Unit 17 Understanding and Leading Change Assignment

Unit 17 Understanding
and Leading Change
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Course: HND Level 5 Business (management)
Student Name:
UNIT17: Understanding and Leading Change
Date Issued:
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INTRODUCTION
Changes considered as a state of transformation from people or firm present state. According to
the recent dynamic environment of business, modification is unavoidable as well as
various factors can affect a firm to change or fully transform its business practices and process.
Moreover, present environment of business needs firm of whole sectors to be dynamic,
progressive and dynamic in context of understanding and leading change. For this report chosen
companies are Verdant Leisure and Bridge Leisure which operates in United Kingdom. Both the
firm facilitates accommodation and holiday park facilities for their clients into nation. Also, for
this report the given firm is Alexia Ltd which is hired a consultant that aids them bring changes
regarding its organisational restructuring.
In this report, various organisational examples that have impact on change on its strategy
and operations. The ways where internal and external drivers of change effects leadership, team
and individual behaviours are mentioned. Evaluate measures that can be taken to minimise
negative impacts of change on organisational behaviour. Various barriers for change and how
decision-making of leadership is influenced through that. Along with this, use of many
leadership approaches to deal with changes are also mentioned this report.
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TASK 1
P1. Compare different organisational examples where there has been an impact of change on an
organisation’s strategy and operations
In terms of business, changes may be functional and structural as well as have a many
impact upon strategy of the firm. There is an unvarying need of modification and it can be on
structures, strategies and people. Whole aspects of changes in company influence as well as
affects the overall organisational functioning and therefore, this is crucial that effectual and
proper measures are adapted to deal with the changes. Moreover, whole modification in firm
need to be perceived in such a manner which increase the scope of their adaptability as well as
formulate them more efficient and flexible in their execution.
Apart from this, there are various drivers of change that influence as well as induce
modification in company procedure and strategies. Also, these driver impacts can be extensive
and evident for firm. In environment of constant changes and advancement, modification is
constant as well as inevitable for organisation perform into business environment. The effects of
these changes are effectually by company such as Verdant Leisure and Bridge Leisure. As firm
facilitates accommodation and holiday part services across places such as Scotland, Ireland.
Also, it gives catering facilities as well as effective consumer services to consumers. Bridge
Leisure provide holiday services in its parks in whole world from Cornwall to Scottish Coast
with support administration and consultancy services.
There are some changes that are experienced by both the firm and has different effects on
its operations and strategies. Modification and its impact are mentioned below:
EVALUATION OF
CHANGE
Verdant Leisure Bridge Leisure
Environmental: As the
factors of the environment
such as changes such as any
policies in respects of
environment, so respective
company have to make make
new strategies so they can
In recent environment of
business, there are various
continuous concern regarding
natural resource and
environment preservation in
UK. Respective government is
focusing upon saving
The continuous interest to
preserve natural resources and
surroundings are affecting
tourism sectors. This effects
the Bridge Leisure and their
services.
Strategies: Firm have adapted
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protect and do not harm their
country's environment
effectively. Some strategies
that they develop is to take
part into clean up projects etc.
Also, its operation get
affected such as they has to
influence its staff to work
accordingly.
surrounding from damages by
activities of enterprises. In
context of operation and
strategies the changes occur in
Verdant Leisure are given
below:
Strategies: Firm is currently
joining the Keep Britain Tidy's
spring clean initiatives (Spring
clean planned at Verdant
Leisure parks, 2018). This
driver affects their strategy
that influenced whole parks of
respective company to
effectually participate in clean
up initiative.
Operations: Also, the drivers
have huge effects on their
operations as they indulged
their staff to participate into
initiative. Whole their
individuals take part and
organisation is taking initiatory
about environment protection
through starting clean up
system and their better
operation.
essential process recently
regarding saving natural
resources by motivating
owners to use recyclable
materials. Also, they have
executed waste management
system for minimising
wastage.
Operations: Its operations
witnessed a modification as
this assure effectual waste
management is providing
educational tours to owner of
Caravan regarding how
effectively it can preserve their
surroundings.
For example: In case the
changes occurs into due to
environmental factors such as
Political: As political factors
are changing like modification
into political conditions of the
nation. So this impact the
As UK experienced a huge
political event that is Brexit.
Through this political
condition of respective country
Brexit also impact UK tourism
sector. Many companies are
changed its operations for
transforming this into
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operation as well as strategies
of the respective organisations.
For example: It experiences of
holiday new its homes and
they has to hire new workforce
to manage the activities of
change strategies such as
holiday.
get unstable due to which they
face various issues. Also,
policies changes have effects
on various holiday and tourism
firm such as Verdant Leisure.
So, few changes occur their
operation and strategies.
Strategies: Economy downfall
have respected nations
individuals to take on holidays
outside nation. Company have
obtained properties in nation to
assure that it acquired
experiences of holiday new its
homes.
Operations: firm with their
existing personnel have
obtained new workers to
improve, handle and facilitates
holiday activities.
opportunities. Bridge Leisure
has impacted its strategies and
operation are given below:
Strategies: To effectually
follow driver and changes,
firm is going to invest into
tourism industry because of
enhancement of popularity
among citizens.
Operations: due to this impact
firm changes their operations.
They obtained its 9th holiday
park within nation that will
create more scope for their
growth (BREXIT IMPACT ON
UK HOLIDAY INDUSTRY,
2019).
TASK 2
P2 Evaluate the ways in which internal and external drivers of change affect leadership, team and
individual behaviours within an organisation
Drivers are considered as a component by which changes occurs into organisational
operations. This is a disruptive force that represent in whole scenarios and it has various effects
upon that specific scenario. It is categorised into two parts internal and external drivers which
impact business operations. Few internal and external drivers that has effects upon leadership,
team and individuals of the Verdant Leisure are mentioned below:
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Internal drivers:
Changes internal drivers considered as a force that shows internal firm and that control as
well as effects management of workplace. Some Verdant Leisure internal drivers are explained
below: Organisational culture: This shows the values, attitudes, behaviours and believes of
people and team within job. Organisational culture of Verdant Leisure is consecrated
towards facilitating effective service to clients. Moreover, it tends to perform with
proficient employees that are supportive towards company and their operations (We are
Team Verdant, 2019). Its innovative ideas and thoughts are considered essential into
company's decision taking methods. This driver aid firm to change their operations as per
the culture. Verdant Leisure firm culture have positive effect on leadership both
supervisor and manager perform together with group to develop its services more valued.
Also, for the individual’s behaviour, every worker is encouraged towards the firm works.
Moreover, for team behaviour like progressive culture of the company have resulted in
growth in harmony and effectual team work into groups of Verdant Leisure.
 Financial management: This is considered as another driver of change in Verdant
Leisure. It undertakes whole management in relation to finance inside as well as outside
company. It also involves firm's acquisition of new resources and decisions of the
management. Apart from unstable political situation, this driver is contributing in context
of acquiring modification in firm. Furthermore, modification may be challenging for
leadership as leaders will be needed to provide difficult training to its workers in respects
to changed financial management. As for behaviour of team and individuals, this
modification may generate a resistance feeling in staff because there will be requirements
to adapt new manner of works as well as maintaining funds.
External drivers: These drivers considered as a situation that presents outside of company as
well as this cannot be controlled through them, it can only formulate strategies consequently.
This assists firm to conduct its operations as well as functions in effectual and proper manner.
Verdant Leisure external drivers are given below:
 Political: It included whole political components that effects firm. Such as rules and
norms through government, political instability that have influence upon company.
Modification in political scenarios impact organisational functions. Verdant Leisure has
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been affected through Brexit. The impact was evident on firm as because of political
instability, regulations and norms of country changed fully. Therefore, this forced
respective company to modify their policies also. Continuous changing norms into
company elicited stress in personnel. Moreover, managers and leaders regularly change
overall structure and system of company that was a difficult task. When political
condition of country changed then it will directly impact on respective firm due to which
they have to develop as well as adapt new policies that will directly and indirectly impact
on leadership style of manger. Along with this group as well as individuals also need to
change their working which may impact on their productivity.
 Economic: This covers the whole country economic performance. In context of Verdant
Leisure, UK goes through major minimisation in their economic environment. It can be
proved from the facts that pound currency value has been reduced. Also, there have been
growth in unemployment as well as minimisation in economic development. Therefore,
through this driver firm can low down their prices, facilitates opportunities for
employment and so on. Leaders have to communicate effectually with groups as well as
individuals as its salaries may be cut, this is an important activity to assure uniformity
into positive behaviour of the firm. As changes occurs into country's economic condition
then this will impact on firm's economy due to which manager have to formulate
strategies consequently. This leads towards change in individuals and team behaviours. if
firm economic condition is not good then this will affect workers salary and resources
due to which their productivity get effected.
 Social: With the growth in consumer awareness, individuals need more advances services
as well as personalised attention. Also, its preferences and demands modify according to
the time and possibly it develops respective drivers as a most influencing one. Verdant
Leisure need to change their operations for satisfying customer requirements. For this,
company facilitates discounts to consumer as per the recent trends so that they can
increase its living standard. Leaders need to develop standards for subordinates regarding
transformed practices. However, it may effect on people as well as group behaviours
because of fear of less income. Therefore, it has moderate affects upon firm. This driver
effects the team and individual behaviours as society are needs and demands are
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changing so leaders have to perform market evaluation according to that they have to
formulate strategies, so workers have to change their operations as well.
 Technological: This is considered as another factor which impact behaviour of the
leadership and company. With continuous advancement as well as increased demands,
Verdant Leisure need to bring advance technologies for satisfying the consumers
requirements. For this, growth in Virtual reality in travel and tourism many effect the
operations of the company. It will affect group and individual behaviour as this may
resist this modification. Therefore, leadership will help them to transform this behaviour
into advanced one as well as facilitate essential training for adaption of advance
technologies.
P3 Evaluate measures that can be taken to minimise negative impacts of change on
organisational behaviour
There are various measures that are crucial to be considered for reducing negative effects
of change. These measures can aid firm to adopts techniques, methods and safety procedures to
safeguard themselves from whole adverse impact of modification. Moreover, considering these
measures can also be advantageous for company to obtain competitive advantage into business.
Recommendation for planning:
In order to reduce negative effects, Verdant Leisure can apply PDCA model of change
management for increasing the positive effects of change and minimise the negative impact. It is
mentioned below:
System Approach
System approach is defined as those management theory which is based on generalisation
where things should be interdependent and interrelated. It assemble or combine things in order to
form whole organisation. There is hierarchy in sub-system for performing work. Here, Verdant
Leisure need to interact with each and every elements which is set of interdependent and
interrelated parts that is arranged in proper manner. This approach helps respective organisation
to know about internal and external parts of system. As each and every work is performed in
proper and systematic manner. Thus, with help of such approach, effectiveness of system is
known in better manner rather than effectiveness of sub-system.
Burke Litwin Model
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This model basically determine organisational changes and its impact on the business
activities. All the activities in a group are influenced by the structure and driven by the
management activities. There are 12 different element of this model as :
 External environment: These are the important factor for the organisational changes
that directly influence decision making of the firm. For the Verdant Leisure, it is required
to analyse influence of external environmental factor in order to made a effective strategy
for it.
 Mission and strategy: In an organisation, the vision and mission assist in determining its
goals as well as objectives that they want to accomplish through different strategic
practices. Thus, it is required for Verdant Leisure to always check whether it suits on the
employees performance or not.
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Illustration 1: Burke Litwin Model
Source: Burke Litwin Model, 2019.

 Leadership: These are the responsible individual of the firm who provide direction to
rest of the organisation for attaining target objectives and goals in effective manner.
Therefore, in Verdant Leisure the presence of leader assist in addressed the event of
changes for it management effectively.
 Organisational culture: Each and has its own culture that assist them in attaining
business goals effectively. It includes rules, regulations, principle, philosophy and so on
that can influence business activities in direct and indirect manner.
 Structure: It determine the formal communication channel, flow of departmental
responsibilities and employees role in an organisation. In Verdant leisure, hierarchical
structure of firm assist in business control and the effective alignment of decision making
to higher authorities.
 System: System of an organisation is all about policies, rule and procedure of a firm that
help to create a positive environment within a firm. In Verdant leisure, a systematic
working practices assist them in managing business activities in proper manner.
 Management practices: This determine managerial gesture towards their employees and
firm. Their main aim in firm to implement effective strategy that helps in accomplishing
business objectives easily.
 Working climate: It is all about working environment of the firm that describe through
experience of employees while they working in it.
 Task and Skills: It is very important for Verdant Leisure to assign task to individuals
and align it with job description according to their knowledge and skills. Here, right
employees should be selected for right position.
 Individual values and needs: This is related with expectation and demand of staff such
as work life balance, role, responsibilities, remuneration and others. Verdant Leisure
should tries their best to provide and fulfils individual and employees need and
expectation for less employees turnover and increase their efficiency and productivity of
business.
 Motivational level: It is the most important element of this model. In this, working
employees should be motivated towards achievement of individual and organisation goals
and objectives. The motivated employees work for betterment of business.
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 Individual and General Performance: This is the dimension which indicate individual
and department performance of organisation. Verdant Leisure should measure their
performance on basis of productivity, efficiency, quality requirements, turnover and
consumer satisfaction.
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Illustration 2: PDCA Model
(Source: PDCA Model,2019)
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 Plan: Herein, Verdant Leisure can perform a robust marketing research for analysing
overall market as well as ascertaining effectual opportunities for firm. Then, company
will formulate strategies to assure that these opportunities are obtained effectively.
Therefore, verdant leisure can do research as for modifying technological as well as
political scenarios and improving effectual strategies against it. as marketing research are
performed through which organisational behaviour get effected as they have to develop
strategies as per that their employer and employee has to perform. Do: Herein, Verdant Leisure measure these set of strategies. It is essential to effectively
evaluate effectualness of strategies against company and their plans. For instance,
organisation establish new strategies to facilitates its services at low price because of
Brexit. This needs firm to perform evaluation by considering forecasts and whole
expected results. Due to low price respective firm behaviour get effected positively as
through this they may gain more profitability. Check: This step needs Verdant Leisure to measure strategies efficaciousness that
company planned to execute in context of change. For it, organisation needs to compare
present results of their strategies from desired one's for identifying any deviation scope.
So, if present results standards are higher than desired then firm can go with its pre
decided strategy. However, deviated outcomes may be needed by company to change its
plans in order to meet the required standard. Through this organisational behaviour
effected as Verdant Leisure can find the opportunities of action so as per that company
has to make plans and strategy.
 Act: After effectualness determination, herein firm will select which plan have to be
executed in upcoming periods according to evaluation. So, Verdant Leisure will be
facilitating activities of training and development to their staff for increasing the scope of
strategies to be successful for sustainable future. For example: Organisational behaviour
of the Verdant Leisure get effected as plan implemented in future, so they have to provide
training to employees and develop strategies in order to accomplish their objectives.
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TASK 3
P4. Different barriers for change and determine how they influence leadership decision-making
in a given organisational context
The organisational change is important concept to know about the difficult situation of
firm as this assists them to formulate effective strategies for accomplishing objectives of
company. For surviving in competitive surroundings, firm should adopt changes that allow them
to sustain for long time. But at that time, only this impacts the firm in both ways positive and
negative that become a barrier for them for obtaining change in company. In respect of Alexia
Ltd. which is the known travel and tourism firm that provides holiday homes and serves
internationally. Few barriers are faced by respective firm are mentioned below:
Ineffectual communication: Improper location may become barriers to adopt changes.
The components for organisational success are effectual communication. While ineffective
communication leads towards various problems such as disputes, dissatisfaction between staff as
well as effects upon the decision-making of leaders. Also, this hamper overall work environment
and minimise productivity and sales growth of Alexia Ltd. To tackle with this barrier, their
leaders facilitates relevant and clear information regarding changes in activities that occurs in
company. This also develops effective working surrounding and increase profit of Alexia Ltd.
Lack of accurate governance for transformational change: Inappropriate structure
becomes may become barriers to adapt transformational change that is an ongoing modification
that presents a primary change into organisational working culture, priorities and strategies. For
developing business, manager of Alexia Ltd. clearly describes strategies and including its
employees in whole steps of change discussion that increase it morale. Through it firm can
accomplish pre planned objectives in effectual way.
All the above-mentioned barriers to change have influence on decision-making of Alexia
Ltd. leaders and attainment of objectives. Through force field analysis, this enables respective
company to find out as well as analyses challenges and assists them to execute strategic
decisions that maximise growth of the company.
Force Field Analysis:
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This refers as a model through which firm can perform evaluation and examine the
changes that occurs into company. This includes two forces that are driving and resisting forces.
Both forces are used by the Alexia Ltd. are mentioned below:
Driving forces: it considered as modification in forces while there are changes in
consumers’ requirements and demand. Its leaders have to formulate strategies consequently.
Some driving forces for Alexia Ltd. are explained below:
 New technology: Now a days, technology plays an essential role for organisational
growth as this enables them to sustain for long time. Technology advent can rise a
modification in travel and tourism sector about how Alexia Ltd. will interact with clients.
Accordingly, tourism sector adopts various advance technology to develop the efficiency
of operations and meet consumer desires. Few technologies that respective firm can
includes in its operations such as artificial intelligence, voice technology etc. With the
help of this it can speed up its procedures, develop services quality and its performance
effectually. Effectual consumer relationship management: Travel and tourism sector is whole
about developing effective relation with clients for obtaining competitive advantage. In
order to attain more productivity, Alexia Ltd. obtained qualified workforce as well as
upgraded software which develop the gap among customer relationship management and
existing information system. With the assistance of CRM, respective firm can serve its
clients effectually through minimising intermediaries, regular observing its requirements
and facilitating services as per the consumer demands.
Resisting Forces: It considered as a various restrictions or barriers that firm face when it
plans to execute changes in its company. Likely, executing changes at work area need more
funds, lack of workers supports as it does not want to adapt modification as well as it restricts to
recent techniques. Some restraining forces of change in Verdant Leisure are explained below: Cost: In order to adopt advance technology as well as productive personnel, this need
more funds that effects operations and productivity of business. This factor restricts firm
to find-out competitive market as well as facilitating appropriate training to staff that
minimise its sustainability into market and at international environment.
 Less participation of workers: It is the key forces that restrain then back from
accomplishing profitability effectually. When workers are not flexible to adopt
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modification then it cannot complete the work in productive way that produce problems
in attaining objectives. Through this Alexia Ltd. will have less workers’ involvement that
effects business growth negatively.
TASK 4
P5 Apply different leadership approaches to dealing with change in a range of organisational
contexts
There are various leadership approaches which can be adopted by Alexia Ltd. in order to
conduct work in appropriate and effective manner. Manager of respective company adopt
various approaches as well as change management model in order to adopt change in effective
and appropriate manner. Some major approaches and methods are explained below: Autocratic Approach: It refers leadership style in which decision-making authority is lies
with only individual. In this situation manager didn’t engage their subordinates in
decision making process due to which they feel demotivates and unsatisfied that will
directly as well as indirectly impact on working and productivity (Tombetti and Mason,
2018). In context of Alexia Ltd. if they adopt respective process, they able to reduce
decision making time as well as leader taken appropriate decision. But it also reduces
involvement of employees due to which they feel demotivates and disconnected to their
workplace.
 Democratic Approach: it refers to leadership style in which leader of a company involves
their subordinate in order to take effective and appropriate decision. Along with this it also
leads to involvement of employees which motivate them in effective manner that directly
impact on their productivity in appropriate manner (Wilkinson and Kemmis, 2015). In
context of Alexia Ltd., if they adopt this approach them able to motivate and engage
employees for a long run that enhance their productivity ratio as well as retain employees for
a long run.
Hersey Blanchard model:
This model suggests that there are no one single style in leadership better than other, in
that context organisation focus on many kinds of leadership styles by focusing on various
factors. In that context leader have to adjust their leadership style according to various situations
so that better results should be accomplished. According to that model successful leadership style
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that is both task relevant and relationship relevant and it is adaptive and flexible to use and it
encouraged leaders to affect business environment before choosing leadership style in an
organisation. According to that model leader have to choose leadership style as according to
maturity level of their followers in proper way.
Alexia Ltd. also apply various models of change management so that they can adopt
changes in effective and appropriate manner at their workplace, some major of them are explain
below:
Fisher’s Model: This model is based on factor that how employees of a company handle
changes in effective manner. For this various step are given which is considering as model of
transition phase. But this model is little bit ineffective because it is generally based on some
prediction marker which leads to change. But in some organization, this is used in order to
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Illustration 3: Hersey-Blanchard Model
Sources: Hersey-Blanchard Model, 2019.

conduct business in effective manner. Along with this in its democratic leadership style is used in
order to communicate in integral part of respective model.
Kotter’s Model: This model will provide more clear vision of changes that occur at a company
while they are conducting their work in order to gain goal as well as objective. Moreover, it also
helps in communicating change at a workplace in appropriate and effective manner) (Wilkinson
and Kemmis, 2015). This will help an organization in taking clear view of changes and develop
strategies, plans and policies in effective as well as appropriate manner.
Both the strategies can be adopted by Alexia Ltd. in order to understand and adopt
change in effective and appropriate manner. Along with this, for respective company Kotter’s
model is more appropriate because it provide more clear vision as company to another one.
CONCLUSION
From the above report it is concluded that change is necessary and essential to be
managed as well as leads to improve organisational growth. This is important to compare how
change driver impact strategies and operations of various firm to ascertain its interaction with
same. Furthermore, internal and external drivers in business surroundings affect leadership and
behaviour of firm. Strategies are formulated to minimise negative effects on change for this
company used the PDCA model. Some barriers that have to face due to changes are ineffectual
communication, Lack of accurate governance for transformational change etc. Apart from this, in
order to cope up with the changes, firm applied approaches like democratic approach for
evaluating it, Kotter's change management model is used.
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