Advantages of on-going professional development within a specific organisational context for different stakeholders
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This report evaluates the benefits of on-going professional development and the skills required for the job role of Sales manager within a specific organisational context. It also analyzes personal strengths, learning theories, and approaches for professional development.
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Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 P1 Advantages of on-going professional development within a specific organisational context for different stakeholders.............................................................................................................1 P2 Skills and competencies expected by the employer for a specific organisational context.....2 TASK 2............................................................................................................................................4 P3 Analysis of own skills and competencies for a specific job role............................................4 P4 Learning theories and approaches used for the process of personal and professional development.................................................................................................................................5 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................8
INTRODUCTION Professional development is the continuous procedure of learning and obtaining new skills and competency which are vital for performing the tasks assigned explicitly or implicitly through formal training procedure or perceiving the conduct and behaviour of other people in the organisation (Mizell, 2010). EasyHotel is a chain of international budget hotels which was incorporated in the year 2004 and the headquarters of the company are located at London, United Kingdom. The company has operations in Belgium, Germany, United Kingdom, Bulgaria and many other countries (Rusly, 2019). In the following report, an attempt has been made to evaluate the benefits of on-going professional development and analyse the skills required for the job role of Sales manager within a specific organisational context. The report also aims to evaluate the process of personal strengths analysis and analyse the different learning theories and approaches which can be used in the process of on-going professional as well as personal development. TASK 1 P1 Advantages of on-going professional development within a specific organisational context for different stakeholders. On-going professional development provides many benefits to different stakeholders of EasyHotel Ltd. which are being described as follows: Employer: Employee Engagement:On-going professional development in an organisational context of EasyHotel Ltd. involves implementation of various training and development programs for employees which requires an active engagement from the employees as well. Hence, to make the training and development programs effective, employee engagement in the organisation is essential and increased employee engagement is a very desirable benefit for the management of EasyHotel Ltd. since it helps in deriving a competitive edge for the company (Bakker and Schaufeli, 2015). Skilled Workforce:Skills and competencies of the employees and the workforce increases as a result of on-going professional development in any organisation. In the context of EasyHotel Ltd., implementation of on-going professional development in the organisation helps in fostering and developing a skilled workforce. Having a skilled workforce helps the management of 1
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EasyHotel Ltd. to provide a better quality of service to the customers which essentially determines the success of business organisations in hospitality industry. Employee: Improved employability:On-going professional development helps in development and enhancementofskillsandcompetenciesofemployeeswhichinfluencestheirfuture employability and career aspirations. Every skill and competency which has been developed by an employee as a part of the on-going professional development is effectively monitored and documented which makes it easier for an individual to demonstrate these skills in case of future employment aspirations. Intrinsic Motivation:In the context of EasyHotel Ltd., employees of the company are able to execute the tasks assigned to them in a better and more effective manner by development of essential skills and this results in an increased job satisfaction which also motivates the employees to perform with more productivity and efficiency. Intrinsic motivation helps an employee to enjoy job satisfaction (Johnson and Beehr, 2014). Customers: In the context of EasyHotel Ltd., quality of service which is being offered to the customers is of prime importance and outweighs any other factor or element which determines customer satisfaction. Customers enjoy a better quality of service when employees are trained and developed to perform the tasks assigned to them in the most effective manner which is one of the most important benefit of on-going professional development from customers perspective (Mulder, 2001). Government: Quality of service which is being provided to the tourists in a country increases with the help of on-going professional development of employees which fosters a significant growth in the tourism and hospitality industry of the country. Hence, the amount of revenue generated by the government in the form of taxes and other charges increases substantially as a result of on- going professional development and growth of hospitality industry. P2 Skills and competencies expected by the employer for a specific organisational context. There are many diverse job roles within the accommodation and lodging industry which required different set of skills and competencies in an individual. The skills and competencies 2
which are expected by the management of EasyHotel Ltd. for the position of sales manager in their hotel are being evaluated as follows: Communication Skills:Communication skill is one of the most important skill essential for an individual to possess who aspires to become the sales manager for any organisation. Sales manager at EasyHotel Ltd. is expected to communicate with customers and clients of the organisation and lack of effective communication skills hinders the ability of an individual to perform his duties and responsibilities as the sales manager (Ryals, Abdollahi and Marcos, 2015). Hence, the management of EasyHotel Ltd. desires to have a sales manager with excellent written as well as oral communication skills to engage with the potential customers and increase the revenue for the company. Computer Literacy:Ability to use and apply software such as MS Office and other tools for conducting research is essential for the job role and responsibility of a sales manager. Drastic changes in technology has influenced the dynamics under every industry and computer literacy has become one of the most basic skill requirement imperative for the job role of sales manager at EasyHotel Ltd. Preparation of reports, analysing sales graphs, forecasting trends etcetera are the some of the functions of a sales manager which can be performed effectively with the help of using modern technology and computers. Market Research Skills:Sales Manager of an organisation should be able to identify the key trendsandchangesinconsumptionbehaviourandconducteffectivemarketresearchto implement organisational changes which fosters the growth and maximisation of revenue (Pryor, Malshe and Paradise, 2013). Thus, being a sales manager requires an individual to possess great market research skills which includes determination of the sample, effective method of research and interpretation of the results which determines the strategic policy formulation for sales growth in the context of EasyHotel Ltd. Decision-Making Skills:The management of EasyHotel Ltd. expects the sales manager of the company to have strong decision-making skills which helps him to formulate better strategies and policies for administering the sales growth of the company (Ingram and et. al., 2015). A sales manager should be able to evaluate the different outcomes and take an informed decision which is most likely to create a positive impact on the future sales and revenue of the hotels. Leadership Skills:Ability to influence the behaviour of team members and getting desired actions is an important and desirable skill by the management of EasyHotel Ltd. in the sales 3
manager of the company. Sales manager is responsible for leading a team of employees to maximise the revenue and strong leadership skills are essential to communicate and motivate the employee and creating a shared belief and vision for achievement of team goals and targets (Johnston and Marshall, 2016). TASK 2 P3 Analysis of own skills and competencies for a specific job role. SWOT Analysis: SWOT Analysis can be defined as the study undertaken by an individual to determine personal strengths and weaknesses and relate them with the external opportunities and threats. It is a very vital tool which helps in focusing on the most important career and personal goals and develop skills relevant to future career aspirations (Rangkuti, 2015). In the context of skills which are required for the job role of Sales manager at EasyHotel Ltd., here is my personal SWOT analysis: StrengthWeakness I have an intermediate level knowledge of MS Office and other related tools which is one of my biggest strength and is also essential for the job role of Sales Manager. I have excellent written communication skills including formal communication whichIbelieveisanotherstrength which enhances my employability. Ihavegooddecision-makingand forecastingskillsandIamableto evaluatethepossibleoutcomesofa decisionanditspositiveaswellas negativeimpactswhichisahuge strength for me. Ilacktheabilitytoeffectively communicatewithalargegroupof people and lack fluent communication andnetworkbuildingskillswhichI think is one of the biggest weakness as effective communication is the key skill required by a sales manager. Leadingagroupofpeopleand managing team has always been my weak point and I think I lack the ability to motivate people and lead a team of individualsforaccomplishmentof common goals. I also lack excellent market research skills which are very important for a sales manager to effectively understand 4
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thekeytrendsofmarketandmake better policies. OpportunityThreats Havinganintermediatelevel knowledge of computer and software providesanopportunityformeto develop advanced knowledge of these tools which will further enhance my employabilityandeffectivenessto prepare sales reports using graphs and charts. Good written communication skills can provide me a platform and foundation todevelopexcellentoral communication skills as well essential for the job of sales manager. I think that the ineffectiveness to lead anddevelopateammightcreatea hindrance for me in satisfaction of my responsibilitiesasthesalesmanager and pose a big threat for my career aspirations and future growth. Lack of effective market research skills alsomakesitdifficultformeto understand the trends and changes in thisrapidanddynamicbusiness environment of hospitality industry and I need to take steps to mitigate this threat in my near future and career. Belbin Team Roles: Dr. Meredith Belbin provided a framework for team roles and put forward the argument that every member of a team which performs effectively and efficiently has a unique and distinct role to play based on his personal strengths and behaviour and only when every individual in the team is aware of his personal role, a team can perform effectively and achieve its goals and objectives (Belbin, 2013). He proposed nine different roles that may exist within a team. As per my opinion, I have the role of implementer in my present team that includes planning and formulating a strategy considering the goals and objectives and carrying it out effectively in the best possible and optimum manner. It has helped me to understand and comprehend the barriers and challenges which may exist in the process of strategy implementation and has helped me to develop a creative thinking and solution-oriented approach. P4Learningtheoriesandapproachesusedfortheprocessofpersonalandprofessional development. Learning Approach: 5
The process of understanding and comprehending concepts and things takes place in different form in different individuals which can be termed as the learning approach (Schmeck, 2013). Different types of learning approaches which might be used by individuals are being discussed as follows: Behaviourist Approach:Behaviourist approach of learning refers to the process of acquiring new skills and knowledge by responding to a particular stimulus or environment repeatedly. For example, the managementof EasyHotel Ltd. trainsits employeesby providing them an environment similar to the work environment where the behaviour of employee is tracked and feedback is provided by the trainer. Cognitive Approach:Cognitive approach of learning refers to the process of mental applicationforacquiringnewskillsandknowledge.Itincludesthinking,memorising, remembering and learning. Application of cognitive approach of learning is primarily based on understanding the connection between various concepts and breaking down information into fragments for the purpose of retaining the information for a longer duration of time. Humanist Approach:Humanist approach of learning includes observing the behaviour of other people and resulting outcomes or the illustration of a personal experience forming the basis of learning and development. For example, an employee of EasyHotel Ltd. might reflect upon his own encounter with a disappointed customer and the result of his behaviour in that situation to learn and acquire knowledge about customer service in future. Kolb’s learning cycle: Kolb’s learning cycle is a theory which states four different stages of learning which helps a learner to constantly progress and develop his personal skills and knowledge (Chan, 2012). This theory can be applied by the management of EasyHotel Ltd. in the following manner for the process of constant professional development in the company: Concrete Experience:It refers to the first stage in the learning cycle where the learner or an individualidentifiesanewproblemorexperiencessomethingunique.Forexample,the management of EasyHotel Ltd. should motivate and encourage its employees to look for better alternatives of operations of the company and determine areas of improvement. Reflective Observation:It is the second stage of learning cycle where the individual tries to understand and comprehend the experience and identify the difference between the in-depth evaluation and understanding of his experience and the initial experience which he had. The 6
management of EasyHotel Ltd. can motivate employees to identify the root cause of the problem which they have identified at this stage. Abstract Conceptualisation:It refers to the process of learning from the reflection and experience and coming up with better ideas or solutions by creative thinking and innovation. This stage in the process of learning cycle gives rise to new ideas and concepts for future behaviour. Active Experimentation:This stage refers to the point where learner applies his new ideas in his close environment and evaluates the outcomes. For example, this stage in the process of on- going professional development in EasyHotel Ltd. can be related with application of new ideas in the organisation and evaluation of results. This point gives birth to another new experience and the cycle of learning repeats itself from this point. CONCLUSION Based on the above report and analysis, it can be summarised that the process of on-going professional develop provides benefits to the stakeholders of the company and skills such as communication ability and the ability to use computers and technology are essential for the job role of sales manager at EasyHotel Ltd. It has also been observed that personal SWOT analysis helps an individual to take better actions in terms of developing skills for future career aspirations. At last, it has been concluded that various learning approaches and learning theories such as Kolb’s learning cycle can be implemented for the process of on-going professional development and learning. 7
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REFERENCES Books and Journals Bakker,A.B.andSchaufeli,W.B.,2015.Workengagement.WileyEncyclopediaof Management, pp.1-5. Belbin, R.M., 2013. Method, reliability & validity, statistics & research: A comprehensive review of Belbin team roles.Retrieved December.1. p.2014. Chan, C.K.Y., 2012. Exploring an experiential learning project through Kolb's Learning Theory using a qualitative research method.European Journal of Engineering Education.37(4). pp.405-415. Ingram, T.N., LaForge, R.W., Schwepker, C.H. and Williams, M.R., 2015.Sales management: Analysis and decision making. Routledge. Johnson, V.A. and Beehr, T.A., 2014. Making use of professional development: Employee interestsandmotivationalgoalorientations.JournalofVocationalBehavior.84(2). pp.99-108. Johnston, M.W. and Marshall, G.W., 2016.Sales force management: Leadership, innovation, technology. Routledge. Mizell, H., 2010.Why Professional Development Matters. Learning Forward. 504 South Locust Street, Oxford, OH 45056. Mulder, M., 2001. Customer satisfaction with training programs.Journal of European Industrial Training. Pryor, S., Malshe, A. and Paradise, K., 2013. Salesperson listening in the extended sales relationship: An exploration of cognitive, affective, and temporal dimensions.Journal of Personal Selling & Sales Management.33(2). pp.185-196. Rangkuti, F., 2015.Personal SWOT analysis. Gramedia Pustaka Utama. Rusly, N., 2019. An Analysis Of easyHotel PLC Company’s Performance. Ryals, L., Abdollahi, S. and Marcos, J., 2015. The Skills and Competencies of Sales Leaders: A Survey. InMarketing Dynamism & Sustainability: Things Change, Things Stay the Same…(pp. 11-14). Springer, Cham. Schmeck, R.R. ed., 2013.Learning strategies and learning styles. Springer Science & Business Media. 8