Integrated Hospitality Marketing Communications

Integrated Hospitality Marketing
Communications

P2 Communication objectives as per situation
 There are many people who search for Island Beach resort but do not get the location of the Resort
within Florida due to the weak marketing communication channel but from now they want to increase
their marketing channel and for that they will also run the several marketing campaigns to represents
their presence within market. There are several objectives of the communication are given below.
 Communication objectives
 To focus presence within market and awareness among people
 To enhance the traffic on their websites
 Island Beach resort will develop have to post the more attractive articles with attracted keywords and
also need to develop the websites as it is beneficial as it enhances their traffic that will also brings new
consumers for them. If the Websites have good traffic that is vital for the business as well as have
attractive sites as it aids the people to reach resort websites as it creates a better article and at the same
time develop their website due to this main aims as well as objectives is to being more traffic to their
websites.

CONT..
 To gain competitive advantages within market
 Island Beach resort is unable to attract the people towards their Resort as most of the people are
unaware about their Resort. The goal of resort is to take the competitive advantages within market as
they have to make aware people regarding their marketing channel to attract more customers and
generate earn profit. They are also able to grow their business within the hospitality industry.
 To create online presence
 it is also an objective which will help in creating online presence of resort. they will promote various
services offered by them to people such as boating, food, swimming pool etc. this will help in
attracting people to avail services offered.

P3 Justification for picking the communication channel
 Island Beach resort provides several communication channel for the consumes that have several
benefits. Mention below are justification regarding such channel used are
 Social media
 Island Beach resort is also chooses a communication that have several types of the benefits but at the
same time it is useful for them to attract consumers to take events, holiday as well as other packs.
 They will also advertise their services and products on the social media such s as Instagram,
Facebook, YouTube and many more.
 So because of suing such online websites they can target the new consumers as they can post their
pictures of the events hat had taken place within their resorts, also they can also target any age group
people. Firm this they will creates good as their Resort.