Vodafone Marketing Analysis : Assignment
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Added on 2020-10-05
Vodafone Marketing Analysis : Assignment
Added on 2020-10-05
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Research Project
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1P1 Producing the research proposal.............................................................................................1P2 Examination of research methods..........................................................................................2P3 Conducting a primary and secondary research with considering appropriate methods.........3P4 Application of appropriate analytical tools for analysing the findings..................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONGlobalisation of an organisation can be effective in terms of raising the operational gainsand management of various activities. However, in respect with such factors there have beenconsideration on various areas of research. In the present research project there will bepresentation of appropriate methods, literature and data collection that ascertain the marketresearch for Vodafone to enter in new market in China.P1 Producing the research proposalBackground:Vodafone has been denoted as the world’s most popular and established unit intelecommunication sector. They have large operational segmentation and have been engaged inoperating in various nation. The research will be based on analysing market scenario at China forthis organisation. There will be determination of factors which will affect the entrants of thisbusiness in new market and analysing the facts to have appropriate suggestion for the forgoingoperations.Aim and Objectives:Aim: “To identify operational development with effects of globalisation in a new emergingmarket- a case study on Vodafone”Objectives:To determine the benefits to globalisation of telecommunication businessTo evaluate the impacts of emerging economy on growth of newly development businessTo suggest the appropriate solution for developing brand in new economyResearch Questions:What are the benefits to globalisation of telecommunication business?How to evaluate the impacts of emerging economy on growth of newly developmentbusiness?What are the suggestions for appropriate solution for developing brand in new economy?Rationale:China has been known as the best economy for development of technological products aswell as have higher GDP rate. The country has been rising adequate in terms of attaining a stableeconomy as compared with global economy. To develop Vodafone operations in China will bebeneficial to business. There are various industries in China which are operating in the world1
which have higher appreciation as well as sales in compared with other industries. To collaboratethe operations with one of them will be beneficial to Vodafone.Literature reviewTyrie and et.al., (2018) introduced that, the rise in market of China-mobile which haveascertained the growth opportunities for various telecommunication and IT sector. Therefore,this nation has been denoted as growing economy for the various industries as they are a goodlogistics supplier for mobile devices in cheaper rates. It indicates that, a firm will have raised inthe market share as there have been large number of sales being made by them. Witter and et.al.,(2018) sought to analyse that, enabling the mobile and telecommunication business in China willhave both positive and negative impacts. There have been cultural, traditional and languagebarriers as well as the challenges through governmental polices. Moreover, such issues willaffect the operational practices in this nation which will bring the inappropriate determination tothe goals.Berge-Thierry and et.al., (2017) demonstrated that, China has higher GDP rate andeconomically the current rate is most adequate that have resulted in stable economy. Therefore,the domestic production of this nation is comparatively strong. The per capita income on theother hand also higher up there, so it will be beneficial for a new industry to have higher salesrevenue and growth in the market. Tyrie and et.al., (2018), argued that, along with economicbenefits there have been huge barriers and challenges which are has to be faced by a newventure. It can be relevant with the changes in the culture, tradition as well as language are themain issues. These obstacles will affect a new business in terms of making adequate operationalefforts.P2 Examination of research methodsBy considering the approach of Vodafone in initiating a business in China there will berequirement of analysing adequate methods to research. However, to analyse the developingchallenges or opportunities for organisation in this nation there will be analysis over variousresearch methods such as:Research philosophy:This is the method for preparing the plan and framework to conduct research on theenvironment as well as collecting the relevant information. Thus, there are various methods suchas pragmatism, positivism, realism, interpretivism etc. In the present research scholar have2
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