Implications of Talent Management in Hospitality Sector

This research project aims to evaluate the implications of talent management in the hospitality sector, with a case study on Sheraton Hotel. It explores the concept of talent management, its impacts on the success of hospitality organizations, and the role of managers and leaders in effective talent management. The research uses primary and secondary research methods, including a questionnaire survey, and analyzes the data using content analysis.

Research Project

Table of Contents
Title: “To evaluate the implications of talent management in the hospitality sector”. A case study
on Sheraton Hotel...........................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Produce research question supported by literature review ..................................................1
LITERATURE REVIEW...........................................................................................................2
P2) Examine more suitable research methods and approaches to primary & secondary
research.......................................................................................................................................4
TASK 2............................................................................................................................................5
P3) Perform primary and secondary research with the help of appropriate methods.................5
P4. Appropriate analytical tools for research findings and data.................................................7
Data interpretation.......................................................................................................................8
TASK 3..........................................................................................................................................16
P5: Communicate research outcomes ......................................................................................16
TASK 4..........................................................................................................................................17
P6 Reflection on the appropriateness of research methods ......................................................17
P7. Alternative research methodologies....................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19

Title: “To evaluate the implications of talent management in the hospitality
sector”. A case study on Sheraton Hotel
INTRODUCTION
Talent management refers to a unified strategy designed for supporting an organisation to
make use of human resource in best possible manner for now as well as future so that its
objectives get accomplished. It support an organisation to get best possible outcome in term of
profit by creating an attractive organisational culture which encourage commitment and
happiness (Horner, 2017). In order to perform this Sheraton hotel is taken into consideration
which is an international brand manage a hotel chain throughout the world and owned by
Marriott international hotels. It operates around 441 hotels globally which require it to manage
its staff members in such a manner that they deliver high quality services in order to keep
customers satisfied for dealing with competition present in marketplace. In this talent
management practices would be more helpful as it support in keeping employees prepare with
adequate skills or capabilities that are required to perform operations and provide services as per
changing demand of consumers and increasing competition within hospitality sector (Chung and
D’Annunzio-Green, 2018).
TASK 1
P1) Produce research question supported by literature review
Overview of research
Talent management is consider as the systematic process of identifying the vacant
position, hiring suitable candidate for it, perform actions toward improving their skills and
capabilities suitable for vacant position and then retaining them for long to accomplish the vision
of organisation. There are several approaches that a manager usually take in order to perform
talent management effectively and keeping employees prepare for future challenges (Deery and
Jago, 2015). But it require regular execution of training programs, evaluating employees
performance, providing fair compensations and many more. For performing this research
Sheraton hotel is considered, an international brand which offers range of accommodation and
hospitality services by maintaining chain of hotel in several different countries (Reilly, 2018).
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But for maintaining quality of its services it is required to perform adequate talent management
practices for keeping the services as per the demand of customers.
Research aim
The main aim for this investigation is to develop better understanding about the
implications of talent management in hospitality sector together with the role played by leaders
and managers in talent management for success of an organisation.
Research objectives
 To study the concept of talent management.
 To evaluate the implications and impacts of talent management on success of an
hospitality organisation. To develop a better understanding about the role played by managers and leaders in
effective management of talent within an organisation.
Research questions
 what do you understand by the concept of talent management?
 What implications and impacts are lead by talent management on success of an
hospitality organisation? What role is played by managers and leaders in effective management of talent within an
organisation?
Rational
The main aim behind conducting this research is to identify the influence that implication
of talent management will bring in term of its performance and productivity (Golubovskaya,
Solnet and Robinson, 2019). Additionally it will also support in determining talent management
practices that a hotel can adopt to manage its employees effectively for maximizing the outcome.
LITERATURE REVIEW
It is basically related with evaluation and survey of various scholarly articles like books,
journal and other literature related with some specific topic and research questions (Kichuk,
Horner and Ladkin, 2014). Following literature review is conducted on current research
questions based on talent management through evaluation of various online articles, books and
journal.
To study the concept of talent management
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According to the view point of Ghosh (2019), concept of talent management refers yo as
methodically organised strategic process for placing the right person or talent in the organisation
together with helping theses employees to grow new and better skills for improving the whole
performance of workers. The process of talent management includes various steps like effective
planning, attracting better talents, selecting most competent candidates, developing and
maintaining their skills and competencies, etc. Thus, this can be evaluated that talent
management is crucial concept for all organisation as it facilitates improvement in overall skills
and capabilities of employees and workforce that ensure better growth and success for
organisation.
To evaluate the implications and impacts of talent management on success of an hospitality
organisation
As per the view point of Llamas (2018), talent management is essential for all
organisation as it lead to effective recruitment, managing, processing and retaining the talented
and excellent employees in organisation. Thus, can be evaluated that talent management
facilitates positive implications and impacts on success of an hospitality organization. The
biggest advantage or positive impact of talent management is that enhance the creativity and
innovation level of an organisation and makes a hospitality firm better and superior than its
competitors that are prevailing in the market thus, create positive implication on success of an
hospitality organisation. Beside this, the other advantageous of talent management that facilitates
success of a hospitality organisation includes attracting most talented and skilled employees and
better motivation in employees through timely training that increase overall performance and
morale of employees that lead to better results and success.
To develop a better understanding about the role played by managers and leaders in effective
management of talent within an organisation.
As per the opinion of Anderson (2018), both managers and leaders plays a crucial role in
effective talent management as mangers provide most suitable context for training of employees
while leaders motivate their subordinates to learn. Beside this, manager and leader are also
responsible for monitoring the complete learning process and also timely evaluate the learning
system to develop new knowledge and skills in its learner. Beside this, manager plays a vital role
in recruiting a right talent through applying and adopting an effective recruitment and selection
system through determining the talents which is already embedded in organisation and also lead
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to further development of these talents through converting potential capacity required for needed
abilities. Further, leader facilitates better motivation and guidance for employees to support their
training, education, on job experience and other learning process to improve individuals
competencies in line along with respective talent within required level of competency for their
job position (Gupta, 2019). Thus, it can be evaluated that both managers and leaders have
important role in effective management of talent within an organisation as mangers lead to
formulation of effective learning and training programmes and strategies while leaders motivates
employees to improve their performance and to learn new skills in a more effective manner.
P2) Examine more suitable research methods and approaches to primary & secondary research
Research methodology is consider to be significant part of a research which involves set
of methods or techniques that a researcher use to perform their investigation appropriately by
getting a direction regarding set of actions to be performed in context of gathering, evaluating
and explanation the information effectively (Green, Camilli and Elmore, 2012). Type of research
tools used for this investigation are mentioned below:
Type of investigation:- A research is conducted in two manner such as qualitative and
quantitative. Among them quantitative investigation method will be used by investigator while
gathering information. This is so because it support in presenting numerical facts within the
gathered information in term of presenting the accuracy about particular information.
Research approach: Within an investigation, data is evaluated with the support of either
inductive or deductive approach. But for performing this research deductive approach will be
used which is suitable for analysis of quantitative data in more effective manner (Kumar, 2019).
Additionally, deductive approach is helpful in analysing the information over some of the chosen
area while inductive approach focuses toward performing in depth study which is very time
consuming.
Research philosophy- The research philosophy mainly provide certain set of assumption
regarding the development of knowledge and performing of an investigation. A research
philosophy are mainly of two type i.e. interpretivism and positivism. From them positivism
philosophy will be used as it support an investigator in presenting quantitative data effectively.
Research strategy- For performing an investigation effectively it is crucial for researcher
to adopt better strategy that assist in gathering the data in effective manner. Strategies used for
performing investigation are observation, case study, focus group, surveys, questionnaire, etc.
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From these strategies, questionnaires will be taken into consideration as it support in assembling
data from large number of people at a time which saves both time and cost (Mackenzie and et.
al., 2012).
Data collection- It refers to several sources that are used for gathering information
regarding particular area of study. There are mainly two type of data collection sources like
primary and secondary. From them both the methods will used, as the secondary information will
help in creating a base over which primary information can be based (Quinlan and et. al., 2019).
The primary information will be collected using questionnaire in order to collect fresh data in
less possible time. But on the other side secondary data will be gathered using online sources
such as books, journals, articles etc. which provide recently investigated data.
TASK 2
P3) Perform primary and secondary research with the help of appropriate methods
Sampling- It is a process of selecting group of people for gathering primary information
in such a manner that it present perception on behalf of total population. Sampling is mainly
conducted using two methods such as probability and non-probability. In order to perform this
study probability sampling method will be implemented by researcher as it support in
eliminating the bias behaviour in term of selecting respondents by providing equal chance to
respondents for being selected by opting sample on random basis (Mackey and Gass, 2015).
Hence, for this study respondents will be selected on random basis under probability method
where sample size is 30 employees of Sheraton hotel.
Relatability and validity of study- The reliability and validity of this research is assured
with the help of references that are used for gathering information. For this study data is gathered
using sources that provide most recent and updated information which ensure that in future when
it again get researched that outcome would remain same for this study.
Cost, access and ethical issue- This part of investigation is related with the ethical and
financial aspect of research. As for performing study investigator require some amount in order
to perform set of actions or using methods to execute research such as questionnaire for
gathering primary information, getting access to published journals (McCusker and Gunaydin,
2015). Despite of this, research is also involve certain ethical issues that are related with
implication and conduction of several research activities. This include do not harm the emotion
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of any individual, informed consent before collecting information, confidentiality in term of
gathered informations and access to data.
Questionnaire
Q 1. Are you aware about the concept of talent management ?
a) Yes
b) No
Q 2. According to you, does talent management support in achieving the success within an
hospitality organisation ?
a) Agree
b) Disagree
Q 3. What are several benefits that Sheraton hotel will get with the implication of talent
management ?
a) Employees retention
b) Enhancing employees performance
c) Create employees motivation
Q 4.As per your view point, what are several strategies that Sheraton hotel must adopt for
implication of talent management ?
a) Training & development
b) Performance analysis
c) Job design
Q 5.What is the role played by managers and leaders in implementing talent management
effectively within Sheraton hotel?
a) Guidance to employees
b) Feedback for improvement
c) Offering ongoing opportunity
Q 6.Among the following which one is an effective talent management strategic components
that support Sheraton hotel in enhancing employees performance?
a) Continuous improvement
b) Reward and recognition
c) Effective job designing
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Q 7.As per you view point, what are several challenges that Sheraton hotel may face while
implementing talent management ?
a) Low employees engagement
b) Implementing new changes
c) Ineffective leadership style
Q 8.What are several ways to overcome the challenges faced by Sheraton hotel related with
talent management?
a) Free flow of communication
b) Develop succession plan
c) Improving HR policies
P4. Appropriate analytical tools for research findings and data
In order to analyse the information effectively for extracting research outcome several
analytical tools are used such as typologies, thematic analysis, coding, content analysis, trend
analysis, etc. that help researcher in evaluating the qualitative or quantitative manner (Miller and
et. al., 2012). For analysing the quantitative information, content analysis will be taken into
consideration that help investigator in forming up themes for each questions and then evaluating
it systematically regarding current study.
Q 1. Are you aware about the concept of talent management ? Frequency
a) Yes 20
b) No 10
Q 2. According to you, does talent management support in
achieving the success within an hospitality organisation ?
Frequency
a) Agree 20
b) Disagree 10
Q 3. What are several benefits that Sheraton hotel will get with the
implication of talent management ?
Frequency
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a) Employees retention 15
b) Enhancing employees performance 10
c) Create employees motivation 5
Q 4.As per your view point, what are several strategies that
Sheraton hotel must adopt for implication of talent management ?
Frequency
a) Training & development 15
b) Performance analysis 7
c) Job design 8
Q 5.What is the role played by managers and leaders in
implementing talent management effectively within Sheraton
hotel?
Frequency
a) Guidance to employees 12
b) Feedback for improvement 8
c) Offering ongoing opportunity 10
Q 6.Among the following which one is an effective talent
management strategic components that support Sheraton hotel in
enhancing employees performance?
Frequency
a) Continuous improvement 15
b) Reward and recognition 5
c) Effective job designing 10
Q 7.As per you view point, what are several challenges that
Sheraton hotel may face while implementing talent management ?
Frequency
a) Low employees engagement 10
b) Implementing new changes 5
c) Ineffective leadership style 15
Q 8.What are several ways to overcome the challenges faced by Frequency
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Sheraton hotel related with talent management?
a) Free flow of communication 12
b) Develop succession plan 8
c) Improving HR policies 10
Data interpretation
Theme 1 : The concept of talent management
Q 1. Are you aware about the concept of talent management ? Frequency
a) Yes 20
b) No 10
Interpretation :- From the information presented it is identified that 20 out of 30 people
said yes that they have knowledge regarding the concept of talent management and manner in
9
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency

which it is helpful to an hospitality organisation. While 10 respondents said no that they don't
have much understanding regarding talent management. Through this investigation it has been
identified that majority of people have idea regarding this as it is a main part of HR practices.
Theme 2 : Talent management support in achieving the success within an hospitality
organisation
Q 2. According to you, does talent management support in
achieving the success within an hospitality organisation ?
Frequency
a) Agree 20
b) Disagree 10
Interpretation :- From above presented data it is found that 20 out of 30 respondents said
that they agree with the statement that talent management support in achieving success within
hospitality organisation. But on the other side 10 respondents said that they are disagree with this
statement. From this it can be said that the larger number of people are agree on this statement as
10
a) Agree b) Disagree
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency

talent management support in aligning the skills and capabilities of employees in right manner
toward performing particular task in effective manner.
Theme 3 : Benefits that Sheraton hotel will get with the implication of talent management
Q 3. What are several benefits that Sheraton hotel will get with the
implication of talent management ?
Frequency
a) Employees retention 15
b) Enhancing employees performance 10
c) Create employees motivation 5
Interpretation :- By gathering information regarding the benefit of talent management to
Sheraton hotel it has been found that 15 out of 30 respondents said that its main benefit is that it
help in employee retention. But 10 respondents said that it support in enhancing employee
performance, while 5 respondents said that it help in creating employees motivation. By
analysing the data effectively it has been found that the majority of people are in favour of
employee retention as regular talent management ensure the continuous development of
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a) Employees retention
b) Enhancing employees performance
c) Create employees motivation
0
2
4
6
8
10
12
14
16 15
10
5
Frequency

employees which keep the satisfied with job and also support in retaining them for longer
duration.
Theme 4 : Strategies that Sheraton hotel must adopt for implication of talent management
Q 4.As per your view point, what are several strategies that
Sheraton hotel must adopt for implication of talent management ?
Frequency
a) Training & development 15
b) Performance analysis 7
c) Job design 8
Interpretation :- According to information presented above it is interpreted that 15 out of
30 respondents said that training & development would be most appropriate strategy for talent
management, while 7 respondents said that performance analysis would be better, but 8
respondents said that job design would be helpful. By analysing the data it is found that more
people said training & development as with regularly arranging this for employees it become
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a) Training & development
b) Performance analysis
c) Job design
0
2
4
6
8
10
12
14
16 15
7
8
Frequency

easier to get them in practices of improving their skills or capabilities and then implementing
them within their work.
Theme 5 : role played by managers and leaders in implementing talent management
Q 5.What is the role played by managers and leaders in
implementing talent management effectively within Sheraton
hotel?
Frequency
a) Guidance to employees 12
b) Feedback for improvement 8
c) Offering ongoing opportunity 10
Interpretation :- From information presented above it is interpreted that 12 out of 30
respondents said that managers or leaders support in providing guidance to employees on regular
basis. While 8 respondents said that they support by providing feedback for improvement, but 10
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a) Guidance to employees
b) Feedback for improvement
c) Offering ongoing opportunity
0
2
4
6
8
10
12
12
8
10
Frequency

respondents said that their role is to offering ongoing opportunity. Hence majority of respondent
are in favour of guidance to employees, as by providing day-to-day direction to employees it
become easier to improve their skills that further support in talent management.
Theme 6 : Effective talent management strategic components for enhancing employees
performance
Q 6.Among the following which one is an effective talent
management strategic components that support Sheraton hotel in
enhancing employees performance?
Frequency
a) Continuous improvement 15
b) Reward and recognition 5
c) Effective job designing 10
Interpretation :- From the information mentioned it has been interpreted that 15 out of 30
respondents present their view over continuous improvement would be best components, while 5
14
a) Continuous improvement
b) Reward and recognition
c) Effective job designing
0
2
4
6
8
10
12
14
16 15
5
10
Frequency

said that reward and recognition would be better but 10 said effective job design will be helpful
component. By performing analysis of data it is found that the more people are in favour of
continuous improvement as talent management support in regularly updating the skills and
capabilities of employees which ensure their continuous growth.
Theme 7 : Challenges that Sheraton hotel may face while implementing talent management
Q 7.As per you view point, what are several challenges that
Sheraton hotel may face while implementing talent management ?
Frequency
a) Low employees engagement 10
b) Implementing new changes 5
c) Ineffective leadership style 15
Interpretation :- From the analysis it has been found that 10 out of 30 said low
employees engagement is major risk, while 5 respondents said implementation of change is risk
while 15 said that ineffective leadership style is major challenge. Hence, it is identified that more
15
a) Low employees engagement
b) Implementing new changes
c) Ineffective leadership style
0
2
4
6
8
10
12
14
16
10
5
15
Frequency

respondents are in favour of ineffective leadership style as without appropriate guidance and
support talent management is not possible.
Theme 8 : ways to overcome the challenges faced by Sheraton hotel related with talent
management
Q 8.What are several ways to overcome the challenges faced by
Sheraton hotel related with talent management?
Frequency
a) Free flow of communication 12
b) Develop succession plan 8
c) Improving HR policies 10
Interpretation :- From information presented above it can be interpreted that 12 out of 30
respondents said free flow of communication is best way to deal with talent management
challenges. But 8 respondents said that develop succession plan is best way, while 10
respondents said that it support in improving HR policies. From this it can be said that majority
16
a) Free flow of communication
b) Develop succession plan
c) Improving HR policies
0
2
4
6
8
10
12
12
8
10
Frequency

of people are in favour of free floe communication as by regularly interacting with management
it become easier for employees to perform well and determine the requirement of improvement
that support in effective talent management.
TASK 3
P5: Communicate research outcomes
Stakeholders: The results of this study will be communicated to all of its stakeholder who
have interest within the business affairs of Sheraton hotel. These stakeholders are government,
employees, managers, government etc. who provide their support toward getting appropriate
outcome of investigation. From these stakeholders employees act as main stakeholders for this
investigation as they have knowledge about how talent management support them in performing
well.
Communicating research outcome: There are several methods that investigator may use
to communicate outcome which includes written, online report, spoken, presentation etc. These
sources will provide adequate information to the selected stakeholders.
Convincing arguments: This investigation is based on talent management and its
implication within the hospitality organisation. This help investigator in collecting and analysing
the data gathered over talent management from the understanding of respondents which they get
through their experience.
TASK 4
P6 Reflection on the appropriateness of research methods
I'm happy that I got chance to conduct investigation on talent management which is a
broad and most important concept as per the current business environment. This study support
me up to a great extend in getting clear regarding the talent management role within a hotel and
manner in which it support in getting maximum outcome out of performed actions. Additionally,
it helps in enhancing my researcher skills as while performing this investigation I came to know
about several tools and techniques that are used by a researcher for gathering analysing and
interpreting the information for getting adequate outcome. While performing this study I have
experienced several challenges such as time for study was less. But then by considering shortage
of time I decided to use questionnaire for gathering information so that view points of large
number of people can be collected in less possible time period.
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P7. Alternative research methodologies
In order to perform this study questionnaire is used for gathering the information as time
provided for study was limited and this method provide a way to gather view point of several
people at a time. But in future when I again get an opportunity to conduct study over such a topic
then I will choose interview as alternative data collection method. This is so because it will
support in having a face to face conversation with the respondents that allow to gather large
amount of information and can be able to mould the question as per the situation and
understanding of respondent so that effective information can be gathered.
CONCLUSION
From the above mentioned findings it can be summarised that the talent management
support a hotel in improving its employees performance by enhancing their skills and
capabilities. With the help of investigation it has been determined that majority of people believe
that talent management practices support in getting several benefits such as it help in retaining
employees for long, support in enhancing the employees performance and creating employees
motivation. It can be managed by adopting several strategies such as providing regular training,
evaluating the performance of employees and by effectively designing job that have a clear
statement regarding the roles and responsibilities of an employee.
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REFERENCES
Books & Journals
Chung, K. L. and D’Annunzio-Green, N., 2018. Talent management practices in small-and
medium-sized enterprises in the hospitality sector. Worldwide Hospitality and Tourism
Themes.
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management.
Golubovskaya, M., Solnet, D. and Robinson, R. N., 2019. Recalibrating talent management for
hospitality: a youth development perspective. International Journal of Contemporary
Hospitality Management.
Green, J. L., Camilli, G. and Elmore, P. B. eds., 2012. Handbook of complementary methods in
education research. Routledge.
Gupta, V., 2019. Talent management dimensions and their relationship with retention of
Generation-Y employees in the hospitality industry. International Journal of
Contemporary Hospitality Management.
Horner, S. ed., 2017. Talent Management in Hospitality and Tourism. Oxford: Goodfellow
Publishers Limited.
Kichuk, A., Horner, S. and Ladkin, A., 2014. Understanding talent management in hospitality:
developing the conceptual framework. In 32nd EuroCHRIE conference" Hospitality and
Tourism Futures", Dubai 6-9 October 2014. EuroCHRIE.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Mackenzie, J., Tan, P. L., Hoverman, S. and Baldwin, C., 2012. The value and limitations of
participatory action research methodology. Journal of hydrology. 474. pp.11-21.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion. 30(7). pp.537-542.
Miller, T.,and et. al ., 2012. Ethics in qualitative research. Sage.
Quinlan, C. and et.al ., 2019. Business research methods. South Western Cengage.
Reilly, P., 2018. Building customer centricity in the hospitality sector: the role of talent
management. Worldwide Hospitality and Tourism Themes.
Online
Llamas. C., 2018.The importance of talent management and why companies should invest in it.
[Online]. Available Through: <https://www.humanresourcesonline.net/the-importance-
of-talent-management-and-why-companies-should-invest-in-it/>
Anderson. C., 2018. 5 Ways managers can guide the talent development process. [Online].
Available Through: <https://www.cornerstoneondemand.com/rework/5-ways-
managers-can-guide-talent-development-process>
Ghosh. P., 2019. What is Talent Management? Definition, Strategy, Process and Models.
[Online]. Available Through: <https://www.hrtechnologist.com/articles/performance-
management-hcm/what-is-talent-management/>
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