Unique Selling Proposition Assignment

Added on - 06 Jun 2020

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NOBLEReduces CholesterolHigh quality Raw Materials is usedAddition of PromOatBeta glucan soluble fibres, “Biovelop B”.Available in different flavours.Unique selling proposition will be used asthe selling technique.By "making customers the hero", Marksand Spencer can increase the sales. For this,the role of entity is of mentor, it helpsconsumer in stating that what has changes.Marketing mixSalesTechniqueProduct DescriptionTV and RadiosInvolvingfitnessmodels/celebritiesinadvertisementsSocial Media PlatformsGuerrilla marketing: graffitiand attractive flyers."The greatest wealth is health"; following this, the present world is highlyconscious for their health and fitness. As Marks and Spencer is always focused onthe rising needs and demands of customers, in this way, the development ofcholesterol lowering juice, Novel is an impelling idea.The developed product, is unique in itself.There exists a wide range of juices that arehaving no sugar and carbs but the conceptof rendering a type of juice that lowers thecholesterol will help Marks and Spencer toattract a larger customer base.Competitive PositionSTPMarketing ToolsMarks and Spencer has added afeature of lowering the cholesterolwith juice, Novel. This is the reasonbehind differentiation of productfrom that of competition.Unique Selling PropositionFuller, G.W., 2016.New food product development:from concept to marketplace. CRC Press.Payne, A., Frow, P. and Eggert, A., 2017. The customervalue proposition: evolution, development, andapplication in marketing.Journal of the Academy ofMarketing Science, pp.1-23.REFERERNCESUnique sellingpropositionMedium pricingstructure.M&S outlets, Majorretail stores andOnlineNoble”, acholesterol loweringjuicePRODUCTPLACEPROMOTIONPRICE
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