Using Facebook as a Social media Channel for Marketing Student’s

Using Facebook as a Social
media Channel for Marketing
Student’s Name
Affiliate Institution

Introduction
Using social media is
common for;
 Acquisition of new
clientele (Jin & Ryu,
2019)
 Better customer
engagements
 Gaining a higher return
on investment
 Challenge:
- selecting the right
channel

Examples of Available Channels
There are many different social media
platforms an organization can use. These
include;
 You-tube
 Twitter
 Pinterest
 Facebook
 Instagram
 LinkedIn
 Digg

Chosen Channel
Facebook
 Is the biggest social media platform globally
 Has a myriad of market features like
Facebook feeds- to post product updates
Dynamic video- suitable for marketing
campaigns (Shen & Bissell, 2015)
Paid advertising- suitable for both customers
and product services

Analytics of the use of Facebook Channel

Conjunction tools used in FacebookAre suitable when added
to the preferred channel
Advantage: It will help
the company to hit home
with the right message
for the clients
Examples:
 Monitoring tools
 Engagement options
 Analytics

Advantages of using Facebook
over other sites
It has over 1
billion registered
accounts globally
Monthly active
users- 2.2 billion
Ranked to have
the highest
number of active
users compared
to other sites

Strategies for Promotion and benefits to
the Business
Offering endless engagements opportunities
for the audience to comment, like or share
products (Griffith, 2015)
Levering different posting options like videos,
images, blog posts
The options can be linked back to pools,
slideshows, carousels, and company website

Conclusion
Allows high-targeted adds to customers on
specific interests, demographics, and locations
Provides valuable insights on campaign
performance
Improves brand awareness to a large market
build a community in the global market cycle

References
Griffith, E. (2015). Facebook’s Video Invasion.
(cover story). Fortune International (Asia), 171(8),
148.
Jin, S. V., & Ryu, E. (2019). Celebrity fashion brand
endorsement in Facebook viral marketing and
social commerce. Journal of Fashion Marketing &
Management, 23(1), 104–123.
Shen, B., & Bissell, K. (2013). Social Media, Social
Me: A Content Analysis of Beauty Companies’ Use
of Facebook in Marketing and Branding. Journal of
Promotion Management, 19(5), 629–651.