Web Metrics Plan for Mark and Spencer's Website

THE WEB METRICS PLAN
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................2

INTRODUCTION
Web matrix consists of different measurements that is present on website for better
monitoring of website performance and statistics. Following web matrix plan consists of website
goals and objectives, along with budget and tools for analysis.
MAIN BODY
Business profile
Mark and spencer a British multinational retailer, companies headquarter is present in
Paddington, London, England, UK. Company’s specialism is in selling clothing’s, beauty and
other home and food products worldwide. For this report website is for established M&S and
they have existing brick mortar operation which is about to sell the products and services to
consumer face to face (Park, Lee and Kim, 2022). Company also have the web presence as they
have launched the 46 flagship websites across the world and aiming to increase their online reach
in more than 100 countries. Mark and spencer targets the people of age 45 plus and social
economical group, their website have range of products to display it to consumer of every age
where different section is shown on website which classified all categories where women’s,
men’s, kids, home furniture, beauty all sections are there. Company’s website targets national,
international people where audience can easily avail their products through websites.
Website overview
Website is the set of related web pages, where it can be accessed by using the internet
address most commonly known as the uniform resource locator (Biagiola and et.al 2019).
Regarding mark and spencer’s website it consists of the clear information and better use of
website principles like proper alignment of white space and other fonts, images so that it will
increase the exploration time of the consumer over the website. Some of the website principles
which the company have are:
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