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UNIT 4 Business Communication of Tesco

   

Added on  2020-07-22

9 Pages2141 Words137 Views
Professional DevelopmentDigital Media and Video GamesPolitical Science
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UNIT 4 BUSINESSCOMMUNICATION
UNIT 4 Business Communication of Tesco_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Different types of business information................................................................................1TASK 2............................................................................................................................................2P2. Presenting complex internal business information...............................................................2Covered in poster........................................................................................................................2P4. Evaluating the external corporate communications..............................................................2TASK 3............................................................................................................................................3P5. Legal and ethical issues in context to using of business information...................................3P6. Operational issues in context to using of business information ...........................................4TASK 4............................................................................................................................................4P7. Electronic and non-electronic methods of communicating business information................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7
UNIT 4 Business Communication of Tesco_2

INTRODUCTIONIn business communication, message is conveyed through various channels ofcommunication including internet, print (publications), radio, television, outdoor, and word ofmouth (Bovee, 2010). The aim and purpose of this assessment is to give learners anunderstanding of how marketing, research and planning and the marketing mix are used by allorganizations with emphasis laid upon Tesco.TASK 1P1. Different types of business informationFollowing are sources of business information with respect to Tesco:-Verbal Information - The best way to communicate but not always the most efficient.Itis immediate and can solve most problems.Written Information- Can be words, diagrams, graphs and charts. Can come from a widerange of sources - newspapers, books, trade journals and government publications.On-Screen Information- Information may be produced on-screen. This can be seen inmultimedia TV and CD-ROMs that combine text, graphics, animation, audio and video.Multi-Media Information- This means multiple forms of media integrated together.Media can be text, graphics, audio, animation, video, data etc. An example could be awebpage with interactive guide and narration.Web-Based Information- This displays many benefits of multimedia technology. Today'sfast broadband speeds allow you to stream sophisticated content to a computer anywherein the world. This allows somebody to access this information wherever they are. Thiscan also be accessed by smartphones (Guffey and Loewy, 2010).The information regarding business of Tesco originates from Government, TradeGroupings, Commercially Provided Databases and Research.Different purposes of informationReliable and valid information is essential to all businesses and organisations. Withoutthis reliable information a business will have no idea of where it stands in its market, its financialand sales figures or how to proceed in the future. Tesco use information for a variety ofpurposes.1
UNIT 4 Business Communication of Tesco_3

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