Roles and Responsibilities of Marketing in Hospitality Industry

Unit 15 - Hospitality
Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1: Key roles and responsibility of marketing in hotel The Berkeley ........................................3
P2 : Roles and responsibilities of marketing relate to wider organisational context ..................4
P3. Differences in ways of Marketing Mix of London Marriott and Hotel Berkeley.................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is the set of activities done by a company for promoting products or services
of its company. Hospitality marketing is steps and strategies taken by a hospitality firm for
promotion of their services and product in order to increase revenue. This project will explain the
different roles and responsibilities an organization takes for marketing of its product and
services. With the help of functions of the department in marketing this project analyses the
influences and interrelation of marketing. This project differentiates between the ways of
marketing mix in hospitality organizations (Hawkes, Cek and Handler, 2018).
MAIN BODY
P1: Key roles and responsibility of marketing in hotel The Berkeley
Marketing plays a crucial role in hospitality industry and describes the numerous
marketing strategies and tools which is being used by hotel Berkeley, for the promotion of
services and business to grab the attention of potential customers (Kotler and et.al, 2017). But
the scenario is totally get changed now this hotel is increasing their social presence by using
social media platform and delivering all the valuable information to their intended customer.
This becomes possible only by marketing. The major role of marketing in this hotel is-
Defining the brand
Due to marketing people will come to know about this hotel and their various services.
Brand name is very important tool for the hotel, if the customer do not know the name of this
hotel they will do not come in this particular hotel and will not take its services. By owing to
marketing and promotional activities customer will know about the brand, which wessential fot
the hotel to earn targeted profit.
Market research
The main role of marketing is to conduct a market reseach, so that hotel will get to know
its potentiality customer, what are their needs and demand, whom the hotel should target etc.
apart from this , Hotel may know the strategies followed by different hotels to earn the higher
profit and gain the competitive edge. So the marketing is helpful for the hotel to monitor the
market trend and the position of the competitors. As the pandemic has changed the market trend