Managing Food and Beverage Operations

This document provides insights into managing food and beverage operations in the hospitality industry. It covers different types of businesses, rating systems, current and future trends, operational and marketing technologies, and more. The focus is on Casamia restaurant and its operations.

Managing Food and
Beverage Operations.

Table of Contents
Introduction................................................................................................................................4
Task 1.........................................................................................................................................4
P1 Different types of business in food and beverage industry...............................................4
P2 Different rating system for F&B industry.........................................................................6
P3 Current and future trends in F&B industry.......................................................................6
M1Ways in which current and future trends are affecting products in F&B industry...........7
D1Ways in which business in F&B industry are adapting different trends...........................8
Task 2.........................................................................................................................................8
Covered in PPT......................................................................................................................8
Task 3.........................................................................................................................................8
P6 Comparison of operational and marketing technologies for F&B industry......................8
M3 Digital technology enhancing business performance in F&B industry.........................10
Task 3.......................................................................................................................................10
P7 Factors influencing consumers decisions in F&B industry............................................10
P8 Strategies used F&B industry to attract consumers.......................................................11
M4 Effectiveness of strategies in food and beverage business............................................11
D3 Impact of digital technology and operations in food and beverage industry.................11
Conclusion................................................................................................................................12
References................................................................................................................................13

Introduction
Management of food production in food and beverage industry is one of the major
factors that restaurants and businesses have to take care of. It is often seen that there are a
number of procedures used by businesses through which they are transforming various raw
materials into different dishes and cuisines that can satisfy consumers in this industry. A
number of regulatory requirements are also required to be fulfilled by these businesses so that
they can run along the competition in market (Nirino Miglietta and Salvi, 2019). The
Casamia restaurant is successfully running in United Kingdom fulfilling such requirements of
the customer. There are a number of different food and beverages which they are providing in
their fine dining area. The report describes various type of such businesses in food and
beverage sector along with their requirements of operation and marketing technologies.
Consideration of various plans that can enhance consumer base for these businesses are also
explained in the report.
Task 1
P1 Different types of business in food and beverage industry
Business Type Description Advantages Disadvantages Example
Fine Dining Fine dining is
one of the
essential parts in
food and
beverages
sector. They are
successfully
providing great
ambience and
various cuisines
to their
consumers. It is
a great place to
visit with family
One of the major
advantages of
fine dining is
that they are
providing
various services
to the consumer
which is of
excellent quality
along with
different
cuisines of food
and beverage.
Fine dining is a
costly affair
which is often
seen as one of
its
disadvantages as
every consumer
cannot afford it.
Casamia
restaurants are
example of fine
dining providing
their services
throughout UK.

and friends
where consumer
can enjoy the
food with a
good ambience
and also quality
services
provided by
them.
Contract
Catering
In contract
catering
organisations
are providing
consumers with
their services of
food and
beverages at
different
locations. They
can successfully
serve the
consumers at
their own
homes.
One of the major
advantages is
that they do not
require hiring a
big place for
running their
business as they
have to serve
consumers at
different places
(Bellido and
Heras, 2017).
These
organisations
require having
huge amount of
equipment
which is to be
maintained well.
Examples of
contract catering
can be various
hotels and
restaurants
which are
serving
consumer at
different places
throughout UK
such as Sodexho
Restaurants Restaurants are
the places which
provide great
ambience to
their consumers
in affordable
prices with good
quality of foods
and beverages.
One of the major
advantages of
running such
businesses is
that
organisations
can successfully
create chains of
such restaurants
The employees
required for
these businesses
need to be well-
trained which is
a costly affair
for restaurants.
Examples of
different
restaurants
throughout UK
can be Café
Nero which has
a number of
outlets in
London.

at a number of
places in same
city.
These are various different businesses serving food and beverages to their consumers
in hospitality industry. The rivalry among these businesses is high due to which it is required
for them to make sure that they are providing competitive advantage to the business.
P2 Different rating system for F&B industry
There are a number of different ways through which the organisations in food and
beverage industry are rated (Köbnick, Velu and McFarlane, 2020). It is required by
organisations to make sure that they are successfully developing a rating system through
which the consumers can easily compare between various options available to them. Some of
the standards which are successfully describing the quality food and services provided by
these organisations in food and beverage industry are mentioned below:
Michelin star: This is one of the major rating systems used by a number of organisation in
order to successfully create a perception of the food and beverage organisation in mind of
consumers. There is a Michelin guide provided to various three star hotels which helps in
judging the food and beverage provided by them so that they can be rated according Michelin
star. It is one of the requirement for huge restaurants which helps them in successfully setting
up their quality. Different cuisines and food and beverages served by these restaurants are
basic drivers of attaining Michelin stars.
Hotel stars: Hotels are rated from 1 to 5 on the basis of the services they are providing to
their consumers. It is often seen that the hotels which have three or above stars are providing
better services than the rest of them. The services and the food that is provided by hotels are
helping them in attaining the stars and it is necessary for hotels to successfully manage their
quality in order to make sure that they are attaining highest stars (Belyaeva, Rudawska, E.D.
and Lopatkova, 2020). These are various ways in which consumers can differentiate between
options available to them. Often the hotels which have more stars are also charging more
from their customers for the better services they are providing to them.
P3 Current and future trends in F&B industry
There are a number of different opportunities for the emerging businesses in food and
beverage industry. It is often seen that the changes and trends which are brought in this
industry are affecting the organisations throughout the world. The trends in food and
beverage industry keep on changing due the requirements of consumers. The changing

technologies are also continuously forcing the industry and organisation to bring a number of
changes and deal with the competition in market. The competition and innovation to
competition is driving organisations in this industry to bring in a number of changes and
trends.
Current trends: A number of different current trends can be seen in food and beverage
industry which is affecting the business highly. Due to the current pandemic of COVID-19 it
is often seen that businesses have to take change all their working so that they can maintain
proper distance from their consumers. Casamia restaurant are also working on developing
services in which they can successfully sanitise the restaurant. Along with this they are also
required to maintain proper distance from their consumers so that their safety and all health
measures can be managed by the organisation. One of the other change which the
organisation have to focus upon is continuously enhancing the screening of all the guest were
visiting. Along with this they are also required to train and guide all the employees to identify
any danger which can be caused to their guest due to the pandemic. In this way the current
trends are affecting Casamia restaurants working and operations.
Future trends: There are a number of new future trends expected to be seen in hospitality
industry especially in food and beverage sector. The payment have already been digitalized.
It is also expected that with raising technology there are a number of changes which can be
brought to food and beverage industry in hospitality sector (Bradley and et. al., 2017). More
use of technology, artificial intelligence, robots for serving in the restaurant, contactless
payment, online menu or expected in the future. Along with this it is required by restaurants
to make sure that they are continuously changing their every years which will help them in
gaining more attention from the consumer. Casamia restaurant is expected to successfully
enhance their customers in futures by bringing in all these trends and following technological
changes. All these changes in future trends are high investment process for the organisation.
It is also required by the Casamia restaurants to make sure that they are saving up their profits
in order to make sure that they can bring in proper changes in future.
M1Ways in which current and future trends are affecting products in F&B industry
Future trends are continuously affecting the commodities in food and service industry.
It is often seen that the organisations are required to maintain their decisions according to the
trends they are expecting in market. It is required by them to make sure that they are
maintaining hygiene and safety in the organisation for all the customers due to the current
pandemic of COVID-19. Along with this when taking the future trends in two aspects it is

also required by them to make sure that they are successfully changing their operations and
commodities according to the new technologies coming in market. Restaurants are expected
to adopt various artificial intelligence and also robots in the restaurant. This will help in
reducing the human resource in the organisation and the chances of virus spreading in the
organisation and also reduced (Shih, 2017). Along with this change in various operations are
to be brought to maintain contactless services for their consumers.
D1Ways in which business in F&B industry are adapting different trends
The major current trends in food and beverage industry are related to changes brought
due to the pandemic of COVID-19. And the future trends are mostly related to the changes
that will be brought due to technology. It is required by organisation to make sure that they
are successfully dealing with all these changes in order to compete in the external
environment. It is also often seen that if business is not successfully following all these
current and future trends they may lose their customers. Casamia restaurant needs to focus
upon all these trends in present and future time so that they can generate loyal customers for
themselves and continuously enhance their customer base. It will also help organisation to
fulfil all their needs and requirements and enhance profitability and productivity.
Task 2
Covered in PPT
Task 3
P6 Comparison of operational and marketing technologies for F&B industry
In the food and beverage industry there are a number of different tools and
technologies used in order to make sure that best quality of food and beverages are served to
the consumers. It is required that consumers are provided with a delighted experience in order
to gain their loyalty. There are different operational and marketing technologies which are
used by these organisations in food and beverage industry. Below mentioned are some of the
operational and marketing technologies used by Casamia restaurants:
Operational technology Marketing technology
Operational technologies are related to the
software and hardware which are used by
Marketing technologies refer to use of
technological advancement in the business in

restaurant in order to assess the date of
customers and also provide various facilities
to them. There are various equipment which
are used in day to day operations of the
organisation so that they can serve their
customers and fulfilled all the requirements
(Okumus, 2020). There are a number of
different technologies including payment
counters, system in the organisation,
equipment in the kitchen which are
operational technology fulfilling the demand
of consumers. Providing cashless payment
options to the organisations consumer is one
of the major operational technology in
current scenario
order to communicate the services of the
business to their consumers. Social media is
one of the new marketing technologies which
are successfully used by Casamia restaurants
in order to enhance their consumer
satisfaction. They are providing
communication to their customers through a
number of different social media platforms.
Organisation is also continuously enhancing
their promotional techniques using digital
media.
Operational technology in food and beverage
business is also bringing a number of benefits
to the organisation. It helps in enhancing the
brand value and image of the organisation in
the market. There are a number of different
facilities in operation which will help in
reducing the work of employs and also bring
technological changes in the organisation.
There are a number of operations including
cooking of food, serving of food, taking
orders in the restaurant all of which can be
digitalised using latest technologies in
operation. Casamia restaurant is making use
of all these in order to serve their consumers.
Social media and marketing technologies also
provide the organisation with a platform to
collect feedback from their customers. They
are recording customer experience and
making sure that they can bring in required
changes in the organisation which will help
them to serve the consumers better. It is a
great way to enhance brand value of the
organisation and fulfil the requirements of
consumer (Wyss and Bansal, 2019).
Collecting feedback is successfully helping
them to develop training and development
sessions for their organisations employees in
order to satisfy the consumers in a better
manner.

.
M3 Digital technology enhancing business performance in F&B industry
Digital technology is an important tool for development of performance in food and
beverage organisations in hospitality industry. They need to focus upon managing team in the
organisation and spreading awareness about various innovations that are brought through
digital media in this industry. There are various businesses who are adopting different
technologies for production which helps them in providing services to consumer. Innovative
technologies, digital menu, online contactless payment methods are helping organisations to
make sure that they are successfully fulfilling the needs of consumers and also following the
trends which are going on in the market.
Task 3
P7 Factors influencing consumers decisions in F&B industry
In order to satisfy the consumer in food and beverage industry it is necessary to
influence their decision making which can be done in following manner:
Product quality: Casamia restaurant is working on all their products and enhancing quality of
the products which is a major way of influencing consumer decision-making in the industry
(Eng and Fikru, 2020). They need to provide better quality of food and beverages to the
consumer when compare to competitors which will help them in enhancing their services and
also satisfy their consumers.
Staff services: The quality of services which is provided by employers in food and beverage
industry is also helping to enhance consumer decision-making. It is required that employs in
the organisation are making communication with the consumers and engaging them so that
they can be satisfied. Communication of employees can also influence consumer decision
making which will help in increasing loyal customers for Casamia restaurant.
Ambience in the F&B industry: Ambience and interior of restaurants in food and beverage
industry is one of the major factors that are affecting consumer decision making. It is required
by restaurants to make sure that they are providing a peaceful ambience to their consumers so
that they can spend a good time there (Kenyon, Robinson and Musgrave, 2020). Casamia
restaurant is working on their music, ambience, interior and employees behaviour so that they
can attract more consumers towards them.

With the help of all the factors mentioned above cash or restaurant is enhancing their
consumers decision making and sustaining in the competitive environment successfully.
P8 Strategies used F&B industry to attract consumers
Tactics and strategies are necessary for organisation in order to make sure that they
are competitive in market. The food and beverage sector is also focusing upon providing such
benefits to their consumer. They are required to deal with huge competition in market for
which they are required to adopt such practices. This is a great way to attract large audience
towards them. A number of different techniques adopted by businesses are mentioned above:
Email marketing: Use of email marketing is one of the strategies used in food and beverage
industry by the organisations. With the help of this strategy organisations are attracting more
consumers and also informing the consumers about different discounts and offers brought for
them. It will help in promoting the services provided by Casamia restaurant and they can
also attract more customers towards the services provided by them.
Local events: There are a number of local events taking place in the city. It is required by
Casamia restaurant to make sure that they are successfully promoting their products and
services at this local events. The number of people attending this event is high and
communicating the products and services of the organisation at these events will help the
organisation to successfully gain attention of the consumers.
Discounting and offer: The competition in food and beverage industry is very high. Due to
this the organisations are required to provide their consumers with various discounts and
offers. Casamia restaurant is working on a number of schemes in order to stay in competitive
environment and also provide various benefits to the consumers which will help them in
making more loyal consumers and also effectively bringing in more business for them.
M4 Effectiveness of strategies in food and beverage business
With the help of all the tactics that are mentioned above organisations can attract
consumers towards the business. They can make use of different discounts and offers which
will help them in providing better prices to the consumers when compare to the competitor
(Cousins, Foskett and Hollier, 2019). With all these organisations are making sure that they
can retain loyal customers with them and also gain customer base of their competitors. It is
required by the organisation to sustain in the business for a longer period of time.

D3 Impact of digital technology and operations in food and beverage industry.
Digital technology is helping in creation of various operations related functions in
food and beverage industry. It is required by them to adopt all the new technologies and
innovation coming in industry so that they can manufacture the food appropriately fulfilling
all the quality requirements. Along with this organisation can also enhance their profits by
providing better services. They need to make sure that they are using all the technologies
such as online delivery, contactless payment and various methods of making food which will
help them in gaining more consumers.
Conclusion
With the help of all the information that is mentioned above it can be concluded that
food and beverage organisations are one of the important organisations in hospitality
industry. It is necessary for them to make sure that they are conducting various market
researches to understand the need and preference of consumers. This will helps them in
serving them appropriately. It is also required by them to make sure that they are
continuously engaging with customers in order to bring long-term benefits to the
organisation. It is necessary for such organisations to follow all the rules and regulations that
have been derived by the government which will help them in facing the competition in the
market. The quality of services which is provided by them is a major benefit for them. There
are various plans that can be derived by them in order to make sure that they can follow the
trends and remain competitive in market.

References
Books and Journals
Nirino, N., Miglietta, N. and Salvi, A., 2019. The impact of corporate social responsibility on
firms’ financial performance, evidence from the food and beverage
industry. British Food Journal.
Bellido, J.M. and Heras, A.D., 2017. Explaining alliance success factors in Spanish food and
beverage supply chain: case analysis. In Engineering Systems and Networks (pp.
167-174). Springer, Cham.
Belyaeva, Z., Rudawska, E.D. and Lopatkova, Y., 2020. Sustainable business model in food
and beverage industry–a case of Western and Central and Eastern European
countries. British Food Journal.
Bradley, D.M. and et. al., 2017. Human capital challenges in the food and beverage service
industry of Canada. Worldwide Hospitality and Tourism Themes.
Okumus, B., 2020. How do hotels manage food waste? evidence from hotels in Orlando,
Florida. Journal of Hospitality Marketing & Management, 29(3), pp.291-309.
Kenyon, A., Robinson, P. and Musgrave, J. eds., 2020. Managing Hospitality Experiences.
CABI.
Cousins, J., Foskett, D. and Hollier, A., 2019. Concept development.
Eng, L.L. and Fikru, M.G., 2020. Environmental Performance of Food and Beverage Firms in
Merger and Acquisition Deals. Journal of Agricultural & Food Industrial
Organization, 1(ahead-of-print).
Wyss, Y. and Bansal, T., 2019. Knowing and showing: The role of HRIA in the food and
beverage sector. In Handbook on Human Rights Impact Assessment. Edward Elgar
Publishing.
Shih, T.Y., 2017. An empirical study of food and beverage chains' internationalisation:
advancing intangible resource theory and research. European Journal of
International Management, 11(6), pp.660-687.
Köbnick, P., Velu, C. and McFarlane, D., 2020. Preparing for Industry 4.0: digital business
model innovation in the food and beverage industry. International Journal of
Mechatronics and Manufacturing Systems, 13(1), pp.59-89.