Benefits and Risks of Joint Venture Projects for ASDA and Tengri

This article discusses the benefits and risks of joint venture projects for ASDA and Tengri in expanding into international markets. It emphasizes the importance of project planning, stakeholder engagement, and the development of a joint venture agreement. The article also provides a project plan timeline and highlights the benefits of joint ventures, such as gaining new insights and expertise, accessing better resources, sharing risks and costs, and flexibility in exiting the joint venture.

UNIT 6
Contents
Executive Summary............................................................. ....................................................2
Introduction..............................................................................................................................2
Discussion................................................................................................................................... 3
Recommendation...................................................................................................................... 10
Conclusion. .................................................................................................................................14
Reflection. ...................................................................................................................................15
References. .................................................................................................................................17
Global organizations mostly adopt the joint venture strategy in order to expand into
international market. In order to enter into a joint venture, organizations need to conduct
thorough analysis of the business strategy of their own organization and also of their potential
partners with whom they wish to enter in to the joint venture. Detailed analysis of the business
strategies and activities helps business organization to choose the right joint venture partner
based on the strategic fit. One of the most important element which is associated with a joint
venture is development of the joint venture agreement between both the organization which
helps in detailing all the terms and conditions for the joint venture that both the partners to
follow regarding the joint venture. There are various benefits which are associated with a joint
venture strategy such as sharing of risks, access to improved resources and technology, gaining
of new expertise and insights etc. Apart from the benefits, there are various risks involved in a
joint venture project such as lack of equal involvement of the partners, issues regarding sharing
of intellectual property, cultural imbalances, lack of clear communication etc. In order to
maximize the benefits of a joint venture and to minimize the risks of a joint venture it is
recommended to organizations for having a repeatable model of success, aligning joint venture
objectives with corporate growth strategies, focusing on intercultural management etc.
Introduction
Joint ventures are one of the most popular international market entry modes which are being
followed by numerous organizations considering the benefits which are associated with it. An

international joint venture is a separate legal organizational entity in which two partners who
are economically, geographically and legally independent of each other participate. Multiple
multinational companies have utilized the international market entry mode of joint venture in
order to enter into developing countries. International joint ventures are popular institutional
forms chosen by less developed countries in order to attract foreign direct investment and
knowledge. There are various benefits which are associated with using joint venture as a
market entry mode for international markets for both the organizations involved. However,
apart from the benefit, there are various risks which are associated with entering into
international market through joint ventures. The aim and objective of the current project is to
help in analyzing the risks and benefits for ASDA and Tengri in using joint venture, as the
preferred market entry mode. The other aim and objective of the project is also to provide
recommendation to ASDA and Tengri to ensure the success of the joint ventures project which
will help them to utilize the growth opportunities. It is very important to analyze the risk and
benefits of joint venture as a result of the increasing in joint venture project with every passing
day, so that companies remain aware of the pros and cons associated with joint venture before
entering in it.
Discussion
Project Plan
In order to ensure the success of a joint venture project plan is very necessary which details all
the activities that need to be performed in order to ensure that the joint venture project gets
completed on time. One of the most important part of the project plan is to conduct internal
and external environment analysis in the form of SWOT analysis and PESTEL analysis of ASDA
and Tengri. The next important part of the project plan is to analyze the cost of the joint
venture project and the resources which will be required for the project. It is important for
identifying the strengths and weaknesses of the business strategy of the company. It is also
important to analyze the impact of various macro-economic factors on the business strategy of
the company. The next important part of the project plan of the company is to research the
activities of business organizations in the area or market in which ASDA and Tengri plans to
enter into a joint venture. It is important for getting an idea regarding the viability of the Joint

Venture project of the company. Another important part of the project plan of the joint venture
of the company is to identify various companies in an area with whom it can enter into a joint
venture. It can be done by comparing the working methods of the organizations belonging to
that area in order to ensure strategic fit. Another most important element of the project plan
for ASDA and Tengri regarding starting a joint venture project time involves stakeholder
engagement of the organization. It is very important from the point of view of ASDA and Tengri
to engage their stakeholders for ensuring the success of the joint venture project. During the
stakeholder engagement process, ASDA and Tengri should focus on gaining view and insights
from the stakeholders of the company regarding the joint venture project of the company and
ensure their buy in regarding the joint venture project. ASDA and Tengri should also focus on
managing various changes in the organization which can be caused as a result of the joint
venture project of the company in order to ensure the success and effectiveness of the joint
venture project of the company. As stated by Chung-Jen et al. (2018) the next element of the
project plan of the company deals with selecting the ideal partner to enter into a joint venture
based on the strategic fit between ASDA and Tengri and the company and also depending on
the business potential of the company. As stated by Totten (2017) another crucial element of
the project plan of the joint venture of ASDA and Tengri and an Indian company is development
of the marketing plan and business plan of the new joint venture project based on which it will
operate. It is also important to develop the cash flow projection. It will help in detailing about
the sources of funding of the joint venture project, borrowing of funds for the joint venture
project, division of profit and losses and division of capital gains and losses. Another most
important part of the project plan of the company is development of written joint venture
agreement. It will help in detailing all the terms and conditions related to the joint venture
project such as legal structure of the joint venture, business objectives of the joint venture,
financial arrangements, resolution of conflicts and disputes, use and protection of intellectual
property and day to day strategic decision making. As stated by Kjar (2016) another important
element of the project plan of ASDA and Tengri is development an agreement which will detail
the policies and procedures to be followed in case if the joint venture needs to be terminated.
It is important for avoiding potential future disputes and length legal procedure. The last

element of the project plan of ASDA and Tengri details the distribution of business activities
between both the companies which leads to successful initiation of the joint venture
agreement.
The project plan of the joint venture between ASDA and an Indian company should consist of
the following activities in order to complete the project on time is as follows:
Task Start date End date
Researching the activities of
other business organization
in the area
1/05/2019 10/05/2019
Carrying out internal and
external environment
analysis of the company
11/05/2019 13/05/2019
Estimating cost and
resources for the joint
venture project
14/05/2019 16/05/2019
Comparing the working
method of the company with
that of the potential partners
17/05/2019 22/05/2019
Conducting stakeholder
engagement in order to gain
insights of the stakeholders
of the company regarding the
joint venture
23/05/2019 31/05/2019
Choosing the right joint
venture partner
1/06/2019 05/06/2019
Preparing business and
marketing plan for the joint
venture
06/06/2019 10/06/2019

Preparing cash flow
projections
11/06/2019 15/06/2019
Preparing written joint
venture agreement
16/06/2019 23/06/2019
Preparing agreement
regarding the termination of
joint venture in case of rifts
between the companies.
24/06/2019 27/06/2019
Distribution of business
activities
28/06/2019 30/06/2019
Initiating the joint venture 1/07/2019

Date 1st
May
5th
May
10th
May
15th
Ma
y
20th
May
25th
May
31st
May
5th
June
10th
June
15th
June
20th
Jun
e
25th
June
1st
JulyTask
Researching
the activities
of other
business
organization
in the area
Carrying out
internal and
external
environmen
t analysis of
the
company
Estimating
cost and
resources
for the joint
venture
project
Comparing
the working
method of
the
company
with that of
the

potential
partners
Conducting
stakeholder
engagement
in order to
gain insights
of the
stakeholders
of the
company
regarding
the joint
venture
Choosing
the right
joint
venture
partner
Preparing
business and
marketing
plan for the
joint
venture
Preparing
cash flow
projections
Preparing

written joint
venture
agreement
Preparing
agreement
regarding
the
termination
of joint
venture in
case of rifts
between the
companies.
Distribution
of business
activities
Initiating the
joint
venture
Joint venture
According to Vaidya (2018) a joint venture is defined as a business arrangement in which two or
more organizations agree to pool their resources for the purpose of accomplishing a specific
task which can be in the form of new projects or any other business activity. In a joint venture
each of the participating organizations is responsible for the profit, loss and costs which are
associated with the joint ventures but however the joint venture is its own entity and it is
separate from the business interests of the participating organizations.
According to Sharma and Jha (2016) the various elements of a joint venture agreement are the
involving parties in the joint venture, the scope in which the joint ventures operate,

contribution of the involving parties towards the joint venture, the structure of the joint
venture, initial contributions and ownership split of the parties involved in the joint venture,
arrangements after the completion of the deal, controlling and managing of the joint venture,
staffing of the joint venture.
In order to ensure that the aims and objectives of the project are achieved, the current project
will undertake qualitative analysis through literature review regarding benefits and risks of joint
venture and also regarding recommendation for ensuring success of joint venture.
Benefits of Joint venture projects
ASDA, one of the major retail chains of supermarkets in UK can expand the profitability and
enhance the market share of the company by expanding in to the Indian market, by entering in
to a joint venture with an Indian company. Another UK company which plans to go global is
Tengri which sells valuable Mongolian yarn in The UK. There are various benefits for ASDA and
Tengri which are associated with utilizing joint ventures in order to expand to international
market, which are as follows:
New insights and expertise- The initiation of a joint venture project in India by ASDA will help in
providing opportunity to the company regarding gaining new insights and expertise as the
market will become easier to understand for the company as a result of partnering with a
domestic company
Better Resources- According to Meschi, Norheim-hansen and Riccio (2017) the formation of a
joint venture by ASDA in India, in order to expand to the Indian market will enable the company
to gain access to better quality resources such as specialized staffs and advanced technology
and therefore all the equipment and capital which were required by the company can now be
used as a result of entering into a joint venture.
Temporary in nature- One of the major benefits which are associated with formation of joint
venture with an Indian partner by Tengri is that, the partnership will be temporary in nature
and therefore the company need not to make long term commitment regarding the company
and can remain in the joint venture till it is profitable and viable in nature and can accordingly
quit the joint venture when it is no more fruitful in nature.

Sharing of risks and costs by both the involving parties- As stated by Lo, Chiao and Yu (2016)
one of the other major benefits regarding using joint venture as an international market
expansion strategy by Tengri is that in case of joint ventures the risks and costs of the project
will be shared by both the partners and therefore in case of losses and failure, both the
participating organizations will equally bear the costs of the failure of the joint venture
agreement.
Flexibility- As opined by Lai, Chen and Chen (2014) another major advantage which is
associated with utilizing joint venture strategy in order to expand to international market is the
flexibility offered by joint venture agreements as it can have a limited lifespan and can only
cover a fraction of the activities done by the company, which will help in limiting the
commitments of the company in addition to the exposure of the company.
Availability of ways to exit the joint venture- As sated by Cannon (2016) another major benefit
which is associated with utilizing joint venture strategy to expand in to international market by
ASDA is that it can exit the joint venture at any time when it perceives that the joint venture is
no longer viable in nature. Exiting a joint venture is particularly easier than exiting from any
other modes of market entry and therefore it can be termed as a benefit of joint ventures and
moreover joint venture will allow ASDA to escape from its non-core business in a creative
manner given the prominence of divestiture and consolidation in the current competitive
business world.
Ability to sell stakes- As stated by Yang and Harrigan (2015) the setting up of joint venture will
also enable Tengri to separate their business from the rest of the organization and then later
sell it to its partners in order to earn more profit from the sale of their stakes of the joint
venture agreement.
Increased chance of successes- The setting up of joint venture in India with various domestic
companies of India, will help in ensuring that there are greater chance of successes for the
company as it will be riding with an already renowned and established brand name in the
country.
Development of relationships and network in international markets- As opined by Pentsov
(2018) another major benefit for ASDA and Tengri to use the joint ventures strategy in order to

enter international market is that the development of the joint venture agreement will help in
the development of relationships and networks in international market which can be later
utilized by the company even if it decides to exit the joint venture.
Offers limitless potential- Another major benefit which is associated with using joint venture as
internal market entry mode is that it will offer limitless potential for growth in a new market by
investing fewer resources and by capitalizing on the capabilities and resources of the partner
organization.
Reduction in operating costs- As opined by Wong et al. (2018) the other vital benefit which is
associated with using joint venture strategy as a market entry strategy in international market
is that it will help in the reduction of the operating costs of the company due to the sharing of
marketing, advertising and other costs by the other organization involved in the joint venture.
Risks of Joint venture projects
Apart from the benefits, there are various risks which have been identified regarding joint
venture organization which are as follows:
Vague objectives- One of the major risks which are associated with setting up a joint venture is
that the objectives of a joint venture in most of the cases are not fully clear and are very rarely
communicated to all the individuals involved in the venture.
Restriction of flexibility- As argued by Calegario, Houston and Bruhn (2015) another major risk
which is associated with setting up a joint venture is that flexibilities of the participating
companies are restricted as a result of the joint venture which results in the participants
focusing more on the joint venture which creates can create problems and sufferings for the
core businesses of ASDA.
Lack of equal involvement- Another major risk for Tengri regarding setting up their joint venture
is that they do not put more efforts and involvement regarding carrying out the activities and
operations for the joint venture as there is no such thing as equal involvement in joint venture
due to the difference of efforts required for each activity.
Greater imbalance-As advocated by Dinu (2016) one of the major risks for ASDA which is
associated with joint venture is greater imbalance regarding level of expertise, assets and
investment as a result of difference between the natures of both the companies.

Cultural imbalances- Another major risk for ASDA which is associated with setting up joint
venture in order to enter international markets is cultural differences and imbalances between
both the companies and the human resources of both the companies working in the joint
venture which could lead to disputes and conflicts regarding decision making.
Limited outside opportunities- As demonstrated by Gollnhofer and Turkina (2015) another
major risk for Tengri which is associated with setting up joint venture for expanding in to
international market is that it restricts outside activities of participant companies while working
on a joint venture project.
Lack of clear communication- Another major risk for ASDA which is associated with setting up
joint venture for entering international market is lack of clear communication due to the
involvement of different companies belonging to different horizons with no common goals and
objectives.
Unreliable partners- Another major risk which Tengri can encounter while setting up joint
ventures with other companies in international market is that it may come up with a joint
venture with a partner who is unreliable in nature and does not pay required attention and
focus to the joint venture project of the company.
Unrestricted use of intellectual property- As sated by Hong and Daniel (2014) one of the biggest
risk for ASDA regarding entering into a joint venture with another partner in order to expand to
international market is that it can use the more valuable intellectual property of the company in
an unrestricted manner which will lead to lesser profitability for ASDA and it will also affect the
competitive advantage of the company in the market.
Findings and Analysis
The findings of the literature review reflect that one of the main reasons regarding failures of
joint venture can be attributed to lack of planning before entering in to a joint venture. Another
reason for the failure of joint venture can be attributed to lack of clear strategic objectives of
both the parties regarding a joint venture as a result of lack of strategic fit between both the
partners. The findings of the literature review also reflects that majority of joint venture project
suffers due to cultural imbalances which creates dispute regarding the joint venture. The
findings of the literature review reflect that one of the success factors in joint venture project

lies in the communication of goals and objectives to the employees who will be working in the
joint venture. The findings of the literature review reflect that one of the success factors in joint
venture project lies in the ability of sharing risks and costs of the joint venture by both the
partners.
As advocated by Denscombe (2014) the research method which is used in the current study is
qualitative research by conducting literature review of the various topics being discussed in the
study. As opined by Saunders (2011) the research method which is being applied here can be
termed as accurate and reliable as the literature review of the joint venture topic has been
carried out by consulting multiple peer reviewed journals and scholarly articles not more than 5
years old from the current date.
Recommendation
The recommendations for ASDA and Tengri in order to ensure the success of a joint venture are
as follows:
 As stated by Ortiz and Miles (2014) the first and foremost recommendation to ASDA and
Tengri for ensuring the success of a joint venture is to tie their joint venture objectives
to corporate growth strategies. And by analyzing that whether a joint venture is better
option for the company over organic growths or merger and acquisitions. ASDA should
focus on conducting detailed market analysis, detailed competitor analysis and detailed
business planning in order to ensure that there is a clear value creation potential for
each partner. ASDA should also focus on assessing partner fit based on a comprehensive
set of pre-defined criteria, for instance strategic intent, decision making style, risk
approach and culture. ASDA should also focus on developing what-if scenarios in order
to anticipate potential misalignment and to develop response strategies. The
organization should also focus on defining a joint venture business plan, perimeter and
structure of the joint venture and as well as focus on developing key principles for a
future operation model from the perspective of both the parent companies and the
joint venture. As stated by Yee (2008) for instance the joint venture between Mahindra
and Renault did not succeed as both the company did not indulge in to an effective
research process regarding the Indian market and the competitors and also because the

goals of the joint venture was not aligned with the corporate goals of both the
participating companies.
 The second recommendation to ASDA and Tengri for ensuring the success of a joint
venture is to focus on creating a repeatable model for success. The company should
largely concentrate on establishing a strategic foundation with clear objectives related
to the joint venture. It is very important for both the companies to operate with aligned
joint venture architecture and with deal structures which prepare the partners for
evolving scenarios, setting up the deals for heathy integration or solid ongoing
management. As advocated by Gijic, Dimitrijevic and Jovic-Bogdanovic (2015) the
company should also carefully manage transitions regarding the joint venture. Therefore
the company and its partner will able to prevent a host of potential challenges, for
instance unclear roles, slow decision making process and inability to resolve conflicts.
ASDA and Tengri should also conduct careful evaluations related to the joint venture
before deciding to expand into international markets through joint ventures and ensure
that the top management of the company stays involved from the beginning of the joint
venture and continue to stay involved in the activities and operations of the joint
venture for driving the implementation process of the joint venture to the management
of the joint venture. In order to ensure success in the joint venture project, ASDA and
Tengri should also largely invest in governance of joint venture and partner-fit
assessment at the initial level and explicitly identify potential future challenges and
anticipate ways in order to make changes in the joint venture in order to accommodate
a new market or environment. As stated by Gómez-Miranda et al. (2015) the company
should tailor the specifics of the based on the type of joint venture agreement, whether
scope or scale. For instance the joint venture between automobile companies Toyota
and BMW was based on a repeatable model designed to co-operate on research
regarding hydrogen fuel cells, vehicle electrification and ultra-light weight materials.
 As stated by Górecka and Szalucka (2014) another important recommendation to ASDA
and Tengri in order to ensure the success of the joint venture project is establishing
management. It will be responsible for the operation of the joint venture project,

documenting the organizational and operating assumption of the joint venture project,
defining the governance and risk management procedures of the joint venture and
establishing the accounting and financial reporting requirements. As advocated by
Jalalkamali et al. (2018) it is very important for the company to put its best team in the
right place for the success of the joint venture. The company should also focus on
setting and communicating financial goals making as a part of the planning process of
the company. It will include identifying capital requirements, compensating
arrangements in the beginning and accordingly defining the framework for the sharing
of costs and profits. It will help in communicating the employees regarding the goals and
objectives of the joint venture. Therefore proper planning will help in ensuring the
success of the joint venture for the company by avoiding confusion among the
employees.
 As stated by Bon-Gang Hwang, Zhao and Eileen Wei (2017) another important
recommendation to ASDA and Tengri for ensuring the success of the joint venture is
effectively managing the relationship with its partner and as the relationship between
both the companies involved in a joint venture project is built on trust, therefore the
company should largely focus on enhancing the communication and understanding with
its partner. According to Huang, Hsiung and Lu (2015) the company should initiate
ingoing communication as it is very vital during the planning phase of the joint venture
and the operating phase of the joint venture as it is very important for the partners of a
joint venture to be clear about the strategies such as exit mechanisms as solid
interaction and communication between the partners of a joint venture will help in
improving productivity and will also help in avoiding clashes between the two different
cultures also. As opined by Dow Jones Institutional News (2012) for instance the joint
venture between Vodafone and Telefonica regarding sharing of their mobile tower was

successful as a result of effective management of relationship between both the
partners which is based on trust.
 Another important recommendation to both the companies in order to maximize the
benefits of a joint venture and to minimize the risks of a joint venture is to set clear
goals and objectives of the joint venture defining the strategy to be used in the joint
venture as it is very important for the company to understand the strategic objectives of
the company regarding the potential joint venture and how it fits with the current
business strategy for both the organization involved in the joint venture. As stated by
Husko (2015) the company should be able to address various questions regarding the
joint venture strategy such as whether the joint venture is expected to be for a specific
project or an on ongoing alliance, regarding the expected lifecycle for the joint venture,
the exit strategies for the joint venture for both the companies and therefore effective
alignment of the joint venture goal of each partner must be a vital component of the
planning process of the company regarding joint venture projects. As stated by Dow
Jones Institutional News (2012) for instance the joint venture between Starbucks and
Tata global beverages was focused on a common goal of expanding the business of
Starbucks in India and to increase the popularity of Tata products in international
market.
 Another important recommendation to ASDA and Tengri in order to ensure the success
of the joint venture project of the company is to monitor the performances of the joint
venture as it is very important that everyone is aware regarding what the company is
planning to achieve and accordingly work towards the same goals and objectives. As
opined by Carr, Hawkins and Westberg (2017) both the company involved in the joint
venture should establish clear performance indicators which will provide them with
early warnings regarding potential problems so that the companies can take actions
accordingly in order to minimize the negative effect of the potential problem.
 Another important recommendation to both the companies in order to ensure the
success of a joint venture is by to focus on inter-cultural management during the

planning phase of the joint venture as it is observed that one of the major causes of
failures of joint venture is cultural conflicts between both the partners. As stated by
Tsang and K (2016) therefore it is very essential for the company to concentrate more
on managing cultural differences between the partner organizations by devising and
implementing strategies accordingly which will help in resolving conflicts and disputes
which arises due to cultural differences. As stated in PR Newswire Asia (2017) for
instance McDonalds entered in to a joint venture with CITIC Ltd in China in order to
better adopt to the itself to the Chinese culture and accordingly expanding in various
locations of China as the local joint venture partner will help McDonald’s to better
acclimatize to the culture of China.
 As opined by Vaidya (2015) the other recommendation to ASDA and Tengri in order to
maximize the benefits of joint venture projects and minimize the risks of joint venture is
by developing a written joint venture agreement after negotiation between both the
partners of the joint venture which will help in laying out the terms and conditions
regarding the joint venture so that no confusion arises after the initiation of joint
venture projects regarding sources of funding, capital and cash inflow in the joint
venture, profit and loss sharing during the joint venture partnerships, resource
allotment and sharing, level of sharing of intellectual property and also regarding
responsibilities of both the partners regarding the joint venture. As stated by Baxter and
Srisaeng (2018) the company should also ensure during the planning phase, both
companies negotiate and prepare a joint venture termination agreement which will help
in detailing the terms and conditions in case of termination of joint ventures such as
grounds of termination, distribution of profits or losses and payment terms and
condition which will help in avoiding of lengthy legal battles between the parties in case
of termination of joint venture agreement.

 As opined by Bai, McColl and Moore (2017) the other important recommendation for
both the companies in order to ensure the success of the joint venture of the company
is to ensure the participation and engagement of the stakeholders regarding the joint
venture project of the company as it is very important for the company to ensure buy in
of the stakeholders of the company regarding the joint venture project of the company
and ensure that change management process is in place in the company in case of any
changes in the organization caused due to the change management process. As stated
by Jiang et al. (2018) without the engagement and participation of the stakeholders, the
company will not be able to ensure the success of the joint venture project of the
company as tends to create disruptions in the internal business operations and activities
of the company.
Conclusion
From the above project it can be concluded that though there are various benefits for ASDA
and Tengri in entering into a joint venture with Indian Companies, such as increased market
presence in India, sharing of mutual risks, being elastic in the market, sharing of market
knowledge and expertise and increased capacity, there are various risks which are associated
with the joint venture such as use of intellectual property, poor integration and co-operation
due to cultural differences, limited outside opportunities, restriction of flexibility and lack of
equal involvement of both the companies and at times the risks associated can outweigh the
benefits involved in it. From the above project it can also be stated that ASDA and Tengri needs
to analyze on various parameters before deciding to enter into joint venture with an Indian
company in order to ensure that joint venture between both the companies is successful in
nature. From the above project it can be also stated that before entering into a joint venture
ASDA and Tengri must also analyze and review the business strategy of their company in order
to identify the strengths and weaknesses of the business strategy of the company and
accordingly must conduct internal and external environment analysis of the Indian company
they wish to enter into a joint venture with in order to compare the strategic fit between both
the companies. From the above project it can also be stated that both the above mentioned
companies must ensure stakeholder engagement in order to gain insights and supports from its

stakeholders regarding the joint venture and accordingly proceed with the joint venture. From
the above project it can be also stated that ASDA and Tengri needs to manage changes in their
organization in order to ensure that the stakeholders of the company are in line with the
company regarding the joint venture of the company. From the analysis of the above project it
can be stated that the aims and objectives of the project have been met successfully as the
above project helps in providing a detailed idea regarding the risks and benefits associated with
a joint venture project. From the analysis of the above project it can be stated that the aims
and objectives of the project have been met successfully as the above report helps in providing
recommendation regarding ensuring the success of joint venture projects.
Reflection
The current project can be considered as highly successful in nature as it has achieved its aim
and objectives regarding detailing the benefits and risks of joint venture and also by providing
recommendation for ensuring the success of joint venture projects. The current project can be
considered as highly successful in nature as it helps in providing a blueprint to organizations
regarding managing and ensuring success of joint venture projects. The current project has
been constructed accordingly to help business organizations gain complete knowledge
regarding joint venture and its implications for the organization by providing a detailed
description of the risks and benefits which are associated with joint venture projects. The
current project can also be considered as highly successful in nature as it provides
recommendations to organizations regarding the management of joint venture projects which
helps in maximizing its benefits and minimizing its risks. There are multiple business
organizations who plans to enter into a joint venture with other organizations in order to enter
international market, but considering the problems and hurdles which are associated regarding
joint venture projects they decide against entering into a joint venture, and therefore this
project will be helpful regarding entering into a joint venture as the project is not only based
assumptions, perceptions and theory but is also based on real life examples of industries who
have succeeded in joint venture projects. The current project can be termed as highly effective
in nature as it provides organization with a checklist in order to analyze whether they are fully
ready for joint venture projects. The current project can be considered as highly successful in

supporting organizational performance as it helps in providing recommendations to business
organization regarding ensuring the success of joint venture projects which in turn helps in
enhancing organizational performances. The current project helps in detailing the requirements
of a successful joint venture projects for business organizations which enables business
organization to enhance their organizational performances. The current project can also be
termed as highly effective in nature as though the findings of the project is based on the retail
sector, the recommendations which are provided in the project regarding ensuring success of
joint ventures are applicable for all industries and sectors and not for any single industry or
sector.
In order to ensure the success of the project, I ensured that I supported the claims and
arguments made in the project with real life examples of organizations that have been
successful in joint venture projects such as example of Tata and Starbucks joint venture,
Mahindra and Renault joint venture etc. Academic and peer reviewed journals are being used in
the projects in order to increase the credibility and value of the project. In order to make the
project engaging to the audiences I have paid special attention towards the construction of the
project and as a result the project will draw the attention of the audiences towards it. I have
conducted literature review on the various topics of the project by comparing various academic
journals in order to provide the best possible idea and insights regarding the topic which will
help in increasing the credibility and acceptability of the project. The project has been written
in plain and lucid language in order to engage the audience fully towards the project.
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