Critical Review of UWEFlix Cinema Booking System using Porter's Five Forces Model

MODULAR PROGRAMME
COURSEWORK ASSESSMENT SPECIFICATION
Module Details
Module Code
UFCF85-30-3
Run
Sep17_1
Module Title
Enterprise Systems Development
Module Leader
Chris Simons / Mehmet
Aydin
Module Coordinator Module Tutors
Chris Simons / Mehmet Aydin
Component and Element Number
B2
Weighting: (% of the Module's assessment)
30%
Element Description
Coursework assignment
Total Assignment time
Dates
Date Issued to Students
12 March 2018
Date to be Returned to Students
Submission Place
Via Blackboard
Submission Date
19 April 2018
Submission Time
14:00hrs (GMT)
Deliverables
One essay in electronic format e.g. Microsoft Word
Module Leader Signature

Student Number: 15030027
Student number 15030027
Main text body word count 1140
Reflective abstract (up to 150 words)
Please help the marker give you useful, personally-tailored, feedback by completing the
sections below. Nothing you write here will adversely affect your mark.
What mark do you anticipate your
essay will achieve?
The essay should be achieving a very high grade.
What do you think you did well in
the writing of this essay?
The description of the porter’s model and illustrations
provided in the essay should help the reader in
understanding the concepts of the analysis of the
cinema booking system.
What aspects of your essay do
you think need improvement?
I was not able to describe all the points in the essay to
the extent I wanted to due to the word limit of 1000
words.
What areas of feedback would be
most helpful for you?
The feedback about covering all the points within the
limited count. Additional guidance on this topic
would also be helpful.
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Student Number: 15030027
I INTRODUCTION
The paper is used for the critical review of the UWEFlix Cinema Booking System. The
Porters five Force Modelling system is used for the review of the cinema booking system of
the organization. The framework is a knowledge based framework and hence the evaluation
technique would be apt for any type of booking system. The report provides the information
about the evaluation criteria and evidence of the evaluation with some illustration for the
understanding have been provided in the report.
2 EVALUATION CRITERIA
The porters Five forces model has been selected for the evaluation of the system.
The Porter's five forces are:
 Competitive rivalry among existing organizations.
 The threat of new entrants to the industry.
 Bargaining power of customers
 Bargaining power of suppliers
 Threat of substitutes from another industry
According to the model the pressure on the UWEFlix organization might increase due
to the increase in the pressure of the market however with the analysis the main drawbacks
of the system in accordance with the market can be easily obtained.
3 EVIDENCE (WITH EXAMPLE ILLUSTRATIONS)
AND ANALYSIS
Analysis of the system by evaluation criteria
The analysis of the ‘UWEFlix” Cinema Booking System according to the Porters Five
Force Model is provided below:
Competitive rivalry among existing organizations:
The competitive rivalry among the other organization that are already existent is not
applicable in the case of this system. This is because there are no current competitors of the
organization in the present moment of time. However the main completion of the system is
with the existing system within the company. Hence, it can be easily said that the new system
would be more efficient in comparison to the old system as they would be able support a
large amount of seating capacity within the cinema also the system would allow around 2500
bookings in a single day.
Analysing Competitive rivalry among existing organizations
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Student Number: 15030027
From the Analysis made it can be very easily understood that the development of the
information system would help the organization in increasing their efficiency and thus help
them in gaining a higher position in the market.
The threat of new entrants
The UWEFlix can face competition from the companies that can come up in the
future and hamper the business of the company. Other cinema that provide facilities for the
students can come up and hamper the market of the company.
Analysing the threat of new entrants
We the analysis it can be said that company is looking to develop the information
system for the booking system of the company and this would help the organization to keep
up to the place that they hold in the market currently.
The bargaining power of customers
The bargaining power of customer provides the information about the extent to which
the customer can bargain about the value of the service provided by the UWEFlix
organization.
Analysing the bargaining power of customers
The main customers of the organizations are the students and the normal customers.
However the prices of the tickets are same for the students, but for the university clubs the
tickets are provided at a discounted price if the tickets are purchased at advanced stage.
The bargaining power of suppliers
The bargaining power of the suppliers can involve pressurizing the organization by
raising the price of the product for their own benefit.
Analysing the Bargaining Power of your Suppliers
The supplier power analysis provides information about the price of the suppliers
however, in the case of UWEFlix the bargaining power of the suppliers would not be valid to
a huge extent as the suppliers are involved with the major business procedures to a huge
extent.
Threat of substitutes from another industry
The threat faced by a company for them to be substituted by another organization that
would hamper the growth of the company in that particular sector.
Analyzing the threat of substitutes from another industry
For the UWEFlex Organization there are no competitors currently. This is because the
type of business the organization handles is not done by any of their competitors and hence,
there are no scope that the organization would be hampered by the threat of being substituted.
Requirements models
Use Case
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