Unit 3: Human Resource Management

This document provides an overview of human resource management, including the roles, responsibilities, and functions of HRM. It also discusses the importance of employee relations and the key aspects of employment legislation in an organization. The document focuses on ASDA, a retail company in the UK.

Unit 3: Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
.........................................................................................................................................................3
Roles, responsibilities and functions of HRM.................................................................................3
HRM Practices and benefits to employer and employee.................................................................6
Importance of employee relations in influencing HRM decision-making.......................................9
Key aspects of employment legislation in organisation.......................................................10
Human Resource Management Practices.......................................................................................11
CONCLUSION..............................................................................................................................21
REFERNCES.................................................................................................................................22

INTRODUCTION
Human resource management refers to managing people or assigning duties to achieve
organisational goals. HR manager provides training to new employees and develop skills to
achieve better performance. They manage all the activities in an organisation and focus on
achieving goals and objectives of the company. In report ASDA company is taken. In the present
report purpose and scope of human resource management,roles ,responsibilities and functions of
HRM is described (Zimmerman,2019). Strengths and weakness of approaches of recruitment and
selection process is discussed. Further,benefits of different HRM practices from employer and
employee point of view. Importance of employee relation in influencing decision making of
human resource management. Application of HRM practices in the organisation is described.
Organisation Overview
ASDA is a retail company which was founded in the year 1949 by Peter and Fred
Asquith Sir Noel Stockdale. Its headquarters is in Leeds, England, UK. Organisation provides
various products such as, grocery, general merchandise, financial services. Its key people are,
Roger Burnley (President and CEO), Andy Murray(Chief Customer Officer). Company provides
good quality products and services to customers which help organisation in generating more
profit. There are many competitors such as, Tesco, Sainsbury, etc. It is one of the best company
in UK (Delery and Roumpi, 2017).
Roles, responsibilities and functions of HRM
Roles of HRM
HR manager ensures that all the people are working properly and assign duties properly
among employees so that organisational goals can be achieved on time and every employee
should contribute in achieving goals. HRM plays an important role in developing skills of
individual person and changing culture of the company. In ASDA company managers make
plans and strategies for improving performance of workers and provide training to them. Human
resource manager focuses on growth of company, internal and external factors that can affect
working of organisation. They give training to employees which help them in developing their

skills and enhance knowledge which will be beneficial for workers in their future career growth
(Barrena-Martinez, López-Fernández and Romero-Fernandez, 2018).
Responsibilities of HRM
The main responsibility of human resource management is job analysis, select right
person for the right job, proper utilisation of resources, training and development program are
provided for improving the performance of workers, measure work done by individual worker
and appraise performance by giving rewards, gifts, bonuses, promotion. In ASDA company HR
manger is responsible for recruiting and selecting best candidate for organisation, arrange
orientation program for new employees to make them familiar with the culture of company and
introduce with all members (Guest, 2017).
Human resource team makes plans for future growth and development of company. HR
managers are also responsible for designing organisational structure and deciding payroll of
employees. They maintain record of every worker and according to work done they are given
benefits. Managers follow proper procedure and steps for recruiting and selecting people. Human
resource management helps ASDA company in analysing strengths and weakness of individual
employee and according to that they assign duties.
Functions of HRM
There are several functions that are performed by human resource manager are, staffing,
development programs for improving knowledge of employees, compensation or payroll, make
rules for safety and health of workers working in the organisation, maintain good relation
between employee and management. In ASDA company HR department choose appropriate
candidate for organisation who has all the necessary skills, eligibility and required knowledge for
vacant position. In company HR manager measures performance and then decide in which area
all workers are weak and they need training to improve their work. Rewards are also given to
workers whose performance is good, this helps in motivating others to give their best to achieve
goals of company (Herschberg, Benschop and Van den Brink, 2018).
Managers also helps in maintaining good relationship between employees and
management, they solve issues of workers like, salary issue, not getting proper working
environment, understanding ethics, making rules and regulations for the benefit of employer and

employee. HR department make policies related to health and safety of people working in
organisation and also apply various laws to satisfy workers.
ASDA manager is responsibly for managing individual employees or teams. They
motivate workers to perform well and involve them in decision making process. Employees are
asked to give suggestions or ideas for benefit of company. They make teams or groups and
distribute work according to knowledge and skills of individual person (Lorincová, and et.al.,
2018).
Approaches to Recruitment and selection
Recruitment refers to process of hiring right candidate for the organisation. Recruitment
are of two types, internal and external recruitment. This process is managed by HR department to
choose best candidate fro company who have essential skills and knowledge. Recruitment is
done by human resource managers to hire new and talented candidate who will contribute in
achieving goals and objectives of company. Approaches of recruitment are, advertising, on the
job training, equality and diversity (Noe and et.al., 2017).
Advertising
For recruiting new and talented candidates advertisement are given by managers to attract
more applicants so that they can choose best employee for organisation. They give advertisement
in newspaper, on the website of company, social networking sites because today students are
more active on sites such as, LinkedIn.
Strength of giving advertisement is that best candidate can be selected for organisation
out of large number of applicants. Weakness is that in this huge investment is required and it
create confusion.
On the job training
strength is that employees are motivated and absenteeism is reduced because training is
provided to workers and they learn how to work. Weakness is that it is less productive, involves
huge cost, lot of disturbance is created and chances of accidents (Opatha, 2020).
Selection

It is the process in which candidates are selected for vacant position after passing written
test and interview. Approaches of selection are, online screening and testing, psychometric test.
 Online screening and testing is a part of selection process in which questions are
asked to check the knowledge, skills, attitude,of candidate before calling for face
to face interview. It strength is that it helps in identifying suitable candidate for
organisation and weakness is that sometime wrong candidate get selected.
 Psychometric test is conducted to evaluate performance of candidate, ,like,
aptitude test, behavioural test. Strength of this approach is it helps in determining
that whether candidate is having proper knowledge or not and weakness is that it
is not valis and reliable test, these are poor test and are not trustable.
HRM Practices and benefits to employer and employee
There are various HRM practices such as, providing security to employees,recruiting best
candidate for the organisation, compensation is given according to work done, training is
provided to improve skills of employees.
HRM practices Employer Employee
Security Providing security to
employees of ASDA company
will help in good working
environment of organisation
because employees are happy
that they are safe. It is
beneficial for employer as
there will be no issues between
worker and management
(Peccei and Van De Voorde,
2019).
Every employee want that they
are safe and secure in the
organisation. Workers of
ASDA company are working
hard to achieve targets of
company and they are liking
the culture and environment of
company.
Recruitment and selection Recruitment and selection is Recruitment and selection

process important for every
organisation as it helps in
getting new candidates which
is beneficial for company. This
is beneficial for employer as
workers will give their best
because they learn how to use
technology. Recruitment helps
in getting fresh and talented
people for the company. New
employees will have creative
and innovative ideas. This will
help organisation in generating
more revenue.
process will motivate
employees to work better.
Candidates who are selected
will be happy and they will
give their best in achieving
targets of the company.
Training and development
programs
Training is given to the
employees of ASDA company
so that they can develop their
skills and focus on their work.
This is beneficial for employer
as workers will give their best
because they learn how to use
technology (Ren, Tang and
Jackson, 2018). Training
programs will help in
achieving goals and targets of
company and chances of
mistakes are reduced. Training
will reduce absenteeism
among employees.
Training is given to employees
of ASDA company to improve
their skills and knowledge.
As technology is changing
day by day so it is important
for workers to understand
features of the latest
technology. It will help them
in increasing their knowledge
and they will learn new things.
Employee is provided training
so that they can enhance their
knowledge and develop new
skills which will be beneficial
for them in future career
growth. They will enjoy

working in organisation
because they know how to
work.
Compensation In ASDA company employer
gives salary on the basis of
their position and work done
by them. All are given equal
and fair treatment and there is
no discrimination among
employees. By giving
compensation employees are
satisfied, and they complete
their work on time which helps
organisation in earning profit
(Rubel, and et.al., 2018).
Employees of Asda company
feel motivated when they
receive benefits. They are
satisfied and work efficiently
to achieve goals of the
organisation.
Effectiveness of HRM Practices in achieving organisational profit and productivity
HRM practices helps in achieving organisational profit as when training is given to the
employees of ASDA company so that they can develop their skills and focus on their work.
When employees know how to use machines they will complete their work on time and this will
save time of company and hence lead to increase productivity. When workers will do their work
efficiently and effectively this will lead to increase in profit of company (Riana, and et.al., 2020).
HRM practices are important for every organisation because it helps in boosting morale
of workers and motivate them. Compensation is given on the basis of knowledge and work they
are doing, there is no discrimination on the basis of gender, caste, religion etc. Training is given
to employees to improve their skills and knowledge, they learn new things which will be

beneficial for organisation. This will help in increasing profit of company by efficiently using
resources and productivity is also increased.
Importance of employee relations in influencing HRM decision-making
Employee relation should be good in an organisation to build good reputation in market.
If employer is interacting with employees properly they will feel motivated and satisfied, this
will help in increasing productivity of company. Workers need healthy and safe working
environment where they can work and all colleagues behave properly. Employee relation means
to maintain good relationship between employees and management. When there are good
relations between employer and worker it will help in taking decisions quickly and efficiently. It
is essential for HR department to maintain good relations with employees to retain them,
motivate and influence them to achieve organisational goals. If there is strong employee relation
then more people want to join the company and healthy environment leads to increase in profit
and attracting more customers (Scavarda and et.al., 2019).
In ASDA company there is good relation between employee and employer, this increases
profit of company and productivity. Workers are listening to guidelines given by managers and
work according to that. Both employer and employee have some expectations from each other
which they want top be fulfil like, management want employees to work hard and accomplish
goals of company. Workers want safe and healthy working culture in which there is no
discrimination ,all are treated equally, proper incentives, participation in decision making,
satisfaction and suggestions should be taken (Steffensen Jr and et.al., 2019).
Healthy relationship creates positive environment in the organisation and build strong
relation among employees. It is difficult for managers to manage all the activities alone, they
need someone's help or suggestions to take better decisions. When there is good relation between
management and workers then managers can ask them for new ideas or solution for any problem.
As new and talented people are recruited so they have better knowledge regarding current trends
and practices in market. If employer is not interacting with workers then they will not give
suggestions or ideas for benefit of company. Worker should be given rights to participate in
decision making process to gain their trust, value their opinion, satisfy them (Stewart and Brown,
2019).

Healthy and good relationship among employer and employee help HR department in
distributing work, management can take good decisions when they take advice from various
people present in company. Work is divided among team members so it become easy for HR
manager to take good decisions for the benefit of employees as well for organisation.
In Asda company human resource managers distribute work and some decision-making
power is given to employees so that they are satisfied and good relations are maintained to attract
customers as well as new candidates who want to work with organisation. In company there are
female employees also so it is responsibility of management team to teach workers that every
member should be given fair and equal opportunity to share their views and this will help in help
HRM decision making (Tang and et.al., 2018).
Key aspects of employment legislation in organisation
There are various laws that are applied by ASDA company for satisfaction of employer
as well as employee. Laws, rules and regulations are important in organisation to make workers
feel comfortable and safe while working in organisation.
Health and safety act, 1974
Health and safety act, 1974 is made to provide safe working environment to employees
so they can concentrate on completing their work on time. This act is made to encourage healthy
and safe culture within the company in UK. This act defines duties and responsibilities of
employer towards employees, persons present in company. It is the responsibility of managers to
take care of health and welfare of workers. In ASDA company employees feel comfortable and
safe because laws are followed by firm. When organisations are applying laws more people want
to work with company as company is having good image or reputation in the market
(Nwachukwu and Chladková, 2017).
Equality act, 2010
According to this act there should be no discrimination on the basis of age, gender, race,
caste, religion, sex, disability or any other issue at the workplace. All the employees should be
given equal and fair treatment to motivate or influence workers to focus on achieving targets of
company. This act protects persons against harassment or discrimination at workplace, in today's
situation both male and female are working in company so employer has to make rules and

regulations according to that. When equal treatment is given to all employees they are motivated
and work efficiently to accomplish organisational goals. In ASDA company equality act, 2010 is
applied to satisfy both workers and management and this helps in increasing productivity of
company.
Employment act, 1996
This act defines terms and conditions which is to be followed at workplace like, working
hours, holidays, leaves, working arrangements, termination of employees, protection of rights of
workers. This act helps in eliminating confusion among workers related to policies and
procedures of organisation. In ASDA company this act is applied to satisfy people working in
firm, and they will feel comfortable because laws are clearly explained to employees (Yong and
et.al., 2020).
Human Resource Management Practices
JOB SPECIFICATION
Company ASDA company
Post Marketing manager
Location United Kingdom
Report to CEO
Qualification MBA in field of marketing, knowledge of
digital marketing and new trends of
marketing and promotional strategy , having
work experience of 4-5 years, have good
communication skills.
Responsibilities Responsible for managing promotional
activities to attract customers, make new
strategies to increase sales, prepare and
control budget, development of marketing

tactics, arrange campaigns, conduct market
survey, identify target audiences, choices of
customers and current trends in market, solve
issues.
Title of the job Marketing manager
Qualification
required
Essential Desirable Met
MBA in marketing
and knowledge of
digital marketing
strategies, methods to
develop new plans,
have relevant skills
like, good
communication skills,
know how to handle
situation.
Yes
Need of Experience
Required minimum 4
to 5 years experience
in field of marketing
and has certificate of
good note from
previous company.
Yes
Personal
characteristics &
conduct

 Organise all
campaigns and
stores in a
proper and
systematic
way.
 Create
business
opportunities
for the
organisation
and make new
strategies to
generate more
revenue.
 Innovative and
creative ideas
for promotion
of product.
 Ability to
influence or
convince
people to buy
products.
 Ability to
handle change
in environment
and find quick
solutions of
YES

problems.
 Ability to
expand
business by
giving new
ideas.
 Good
communicatio
n skills and
leadership
skills.
 Ability to
focus on small
points ans
consider that.
 Build strategic
relationship
with customers
, agencies and
suppliers.
 Monitor and
analyse
competitor
strategy.
 Measure
performance of
marketing
programmes.

 Focus on
customer
satisfaction
and attracting
more
customers.
Roles and
Responsibilities
 Increase brand
awareness
among people
to increase
sales of
organisation,
 Monitor social
media
activities and
identify need
and
requirement of
consumers.
 Conducting
campaign
management
for marketing
initiatives.
 Producing or
improving
internal
YES

communicatio
ns.
 Conducting
market
research and
competitor
analysis.
 Managing your
brand and
create good
image in
market.
 Manage all the
functions
properly i.e.,
planning,
staffing,
directing and
controlling.
 Ability to take
risk for
increasing
sales by
making
improvements
in plans.
 Manager is
responsible of
checking
transportation

of goods and
services.
 Contacting
suppliers for
providing raw
material on
time and at
reasonable
price.
 Make proper
budget for
marketing of
product like,
advertisement
in newspaper ,
magazines etc.
and try to
manage all the
activities
within the
given fund.
 Attract more
customers by
making good
promotional
strategy and
provide good
quality
product.
 Ability to

influence or
motivate team
members to
perform well.
 Conduct
market survey
to gather
feedback from
consumers
regarding
product.
 Make
modifications
according to
need of
consumers.
 Make plans
and strategies
according to
new trends and
practices in
market.
CV
Stephen Hawking
E-Mail: [e-mail]
Phone: [phone]

Location Preference: UK/ USA/ Europe
Profile Summary
 Over 4 years experience in marketing, campaign management, creative team leadesrhip.
 Expert in developing new plans and managing interaction between managers and
employees.
 Good communication skills, interpersonal skill, knows languages like, English, Hindi,
French and Korean.
CORE COMPETENCIES
 Marketing
 Brand Building
 Public Relationship
 Effective Communication
EXPERIENCE
 Worked as marketing manager in Texas and New Jersey, New York; coordinating with
distribution team for 4 years.
 Participated in planning for marketing activities for retail brand, UK.
 Supervised agencies, conduct weekly analysis of performance of employees and
maintain record of bill payment by vendors.
EDUCATION
Completed MBA in marketing field in 2020, from University of Oxford, United Kingdom.
Some questions that are asked in interview:

 Tell me about yourself ?
 What are your strengths and opportunities ?
 Why do we hire you ?
 What qualities make you unique from others ?
JOB OFFER LETTER
To,
MR. Stephen Hawking
London
Date : March 2,2021
Subject : Offer Letter
Dear Stephen Hawking,
It is my pleasure to offer you position of “ Marketing Manager” on behalf of ASDA company
under following terms and conditions :
Date of joining : 10 March, 2021.
Place of work : United Kingdom.
Reporting Relationship : The position will report to Julian Smith, Manager
Base salary : Will be paid 70,000 pound and subject to deductions for taxes.
Bonus : Effective upon satisfactory completion of starting 60 days of employment, and based
upon the goals and objectives agreed to in the performance development planning process with
your manager.
Regards
James Curry
HR Manager

Rationale for conducting appropriate HR practices
HR practices play an important role in achieving organisational performance and
increasing more revenue. It helps in building good relations with customers and boost morale of
employees to work effectively. HR practices also helps in satisfying employees by providing
them good working environment. Training and development helps workers to improve their
skills and learn new things which will be beneficial for them in future career growth (Zhao,
2018).
HR practices have positive as well as negative impact on organisation, positive impact is
that it helps in developing new skills in employees and provide them knowledge about new
technology. This will help ASDA company in generating more revenue and build good image in
the market. Negative impact of HR practices is that sometimes it may create problem because
daily new techniques are coming in market so it is difficult for employees to learn new things
daily. Recruitment and selection is also HRM practice which helps company in getting new and
talented candidates for the organisation, its negative impact is that sometimes wrong person is
selected fro the company (Brewster and Hegewisch, 2017). So, training should be provided to
new employees to enhance their knowledge and increase profit of the company.
CONCLUSION
From the report it can be concluded that, human resource management play a crucial role
in managing all the activities of the organisation and there are many responsibilities. HR
manager is responsible for recruiting and selecting the best candidate for ASDA company,
providing them training and deciding their compensation, designing organisational structure.
Different HRM practices are described in the report, its effectiveness in achieving organisational
profit and productivity. Importance of HRM practices to employer and employee is discussed.
Further, job specification, CV, offer letter for position of marketing manager is described.

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Online
Zimmerman, D, R .,2019. Human Resource Management. [Online]. Available
Through:<https://onlinelibrary.wiley.com/journal/1099050x> [Accessed on March 2,2021].