logo

The Smartphone Market in Australia

   

Added on  2020-04-15

5 Pages1140 Words134 Views
 | 
 | 
 | 
<University>SMARTPHONES MARKET IN AUSTRLIAby<Your Name><Date><Lecturer’s Name and Course Number>Page 1 of 5
The Smartphone Market in Australia_1

The smartphone market in Australia is considered to be an oligopoly, and this happens whencertain firms take the more significant percentage of the product in the market, and they willchange their way of functioning according to their competitors (William et al. 2015, pp. 43-44).The smartphone market comprises more than 87% of the overall number of phones used by theAustralians ( Marketline 2016). This market is dominated by major brands like Apple andSamsung. There are several environmental forces that either affects this market directly or indirectly andthese are; competitive forces, economic forces, political forces, legal, technological andsociocultural forces. In this case, competition is one of the leading forces that drive this market.This force makes small and new firms to enter the market which is often controlled by the largerfirms like Apple which already have a reputation in Australia. The two giants put a lot ofcompetition pressure to other manufacturers in Australia because opportunities for new comersin Australia is very rare (IBISWORLD 2016, p.19-20). On the other hand, economic forces are a threat in the Australian market, and this is becauseAustralia is one of the countries with the strongest GDP in the world and this makes it to needhigh technology products. Thus, in an economy where the average income of a householdincreases, then the people will want to acquire new and expensive phones (IBISWorld 2016, p 4-5). If the financial index fails, people will not feel confident about getting new products becauseof lack of confidence in their economic status.The sales retail of smartphones in Australia is increasing, and this is because many people aredriven to replace their previous phones. Leading manufacturers of smartphones often releasetheir latest phones annually, and because smartphone technology is advancing at a slow rate,many smartphone customers in Australia are choosing to wait for a longer period so that they canPage 2 of 5
The Smartphone Market in Australia_2

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
iphone 6s Brand Positioning and Brand Equality Assignment 2022
|12
|966
|19

Brand Position and Brand Equity Executive Summary 2022
|8
|1599
|17

The Assignment on Professional Business Skills
|7
|1413
|20

Marketing Management Assignment 2022
|17
|2190
|20

iPhone XS Presentation
|23
|2225
|71

iPhone XS Presentation
|22
|2157
|83