Integrated Hospitality Marketing Communications
VerifiedAI Summary
The plan of integrated marketing communication focuses on the customers and the ability of the company to serve them as they can be influenced. Through the development of integrated marketing communication it is necessary for the resort to increase the appeal of the brand and make it more powerful so that they can fulfill the mission and the objectives of them. This will build the brand in an effective manner. This report will cover the plan of the resort in order to reach customers and increase the level of revenue.