Use of Social Media Influences for Marketing Research Paper 2022

Running head: USE OF SOCIAL MEDIA INFLUENCES FOR MARKETING
Use of Social Media Influences for Marketing
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USE OF SOCIAL MEDIA INFLUENCES FOR MARKETING1
Table of Contents
Introduction................................................................................................................................1
Discussion..................................................................................................................................1
Advantages of Social media marketing..................................................................................1
Ways Businesses use Social Media Influences......................................................................2
 Creating profiles of multiple social media platforms..................................................2
 Broadcasting Live Video Streams on social media platforms.....................................2
 Social Media Influencers.............................................................................................3
 Soft selling approach...................................................................................................4
Why some business yet to appreciate social media as a marketing tool................................4
Conclusion..................................................................................................................................5
References:.................................................................................................................................6

USE OF SOCIAL MEDIA INFLUENCES FOR MARKETING2
Introduction
The importance of social media for all sized business is rapidly growing at a warp
speed (Alalwan et al., 2017). With more numbers of people joining social media platforms
every single day and using them on a regular and frequent basis, the social media industry is
becoming bigger in size and is likely to keep in increasing in the coming years. As the wave
of social media is not going to end anytime soon, more and more businesses are taking the
advantage of it for surviving in the current market scenario. There are many small businesses
today who have had changed their operational strategies just to adapt social media. It is
affecting businesses, be it small or big, in many different ways. It is to note that the term
“social media influences” has seen a steep increase in its popularity in recent years. This
paper shall elaborate on presenting a discussion on how the businesses make use of social
media influences for marketing.
Discussion
Advantages of Social media marketing
The term “marketing” can be defined as the process of creating value for the potential
customers and creating a profitable relationship with them (Baltes, 2015). The topic of impact
of social media influences on marketing is a topic of great importance in modern world.
Social media plays a very important role in marketing and can be a great way for promoting
business, engaging directly with the customers and boosting sales. Today, many businesses
make use of social media influences as they significantly affect the way in which customers
perceive a brand. It is often claimed that they boost the user engagement across different
channels for engaging the customers and delivering better Omni channel customer experience
(Melero, Sese & Verhoef, 2016). Furthermore, as opined by (), using social media platforms
such as LinkedIn, Facebook, Twitter etc. can lower down the costs of marketing. It has given