Understanding Operations, Logistics and Supply Chain Management

UNDERSTANDING
OPERATIONS,
LOGISTICS AND
SUPPLY CHAIN
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Operations, Logistics and Supply Chain Management is an appropriate area of practice
adopted by an organisation, which oversees all the functions and management activities adopted
by a company with respect to managing complex operations (Earley, 2015). These are highly
effective tasks which allows a company to manage their production, manufacturing, stocking and
delivery operations. Furthermore, all these branches are effectively covered in operations
management, which refers to administration of several business practices of an organisation,
along with emphasising on aspects related to conversion of raw materials to finished products
and their timely delivery to customers. It is very crucial for an organisation to appropriately
implement certain principles associated with the same, in order to get an effective edge over
accomplishing the business objectives effectively.
The essay below is subjected towards understanding operations, logistics and supply
chain management of an organisation, along with several theories and concepts associated with
operations management, which effectively serves as a guide in relation to identifying several
issues associated with the supply chain and logistics of the organisation. In addition to this, the
essay also highlights certain recommendation for the organisation, which is required for them in
order to enhance their overall performance in terms of operations, logistics and supply chain
management (Copacino, 2019).
MAIN BODY
Aston Martin is one of the most effective and essential car manufacturing companies
within the UK. Founded in 1913, this organisation has an effective market share for more than a
century within the UK. In addition to this, despite several effective competitors within the nation,
Aston Martin has an exponential customer market which are loyal to the firm. The company
currently targets individuals who are appropriately inclined towards driving luxurious cars.
Furthermore, they are targeting young customers lately, in view to expand their target market
effectively. The company has one of the biggest service station within the UK, which undertakes
activities like logistics and operations (Turner, Aitken and Bozarth, 2018). Moreover, it has
appropriate suppliers throughout the world which provides the company with efficient raw
materials, that are necessary for the company to manufacture its vehicles effectively.
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