Leadership Styles and Change Management

This assignment delves into the realm of leadership styles and their crucial role in driving change within educational settings. It requires students to analyze different leadership paradigms, such as transformational, transactional, and servant leadership, and examine how these styles influence successful change implementation. The assignment also prompts students to consider practical examples of leadership in action within education, evaluating the effectiveness of various approaches.

Understanding and leading
change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Different organisational operational strategies after making changes in companies........1
P2. Internal and external drivers of change that affect leadership, individual and team
behaviours...............................................................................................................................3
P3 Evaluate how to minimize negative impact of change on organisation............................5
TASK 2............................................................................................................................................7
P4 Barriers which effect the change and affect leadership decision making strategies.........7
TASK 3............................................................................................................................................9
P5 Application of suitable leadership style in organisational context....................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
In modern era, market is said to be dynamic in nature. New tools and techniques comes
on daily basis. It is important for organisations to adapt those changes. This helps in running
business successfully and also aid in giving competition to rivals. Another thing which is
important for corporations to keep on analysing that what changes their competitors are making.
This activity may lead enterprises to increase their goodwill and brand image in marketplace. In
this report, two organisations have been taken Starbucks and Costa Coffee. Both of organisations
doing business is same commodities. Mainly, they manufacture coffee products and provide
services to customers related to them (Aslan and Reigeluth, 2013). Assignment, is going to put
light on changes that these companies are facing from time to time. Apart from this, project also
considering about leaders and their team that aid in decision making for company. All the
activities helps firms to attain targets in an effective manner.
TASK 1
P1 Different organisational operational strategies after making changes in companies
Adapting the changes are necessary for organisations to keep on running their business in
a successful manner. In market on a regular basis new tools and techniques comes. It is managers
and leader responsibility to grab those changes for betterment of company. Most of the time
these changes put positive effect on profitability and productivity of enterprises. But, sometimes
wrong decisions may lead corporations to create losses for itself. Hence, supervisor continuously
should keep an eye on that if the changes are necessary or not for firm. These changes can be
anything like alteration in governmental policies, modification in taxes, interest of consumers,
new technologies and etcetera. Thus, for developing goodwill and image of brand at marketing
sector.
Acceptance of alterations is essential. Starbucks and Costa management should keep on
finding and collecting data which is related to their objectives. After that, planning is necessary
like setting budget for organising changes that company is willing to attain. These modifications
within firm may aid in making long term relations with customers. Quality of products and
services may also get enhanced after applying all the changes. Providing satisfaction to
customers has become one of major aim for firms in today's world (Doppelt, 2017).
Successfulness in these actions may lead organisation in attaining goals and objectives in both
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effective and efficient manner. Starbucks and Costa coffee rapidly enhancing their business in all
over world by delivering coffee commodities to consumers.
STARBUCKS
In 1971, Grodon Bowker, Jerry Baldwin and Zev Siegel found this company. A well
known organisation in all over world which is delivering products which are related to coffee.
Company like Costa coffee are continuously giving hard competition to this firm. This aid in
making unique plan which enhances their productivity and profitability.
Costa Coffee
A British multinational coffee brand which was found in London in 1971. Mostly,
organisation is delivering roasted coffee products to its consumers in all over world. They are
expanding its business in a continuous manner in other countries as well (Foltin and Keller,
2012).
Both of organisations are using different strategies. They are dealing in same sector but
have various style of working and also follows different policies which are mentioned beneath:
Strategies Starbucks Costa Coffee
Competence

Change in taste of consumers
organisations faces from time
to time. It is important for
Starbucks to find the changes
that users needs and try to
adapt them as soon as possible.
This process aids in enhancing
sale of commodities and also,
helps in giving hard
competition to the rivals.
Mainly, Costa tries to make
changes as per their own
perception. They do not make
any change as per the
requirement of consumers. But,
majorly, they make changes
that people love which is
continuously helping them in
enhancing their business.
Strategies which are related to
pricing
One of main and famous brand
which most of people uses in
United Kingdom. It has stores
in the places where it can
target most of consumers.
Costa coffee modifies its
pricing by looking at other
companies. If firms are
reducing their product’s prices
so, Costa also does the same.
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They focus on providing
quality coffee goods to
customers. If demand gets
raises then they increase
products prices for maximising
profit.
This helps them in increasing
their sale of products.
Advertising strategies In today's era, every
organisation is adapting
television advertisements.
Hence, Starbucks is also doing
the same. But, they already
have a good name in
marketplace. Consumers do
not need see any ads as they
already are addicted to
Starbucks commodities.
Mostly, they make changes in
their products. Hence, it is
important to increase the sales
by providing proper
information to consumers that
what modifications they have
made in products. This can be
done by various ways. Ads,
newspapers, banners, pamphlet
and etcetera.
Process Every single company makes
their own style at the time of
starting business. Starbucks
follows traditions that have
been set by the owners. But,
they also keep on making
modifications as per their
need. As it is essential for
them to provide satisfaction to
its consumers for a long time.
This can be done by adapting
changes that comes at
marketplaces from time to
time.
Their leaders and managers
keep on making changes what
their rivals have already
adapted. This enhances their
profitability but not in a proper
manner. They need to make
unique changes at the correct
time. This may help them in
giving tough competition to the
rivals.
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P2. Internal and external drivers of change that affect leadership, individual and team behaviours
Leadership
The action of motivating, leading, coordinating, and supporting subordinates is known as
leadership. Main aim of a leader is to push staff members to their limits so that they can attain
their own targets. This activity can lead organisation to achieve all aim and objectives that they
desired for. Workers are said to be an asset for an organisation. Hence, supervisors should keep
on motivating them towards their goals and also train them at their weak parts. This improves
both; productivity as well as profitability of the firm.
Internal drivers: Structure of organisation, employees, capital, managers and leader can be
stated as Internal drivers.
 Capital funds, workers, operational activities of an organisation comes under this kind of
drivers (Fullan, 2014).
 For running business in a successful manner it is essential for Starbucks and Costa coffee
to keep on helping society in different ways. This improves their goodwill and brand
image. Relation in between employer and employees needs to be healthy this aid them in taking
effective decisions for Starbucks and Costa coffee.
External drivers: Elements which are putting positive or negative impact on business from
outside world can be known as external drivers.
 Growing percentage of Starbucks and Costa coffee depends on these drivers. They can be
government, customers, shareholders and etcetera. Under this, analysers may aid in finding the tools and techniques which other companies
of same sector are using. This helps companies in adapting new and updated techniques.
Leadership links with drivers of changes:
Leadership is said to be activities which are related to leading, supporting, motivating
that a leader does. It is leaders responsibility to push subordinates to their limits so that they can
attain their targets in an efficient manner. They can also be known as representative of Starbucks
and Costa. Mainly, they comes in front of outside world in seminars and meetings. Leader
focuses on supporting its subordinates and direct them towards their targets (Hintz and Bahia,
2013).
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Leaders form talented teams so that objectives can get attain in a short period of time. It
is supervisors responsibility to give train employees at their weak parts. Apart from this, they
also should give responsibilities to individual and teams as per their capabilities. Leaders can
easily look how efficient a worker is by looking at his/her previous performances.
Goals and objectives of a leader:
Some important duties of leaders at workplace are mentioned beneath: Authority: Leader can be face of organisation. He/she can also be brand ambassador of
company. Apart from this, person have some other responsibilities as well like directing,
supporting, motivating subordinates and etcetera. Control: Controlling is an another duty of a leaders. This comes after every single
responsibility gets end. For maximum profit it is important for Starbucks and Costa
coffees leaders keep on monitoring if they plan is going on right way or not. Influencing ability: One of the major role of a leader is to push subordinates to their
limits. Motivating and supporting activities can be helpful in this context. This actions
aids staff members to attain their targets even more efficiently and effectively (Keppel
and et. al., 2012).
 Proper directing ability: Directing can be stated as one of the main part that aid workers
of organisation in many ways. Targets can get hit right on time. Satisfaction to employees
as they finished their job in an effective manner and etcetera.
P3 Evaluate how to minimize negative impact of change on organisation
Employees do not like changes. Because, they have to relearn things. It is managers and
leaders responsibility to help them in making familiar with those changes. To grow and for
sustainability it is essential for Starbucks and Costa coffee to adapt changes that they are facing
in marketplace. Modification can be anything like, change in rules and regulations by
government agencies, tools and techniques, updated technologies and etcetera. But chances are
their also that these changes may put negative impact on organisation. Just as stated above,
subordinates may get demotivated or may also get threatened of loosing job. Supervisors should
keep on supporting to workers and also make them belief that these alterations can help in
making favourable conditions for them. Apart from this, analysts of company should also keep
an eye at changes if they are putting negative effect or positive. There are various elements that
are putting negative impact on organisational structure which are described beneath:
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Expenditures:
It becomes easy for multinational organisations to attract investors or stakeholders
towards them. Starbucks and Costa are two multinational companies which are continuously
running their business in an efficient manner. This can be done by delivering quality goods to
consumers as per their needs. In this context, it also becomes easy for them to generate funds for
their plans that they have made. It becomes hard for companies who are small in nature. Micro
business enterprise and middle firms don't find investors easily. Therefore, it becomes a barrier
for these corporations in expanding business in other countries or in different markets (Latham,
2013).
Workers resistivity:
Adaption of changes are essential for every organisation. But, mostly workers do not
accept these alterations. Reason behind this is that they have to start learning things again just
like they learned at initial level of job. Supervisors can help these staff members by giving them
training of changes that they have made. Training and development can be stated as one of the
main and important source by which leaders and managers can enhance the skills and knowledge
of workers. This process helps them in making skilful workers who are full of enthusiasm.
Lack of Support tends to failure:
Leaders and managers of Starbucks and Costa coffee have to keep their employees under
one umbrella. Extra knowledge given to an individual may create issue in between staff
members. To do this, supervisors should continuously keep on updating changes in marketplace.
Conveying the information of plans that organisation is going to make in future for betterment of
firm.
Psychological state (Morale):
Proper state of mind while working at workstation is essential. This helps them in making
changes. Things like confidence, motivation, stress buster things may aid enhancing morale.
Making favourable policies for employees may aid in enhancing loyalty of staff members
towards Starbucks and Costa. Training sessions that has been organised by supervisors also helps
in enhancing skill and knowledge of workers. This process can be stated as beneficial for firms
for future aspects (Lawrence, 2015).
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Creation of pathway:
It is required for an employer to cater an appropriate guidance to staff members;
therefore, they will accomplish task in an effective manner. To sort out overall problems,
superior will organise meeting. As a result, proper relation will be maintained by manager with
employees at workplace. Therefore, coveted targets and goals will attained effectually.
Manage planning and its implementation:
It is must for an employer to provide work to employees according to their abilities or
skills; therefore, they will complete task with maximum effectiveness and appropriateness.
Henceforth, desired targets will gained within requisite time span.
Explain about plans:
Manager needs to convey about programmes and policies to workers; hence, they will
complete work in a systematic manner. It assists to reduce multi tasking and desired objectives
will attain timely. Planning aid to manage entire things in an effective and efficient manner.
Henceforth, it is essential for an organisation to develop proper strategies so that they will
manage entire operational activities in an appropriate way. It is essential for manager to examine
extrinsic factors because this will provide impact to planning and in addition operational
exercises.
TASK 2
P4 Barriers which effect the change and affect leadership decision making strategies
Changes are essential for an organisation to grow in marketplace. Mostly, supervisors
takes decisions for betterment of company. But, it has been found that in some circumstances
decision takers actions don't get favourable for Starbucks and create losses for firm. Starbucks
mainly focuses on long term benefits. Proper implementation of modifications are mostly
increases both profitability and productivity. Alterations in governmental policies may affect
decisions of leaders and managers. Also, if employees are not getting included in change
management this may arise so many questions in front of administration. Hence, it is important
for supervisors to tell the changes that they are making and how it will effect in operational
activities. Decisions that are favourable ultimately increase profit in an effective and efficient
manner. Alterations can be stated as difficult to make with less ideas. Management should adapt
changes by looking at current status of Starbucks. Complexity can also become one more barrier
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in front of administrators. Changes brings complex situations with it. Therefore, managers and
leaders should keep on making things easy for staff members (Mukherjee and et. al., 2012).
This may become a stress relieving process for them. For Starbucks, decisions which
become negative for firm may lead to so many losses. Starbucks mostly makes two type of
changes. Imposed and initiated changes are two alterations. They both are different in nature.
Imposed change can be understand as managers and leaders directly implement changes without
taking any suggestions from subordinates. On the other hand, Initiating changes are the one
where supervisors usually take suggestion and feedbacks from employees of Starbucks. Most of
the time, Starbucks uses initiative change approach. As it helps them in making proper decisions
for firm. At the time of decision making, managers and leaders can uses different sorts of
methods. Supervisors have to find the ways and apply theories to reduce risks at the time of
determinations. This process may help them in enhancing both productivity and profitability of
firm.
Once, an individual is familiar with all the changes. Then, there is a possibility of doing
any tasks accordingly. At the end, staff members will become comfortable with new alterations.
Training and development programmes for employees may help them in understanding changes
that organisation have made. There are many advantages Starbucks can have by accepting
changes in market place (NHS England, 2016). Improvement in goodwill and enhancement of
brand image, increases sale of commodities at marketplace and etcetera are the parts that they
bring positivity in Starbucks. By these alterations also, organisation can easily attain its targets in
effective and efficient manner.
Force field analysis: It is an effective aspect which is develop by Kurt Lewin which
support the culture of the business in effective manner. At the time of using this, number of
negative outcomes can be occur which reduce the performance level of the company. Along with
this leader of the company put their strong efforts to take better decision in most effective
manner by which they enhance the productivity level of the workers. Along wit this its also helps
in reducing the issues and hurdles which may leads in attaining positive outcomes.
Case study: Case studies enable business managers to organise an appropriate market
study properly so that better deviation could be understand. Thus, managers suppose to provide
case studies to each and every individual properly for deriving their aspects and better
understand. Thus, chances of determining aspects of various individuals could be assess properly
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and in better frame. On the basis of such viewpoints, managers used to craft better and effective
strategies which support in future attribute. Thus, for gaining competitive advantage from many
other rivalries, this concept will support them in future. But a only drawback is that lack of
effectual judgement which signify as major drawback.
Situational resistance to change: Modifications in business and its operations used to
influence the work mostly where resistance used to determine in most manner. Situational
change and modification directly derive the resistance to change consideration which used to
determine by business managers properly and in better manner as well. Thus, functions need to
be more effective and appropriate in nature so that such situational change could be deal out in
better manner.
TASK 3
P5 Application of suitable leadership style in organisational context
Leadership is said to be actions of leaders that are related to motivating, coordinating,
directing and etcetera (Yoder-Wise, 2014). Organisational supervisors also uses various sorts of
tools and techniques which may aid them in making maximum profit for Starbucks. Attaining
desired targets are majorly the aim of Starbucks. For doing this, leaders can take so many
initiatives. There are various type of styles of leadership that described beneath : Democratic : A leadership style where leaders are more liberal then any other styles. This
helps them in taking suggestions and feedbacks from employees so that better decisions
can be made. Autocratic : This type of style consists where leaders takes decisions and gives order to
others that they have to accept or follow anything what he/she made changes. Laissez Faire : In this type of leadership style, leaders gives opportunities to individuals
and give them tasks according to their capabilities and talents. After this, supervisor keep
on pushing that person to his/her limit so that targets can achieved of that human being in
a short period of time (Salmela, Eriksson and Fagerström, 2012). Transformational: Under this type of leadership, supervisors makes changes as per their
needs. This helps them in attain targets in a short period of time. In this context, it is
essential for leaders to keep on communicating and solving problems of staff members.
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 Transactional: In this hypotheses, it is totally related to where leaders and managers
contributes in improving employee relations. Compensating in terms of money and
motivating employees in different ways may aid in creating favourable conditions for
staff members (Different type of leadership styles, 2017).
(Sources: Leadership Styles, 2017)
Leadership styles like Autocratic, Democratic, Laissez Fair, transactional and
transnational. Leaders may take initiatives in different ways and to achieve targets. This becomes
an ultimate factor for organisation to earn profit at its maximum. These supervisors uses these
type of styles in situations like in complex situations so that it can be resolved in a short period
of time.
Management of Starbucks continuously try to attain targets in limited time period. Here,
changing in process may help them in hitting goals and objectives that they have desired for.
Hence, Starbucks keep on adapting changes that are coming in marketplace. That helps them in
giving hard competition to rivals and also enhances both productivity and profitability of
organisation (Thomas and et. al., 2013).
Kotter's 8-Step change model: This will stated as beneath: Increase urgency: As indicated by this, it is essential for manager to develop awareness
about requirement of adopting new methods. Therefore, they will support superior in an
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Illustration 1: Leadership Styles

effective manner. Along with, it is must for them to communicate each things; therefore,
they will determine proper opportunities as well as threats effectively. Build guiding team: It is essential for superior to develop a group so that they will
accomplish targets by maintaining effective cooperation and coordination. As a result,
desired targets and goals will attained within limited time duration. It works as a
motivation for them. Develop the vision: This needs to created by management; thus, staff members will assist
them to accomplish it timely. Communicating for buy in: At the time of formulation of vision for company, manager
has to take care about the interest of employees. Hence, they will help employer to attain
it in a significant way. Empower action: It is required for superior to assign work to workers as per their skills
and capabilities. This assists to reduce clashes and as a result, firm will obtain growth and
enhancement. Create short term wins: it is must for an employer to provide short targets to employees;
hence, positive outcome will be gained. Don't let up: As stated by this, manage need to focus on objectives, instead of plans.
 Make change stick: Lastly, some alterations will be done into system so that activities
will be managed proficiently.
CONCLUSION
From the above comprehended report, it can be expressed that for positive changes in
business may aid in running it successfully. Alterations are majorly taking place from time to
time in market. Apart from this, firms rapidly needs to see the modifications that others are
making so that proper decisions can be made for enterprise. Starbucks and Costa Coffee has been
included under this assignment. Different leadership styles have been included which helps in
adapting changes effectively. Away from this, two type of drivers has also involved in project
which aid in attaining set goals and these are internal and external drivers. Functions which are
related to change management directly put positive impact on both productivity and profitability.
These actions helps in gaining good image in front of society and also enhances goodwill.
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REFERENCES
Books and Journals
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business, government and civil society. Routledge.
Foltin, A. and Keller, R., 2012. Leading change with emotional intelligence. Nursing
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Fullan, M., 2014. Leading in a culture of change personal action guide and workbook. John
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Hintz, C. and Bahia, H., 2013. Understanding mechanisms leading to asphalt binder fatigue in
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Salmela, S., Eriksson, K. and Fagerström, L., 2012. Leading change: a three‐dimensional model
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Thomas, T. and et. al., 2013. Leading change and innovation in teacher preparation: A blueprint
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Yoder-Wise, P. S., 2014. Leading and Managing in Nursing-E-Book. Elsevier Health Sciences.
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Different type of leadership styles. 2017. [Online]. Availavle through:
<https://www.pinterest.com/pin/486670303463675723/> .
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