Marketing Essentials - Unilever Assignment

Added on - 21 Feb 2021

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MarketingEssentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1(Covered in PPT).........................................................................................................................1TASK 2............................................................................................................................................1P3 Compare the ways in which different organisations apply the marketing mix to themarketing planning process to achieve business objectives.......................................................1TASK 3............................................................................................................................................3P4 Produce and evaluate a basic marketing plan for an organisation.........................................3CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing is define as a process which is adopted by an organisation in order to promotegoods and services with the help of advertisement in magazines, social media and many more(Baker, 2016). This help in reaching wide range of customers at global level. Marketing is oneof the important part of a company because with the help of effective marketing strategy, firm isable to secure its position in a competitive marketplace. This report is based onUnilever which isoperating in consumer good industry . It is founded in year 1929 and its headquarter is inLondon, United Kingdom as well as at Rotterdam, Netherlands. The respective company offervariety of products ranges at worldwide level. This report explains about the roles andresponsibilities of marketing function and their relation with other departments such as finance,production and many more. Along with this, there are various marketing mix strategies which acompany apply in order to achieve its goals and objective in effective manner. In order to expandbusiness, organisation formulate marketing plan through which they are able to determinestrategies and functions.TASK 1(Covered in PPT)TASK 2P3 Compare the ways in which different organisations apply the marketing mix to the marketingplanning process to achieve business objectives.Marketing mix is define as process of set of action or strategies that an organisation usein order to promote goods and services in effective manner(Barrales, Martínez and Gázquez,2014). Unilever and Nestle are two organisations which are compared on basis of 7Ps ofmarketing mix that is explained as follows:BasisUnileverNestleProductUnilever has wide variety of products andbrands. This company makes 400 brandswhich has high level of popularity andbrand recognition (UNILEVERMARKETING MIX,2019). With the helpThis company deals in various kind ofproducts such as beverages, milk andmilk products and many more. Thereare two main brand that has highcontribution in brand equity is nescafe1
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