Volograms Company: Bringing Reality Capture to Everyone
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Added on 2022/11/14
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This article discusses Volograms, a technological start-up that aims to bring reality capture to everyone in the world. It covers their mission, vision, and challenges in the AR and VR industry.
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Running head: VOLOGRAMS COMPANY Volograms Company Name of the Student Name of the University Author Note
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1VOLOGRAMS COMPANY Volograms Company: The Volograms is a technological start-up of which the main mission is bringing reality capture to everyone in the world. According to this organization the virtual reality and the augmented reality are the technologies which will redefine the interacting way of the humans with the digital media with the world. However, to make this campaign successful more ways are required for capturing the real world content appropriate for the AR and the VR technologies which will be helpful blurring the lines between real and virtual. Depending on that the main vision of this organization is creating their own content for AR and the VR that can be visualised through any of the VR or the AR headset, smartphone or other platforms which utilises the this technology. To reach most of the current customers in the AR and VR industry the Volograms Company is aiming to develop some innovative type of market approach. Here the main problem is that the implemented innovative way need to reach most of the other organizations which are working on the AR and VR products rather than the current segment of the customers. Creating an innovative way of approach to the AR and VR technologies is challenging in this case as the peoples are mainly not interested in this technology (Billinghurst, Clark and Lee 2015). The peoples are not showing interest in this technology as the cost of this products is very much high which actually one of the most important barrier. Regarding the cost, app development cost for the suitable AR and VR technologies is also very much high. In the aspects of the VR technologies these are not convenient at all while using (Sherman and Craig 2018). This is another problem in this segment. Though the AR technologies are widely available in the current market still the manufacturers are not opting to use this technology due to the increased market competition. If the manufactures implement this technology now then it will definitely increase overall cost of the smartphone and due to this factor the smartphone will not remain at competitive pricing at all.
2VOLOGRAMS COMPANY Definition of the Augmented Reality:The augmented reality is actually the concept of experienceoftherealworldenvironmentthroughthedigitalenvironment.Herefor producing the digital environment smartphones or computer system is utilised. For this system computer generate perceptual information is utilised and it engages various of sensory modules of the humans which includes auditory, visual, olfactory, somatosensory and haptic (Akçayır and Akçayır 2017). The main value of this type of technology is that it brings digital world components to the perception of a person regarding the real world which includes various of immersive sensation also. Definition of the Virtual Reality:On the other hand the VR or the Virtual Reality is considered as some particular type of experience which includes immersive and stimulated environments which can be both similar and different with the real world situation. This virtual world technologies are mainly used for two types of purposes which are educational purposes and entertainment purposes (North, North and Coble 2015). In the current situations for using the virtual reality technology users need to use a virtual reality headsets or they can utilise the multi projected environment for generating the realistic images. Holograms:Hologram is quite different from the AR and VR as it can be seen through the naked eye (Zhaoet al.2016) and through the hologram three dimensional image can be produced of an object.
3VOLOGRAMS COMPANY References: Akçayır, M. and Akçayır, G., 2017. Advantages and challenges associated with augmented reality for education: A systematic review of the literature.Educational Research Review,20, pp.1-11. Billinghurst, M., Clark, A. and Lee, G., 2015. A survey of augmented reality.Foundations and Trends® in Human–Computer Interaction,8(2-3), pp.73-272. North, M.M., North, S.M. and Coble, J.R., 2015. Virtual reality therapy: an effective treatmentforthefearofpublicspeaking.InternationalJournalofVirtualReality (IJVR),3(3), pp.1-6. Sherman, W.R. and Craig, A.B., 2018.Understanding virtual reality: Interface, application, and design. Morgan Kaufmann. Zhao, W., Liu, B., Jiang, H., Song, J., Pei, Y. and Jiang, Y., 2016. Full-color hologram using spatial multiplexing of dielectric metasurface.Optics letters,41(1), pp.147-150.