Website MARKETING MKT/440 WEBSITE MARKETING MKT/440 8 8 Website Marketing MKT/440 Name of the University Author's Note Introduction

Running head: WEBSITE MARKETING MKT/440
Website Marketing MKT/440
Name of the Student
Name of the University
Author’s Note

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WEBSITE MARKETING MKT/440
Table of Contents
Introduction......................................................................................................................................2
Targeted market for the website......................................................................................................2
Evaluation of the website.................................................................................................................3
Resonation of the website with targeted market..............................................................................3
Recommendation for improving performance and customer satisfaction.......................................4
Key performance indicator for evaluation of proposed updates......................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

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WEBSITE MARKETING MKT/440
Introduction
The report is prepared for the analysis of Amazon.com for the analysis of the product and
service offered by the website. The design of ecommerce websites faces different challenges for
making an attempt in building user experience for attracting more number of visitors to make
online purchase from their website. Amazon.com is selected for evaluation since from the year
1955 it is the world’s leading ecommerce website. The reason behind the success of
Amazon.com is the development of strong user experience. The number of features included in
Amazon shopping experience is discussed in the paper that is either a principle and offer a model
that is followed by most of the ecommerce developers.
Targeted market for the website
The website targets all types of users and it can be a first time user or a returning
customer by tailoring the content of the website according to the needs of current users. The
targeted group of users is needed to have internet access and financial paying tools for example
debit or credit cards, Paypal, etc. The client of the Amazon is not limited to a specific country or
region it is focused to engage client from other continents (Tate, 2018). The Prime program
launched by Amazon is more appealing for the older customer since data has been analyzed that
the customer with older age is more loyal than the younger customer. The main reason behind
the loyalty is that the younger customer does not have much financial potential when compared
with the older ones and they are also busy with different activities (Hussain et al., 2017). The
older customer are relaxed and have more free time and thus they are eager to use the prime
service.