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Understanding the Concept of Managing Communication

   

Added on  2020-02-05

13 Pages3787 Words59 Views
ManagingCommunication1
Understanding the Concept of Managing Communication_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1.................................................................................................................................................31.2.................................................................................................................................................41.3.................................................................................................................................................5TASK 2............................................................................................................................................62.1.................................................................................................................................................62.2.................................................................................................................................................62.3.................................................................................................................................................7TASK 3............................................................................................................................................73.1.................................................................................................................................................73.2.................................................................................................................................................83.3.................................................................................................................................................83.4.................................................................................................................................................9TASK 4..........................................................................................................................................104.1...............................................................................................................................................104.2...............................................................................................................................................104.3...............................................................................................................................................114.4...............................................................................................................................................11CONCLUSION..............................................................................................................................122
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INTRODUCTIONIn the present time, fate of any business organisation is usually decided by the abilitiesrelated to the decision making process. In every business, time is an important factor becausedecisions are required to be made on the right moment (Rizvi, 2010). In regard to this, it isconstitutional to have accessibility of accurate information, knowledge so that manager canensure proper communication procedure within the establishment. With the help of effectivecommunication process, information can be conveyed and delivered in an effective manner.Open communication and accurate information helps the organisation to attain its targets andobjectives. For conducting the present research, the selected organization is Asda which is one ofthe discounted supermarket chains in UK that deals in serving variety of merchandise within themarket. The present report will also help in understanding the concept of managingcommunication within the organization. Along with this, it also measures the factors that impacton the workplace communication. Lastly, the report will also carry out a communication auditand according to that the manager will create a plan for improving the workplacecommunication. TASK 11.1Stakeholders are the group of people who have interest in the activities of business andorganization. Stakeholders are the one that may get affected or may affect the overall operationalactivities of the organization (Shockley-Zalabak, 2011). The range of stakeholders includescustomers, shareholders, employees etc. Therefore, it is essential for the organisation to measurekey information and knowledge required by the range of stakeholders within the organization.The key stakeholders within Asda requires different information and knowledge requirementsthat are-1.Customers- The key stakeholder of Asda is their customers to whom they are deliveringassorted range of products and services. Thus, it has been analyzed that manager of thecompany must focus on providing required information and knowledge related withproducts which they are offering and the worth of products. 3
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2.Employees- Another key stakeholder of Asda is their employees who renders serviceswithin the supermarket and also persuade customers to purchase their products andservices (Leidner and Kayworth, 2006). The key information and knowledge which needto be required by employees is regarding administration information it provideinformation related with personal details of staff as well as training required by them forimproving their skills and knowledge etc. 3.Stakeholders- Another key stakeholder within the supermarket is stakeholders who haveinvested certain amount within the organization through purchasing their share.Therefore, it has been evaluated that key information and knowledge that is required bystakeholder is related with the performance of company (Kent and Hoberman, 2012).The organization performance mainly includes data or information related with sales oftheir products, net profit earned by the supermarket etc. 1.2There are certain systems which are used by management of Asda supermarket forcommunicating the key information and knowledge to range of stakeholders. Thecommunication systems mainly include- 1.Conducting meetings- In order to communicate with the employees and manager ofAsda, supermarket management must emphasize on conducting meetings and briefingswhich would support them in communicating essential information and data (Benyon-Davies, 2009). Meetings conducted by the cited firm must also focus on collectingdifferent new ideas and thoughts from the staff members. In addition to this, citedorganization also arrange group meeting to gain awareness among the employeesregarding several prospect.2.Presentations- Another communication system that is being used by the manager forcommunicating the necessary information and knowledge to their stakeholder is viaconducting presentation (Turban and et.al., 2008). With the help of presentation,management must provide relevant information to their investors regarding the currentfinancial data as well as income earned by the organization. 3.Literatures- Government is also considered as the key stakeholder of discountedsupermarket as it develops rules and regulations which have to be followed by4
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