Understanding the World of Tourism: Key Providers, Customer Profile, Future Trends, and SWOT Analysis

This report provides information about the tourism industry, including key providers like Hays Travel, customer profiles, future trends, and SWOT analysis. It covers different types of tourism, such as recreational, environmental, historical, ethnic, cultural, adventure, and health tourism. The report also discusses the impact of COVID-19 on the tourism industry and the opportunities and threats faced by the industry.

Introduction
Tourism sector is a part of hospitality that include the
accommodation and restaurants and transportation facility to
the people. This also include the travel agency, and
entertainment. There are basically three type of tourism;
domestic tourism and inbound tourism and outbound tourism.
This report includes the information about the tourism
company like, Hays travels and the key facts of this, there
future trends and swot analysis of the tourism sector.
Destinations/ activities/ sub-types
•Tourism refers to those business which include the
travel ,accommodation and the services. It is a temporary or short
term destination or trip for the people. There's a a lot of types of
tourism such as;
•Recreational tourism:- recreational tourism is an activity where
people come for change and visit. That's why the package tours are
so famous among people.
•Environmental tourism:- fluent and rich people preferred to spend
their free time in remote places where they found peace and less
polluted (Kaur, 2017). Historical tourism:- these are those tourist
who are value and interest in the historic things and places and
love to admire that places. They visit heritage locations , temples
etc.
•Ethnic tourism:- these are those travellers who travel to different -
different places and their interest on the routes of the places and
attending to their family places where their families lives. There
are several people who live away from their family that's why they
travel to go their native place (Tambunan, 2020).
•Cultural tourism:- some type of people are interested know about
the people and different culture of the society from where the
people belong. They want ot know about the people and their lifes
a how they live and how they survive and all. In order acquire
these kinds of knowledge people travel.
•Adventure tourism:- some people like to travel in a adventurous
places like, trekking, rafting etc. these type of tourism is for those
people who are strong mentally because not everyone can stay in
jungle or do the trekking. These type of tourism are totally stress
free.
•Health tourism:- health tourism is highly popular specially now a
days. Many people visit the nature cure centre and hospitals for
their treatment and travel for this purpose. This type of tourism can
be internationally or nationally.
Conclusion
•Tourism and travel industry is a successfully business.
But there is a restriction in some cases in government
policies and regulations. The cruise industry is also the
important growth for the country. From past few year
cruise business evolve and have a large number of
visitors with that this business hyped all of a sudden.
This report concludes that the tourism industry evolve
rapidly, and it would be great for those who already
implement the technology in their industry.
Future trends
Key providers/ organizations
•Hays travel limited is a travel and tourism company located
in Sunderland, UK. Company is the part of the travel
arrangement and reservation services industry. Company has
598 employees at the Sunderland, and they have generated a
$297.27 million in sales. Total number of branches they have
is 144. Company provides quick and efficient service
passport and visa facility also to their tourism. Company has
to close 89 shops overall as a part from planned
consolidation of UK estate. Company offer provide to the
388 staff and company arranging all type of trips according
to the whether it is family trip, friends or what so ever. Main
purpose of the organization is safe travel and seamless travel
and promoting , building perfect place for their customer
(Camilleri, 2018).
References
•Books and Journals
•Camilleri, M.A., 2018. The tourism industry: An overview. Travel marketing, tourism economics and the airline product, pp.3-27.
•. Kaur, G., 2017. The importance of digital marketing in the tourism industry. International Journal of Research-Granthaalayah, 5(6), pp.72-77.
•Tambunan, T.S., 2020. SWOT Analysis for Tourism Development Strategy of Samosir Regency. TIJAB (The International Journal of Applied Business), 4(2), pp.90-105.
•Feili, H., Qomi, M., Sheibani, S. and Azmoun, G., 2017, November. SWOT analysis for sustainable tourism development strategies using fuzzy logic. In 3rd international Conference of Science & Engineering, In the
Technology Era. Copenhagen, Denmark (Vol. 30).
Melikjanyan, K., 2021. Cruise Tourism in a Pandemic Reality: The End of the Industry or Not?. Georgian Maritime Scientific Journal, 1(1), pp.65-73.
Podovac, M., Drpić, D. and Perić, G., 2020, October. Analysis of the Current State of Nautical Tourism in the Function of Improving the Tourist Offer of the City of Belgrade. In IV. International Applied Social
Sciences Congress (2020)L
iggett, D. and Stewart, E.J., 2020. Polar cruise tourism. In Research Handbook on Polar Law. Edward Elgar Publishing.
Threats
Crisis, like COVID-19 pandemic and the dengue.
Many organizations shut down because
of these. Environment issue like the
government policy and regulation is
changes and the finance problem to
improve the facility for the customer
and limited professional institution for
tourist (Wilkins, de Urioste-Stone,
Weiskittel, and Gabe, 2018)
Strengths
Cultural heritage:- historical heritage are the main
centres of the attention for the tourism. The ancient
temples and the cultural places of the country. Where
people come to visit.
Safe environment:- whenever people think of tourism
there first thought should be in there mind is safety and
safe environment.
Opportunities
Personalized service with the unique experience with
the organization And unusual theme to attract
people. New products for the customer to
attract them. Environment friendly place
and online marketing through various
digitalization channels.
Weakness
Lack of innovation:- the technology
development increases rapidly as of many
industry in tourism sector has lack of
innovation and delay in their progress
of field like transportation, hotels,
luxury etc. (Feili, Qomi, Sheibani, and
Azmoun, 2017).
SWOT Analysis
Key facts, statistics and
impacts
Customer profile
Tourist have a prosperity to spend. Some of the category of the
tourism spend more than other. Like international visitors, students
groups etc. to determine the perfect tourism customer company
have to identify their true customer. It makes essential to have a
proper track system for that. Company can identify their potential
customer by communicate with them and by identify the customer
profile, their ways etc. to identify a proper customer for the
organization. Company need to be focused because this is the very
broad concept. Company can identify their best customer by refine
their services and tourist experience whenever they visit.
Company also focus on their marketing because of the marketing
people attract and get to know about the company and their
services they provided to their customers. Greatest increased yield
describe the profile of the customer and provide the company an
opportunity to focus on the attracting customers they found. Ideal
customer is not only those customers who visit constantly these
can be those who visit just once or twice. Ideal customer are those
who love to stay at the company place and rave about the place
they visit and stay. Who is genuinely happy and also place should
less price sensitive. The price of the place should be according the
place and worth it.
Tourism factor include the destination and infrastructure and ease of
attraction for the people. The key elements of the tourism is access,
accommodation, attraction, activity, and amenities.
Accommodation:- accommodation is the most
important part of where a tourist is going to visit.
As of now people want accommodation with
proper hygiene factor and food facility.
Amenities:- every tourist where ever they visit
desires for the best facility and services. Tourist
demand more from the facilities like pool, perfect
room facilities etc.
UK will have tourism industry worth over trillions
by 2025. Tourism sector have a good share in the
GDP of the country. Tourism has great impact on
the economy of the country. Like, as of now the
crisis arrive in the whole world tourism sector had
great impact because of this.
Travel and Cruise tourism type Every year travel trends changes rapidly. As because of the
COVID-19 the tourism sector affect a lot. From all over the world
people won't be travel because of the pandemic. Governmental
regulation and health awareness changing rapidly. With this many
organizations come up with an opportunity. Future trends where
people easily can travel with no restricts are;
Touchless services:- before the pandemic pre departure at the
airports or any transport facility there is a rush but after the
pandemic people often feel unsafe and more concern about their
health that's why company come up with the opportunity of
artificial intelligence and digital identity management.. Redefined
structure:- many travel agency and the airline or railways has
great impact because of the pandemic that's why they bring a new
structure of social distancing travelling.
Local before global:- after the pandemic all over the globe.
Countries seal their border for tourist during that time even after
the pandemic end country yet not to open their border that's
benefits for the local tourism company because local people of
the country can only visit the country places. (Zsarnoczky, 2018).
Agility and flexibility:- pandemic allow people to be flexible. But
flexibility does not for the tourism industry. Because of these
airlines also did the changes like, usual rules and regulations and
cancellations.
From the abo2020 in respect of passenger ticket revenue and on board and
other revenues. As per the above statistics and graphs the Carnival
corporation & ve data represents the revenue of the world's largest cruise
line operators in 2019 and plc had a total Attraction:- this refers to the
structure of the place where tourism visit. Attraction includes the
influence to the people. Natural attraction like lakes, rivers,
mountain. Man-made attraction like monuments etc.
Accessibility:- accessibility indicates the transportation. That is
necessary for the tourism because it creates the linkage between the
tourism place and from where the person are from. Transportation can be
surface by road or air transportation and water transportation.