Visitor Attraction Management

This report discusses the management of visitor attractions in London, including classifications, importance, motivations, and impacts. It also covers feasibility studies and market demand for existing attractions. Explore the world of visitor attraction management.

Visitor Attraction
Management

INTRODUCTION
Visitor attractions are the attractive places that attracts tourists from various countries
around the world. It is very important for the governmental bodies and the legal authorities of the
nations to make sure that they are managing all the locations properly so that the growth of
economy could be maintained. Present report is based upon visitor attraction management in
London (Björk and Weidenfeld, 2016). An entity named London and Partners which is the
official promotional agency in London promote the city all around the world so that tourism
could be generated. It is focused with different elements like importance of visitor attractions and
scope along with scale of the industry, impacts of visitors, their type and motivations for
different visitor attractions. Apart from this, feasibility study into the development of the existing
visitor attraction and the application of visitor management techniques along with their impact
on sustainability are also covered in this report.
TASK 1
P1 Discussion of classifications of visitor attractions along with specific categories of it
Tourist attractions are the places where tourists visit and spend their quality time. In order
to maintain the interest of the visitors, legal authorities of all the countries are responsible to
make sure that effective strategies should be formulated so that the long-term goals such as
increased economic growth. The classification of different visitor attractions along with their
categories are as follows:
Classification of visitor attractions:
Built: All the tourist locations that are made by human being are classified as the built tourist
attractions. These are attractive because of their unique infrastructure. The categories of them are
as follows:
 Not built for tourism purpose: These are such locations that are mainly made for
tourism purpose and attracting large number of visitors. Purpose of such places is to
facilitate the daily life of the individuals who are living in the city. One of the main
examples of such attractions is Millennium bridge. Earlier it was made for the local
citizen so that they can cross the river without difficulties. Now it has became an
attraction as it is very beautiful (Blumenthal and Jensen, 2019).
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 Built mainly for tourism purpose: All the places that are built for the purpose of
attracting large number of tourists are known as the part of this category. One of the main
examples of this category’s tourism attraction is The British Museum. Different types of
unique items are placed in it which are related to the ancient period.
Natural: All the tourist attractions that are naturally beautiful and attracting large number
of individuals are classified in this element. It could be categorised in one category which is as
follows:
 Natural attractions: These are such places in London which are naturally beautiful and
attracting large number of visitors every year. One of the examples of such types of
attractions is The Regent’s Park which is a natural attraction and attracting large number
of visitors every year (Enseñat-Soberanis, Frausto-Martínez and Gándara-Vázquez,
2019).
P2 Importance of the range of visitor attractions along with their purpose and impact upon
economic growth
All the tourist attractions are the places which are creating revenues for the countries so
that the economy could be developed. London is a very attractive and amazing place to visit for
visitors. All of them are maintained by the local authorities so that the number of visitors could
be increased. All the attractions are also contributing in the growth of local, national and regional
economy. It could be understood with the help of following discussion:
Millennium Bridge: It is a tourist attraction which was mainly built for facilitating daily
life of citizens of London. After some time, it was declared as the tourist attraction because it
was very beautiful and its infrastructure was very unique. Purpose of it is to reduce the faculty of
the London’s citizens to cross the river. It is contributing in local, regional and national economy
because every year end number of visitors visit this place in London which enhances the GDP of
the country and the whole region (Kebete and Wondirad, 2019).
The British Museum: It is based in Bloomsbury; London and it is one of those places
which were originally made to attract large number of visitors. Its purpose is to attract large
number of tourists and increase tourism in London. It is contributing in the development of local,
regional and national economy because the revenues that are generated by it on yearly basis are
very high.
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The regent’s Park: It is a natural attraction of London which attracts large number of
visitors because of its beauty. Main purpose of it is to, attract large number of visitors from
different locations around the world so that visibility of London could be increase. Another
purpose of it is to enhance the number of visitors in London so that the GDP and National
income could be enhanced. Its contribution in the growth of local, regional and national economy
is very high because of the higher number of visitors (Leask, 2016).
TASK 2
P3 The needs and motivations of various types of visitors for various types of visitor attractions
There a various types of visitor attractions around the world and it is very important for
the local authorities to have information of motivations and needs of them regarding the
attractions. For this purpose, it is very important for the government to understand the different
types of visitors. All of them are as follows along with their needs and motivations for visitor
attractions:
Business and professional tourists: All the individuals who are visiting a new place for
a business purpose are considered as the part of this category of tourists. Their main need is a
place where they can stay and complete all the business-related activities. The get motivated to
visit an attraction which can help to enhance tehri knowledge and help them in long run. Some of
the specific visitor attractions that are visited by them are built attractions such as madam
Tussaud Museum, The British Museum etc.
Leisure and holiday tourists: The people who are looking to spend their vacation at a
place where they can get peace are such types of tourists. The main need of them is leisure and
the want to explore all the beautiful locations of the place where they are travelling. In London
some of the attractions that are visited by such tourists are Buckingham Palace, Tower Bridge,
Hyde Park etc. The main motivation of them is the beauty of the place or city where they are
visiting for the purpose of spending their holidays (Milman, Zehrer and Tasci, 2017).
Tourists travelling to visit their friends and relatives: Most of the individuals travel to
a new city or country to visit their friends and relatives and all of them are the part of this
category. Main need of them regarding the visitor attraction is easy to reach and the place which
motivates them to visit is the fame of the place. Some of the locations that are visited by them are
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the famous attractions of the city. If a person is visiting London for meeting friends then some of
the locations that could be visited are Madam Tussauds Museum, Oxford street etc.
Youth tourists: All the young tourists including the bac packers are the such types of
tourists. Main need of them is the place which could be visited by them easily. The motivation
for them is the beauty and the attractiveness of the city where they are visiting. Some of the
places which could be visited by them in London are Victoria and Albert Museum, Kensington
Palace etc.
P4 Discussion of the negative and positive social, cultural, economic and environmental impacts
of the visitor attraction tourism with examples
Visitor attraction tourism is very beneficial for the countries where numerous numbers of
individuals are visiting on yearly basis. It helps to enhance the growth rate of economy because
the tourism results in higher income and the revenues for the country. There are various factors
that are leaving positive as well as negative impacts upon the visitor attraction tourism.
Description of all of them is as follows:
Social: All the elements that are leaving impacts upon the lifestyle of an individual are
considered as social factors. Some of the examples of them are wealth, religion, buying habits,
level of education, family size etc. The positive and negative impacts of them on the tourism is
as follows:
 Positive impacts: It has enhanced the level of awareness of the individuals about tourism
which is resulting in improvement in the standard of living of the tourists as well as the
local citizens of London (Navarro-Ruiz and McKercher, 2020).
 Negative impacts: Due to visitor attraction tourism the traffic jam is increased because
the enhancement in tourism has resulted in overcrowding. Apart form this, the continuous
increment in tourism is also resulting in higher prices of local shops in London.
Cultural: All the traditions, moral values, beliefs etc. are the part of this element and it is
very important for all the local governmental parties to aware the tourists about the cultural so
that they can enjoy spending time in the city. There are various positive and negative impacts of
such elements in visitor attraction tourism. Major of them are as follows:
 Positive impacts: Cultural factors are resulting in the enhancement of the awareness of
culture of London around the world. Apart from this, most of the people are learning
about different types of cultures.
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 Negative impacts: The cost of living for the local people is increasing continuously in
London which is a negative impact of cultural factors.
Economic: All the elements that are leaving impacts upon the economy are known as the
economic factors. Some of the examples of them are laws, taxation, policies, governmental
activities etc. All the negative and positive impacts of them upon the visitor attraction tourism
are as follows:
 Positive impacts: The economic factors are resulting in attraction of large number of
visitors because the growth of economy in London is very high. Most of the tourists get
attracted because of the very high development rate of the country.
 Negative impacts: The price of utilities in the cities is increasing massively because of
tourism. When the number of tourists will be high then the prices of all the things get
increased and it affects the life of local people (Oriade and Schofield, 2019).
Environmental: All the elements that are focused with the environment are the part of
this factor. It is very important for the legal authorities of all the countries to make sure that they
are controlling the negative impacts of them upon the infrastructure as it may result in very low
tourism. Some of positive and negative impacts of this factor on the visitor attraction tourism
could be analyse with the help of following points:
 Positive impacts: With the increment in the tourism the focus of local government
towards the safety of environment is increasing and it is resulting in a positive
environment for the tourists.
 Negative impacts: Visitor attraction tourism is resulting in increment of pollution
because most of the tourists throw their waste in public places which affects the
attractiveness of the attractions.
TASK 3
P5 Feasibility study for assessing the market demand, competition, product and service
development and financial viability for an existing visitor attraction
Feasibility study can be defined as a plan which is focused with assessment of various
types of elements in context of a business or a place. With the help of it, detailed information
about the researched place could be gathered and then effective strategies for future could be
developed. Apart from this, feasibility study can also help to determine strengths and weaknesses
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so that right decisions to overcome all the weaknesses could be taken. A study is conducted for
Madam Tussauds Museum London is conducted. Different aspects of it are analysed for the
attraction. All of them are as follows:
Market demand: It could be defined as the demand of individuals who are willing to
visit the museum. The market demand of Madam Tussauds Museum is very high because it is
one of the most famous tourist attractions of London. Apart from this, another reason for its very
high popularity is the unique concept of it. There are various statues which are placed in it and
all of them are made from wax.
Competition: There are various different types of museums in London and all of them
are based upon different concepts. It shows that competition for the Madam Tussauds Museum is
very low because its concept is very unique and there is not any other attraction which is having
wax statues of famous personalities in the world. There is no specific competitor of it because of
its uniqueness and its shows very low competition for it (Ovtsinnikova, 2018).
Product and service development: Madam Tussauds Museum is one of the famous
attractions of London. All the services that are offered by it to the visitors are very good as the
Legal authorities in London are paying attention towards the management of tourists and their
interest, With the help of it, the services that are offered by it are developed on the basis of the
requirements of the visitors so that their interest could be maintained and they could be
motivated to visit same place again in future.
Financial viability: It could be defined as the ability to generate the sufficient income to
meet all the debt commitments and make the payments that are required to be made. It is very
important for all the tourist locations to have very high financial viability so that all the expenses
that are made for the infrastructure development could be recovered. Madam Tussauds Museum
is very famous place in London and the number o visitors for it is also very high which shows
that its financial viability is very high. Due to this, it is also contributing in the development of
economy as it contributes in the national income (Paraskevaidis and Weidenfeld, 2019).
The above feasibility study shows that Madam Tussauds Museum is higher feasible
because of its higher demand, very low competition and the very high financial viability. This
tourist attraction is one of the famous places of London which are visited by tourists every year
and it is the main reason of its very higher feasibility.
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TASK 4
P6 Different types of strategies used for visitor management and the implications they have for
the sustainable development with examples
For all the countries which are willing to generated very high revenues with the help of
tourism it is very important to use different types of strategies which can help to manage the
visitor’s interest. There are various types of alternatives that are available for the legal authorities
of different cities and countries which could eb selected for the purpose of managing visitors. All
of them could be understood with the help of following discussion:
Employment and training to local people: It is one of the main strategies which could
be adopted for the purpose of visitor management, When the local people will be trained to treat
all the tourists properly then it will help to retain the visitors for long run. It can also help to
establish positive image of the city in mind of them. When all the people in London will be
employed then it will be very help to improve the standard of them which will also portray a
positive image in the mind of visitors. For example, if the local people of London will be trained
properly then it can help the visitors to interact with them and take help of them in case of
difficult or emergency. It can also help to attain sustainable development because when all the
tourists will be satisfied then it can help to become the famous tourist place for all the tourists
and attain sustainability.
Proper arrangements of accommodation for the visitors: It is another strategy which
is also required to be focused by all the legal authorities and promotional agencies of the
countries as it can help to meet expectation of all the visitors. When all the arrangements
regarding accommodation if them will be made properly then it can help them to find a best
suitable place for them where they can stay and enjoy their trip. For example, if in London the
government will make proper accommodation arrangements for tourists then it can help all the
visitors to ignore the struggle which could be faced by them while looking for a hotel or a place
to stay. Apart from this, it can also help to attain long-term sustainability (Weidenfeld, Butler
and Williams, 2016).
While planning to attain sustainability and managing visitors it is very important for the
promotional agencies such as London & Partners to pay attention towards all the above described
strategies. With the help of them, it will be very easy to manage interest of tourists and attain
sustainable development.
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CONCLUSION
This report concludes that, Visitor attraction management is the process of managing the
interest of all the tourists so that the city or the country can attain development. All the visitor
attractions could be categorised on the basis of three different categories which are built for
tourism purpose, not built for tourism purpose and natural attractions. All the tourism attraction
is very important for all the countries because with the help of them higher revenue could be
generated which can help to enhance the national income. There are various types of factors
which are affecting visitor attraction tourism. These are social, cultural, economic and
environmental. While planning to analyse feasibility of a location different elements are required
to be analysed. These are market demand, competition, product and service development and
financial viability.
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