Business Strategy and Digital Transformation
Added on 2020-10-05
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BUSINESS STRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 The impact and influence of the macro environment on Vodafone.......................................1TASK 2............................................................................................................................................4P2 Analysis of the internal environment and capabilities of Vodafone by using appropriateframeworks..................................................................................................................................4TASK 3............................................................................................................................................7P3 Porter’s Five Forces model to evaluate the competitive forces of Vodafone.......................7TASK 4............................................................................................................................................8P4 Applying a range of theories, concepts and models, interpret and devise strategic planningfor Vodafone...............................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES .............................................................................................................................11
INTRODUCTIONBusiness strategy is a crucial concept that uses to define organisation's target, goals andobjectives in order to getting desired growth easily. In this process, management of firm play amost important role to create a specific plan and policy for workforce to prepare them to go outtoward target objectives for better accomplishment (Ackermann and Audretsch, 2013). Strategicplan succeed when they lead to create a strong competitive position, effective financialperformance and business growth. The project report is based on Vodafone which is a Britishmultinational telecommunication firm. The organisation was founded in the year of 1991 andnow they operate networks in around 25 countries with the partner networks in approx. 47countries. Vodafone is a global business organisation which provide telecommunication as wellas IT services in around 150 countries. This report represent impact of macro environmentalfactors on the business strategies of Vodafone and internal environmental analysis or businesscapabilities. At last it represent, impact of competitive forces analysis and strategic direction byconsidering Porter's generic model. TASK 1P1 The impact and influence of the macro environment on VodafoneFor a business organisation, it is required to create a effective strategic framework thatassist to represent a quality value of firm in target market. Most of the industry players create aascendency by coming up with impactful strategies that helps them to getting higher competitiveadvantages over the existing rivalries. These business planning normally ensure that firm is ableto operate their business operations between competitors and grab maximum profitability easily.Vodafone is a large scale telecommunication and IT firm that provide business services inseveral countries. For this, they requires to create a impactful strategic framework that assistthem compete with tough rivalries easily (Annabi and McGann, 2013). Business strategies of Vodafone Vodafone is a large scale firm which has a current strategy to maximise theirgeographical area by acquiring different business and customers through implementation ofinnovation in operational technology. Main objective of Vodafone is to emerging creative ideasin order to meeting society's need and requirement effectively on the basis of their qualityproducts and services. Vodafone also provide their impactful contribution in environmental1
sustainability by enabling Low-Carbon through bespoke production in their networkingoperations. Aim of Vodafone is to face several challenges effectively as focusing on majorinterventions sustainability that helps to offering attractive commercial returns to business aswell as shareholders. PESTLE analysisVodafone is one of the leading telecommunication company. Its business is expanding inother locations such as Europe, India and many other locations. It is the international company sothere are various external factors which require to be determined to evaluate the organisationsuccess and growth. Such PESTLE analysis are described as follows:Political factors – It is the political factor which influential in the way of progress of theorganisation such as Vodafone and it will make infrastructure for the company functionalin specific region. This is necessary for Vodafone firm is to follow all rules andregulation which are develop by government bodies in proper manner. In current timeperiod, there are certain things such as political imbalance and harmony of the regimethat are directly impact on company functions (Auzair, 2011). Economical factor – It is one of the crucial conception for an organisation such asVodafone. Economic aspects provide high opportunities for expanding business and alsoopen new areas for development and growth. This factors also impact on Vodafonegrowth and level of inflation rate in the market in which company regulated or operated.Vodafone uses economic factors in their business industry as economic indicator, growthrate and inflation to emerged with them. For this, they provide wireless communicationservices for industry growth and effectiveness. Vodafone enhance their labour cost andproductivity to provide effectiveness in economy development process. Social factors – This is that factor which are based on local values and culture of peoplewhere Vodafone has operated its business. For gaining higher success, the company needto display adaptability in their strategies and policies which are related with generalculture. On the other hand, Vodafone is one of the strictly European firm according totheir local social factors where organisation has been regulated or operated. Major socialfactors of the firm are culture and working environment for their employees that helps tomaximise number of services provide for each customer (Azar, 2011). 2
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