Understanding the Global Business Environment : Assignment

Understanding the Global Business Environment - Project CW1
Instructions
This is part 1 of a 2 part assessment. You must pass both parts (CW1 & CW2) of the
assessment to achieve an overall pass grade on the module. One part does not compensate for
the other if you do not achieve a minimum of 40% pass on both parts.
Part 1 (CW1) is worth 70% of your total module grade
Please follow the instructions below and use the templates to present your work.

Create a contents page here
Contents Page No
Table of Contents
....................................................................................................................1
The purpose and value of the business functions to organization and its
interrelations with other functional department.......................................4
The purpose and values of different business functions...........................7
Reflection..................................................................................................10
REFERENCES ............................................................................................12

MODULE ASSESSMENT PART 1 (CW1 – 70%)
A. The Value Chain and Business Functions (70 marks total)
In this part of the assessment, you are to complete two short written activities designed to test
your appreciation and understanding of some key business functions. Using the templates set
out on the following pages, use a range of appropriate academic underpinning to explore and
examine the purpose and value of some key business functions. You will be able to choose
which business functions you want to examine (for example, you might choose Operations
Management, Marketing, or Human Resources Management). You can choose any element
of the Value Chain (Porter 1985), whether Primary or Support function/activity.

Note: While choosing a function and business (organisation) for each of the two parts under
section A, please make sure that your answer is not regarding the same function, as well as
not of the same industrial sector.
Your progress in this section will be assessed at the mid-point of the module.
Name of Business Function 1: Total Available Marks - 35 marks
Instruction 1: In 800 – 900 words outline the purpose and value of the business function
(e.g. Marketing, HRM) to an organisation and how the functions link to other functions of
the value chain.
Instruction 2: You must use a minimum of three (3) and not more than five (5) appropriate
academic sources to underpin your work - to be listed at the end of this section and
referenced appropriately within the text (Harvard style).
Answer:
The purpose and value of the business functions to
organization and its interrelations with other functional
department.
There are different business functions which are most important and effective for the
business and its growth factors in the event industry (Karakowsky and Guriel, 2015). Those
functions are help to make effectiveness of business in appropriate manner for success of
any event. This section is highlight the main purpose and value of business functions for
event industry. The purpose and values of those business functions are as follows:
Marketing:
The marketing department of the event industry is plays a very crucial role in their
business. This department is highly required for any business and its impact process. The
main purpose and value of marketing function which is help to create products to
customers as needs and wants of customers and improve upon the ones that already aye
exist to create better values for the customers which is proper analysis of work in
respective manner. This is team important for determining the price of product based on the
research and for launching products into the market in proper manner. The marketing
function is help to event industry to manage new trends in event to attract more customers.
Human resource management:
The human resource management is most important and effective function for business