Unit 18 - Research Project

Research Project

Table of Contents
Title: ................................................................................................................................................1
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Project title............................................................................................................................1
1.2 Project aims and objective....................................................................................................1
1.3 Project management plan......................................................................................................2
1.4 WBS and Gantt chart ...........................................................................................................3
1.5 Research methodology..........................................................................................................5
ACTIVITY 2 ...................................................................................................................................6
2.1 Secondary research or Literature review...............................................................................6
2.2 Primary Empirical research...................................................................................................7
2.3 Validity and reliability of research method ..........................................................................8
ACTIVITY 3....................................................................................................................................9
This activity is covered in PPT...................................................................................................9
ACTIVITY 4....................................................................................................................................9
4.1 Reflection on value of undertaking of research....................................................................9
4.2 Reflection on own learning and performance ......................................................................9
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................11
.......................................................................................................................................................12

Title:
“To determine various effective talent management strategies within a hospitality
organisation.” a study conducted on Red carnation hotel London.
INTRODUCTION
Talent management is a crucial and systematic process that includes identifying the
vacant position together with hiring suitable person and developing desired skills and expertise
in them along with retaining these employees for a longer term benefits and achieving goals. In
an hospitality or service industry talent management is something that makes an organisation
better and superior than its competitors (Stylos and Zwiegelaar, 2019). Thus, to evaluate various
aspects and advantage of talent management a research project is conducted on Red carnation
hotel which is situated in London, UK. The following assignment includes a project aim,
objectives and times frame together with small scale research and evaluation of findings. Beside
this for presentation of findings together with recommendation and reflection are also included in
this research project.
TASK 1
1.1 Project title
The tile of this research project is“To determine various effective talent management
strategies within a hospitality organisation.” a study conducted on Red carnation hotel London.
1.2 Project aims and objective
The competition level in hospitality sector is increasing together with continuous changes
in the business environment which has increased the emphasis of business organisation on talent
management (Clark, 2019). Thus the main aim of this research is, “ To evaluate and
determining the various strategies that are necessary for effective management of talent within
an organisation.” a case study on Red carnation hotel.
Objectives
The objectives of this research project conducted on Red carnation hotel are:
 To study the concept of talent management.
 To determine the various effective talent management strategies within a hospitality
organisation.
1

 To evaluate the different advantages lead by effective talent management within the
working environment of Red carnation hotel (Zheng and Tsai, 2019).
Question tag
 What do you understand by concept of talent management?
 What are the various effective talent management strategies within a hospitality
organisation?
 What possible advantages are lead by effective talent management within the working
environment of Red carnation hotel?
1.3 Project management plan
It is a written document that provides in depth knowledge and information about the
whole planing made for conducting a research project thus provides a guidance and direction for
achievement of research objectives on timer (Nieves and Osorio, 2019). Following are the
important elements on which planning and emphasis is made while conducting this research:
Scope- The scope of this research is associated with developing a better understanding
about talent management and investigate about the strategies that are effective in management of
talents within an organisation. The scope of this investigation are high talent management is
becoming a essential part of hospitality industry thus, knowledge about this concept yield better
opportunity in future.
Risk- This factor of project management plan is related with all the possible threats and
challenges that can be faced during the research and created obstacles and hindrance. The
possible risk associated with research are associated with insufficient time and financial
resources (Ozturk and Karatepe, 2019).
Duration- It represent the time period required for completion of a research to meet its
target. The expected time duration required for this research project is 9 weeks.
Cost- This element is associated with the expenses made while conducting a research on
procurement and use of various resources and aspects of research. The estimated budget for this
research is provided below:
Forecasted Budget:
Particulars Amount
Technological expenses £150
2

Marketing expenses £120
Administration expenses £100
Other expenses £80
Total £ 450
Quality- This aspect is associated with the reliability and viability of gathered data
(Volgger and Huang, 2019). Use of various effective research methodology together with
statistical tools and data collection sources are made to maintain the authenticity and
trustworthiness of opinion and data collected for this research.
Resources- It represent or indicate the range of assets that are to be used for conducting a
research in an effective moaner to meet the desired objectives. The various resources, assets and
techniques used for this research consists financial or monetary resources, human resources,
technical resources and other statistical tools and techniques.
1.4 WBS and Gantt chart
Use of below stated project management tools are made to have effective planning about
stages for completion and meets overall time frames:
WBS- Use of following work break down structure are made for this project to properly
divide the work among various teams to reduce the chances of confusion and meet the objects of
research on time (Newburry, Deephouse and Gardberg, 2019).
3

Gantt chart- It is tool that provides a graphical or diagrammatic presentation of whole
research work to have clarity in working (Karadas and Karatepe, 2019). Use of following Gantt
chart are made for this research provides stages of completion of various task to ensure the
achievement of targets and objectives of this research on time.
ACTIVITES WEEK
1
WEEK
2
WEEK
3
WEEK
4
WEEK
5
WEEK
6
WEEK
7
WEEK
8
WEEK
9
Submission
of research
proposal
Complete
background
information
for research
project
Collect
secondary
sources of
information
for research
project
Complete research
methodology and
collect primary and
secondary sources
of information
Complete
collecting
data for
study and
4

present the
result
Determining
Budget
Data
Interpretatio
n and
analysis
Evaluating
results and
findings
Complete
the report
and submit
the final
report
1.5 Research methodology
Use of research methodology is made for this research for making use of most
appropriate methods for material resourcing, data collection and information. The various
philosophy and methods included in Research methodology for identifying, selecting and
analysing a set of data related with research topic are provided below:
Research Philosophy
This aspect of research methodology is associated with providing a belief and ways for
data collection, gathering and analysis. Research philosophy is basically of two types i.e.
Positivism and Interpretivism (Webb, 2019). For this research report, Positivism philosophy is
being used by researcher to get scientific way or method of investigation that is not affected by
researcher's behaviour and values.
Research approach
It is mainly associated with the plan and strategies made for conduction of research and
provide information about various assumption and steps taken for collection of data and also
includes methods for its analysis and interpretation (Aureli and Del Baldo, 2019). Research
5

approach are mainly of two types i.e. Deductive and Inductive approach. To meet the objective
of this research use of inductive approach is made by researcher that provides a more logical
process and lead to a specific conclusion that is based on all outscoring and offshoring function.
Research method
It basically facilitates a systematic plan and effective procedure for conducting a
research. The two types of research methods that are used for this research are as follows:
Qualitative research method- Use of this method is made to get a in-depth information
about the perception and views of respondents for effective decision making.
Quantitative research method- It the method that is associated with collection of data in
terms of numbers or statistical form that facilitates effective presentation of research findings
(Harris, 2019).
Source of data collection
It basically represent the areas and ways from where data is originated or collected.
Mainly there are two main source of data i.e. primary and secondary sources. For the purpose of
data collection for this research use of both primary and secondary data is made as primary data
provided an authentic and first hand data where as facts evaluated through secondary resources
provide a support to primary findings (Gorondutse and Hilman, 2019). Use of questionnaire is
made which form a part of primary sources while use of various online sites and literature of
authentic writers are made as a secondary source.
Beside all these use of random sampling method is also made to remove the chances of
favouritism in this research method. Sampling is a process that is associated with selection of pre
determined number of observation from a huge group of population to complete the analysis and
evaluation of facts in an effective and efficient way.
ACTIVITY 2
2.1 Secondary research or Literature review
The secondary research or Literature review provides a comprehensive summery about
the research topic with the help of different scholarly articles, books and journals to provide a
description and critical evaluation of research work. Following secondary research are made for
this research project based on Effective talent management strategies with in Red carnation hotel.
To study the concept of talent management
6

Concept of talent management is related with succession planning and management of
every employees of organisation that includes career aspiration, readiness for promotion and
other secession plan for motivating employees. As per the opinion of Derek Stockley, 2014,
talent management is a conscious, deliberate approach undertaken to attract, develop and retain
people with the aptitude and abilities to meet current and future organisational needs.
To determine the various effective talent management strategies within a hospitality
organisation
The effective talent management strategies includes all those plans that are made by an
organisation for recruitment, management and retaining of its talented employees. As per the
opinion of Jay Tankersley, 2016, Companies wants to retain their best employees to create
winning teams that are motivated and engaged that can be done through align talent and strategy
through developing better communication and integration in the organisation. Apart from this
regular benefits and perks also motivates employees to perform well along with strategies for
effective training to enhance and maintain the skills and performance level of employees.
To evaluate the different advantages lead by effective talent management within the working
environment of Red carnation hotel
Advantages of talent management includes enhancement in performance and competitive
strength of an organisation with the help of maintaining and retaining its most talented and
skilled employees. According to the view point of Elizabeth Quirk, 2018, the benefits and
advantages of effective talent management strategies includes improvement in hiring technique
which lead to recruitment of more educated and skilled employees in Red carnation hotel
together with improvement in cultural connections and employee engagement.
2.2 Primary Empirical research
For conducting primary empirical research on given topic use of both qualitative and
quantitative research methods are made. A questionnaire is prepared for this research that is a
having a set of questions out of which 5 are close ended quantitative questions while 3 are open
ended qualitative questions. A sample size of 30 individuals are selected from a big population
that includes stakeholders of organisation, businesses and other related individuals with the help
of random sampling to remove the biasness from research project.
Questionnaire
7

Q1) Do you having any perspective about the concept of talent management?
a) Yes
b) No
Q2) What possible advantages are lead by effective talent management within the
working environment of Red carnation hotel?
a) Employee development
b) Improved On-boarding experience
c)Retain Top talent
d) Enhance competitive strength
Q3) What are the most effective strategies that lead to effective management of talent
within a hospitality organisation?
a) Pay for performance culture
b) Development of internal talent pools
c) Continuous training and development opportunities
d) Collaborative leadership style
Q4) What perception are you having about the fact that employees of Red carnation
hotel are satisfied with its current talent management strategies?
a) Agreed
b) Disagreed
Q5) What outcomes are yield by the talent management strategies of Red carnation hotel
on enhancement of its competitive strength and uniqueness in its business environment?
a) Positive
b) Negative
Q6) What are the main focuses and elements of talent management in association with a
hospitality sector that includes organisation like Red carnation hotel ?
Q7) How effective strategies made for management of talent in an organization lead to
8

enhancement of its performance and capabilities together with creation of better
competitive strength in business environment?
Q8) Any further recommendation for Red carnation hotel?
2.3 Validity and reliability of research method
The use of various methods made for this research are appropriate and reliable for
collection of authentic data. Use of both primary and secondary research method is made as
primary method provides a up to date and first hand information that is considered most
authentic and use of secondary methods has facilitated a support and check on accuracy of
collected data. Beside this use, of quantitative and qualitative method are also made as
qualitative method facilitates a in-depth information for better decision making where
quantitative provides aid in effective presentation of collected information.
ACTIVITY 3
This activity is covered in PPT
ACTIVITY 4
4.1 Reflection on value of undertaking of research
The above research report is based the topic of strategies related with talent management
which is becoming a crucial part of all hospitality sector. Various aims and objectives are set by
me to measure the success of this research project. A project management plan is also made by
me as it facilitates effective planning for the various aspects and elements of research that
includes its cost, scope, duration, etc. Beside this to meet the time frames and clearly state the
various stages of completion use of project management tool i.e. WBS and Gantt chart are also
made. Further use of an effective research mythology that includes both qualitative and
quantitative research methods together with primary and secondary source of data is also made
by me.
4.2 Reflection on own learning and performance
The journey associated with this research project is very informative and knowledgable
for me as it has enhanced my knowledge about the concept of talent management is becoming
essential part of all organisation. Beside this my communication skills and other analytical silks
9

are also got improved by this project. Many issues related with lack of resources and time are
faced by me which are timely identified and solved by me through making use of various
statistical tools, thus enhanced and sharpen my analytical and management skills. Therefore, this
research project has created many future opportunities and better professional scope for me.
CONCLUSION
On the basis of research report, it can be concluded that, talent management is becoming
essential and a crucial part for all hospitality organisation as it sharpen and enhance the skills of
employees together with retaining talented staff for a longer duration of time. Use of various
strategies like collaborative leadership style, pay per performance culture, etc. are also adopted
by organisation to have better management of talent and staff. Thus, lead to better opportunity
for enhancement in productivity and performance along with larding uniqueness and more
competitive advantage for a hospitality organisation.
10

REFERENCES
Books and journal
Aureli, S. and Del Baldo, M., 2019. Performance measurement in the networked context of
convention and visitors bureaus (CVBs). Annals of Tourism Research. 75. pp.92-105.
Cheng, M. and Foley, C., 2019. Algorithmic management: The case of Airbnb. International
Journal of Hospitality Management. 83. pp.33-36.
Clark, I., 2019. Informalisation in Work and Employment: A Permissive Visibility or Another
(Hidden) Inequality?. In Inequality and Organizational Practice (pp. 199-219). Palgrave
Macmillan, Cham.
Gorondutse, A. H. and Hilman, H., 2019. Testing the Effect of Business-level Strategy on
Performance of Hotels. Global Business Review, p.0972150919846799.
Harris, J., 2019. Workplace design+ space utilisation= talent retention: How understanding space
usage can fund workplace transformations to deliver the offices our talent really
wants. Corporate Real Estate Journal. 8(4). pp.312-338.
Karadas, G. and Karatepe, O.M., 2019. Unraveling the black box: The linkage between high-
performance work systems and employee outcomes. Employee Relations. 41(1). pp.67-
83.
Newburry, W., Deephouse, D. L. and Gardberg, N. A., 2019. Global Aspects of Reputation and
Strategic Management. In Global Aspects of Reputation and Strategic Management (pp.
1-20). Emerald Publishing Limited.
Nieves, J. and Osorio, J., 2019. 14 Strategic renewal in services. Strategic Renewal: Core
Concepts, Antecedents, and Micro Foundations, p.1955.
Ozturk, A. and Karatepe, O. M., 2019. Frontline hotel employees’ psychological capital, trust in
organization, and their effects on nonattendance intentions, absenteeism, and creative
performance. Journal of Hospitality Marketing & Management. 28(2). pp.217-239.
Stylos, N. and Zwiegelaar, J., 2019. Big Data as a Game Changer: How Does It Shape Business
Intelligence Within a Tourism and Hospitality Industry Context?. In Big Data and
Innovation in Tourism, Travel, and Hospitality (pp. 163-181). Springer, Singapore.
Uysal, M. and Sirgy, M.J., 2019. Quality-of-life indicators as performance measures. Annals of
Tourism Research. 76. pp.291-300.
11

Volgger, M. and Huang, S.S., 2019. Scoping irresponsible behaviour in hospitality and tourism:
Widening the perspective of CSR. International Journal of Contemporary Hospitality
Management.
Webb, P. G., 2019. Managing Today’s Workforce to Meet Tomorrow’s Challenges. Frontiers of
health services management. 35(4). pp.3-10.
Zheng, C. and Tsai, H., 2019. The moderating effect of board size on the relationship between
diversification and tourism firm performance. Tourism Economics,
p.1354816618823427.
Online:
Quirk. E, 2018. The Top 5 Benefits of Having a Talent Management System. [Online].
Available through:<https://solutionsreview.com/talent-management/2018/05/14/the-
top-5-benefits-of-having-a-talent-management-system/>
Stockley. D, 2014. Talent management concept. [Online]. Available
through:<http://www.derekstockley.com.au/newsletters-05/020-talent-
management.html>
Tankersley. J, 2016. 4 Effective Talent Management Strategies. [Online]. Available
through:<https://www.vital-learning.com/blog/effective-talent-management-strategies>
12