UTS: 21506 International Business Capstone

Added on - 01 Mar 2020

  • UTS 21506

    course code

  • 12

    Pages

  • 3260

    Words

  • 98

    Views

  • 0

    Downloads

Trusted by +2 million users,
assist thousands of students everyday
Showing pages 1 to 4 of 12 pages
Running head: COUNTRY POTENTIAL ANALYSISCountry potential analysisA case study of ChinaName of the student:Name of the University:Author Note:
COUNTRY POTENTIAL ANALYSIS1Executive summary:The purpose of the report is to carry out the market analysis of China that includes theanalysis of the macro environment by the means of PESTLE framework. The report shallhighlight the advantages and disadvantages of carrying the business in the market of China. Ithas been found that China is the best suitable market for the expansion of the business. Inorder to understand the available opportunity in the market, a detailed analysis of thelivestock industry of China has been carried on. It has been found that the political,economic, socio cultural as well as the technology and the environmental factors arefavourable for the company to expand in the market. However, there is already hugecompetition in the market and thus, Aussie Australia has to undertake better marketing andbusiness opportunities in order to create dominance in the market. It has been recommendedthat considering a particular segment where the company can operate. In addition to this, it isequally important to undertake certain marketing and promotional policies as well that wouldhelp to create a better image of the organisation in the area of its operation.
COUNTRY POTENTIAL ANALYSIS2ContentsIntroduction:...............................................................................................................................3Analysis of the livestock industry by Porter’s Diamond:..........................................................3The Australian livestock industry:.........................................................................................3Factor condition:....................................................................................................................3China’s livestock industry:.........................................................................................................4PESTLE analysis of China:........................................................................................................5Advantages and disadvantages of the market of China:............................................................7Recommendations for Aussie Australia:....................................................................................8Conclusion:................................................................................................................................9References:...............................................................................................................................10
COUNTRY POTENTIAL ANALYSIS3Introduction:Aussie Cattles is an Australian livestock producer in the Western Australia.Considering the growth opportunities in the market, the livestock producer wanted to expandits business in the international market. For this, Aussie Cattles considered three maininternational destinations or markets that include China, USA and Kuwait (Herreroet al.2016). Keeping certain factors like the target market and the demand of the livestockproducts along with the best opportunities that are available in the particular country in termsof the micro and macro environment, China has been found to be most suitable market wherethe organisation can operate. The purpose of the report is to carry out the market analysis ofChina that includes the analysis of the macro environment by the means of PESTLEframework. The report shall highlight the advantages and disadvantages of carrying thebusiness in the market of China.Analysis of the livestock industry by Porter’s Diamond:The Australian livestock industry:The livestock industry in Australia is an ever growing and a demanding industry thathas always showed a peak in the demand of the products. The livestock industry includescows and cattle. Australia is also a leading exporter of the cattle to major other countries(Hendersonet al.2017). Considering poor condition of the environment, the livestockindustry has faced certain drawbacks in the recent time. This has leaded to the drop of thecattle prices in Australia.Factor condition:1.Related and supported industry: Livestock industry has remained a dominant industryin the market that has given huge output to the particular country of operation. In
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document