regard to importance of CSR for the Nisa Retail Store in the competitive environment. Therefore, from the figures
and data above indicated that the highest majority among 5 respondents say 'yes' and other remaining 2 say 'no'.
Thus, from these it has been interpretation that the CSR activities helps the organisation in the competitive era. It
provided various advantage to its staff workers and build a brand image. Hence, CSR activities is most significance
for the company in gaining competitive advantages.
Theme 2: Interrelationship among competitive advantages and CSR activities
Would you think that there is strong interrelation among
competitive advantages and corporate social
responsibility?
Frequency
Yes 4
No 1
Total 5
7
Yes no
0
0.5
1
1.5
2
2.5
3
3.5
3
2
Column B
Column C

Interpretation: From the mentioned above table and graph indicated that there is a relationship among CSR
activities and competitive advantages or not. Thus, from these figures it has been interpretation that the highest
majority says that they are ' Strong agree' with the statement. It is about 4 say 'Yes' and other 1 say 'No' that analysed
that the organisation gives employment benefits and funds to charity. Thus, it resultant into that it can able to sustain
gain competitive advantages.
Theme 3: CSR implementation is really significant for the Nisa Retail Store
Do you agree with that corporate social responsibility is
really significant for the organisation at the time of its
implementation?
Frequency
Strongly agreed 2
Agreed 1
Disagreed 0
Strongly disagreed 1
Total 5
8
Yes
No
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
4
1
Column B

Interpretation: From the above chart and table that investigate the research to understand that corporate social
responsibility is really significant for the Nisa Retail Store at the time of its implementation. Thus, the information is
obtained from the 5 number of respondents from which the highest majority is 2 say that they are ' Strongly agree'
with the statement. Therefore, from which it has been analysed that it is the responsibility of company is needed to
implement the CSR activities.
Theme 4: The organisation faced employee safety problem while implement CSR activities.
What kind of problems are faced by Charlotte Street
hotel?
Frequency
Employee safety 3
Children work 1
Women right 1
Total 5
Interpretation: From the above chart and table that shown the information in which the Nisa Retail Store faced
problem. It has been interpreted that most of the majority say that employee safety is one the biggest problem that is
faced by organisation. Therefore, it has been analysed that other remaining respondents say that women right and
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2
1
1
1
Strongly agree
agree
neutral
disagree
strongly disagree

children work is less problem. Further, from the above data it has been concluded that the hotel have to focused on
security and safety of an employee so, there is an improvement.
Theme 5: CSR initiative taken by Nisa Retail Store
What are the initiative are taken byNisa Retail
Storeregards to CSR?
Frequency
Environment 3
Health 1
Women empowerment 1
Total 5
10
1
1 3
Children work
women right
employee safety

Interpretation: From the above table and graphs the data shows that by obtaining information from 5 respondent to
understand that which environment of CSR activities are taken by Nisa Retail Store. Therefore, from all above data
that are presented in the table that indicate that the highest 3 respondents majority say that environment is required
to be taken for the CSR initiative rather than health and women empowerment. Thus, it means that the hotel focused
on environment as they create products or services that are free from pollution and reduce the wastage of resources.
Theme 6:Nisa Retail Store implement environment for CSR initiative. .
How your Company is implementing CSR initiatives? Frequency
Voluntary organisation 1
Organised charity events in each year 3
Financial assistance support 1
Total 5
11
Health
environment
women empowerment
0 0.5 1 1.5 2 2.5 3 3.5
1
3
1
Column B

Interpretation: From the above chart and table that shows how the Nisa Retail Store implementing the CSR
activities. Therefore, it has been analysed that from the above figures is that the highest respondents say that '
organised charity events in each year'. Thus, it has been interpreted that the hotel take CSR initiative through charity
events that are said by 3 respondents. Further other 1 respondents say that they provide financial assistance support
to organisation that are community based and other 1 say that they take CSR initiative by voluntary organisation.
Theme 7:Nisa Retail Storetake Administration responsibility for implementation of CSR activities.
Who are mainly responsible in your company for the
implementation of CSR activities?
Frequency
Administration 3
HR department 1
Manager 1
Total 5
12
1
3
1
providing financial support to
community based organization
organizing charity event every
year
Through voluntary organization

Interpretation: From the above table and graph there information is collected from the 5 respondent to understand
that who are mainly responsible in your company for the implementation of CSR activities. Thus, from the above
data and figures it has been interpreted that the highest 3 number of majority say that ' Administration' is responsible
to implement CSR activities. Further, it has been also analysed that Manager and HR department is less responsible
for CSR activities in the Nisa Retail Store
Theme 8: Trust strategy is recommended for the Nisa Retail Store at the time of implementation CSR
activities
Do you recommending any strategy regard to CSR
activities for a company from the following are
mentioned below?
Frequency
Line department 1
Separate department 1
Foundation trust 3
Total 5
13
HR department
Administration
Manager
0 0.5 1 1.5 2 2.5 3 3.5
1
3
1

Interpretation: From the above table and charts that shown the figures that has been interpreted that the highest
number of majority 3 say that the foundation trust is one of the best recommending strategy regard to CSR activities
for a Nisa Retail Store Beside this, remaining other respondents 1 says that line department and other 1 say that
separate department is the best strategy for the firm
P6 Recommendation
From the whole project it has been analysed that CSR is one the most important aspects for the Nisa Retail
Store. There is an also finding out that the CSR is necessary for the entity to implement in the firm to prepared the
budget for the CSR activities. Further, the firm faced employee safety problem due to which they have to provide
security and safety so, there is security in the workplace.
 Primary the organisation implement CSR activities to identification focused program.
 The cited firm implementing the CSR activities through organised the charity event each year.
Apart from this the organisation can initiate CSR by adopting voluntary firms.
 The company needed to implement successfully CSR activities . They are required to invite the
employee at a time strategy implementation. Thereafter, they also encourage their worker by usage
of its skills and knowledge for CSR implementing. In regard to this, each employees needs to be
aware of corporate social responsibility so, they can effectively participate, Along with that, the
hotel required to get feedback from their workers so, they can able to make modification
accordingly.
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1
1 3
A separate department
Line Department
foundation trust

 The organisation also needed to share their corporate efforts with their stakeholders so, they can
effectively implement CSR activities. They can able to transfer information with their stakeholders
are employees, community, customers and partners.
 The firm have to focused on produce those products or service that are free from pollution. Apart
from this, the organisation reduce the wastage resources so, the water and air are not polluted.
 Therefore, it has been also recommending to the Nisa Retail Store is that they deliver a safe
working conditions through friendly environment and also provide education assistance to their
workers.
P7 Reflection
From the above research project it has been identification that there are several types of research method
that are required to be taken to carry out the effective research. In regard to this, I am appropriately carried out the
research to meet the company aims and objectives. For this, I prepared schedule for each project plan for completing
and monitoring the research aims. Thereafter, on the basis of this Gantt chart is develop for the purpose to deliver
the stages as well as timeline for its completion. Further, I have also analysed that there are two main method to
obtain the information by primary and secondary research techniques. Thus, it is the most significance for me to
obtained information and carry out the whole research smoothly. The questionnaire method is very helpful for me in
which I prepared questions relate to CSR activities. It gives me a most significant information from the 5 manager
due to which it assists me in understand that CSR activities is vital for hotel or not.
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REFERENCES
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