This document provides an overview of the contemporary hospitality industry, including different types of businesses, functions and operations in hotels, contribution to the economy, operational roles, skills requirements, and the impact of external factors. It also discusses current trends in the industry.
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Unit 1 - The Contemporary Hospitality Industry
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Table of Content INTRODUCTION..........................................................................................................................3 MAIN BODY...................................................................................................................................3 P1- Different types of business within Hospitality industry......................................................3 P2 different function and operations in Hotels..........................................................................4 P3- Contribution of the hospitality industry to local, national and international economy........5 P4- Diffraction operational roles within the hospitality industry..............................................6 P5-Skills requirement for the role within the hospitality industry and current shortage of the skills...........................................................................................................................................7 P6- impact of external factors of the business...........................................................................8 P7- Swot analysis to Asses the companies strength and their weakness..................................9 P8- Current trends in Hospitality Industry................................................................................10 CONCLSUION.............................................................................................................................11 REFERENCESS............................................................................................................................12
INTRODUCTION The Hospitalityoperation managementprograms offerthe business skills and acumen to workin a widerange of area within this multifaceted industry. Those areas includefront deskmanagement,housekeepingoperations,food&beveragemanagementandhuman resources planning. This report will cover case study of Haven Hotel Londonwhichtop Canadian hotels who are having presence in all over the world. This report willdiscuss types of businesses within hospitality industryand product which they offer. It will discuss operationaland functional departmentwithin the Haven Hotel and alsoexplain the contribution of the Hotel to the economyof the country.This report will analyze the different operational rolesandit will also conclude the impact of external factors to develop this industry. It will include SWOT analysis to know strength and weakness of the Haven Hotel. MAIN BODY P1- Different types of business within Hospitality industry Hospitalityindustry include various business who have different function and different services. This industrycovers Restaurant; Pubs, bars andnightclubs, Hotels, clubsand many more. Food and beverages the food and beverages sectoris the part of the Hospitality industry and this sector provides food and varieties of the drinks to their business and it is comprised the establishment engagedin preparing the snacks, mealsand beveragesfro the immediate consumption by the customers (Akhalaia and Vasadze., 2016). When the restaurant is the part of the Hotelsthe services it renders ca enhance the guest experience by providing the excellent food and first class customer services. Travel and tourism Travel and Tourism Deal with the services related to moving people from the place to place through the different transposition like plan, bus, ships etc which are part of this sector . Traveling include every thingslike accommodation , foodand beveragesand transportation etc.an havecollaborationwith each sector in the hospitality industry.One of the major function of the tourism companies is to attract people and encourage themto take the traveling
pack, when people travel , eitherfor the business or the leisure, they spendmoney on hospitality. Lodging Lodging meansaccommodationfor the placeto sleep for the more than 1 night, fancy hotels,campground , motelsand other business arethe part of the Lodging. They provide the place where people can stay andsleep over a night.The lodging business markets to the other market segments such as the traveling business , long stay travelers ad the budget travelers and the special travelers like people working with the government, military and the airlines etc . Recreation Recreation is any activity that people do for rest, relaxation, and enjoyment. The goal of recreation is to refresh a person's body and mind (Armstrong, M., 2016). Any business that provides activities for rest, relaxation and enjoyment, to refresh a person's body and mind is in the recreation business. The entertainmentbusiness which provides theshows such as thetheater and the movie'sattractionwhich areplaces of the specialinterestof the visitssuch as the Zoos and the Museums are the part of the Recreation business. P2 different function and operations in Hotels There are many different functions and operation which helps theHaven Hotel to gain customers locality and competitive advantages in the market where they are operating their business.Some of theoperational areas like Front office, Housekeeping, security, HRM and guest servicesare the main part of this companywhich run different differentactivitiesand provide satisfaction to the guest so company cangaincustomers loyalty (Boella and Goss- Turner., 2019). Frond disk This is the area where peoplecome fro the inquiry about the Hostel and availability of the hotel room. This is the department which makes first impresson the guestand provide the services like provide them information and also confirm their booking. They also welcome the guest when they arrivedin the hotel thisis their responsibility tocommunicate with them properly and solve their problems if guest have query. Housekeeping
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The housekeeping department is responsible tomake ready thebook roombefore the guest arrive in the hotel. They clean the every part of the room and maintain the bad and other things which are necessary for the room to look good andalsocheck thefacilities and equipment are working properly in the room or not. Security Security is important for the guest who helps to protect them from theft. Their roles are to stand outside the hotel gate and provide security to their guest when it s needed. Hotel Four Season hotel also provide the camera security and operate look the security through the camera all the time (Griffin., 2020). Thisis necessary for the guestexperience andguest an feel face when they come to the Haven Hotel. HRM This is most important departmentof the companywho ruindifferent different activities at the workplace of theHaven Hotel. They are responsible to provide training and development to the employees who are working in the company to improve their skills and also helps to improve workplace environment with the help of group activities and communication activities. Gust services Employeesin the guest services are responsible toprovide necessary help to the guest when they need. Their work is to make available thing which are demande3d by the guest. They bring the things at the room of the guest,. P3- Contribution of the hospitality industry to local, national and international economy Business of Hospitality industry has huge impact on the local, national and international business.They are helping the countryto growth their GDP andincrease their economy which helps to improve the infrastructureof the country and people get opportunities like employment opportunities and better education etc (Kiboko. ., 2017). International economy companies whoa re working in the internationallevelare contributing hu8ge on the countries economy becausethey are brainingm one from the other countryand thebringing the currency of the other country in there own country make their won currency stronger which is a part of the economy. International business generate high revenue from their business and company have to pay the taxes to their government which is used for the welfare of the people.
National economy Companies who are working on thenational level of the countryprovidehuge contribution to the country because theyare helpful to run theeconomy of the country and provideproduct and services to thepeoplewhich can satisfy their needs. Theyalso rake the hugeloans for to increase their capitaland pay the taxes to the bothstateand central government which means both thecentral andstate government have thebenefitsfrom the national level business and this kind of business only become the international business. Local business Local business create create the opportunity for the people and provide job to their people wholeavelocally(Kuo,Huang,Tseng,andBoger.,2016).Thisincreasethecountry employment, and they also pay the taxes to the local government so the state government can it to make their state better and provide better facilities top their people. People get better place to live and thy get all the things like education,proper roads and healthcare system. P4- Diffraction operational roles within the hospitality industry At the workplace of theHaven Hotel every staff member has the different roles in their departmentand together they all make thecompany achieve their goals ad their objectivesof the business. Here are a operational role of the staff - Mangers managers of theHaven Hotel is top superior of the companywhocontrol each and every activity at the workplace of the company. They provide training and proper guidelines to every employees who are workingn theHaven Hotel.They also run themanagement activitieswhichare useful for thecompany to createworking environment so their staff can provide better services to their customers. Supervisor Supervisorisalso plays important role in theHaven Hotel where theycontrol the activities of the more than 4 employees. They are responsible to supervise themgiov hem a proper guidance, so they can provide quality services to their customers and gaincustomers loyalty. House keeping
Employees in the housekeeping have to clean the room and arrange the room properly before the guest arrival. They gave tomake the checklist of the area and the equipment in the room and they have to check accordingly. Sales and finance Sales andfinance deportment of theHaven Hotel haveto ensure the total sale of the company and flow of finance within the companywhich is done by the employees and finance manager of the company. Manager have to insurethe proper flow offinance within the company. HR manager Hr manager o the company s responsible toprovide skillful staff to theHaven Hotel who can help to gain objective and goals of the company (Lopez-Cabrales, Bornay-Barrachina, and Diaz-Fernandez., 2017). They also make the polices for the employees who are working in Haven Hotel, so they can get their rights. Catering cateringdepartment of thecompany where cook prepare the food for the guest and other staff who are helping themservice the food directly to theirroom.They are responsible to provide food to the costumers on time. P5-Skills requirementfor the rolewithinthe hospitalityindustry and current shortage of the skills Haven Hotel is one of the top hotels in this sector where they are having hugerespect and international presence.With the expansion andgrowth of the companyevery role of the employees within the company also need some impf0rvemnt which can match the international standard (Martinez., 2017).The HR role sin the Haven Hotel need some professional skills, so they can provide skillful employees to the company andmotivateemployees andrun another activitiesattheworkplaceoftheco0mpany.Hrmanagersofthecompanyhavethe communication skillsbecause they have to covey the message to the employees about the polices andinformationabouteveryachievement.They are also responsible to training and manage the activities of the employeessothe employees 0fb eh company can perform better and give their best in the. taskThey need proper guideline's ad informationwhich is responsibility of the HR manager.
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Currently Hr managers of the Haven Hotel need to improve some skills and one of them isproblems solvingskills.They are superior of the company, and they are responsible to provide rights to the employees, andthey also have tolisten to them and solve their quarry related to the salary. Another skills which is missing in the Hr manger is decision-making. They are also responsible to make polices relate to the employees satiety and their security. There shortage of the skills full Hr manager in the Hostel sector is affecting the business of the companyand it s hart to find theskillful Hr managers for theHaven Hotel (Martínez, Herrero and Gómez‐López., 2019). Hr managers of this company their skillsthrough the personal development wherethey have to follow some strategies whichwill help them to develop new skills whichthey need like problem solving and decision-making which will provide the growth to theHaven Hotel becauseHr managersplay the necessary role in the company, and they provide skillful workforce to the company, so they can achieve the goal and their objectives. P6- impact of external factors of the business There are some external factors which has huge impact on the businessof theHaven Hotel. It is important for the leaders and mangers of the Haven Hotel to analyze this factors to take competitive advantages in their business, and they can show their presence as the emerging brand in the Hospitality industry. Here arefactors which impactthe company business s and their operations PESTEL Analysis of the Hotel Four Season Political Factors There are some political factors which affect the development and growth of the hotels Haven Hotel (Mensah., 2019). They are having presence in the all around the worldand every country have their own Tax structurewhich is necessary for theHaven Hotel to follow. Decrease in the taxes can have the positive impact on the company, and they canmakemore revenue in that country Economical Economic factors like increase in the unemployment ratesarepositive impact of this company becausepeoplewill ready to work in the company for the lower wagessoHaven Hotel can money, and they can spend money on the technology improvement, so they can take competitive advantages in the Hospitality industry.
Social Peopledemand for thevaluable product and services fromthe company which can satisfy their needsand their demand. Company can providesatisfaction to their customers by understand theirbehaviorand their culture. They should provide them services whichcanbe favorable to their behavior and their culture, so theycan create better experiences with the Haven Hotel and refer their other friends about it. Technological Company has huge impact on their operation from the Technology because they are using the trending technology at their workplace which helps to improve their service's andalso helps to satisfy the needs and demand of the customers. For the every business their first priority is to satisfy their customers needs.Haven Hotel ismaking their process easywith the help of technology at their workplace. They also have developedtheir website which makes easy for their customers to book accommodation in the Haven Hotel, and they also get varieties services included and offers as well. Environmental governmental institutes are putting the pressure on the companies toaddress the issues related to the environmentandHaven Hotel hotelsiscratering healthy environmentaround them. They are planting tress around theirHotel to make the healthy environmental ad it is helping them to creategood image among the people, andthey can also take the competitive advantages (Moreira, Simoes and Crespo., 2017).Theycan alsomake their operation at the workplace Eco-friendly to give their support toward the environment Legal It is necessary for theHaven Hotel tofollow the polices made by the government otherwise governmental institutes can create problems in their business sand they will not able to run their business in the country where government is not happy with them, and theyface many other problems from them. P7- Swot analysis to Asses the companies strength and their weakness SWOT analysis is the tool which is used by the companies to find out their strength and their weakness.Haven Hotel can use this tool to find their strength and weakness and company can over come from theirweakness through making the strategiesin the decision-making process.
Strength Innovation in the technology is providingcompetitive advantages to theHaven Hotel, they are able to provide satisfaction to their guest (Nicula and Spanu., 2019). This company hashuge reputation in the hospitality industry where they are also top Hotel who have location all around the world. Haven Hotel has string supply chain Management team of the companyable to mange all the activities of the company and guiding the employees achieve objectives. weakness Communicationbetween the employeesare not that effective which need to be improved for their professional development. They are not able to provide satisfactionto their customers, and they are getting companies about slow services from their employees. lack of confidence in employees during the interaction with the guest. Need proper training to the employees (Pakdil and Kurtulmuşoğlu., 2017). Opportunity New technology Trendscan become opportunity for the company They should provide training to their employees, so they can provide fast s services to their guest professional development of the employees can create opportunity to the Haven Hotel. Threat Haven Hotel is getting high competitive pressure from there competitors in this industry. P8- Current trends in Hospitality Industry There are some trends within the Hospitality industrywhich is providingcompetitive advantages to the business. Here are some of them - Tech explosion Themajorityofgueststodayareself-sufficient,tech-savvytravellerswhoare comfortable using apps or mobile websites (Samkange and Earnhart., 2017). Hotels need to make sure their offerings are up-to-date and user-friendly. At business meetings and conferences,
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travellers expect hotels and conference centres to have high quality tech equipment and a knowledgeable support staff. Need for seamless technology Seamless technology and the connectivity across platforms and the devices is growing. Many of the hotel groups are offering the facilities top their guest , check -in and the concierge services to make their booking easy and comfortable. At Aria Resort and Casino in Las Vegas, guests are issued high-tech cards that detect their presence and unlock the door before they even reach it. New role for Staff many of the people who used to travel prefer the technology to human being and they wantcheck indigitallyand this will give chance to the employeestofocus on the personalized services, as opposed to rote tasks (Vasudevan and Mahadi ., 2017). Social media Social media is the old trend but currently used by most of the companies in this industry. Marketing team of the Haven Hotel are also using the technology which is helping them to take comparative advantages. CONCLSUION As per the report has been covered case study of Haven Hotel Londonwhichtop Canadian hotelswho are having presence in all over the world. This report has been discussed types of businesses within hospitality industryand product which they offer. It has been discussed operationalandfunctional departmentwithin theHaven Hotel andalsohas been explained thecontribution of the Hotelto the economyof the country. This report has been analyzed the different operational rolesandit also has been concluded the impact ofexternal factorsto developthis industry. It has been included SWOT analysisto know strength and weakness of the Haven Hotel.
REFERENCESS Books and journal Akhalaia, N. and Vasadze, M., 2016. New trends in hospitality industry and Georgia.Advances in Management and Applied Economics.6(6). p.83. Armstrong,M.,2016.Armstrong'shandbookofmanagementandleadershipforHR: Developing effective people skills for better leadership and management. Kogan Page Publishers. Boella, M. J. and Goss-Turner, S., 2019.Human resource management in the hospitality industry: A guide to best practice. Routledge. Griffin, W. C., 2020. Hospitality faculty: are we meeting the demands of industry?.Journal of Teaching in Travel & Tourism.pp.1-22. Kiboko, A. B., 2017.Inventory Management Practices and Operational Performance of Hotels in Mombasa, Kenya(Doctoral dissertation. University of Nairobi). Kuo, C. M., Huang, G. S., Tseng, C. Y. and Boger, E. P., 2016. SMART SWOT Strategic Planning Analysis: For Service Robot Utilization in the Hospitality Industry.Consortium Journal of Hospitality & Tourism.20(2). Lopez-Cabrales, A., Bornay-Barrachina, M. and Diaz-Fernandez, M., 2017. Leadership and dynamic capabilities: the role of HR systems.Personnel Review. Martinez, B., 2017.A SWOT analysis on Millennials in the workplace: Increasing manager success with Millennial employees in the hotel industry(Doctoral dissertation, California State Polytechnic University, Pomona). Martínez,P.,Herrero,Á.andGómez‐López,R.,2019.Corporateimagesandcustomer behavioral intentions in an environmentally certified context: Promoting environmental sustainabilityinthehospitalityindustry.CorporateSocialResponsibilityand Environmental Management.26(6). pp.1382-1391. Mensah, I., 2019.Environmental Management Concepts and Practices for the Hospitality Industry. Cambridge Scholars Publishing. Moreira, S., Simoes, N. and Crespo, N., 2017. A contribution to a multidimensional analysis of trade competition.The World Economy.40(10). pp.2301-2326. Nicula, V. and Spanu, S., 2019. PESTEL ANALYSIS APPLIED IN TOURISM EVALUATION IN BRAILA COUNTY.Revista Economica.71(3).
Pakdil, F. and Kurtulmuşoğlu, F., 2017. Using quality function deployment for environmentally sustainable hotels: a combined analysis of customer and manager point of view.European Journal of Tourism Research.16.pp.252-275. Samkange, F. and Earnhart, S., 2017, June. Digital Pedagogical Transformation in Hospitality Management at SHMS: An Integrated Project Management Research Approach. InECRM 2017 16th European Conference on Research Methods in Business and Management(p. 304). Academic Conferences and publishing limited. Vasudevan, H. and Mahadi, N., 2017. Emotional intelligence, commitment and climate in organizations:Bridgingcontributionandpracticalimplication.ReviewofIntegrative Business and Economics Research.6.p.202.