Understanding and Leading Change Assignment- Marriott Hotel
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Added on 2020-06-06
Understanding and Leading Change Assignment- Marriott Hotel
Added on 2020-06-06
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UNDERSTANDING ANDLEADING CHANGE
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Different organisational operational strategies after making alterations in a firm................1P2 External and internal drivers of change that affects leadership, team and individualbehaviour.....................................................................................................................................4P3 Evaluation of how to minimize the impact of change on an organisation.............................5TASK 2............................................................................................................................................7P4 Different barriers for change to determine how it influence leadership in decision makingof an organisation........................................................................................................................7TASK 3............................................................................................................................................8P5 Different approaches of leadership while dealing with change.............................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONWith a change in course of time market has become dynamic in nature. In order to gainmaximum profit companies are using various tools and technologies. Understanding and leadingchange helps an organisation in knowing the modification in market area so that they can preparea proper plan and strategies which firm can follow so as to achieve their objectives (Aslan andReigeluth, 2013). Marriott Hotel belongs to hospitality sector and is one of the leadingcompanies in United Kingdom. In this report, comparison between two organisation is beingdone so that they can know about the strategies that have implemented. Other than this, internaland external drivers is included in this assignment so as to see the changes that may affectleadership, team and behaviour within the organisation. Apart from this, various measures isincluded in order to reduce the negative impact of change in a company. TASK 1P1 Different organisational operational strategies after making alterations in a firmChange in any form helps a company in making proper strategies according to the needsand wants of their customers. So, it is an essential element for an organisation, to go with thecurrent market situations. This will assist the enterprise in gaining their objectives and goals inspecific timer period. For this, companies uses various tools and techniques so that they candeliver their best services and facilities to their customers. Although change is always good butsometimes it plays a negative role for an organisation. Thus, it is necessary for them to provideservices so as to fulfil the satisfaction level of consumers. In order to conduct their business operation in smooth manner it is essential that theyaccept all the modification in terms of governmental rules, social, economical and many more.Marriott hotel is taking feedbacks and reviews from their customers so that they can makechanges to their best if necessary. Managers of this hotel are helping them in making properstrategies and plans so as to attract more and more customers towards their organisation(Doppelt, 2017). By providing all the facilities and services in a better manner as per therequirements of guests this will enable them in gaining their superior position. Therefore, Marriott hotel is giving better services as compared to other companiesworking in same sector. Comparison of Hilton Hotel and Marriott is given below so as to knowthe strategies which they are applying in their business operations.1
Marriott Hotel:Company was established in the year 1927, by J. Willard Marriott and currently it ishaving 6,000 properties in almost 122 countries all over the world. In this hotel. 226,500 numberof employees are working and along with this they are assisting the organisation in gainingmaximum profits. Hilton Hotel:This organisation was founded in the year 1919, by Conrad Hilton and is one of theleading hotels around the globe with around 570 hotels and resort in approximately 85 countries.It is considered as the best in hospitality sector. Other than this, company is providing bothbusiness and leisure travellers in various locations. Some of the strategies are mentioned below in order to differentiate between the servicesprovided by them:StrategiesMarriottHilton HotelCompetenceChange is a prime factor whichcompany should see from timeto time. So, it is essential thatthey provides services as perthe needs and wants of theirguest (Foltin and Keller,2012). Marriott hotel ismaking some alterations withrespect to interiors andexteriors and this is helpingthem in attracting a largenumber of clients towards theirorganisation. This is graduallyincreasing the sales andproductivity.Basically, this hotel is alsoproviding services so as tosatisfy their clients but thetools and technologies whichthey are using are notappropriate in terms ofincreasing their revenues andprofit shares. They areapplying different strategiesand plans like giving discountcoupons in order to pullmaximum number of guests. Strategies which are relatedto pricingAs Marriott is from the sectorof hospitality so they have tofocus on pricing policies inHilton Hotel is reducing theprice of their rooms duringpeak time i.e. from the month2
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