Use of Digital Marketing in a Specific Communications Strategy

This presentation explores the use of digital marketing in a specific communications strategy. It focuses on the impact of digital marketing on platforms like YouTube and reviews successful digital marketing campaigns. The presentation also discusses the concept of digital promotion and its role in advertising goods and services. Overall, it highlights the importance of digital marketing in the modern era of technology.

USE OF DIGITAL
MARKETING IN A SPECIFIC
COMMUNICATIONS
STRATEGY

TABLE OF CONTENT
• INTRODUCTION
• digital marketing in respect of You Tube
• A review of digital marketing campaign
• Digital promotion
• Conclusion

INTRODUCTION
• Digital marketing is the basic element of marketing that possess
internet networking and wired networking digital techniques such as
laptops, mobile phone, computers and other digital platforms to
encourage work. In respect of digital marketing the chosen company is
You Tube, You tube is an American online digital platform that is
created the services in February 2005 its headquarter is situated in
San Bruno, California. Google acquired the website in November 2006
for US$1.65 billion as per the report You Tube now manage as one of
Google's grants.

DIGITAL MARKETING IN RESPECT OF YOU
TUBE
• You Tube marketing is frequently scanned by the societal media
marketing groups that reveals social networking standard that is not
applicable. You tube focuses on the regular account with approved
users and audience that is approachable to the wider audience at
different levels that is currently has reached throughout multiple
millions or billions of audience that ensures the effectiveness of digital
marketing platform in view of the fact that such efficiency formulated
into digital marketing that is directly impacts on the network users and
network visitors.

A REVIEW OF DIGITAL MARKETING
CAMPAIGN
• Single grain
• Mobile Monkey
• Anheuser-Busch
• Lego

CONTINUE…
• Single grain: Every individual has the equal series of platform to perform their
activities and whether it is not essential that their content is original they can
get it from another source like Instagram influencer, Twitter, Facebook groups,
You tube blogs, by email, newspaper, webcast etc. the series continue till last.
• Mobile Monkey: It refers the interactive agent for business purpose that
exercises the marketing treatment with great cause of raising the cost of
learning skills as they utilize the interactive agents and prepare in increment
of flow in the series of views and drop-off in consumers or audience or visitors
cost of acquisition.

CONTINUE…
• The Anheuser-Busch is the part of one of the most superior marketing strategies
and policies that assist in addition the perspective of user and consumers that
had exhausted it. It refers the primary situations that defines the pay back to
the community in the way that the consumer will acknowledged it.
• Lego: By solving point of affairs is the objective to intercourse the following
campaign as compare to top branded industries that would had evidenced the
brand that support out the greater way for the competition to create the
narration and measure that the visitors or consumers or audience will reminds
the image of company.

DIGITAL PROMOTION
• Digital promotions refers to the advertising through social media,
mobile phones and other electronic system that promote or
existing the service of goods and products that ensures the
electronic media planning that indicates the numbers of platforms
to be the component of intellectual to each type of system like
computers, mobile phone, tablet, etc.. The point of focus defines
that narrowed section which should be the part of the marketing
scheme that involves the advertising, print media, etc.

CONCLUSION
• From the above report it is concluded that new techniques
are involving digitally that possess the rising of strategies
and policies because in the era of modern technology digital
marketing leading the place that ensures the consumers and
visitors or targeted audience to get best out of it.

REFERENCES