Managing Food & Beverage Operations: Types of Businesses, Rating Systems, Trends, Technologies, and Customer Decision Making

This report explores the different types of businesses within the food and beverage industry, various rating systems used in the sector, current and future trends affecting the industry, operational and marketing technologies for food and beverage businesses, and factors influencing customer decision making. The case study of The Hungry Panda in the UK is used as an example.

Unit 6 - Managing Food &
Beverage Operations
Table of Contents

INTRODUCTION.................................................................................................................................3
LO1.......................................................................................................................................................3
P1. Types of businesses within food and beverage industry..............................................................3
P2. Different ratting systems for food and beverage industry............................................................4
P3. Current and future trend affecting food and beverage sector.......................................................5
LO2.......................................................................................................................................................6
LO3.......................................................................................................................................................6
P6. Different operational and marketing technology for a range of different food and beverage
businesses..........................................................................................................................................6
LO4.......................................................................................................................................................8
P7. Factors influence customers decision making in food and beverage sector.................................8
P8. Strategies in food and beverage sector to attract customers.........................................................9
CONCLUSION...................................................................................................................................10
REFERENCES....................................................................................................................................11

INTRODUCTION
Managing food and beverage operations are defined as managing and controlling
different areas associated with the food and beverage sector. This report is based on the case
study of The Hungry Panda in respect to its food and beverage services. The organisation has
been involved in food and beverage services in United Kingdom. Henceforth, this report
would emphasis over different businesses operated in the food and beverage sector of United
Kingdom. Different types of ratting systems associated with the food and beverage sector will
also discuss in this project. Impacts of current and future trends related to the food and
beverage sector will also demonstrate in this project. Impacts of different tools and
technologies over organisation to support the competitive advantage will also demonstrate in
this project. Factors influence the customer’s decisions in respect to choosing a certain food
and beverage product. Different strategies to attract the loyal customers will also suggest in
this project.
LO1
P1. Types of businesses within food and beverage industry
Food and beverage sector has been involved in delivering different businesses. All
such business can be demonstrated in the following points.
Restaurants: Restaurant is a part of the food and beverage sector. This is among the key
business idea part of the food and beverage sector (Akpa and et.al., 2020). It involves
delivering the best quality food and beverages to all the customers. Restaurant has become
the well spread chain in the entire food and beverage sector at the global level.
Hotel accommodation: Hotel accommodation is among the most successful food and
beverage sector businesses. These organisations allow it guest to stay at the place while
travelling. Restaurant offers all types of services such as food, beverages, alcohol and many
other services that can provide the best luxury experience to all customers.
Popular catering: Catering is another key business idea part of the food and beverage
businesses. This is about to deliver the food at different locations. This business idea allows
the organisation to sail its food and beverage products to such customers that are unable to
reach the destination of business.

Fast food: Fats food is an integral part of the food and beverage sector businesses. Fast food
is all different product range that is associated with the entire food and beverage sector. The
Hungry Panda has been engaged selling fast food that comprises with burger, pizza, sandwich
and many other products that can catre the food requirements of all customers in United
Kingdom.
Retail stores: Food and beverage sector also offer the retail stores. In today time where the
world is growing rapidly entire business environment is changing. Different sector becomes
accumulate and turn out to be a new business idea (Ashraf, Rashid and Rashid, 2017). In
recent time different hotels and other restaurant chains has also opened the retail stores at the
location. This is among the food and beverage sector business.
Events and exhibition: Events and exhibition also conducted at the food and beverage sector
organisation. Hotels are the best place to conduct the events and exhibition to attract more
customers towards the respective events. This is among the major business ideas part of the
food and beverage sector.
Outdoor catering: Outdoor catering is also becomes a part of the food and beverage sector.
In this company get to deliver the products at the outdoor places.
The above projected different ideas and businesses are a part of different business
models that work around the food and beverage sector. All these businesses have made the
entire sector more diversified and volatile that could create better space for the entire sector
to grow rapidly. The Hungry Panda also get to enjoy some of the business ideas to deliver
better and more effective growth opportunities for the organisation.
P2. Different ratting systems for food and beverage industry
Ratting are projected about the Excellency of the different food and beverage sector
organisation has achieved to reach the better services. These are the measurement of the
quality of different services The Hungry Panda is catering to its customers.
Michelin star system is a rating system at the international level. This rating system is
to monitor the hygiene standards maintained at the hotel. This rating system scores on the
door. On the scale of 0 to 5 hygiene standards are measured in this rating system.
Management at The Hungry Panda try to maintain the good hygiene standards and cleaning
that can allow the organisation to consist up good ratings (Chowdhury and et.al., 2020). In

recent time people become very aware about maintaining hygiene especially after the COVID
19 pandemic.
To measure the accommodation of hotel guest ratting system denoted as AA Rosettes
is followed. On the basis of the guest satisfaction level at the hotel this ratting system
monitors the performance of organisation. Before booking the stay guest look at these ratings
of the hotel.
Tripod advisor and Trivago bookings. Com is another key ratting systems that
monitor the services of restaurant and hotels. This rating system measure all areas related to
the guest services at the food and beverage organisation (Cuaca, 2020). On the basis of guest
satisfaction level, preferences of guest and many other aspects influence this rating system. It
recommends the key organisation associated with the food and beverage sector on the basis
of different ratings.
P3. Current and future trend affecting food and beverage sector
Following are the current and future trends affecting and influencing the food and
beverage sector.
Safety and hygiene: Maintaining safety and proper hygiene standards are the current and
future trends part of the food and beverage sector. As food and beverage product create direct
impacts over the health care of people which make it more essential trend especially in
respect to the food and beverage sector.
Contactless payments: This is the new trend part of food and beverage sector which would
also sustain in future. This is cash less facility to pay against consuming the food and
beverage services. Customers do not need to carry cash to pay its bills. With the support of
different digital payment apps customers can pay all its dues and bills.
Voice search and voice control: In the food and beverage sector many times customers need
to ask people to reach the destination (El-Fattah and Saleh, 2017). With the support of
Google map customers can easily reach at the food and beverage destination. This make more
convenient the entire food and beverage service.
Enhance F&B Delivery at home: This has been a part of the food and beverage sector from
very long time now. The Hungry Panda has been involved in delivering the food and

beverage products at the door step of the customers. This makes the services more effective
in respect to customers.
Robot in hotel and restaurant services: In the current time robot are becoming part of some
services. In future majority of the services at the hotel might involve robotic technology
which would reduce the error and make services more guests friendly.
Mobile check in service: Mobile check in services also becomes part of the food and
beverage sector. This reduces the paper work to entertain the check in process.
The above mentioned services are the key trends associated with the food and
beverage sector.
LO2
Covered in PPT.
LO3
P6. Different operational and marketing technology for a range of different food and
beverage businesses
In the recent time following are the operational and marketing technologies used to
achieve the best possible business outcomes.
Social media
Social media is a new age of marketing and promotional tools food and beverage
sector organisations channelize to promote its products. This is an easy and fast mode to
promote the products offer by The Hungry Panda. Social media has emerged from last one
decade due to the mergence pf mobile phones. Today approximately majority of the potential
customers associated with the food and beverage sector are delivering the services through
mobile phones (Endang Ruswanti and STMT, 2018). Majority of customers look over social
media platforms like Instagram, Facebook about the brand value of the organisation before
making the buying decision from such organization. Management of The Hungry Panda also
utilises all these various social media platforms to achieve the best level of outcomes against
the promotion. Social media market allows the organisation to attract all types of potential
customers irrespective of any gender, age group and other form of social discrimination in

people. Social media could make the promotions and marketing more convenient and
affordable for organisation which has benefited to small organisations like The Hungry Panda
that contain minimum amount of resources. Social media has also supported the organisation
in delivering operations to achieve the best level of customer satisfaction rate.
Search engine optimisation
Search engine optimisation is the ne age of promotion technique. This has improved
the scale of promotions in respect to the organisation. Search engine optimisation is all about
promoting company’s products and services over internet. In this strategy and technique
organisation try to enhance the existing brand value which would support the organisation to
achieve the maximum possible outcomes against the operations of organisation. This has
boosted the overall growth rate of The Hungry Panda in delivering the best level of outcomes
(Erdem and et.al., 2019). This technology has supported the brand value of company in such
a way that organisation could deliver the favourable outcomes against the operations. In case
of food and beverage sector customers loyalty is a key aspect associated with the organisation
that would deliver the best level of outcomes of the operations of company.
Voice technology
Voice technology also becomes part of the operations of The Hungry Panda. This has
involved the voice technique to deliver the serves. All operations are monitored through this
technology. It has made the operations at The Hungry Panda more convenient and easy to
deliver at the organisation. In this process with the use of voice all functions and operations at
organisation are delivered by The Hungry Panda (Jacob, 2020). This has improved the
convenience of achieving the best level of business outcomes by delivering best level of
productivity against the operations at The Hungry Panda.
Equipment innovation: Flexibility and Adaptability
Innovation is always a part of the business environment. Innovation is all about
bringing something new that can change the dimensions. Entire business environment is
associated with the innovation from time to time that has improved the scale of the entire
business environment. Innovation in technology has immensely supported the food and
beverage sector to boost the overall growth rate of sector. Many new technologies like voice
search, social media, search engine, cloud computing, robotic and many such technologies
has significantly changed the dimensions of the entire food and beverage sector (Long,

Looijen and Blok, 2018). Today customers can directly search the best food and beverage
organisation at the respective location and bring out all the key detail about the organisation
just on one click. This has made the entire sector more effective and profitable in favour of
both customers and organisations.
Digital technology enhances business performance
Digital technology has contributed massively in the overall growth and development
of the food and beverage sector. Technological development and advancement has improved
the scale of marketing operations along with the operations of the company. This could
support the organisation to achieve the best level of work efficiencies. Today customers at the
home can order any of the food and beverage product just by one click (Lussak and
et.al.,2020). Customers get to check out the services offer by The Hungry Panda just be
searching over internet and different websites. This all had changed the dimensions of the
entire food and beverage sector. Today customers get to order online with the support of
technology this has completely changed the scope of growth for the organisation involved in
the business operations in food and beverage sector. The online ordering has allowed
companies to sale its products to such customers also that are unable to come to the restaurant
and hotel. Online ordering of different food and beverage products has changed the entire
scale of the sector. This has allowed sailing the products of small organisations like The
Hungry Panda to the potential customers in market.
LO4
P7. Factors influence customers decision making in food and beverage sector
In case of food and beverage sector various elements and factors becomes part of the
decision making journey of customers. All such elements that influence the decision making
of customers in food and beverage sector can be demonstrated in the following points.
Quality of product: In case of food and beverage sector quality of products play the
dominating role in the decision making of the potential customers in market. Especially for
this sector customers do not compromise in quality of products (Millán and et.al., 2020). In
case organisation wants to sail its food and beverage product which required an organisation
to deliver the best quality products to attract the decision making of customers in market. On

the basis of the quality of the products customers come at The Hungry Panda. Quality of
products put huge impacts over the entire food and beverage sector.
Prices offer by hotel: Prices is a key factor that influences the entire food and beverage
sector decision making. It makes the entire sector more effective and advanced in context to
the organisation. Customers look this factor very effectively at what price The Hungry Panda
is willing to sail its products to customers. This would improve the scale of the operations.
The Hungry Panda is channelizing strategies that involve selling products at the best price
possible. This would change the dimension of the entire sector. In current time where
customers get the amenity to buy the products over internet this is a key aspect that
completely influence the decision making process of the customers.
Verities of food and beverage products: In case of food and beverage sector all food lovers
are deeply influenced with the food and beverage varieties organisation is selling to its
customers. This inference the decision making of all customers part of the food and beverage
sector (Muys and et.al.,2020). How many varieties company is offering completely influence
the decision making of the customers to buy different food and beverage products. The
Hungry Panda try to improve its overall varieties to make the sail of the food and beverage
products effectively.
Internet ratings: Internet ratting is another critical factor that influence the decision making
of customers related to the food and beverage sector,. On the basis of the ratting customers
fetch its orders. This is a key aspect that completely influences the decision making of
customers related to its food and beverage products (Raimundo, Batalha and Torkomian,
2017). Before ordering any food or beverage products customers check out the ratting of the
restaurant in regards to the respective products and if the ratings are favourable than only
customers make decision to buy the product offer by company.
The above mentioned points influence immensely the decision making of the
customers in case of food and beverage sector. All the abve points are part of the decision
making journey of customers to buy the products related to the food and beverage sector.
P8. Strategies in food and beverage sector to attract customers
Following are the strategies that effectively attract customers in food and beverage
sector.

Social media marketing: Marketing and promotions over social media platform is the key
strategy that can be channelized by The Hungry Panda to achieve the objectives of business.
In the strategy company try to promote its products over different social media platform to
achieve the objectives behind the busiess operations of organisation.
Search engine optimisation: Marketing and promotion team at the Hungry Panda will also
channelize the search engine optimisation to achieve the objectives of business. In this
strategy company try to polish the brand value of company over internet and different search
engine optimisation network (Petropoulos, 2019). This strategy would support the
organisation to achieve the objectives of organisation in the best way possible.
Food innovation: Innovation is always a part of the business environment. In this strategy
innovation is practice in the different food and beverage products. This involves creating new
products with the support of innovation and creative mindset. This is an effective strategic
choice that allows the organisation to deliver the best level of business outcomes. Innovation
would support the organisation in achieving the best level of efficiencies against the business
operations entertained by organisation.
The above mentioned strategies are the key strategic choices available with the
company in respect to establish the loyal customer’s base.
CONCLUSION
Food and beverage sector is a huge sector part of the global business environment.
The sector is growing rapidly which denoted the significance of the sector in context to
business environment. Different ratings systems are also a part of this sector which denote
about the effectiveness of the organisation in delivering various food and beverage sector
services. Marketing is among the key tool used o achieve the objectives of business.
Marketing with the support of social media, search engine optimisation, digital mediums has
supported the organisation to deliver the best level of outcomes against the food and beverage
sector. Different aspects like food innovation and many others can be used to active the best
level of outcomes against the food and beverage operations entertained by organisation.

REFERENCES
Books and Journals
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Petropoulos, D. P., 2019. Analysis of the food and beverage industry in Greece (2009-
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Raimundo, L. M. B., Batalha, M. O. and Torkomian, A. L. V., 2017. Technological dynamics
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