Integrated Professional Skills in the Digital Age

This report discusses the positive and negative use of the internet by businesses and society, as well as the threats faced by organizations and society when using the internet. It also compares two different unified communications providers. The report covers topics such as marketing, advertising, brand awareness, hacking, phishing, and more.

Integrated Professional
Skills in the Digital Age

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAINBODY ..................................................................................................................................3
Compare and contrast the positive and negative use of Internet to businesses and society. . 3
The threats faced by organizations and society when using the Internet...............................5
Two different unified communications providers. ................................................................7
Conclusion ....................................................................................................................................10
References ...................................................................................................................................12

INTRODUCTION
Digital skills may be defined as the provider of courses for working professionals. Professional
skills in digital age are related with the deeper learning which is founded on mastering skills for
example complex problem solving, teamwork and analytical reasoning. Mitel and ring central
are the two communication provider which are considered in this report. Ring central is a
publicly traded company which is a provider of cloud based communication and cooperation
solutions for business. In 1999 it was founded by Vlad shmunis; CEO of the Ring central Mitel
is the telecommunication company, its headquarter based in the ottawa, ontario, canada. Michael
cowpland and terry matthews are the founder of the Mitel. This report will cover the
information relevant to the use of the internet by the business and society, or different threats
faced by the business organization and the society. Comparison done between the two
communication service provider on the basis of the features, application and suitability.
MAINBODY
Compare and contrast the positive and negative use of Internet to businesses and society.
Internet is playing an important role in every business organization or society, internet is
a common thing which is used by the millions of people in a day, internet make everything very
easier, convenient and fast. The business organization which wants the productive result the
internet allows many opportunities to achieve there desired goal. Without internet everything in
the business organization is difficult to conduct or not a single business activity will work
perfectly, it is said that internet is the primary root of the both current as well as future kind of
technologies, business models and innovation. The business innovation and the business new
technology are the part of the internet. Internet connect the both business and consumer to the
level of trade, education, communication and entertainment. The use of the internet by the
organization act as the both positive as well as the negative. Some of the basic positive and
negative use of the internet in the business organization and society are describe below :
positive use of the internet by the business organization.
 Business organization use the internet for the marketing, advertising, promotion and
selling product and services of the organization. Business organization use a social
media, email, logs and website for advertising product and services through the use of the
internet.

 The use of the internet by the business organization, internet creates an big opportunities
for business organization or other individuals to start own business on the internet.
Alternatively use of internet by the business organization improve the brand awareness
and maximize profits at less costs.
 The use of internet by the business organization allows business to make gathering for
those who share the correspondent curiosity in product and businesses. This gathering
support the business to develop their brand name and make a positive picture.
 The positive use of the internet by the business organization makes the easier and simple
to track the net profit of the business and research component from the news may effect a
business.
 With the use of the internet the business owner can search a instrument for the marketing
research, application for planning and development of product. Internet provide many
marketing alternative choice, advantage and level for the business.
Negative use of the internet by the business organization:
 Use of internet by the business organization is limited the face to face contact of business
with the market place due to the use of internet in the business all the function can run
online due to this business never sees the no of its customer, it is difficult for the business
to sense the authenticated extent of feeling consumer occurrence through electronic
communication.
 With the use of the internet by the business organization hackers can disclose sensitive
data negative use of the internet to business is to hack consumers personal data for the
promotion tactics. Personal data include personal information, card details , banking
details etc. (Weber and Studer, 2016).
Positive use of the internet by the society
The internet administrate effective communication under the society by using email,
messenger and quick or fast messaging services to each and every area or sector of the world,
internet used by the society betters the business , non business and day to day interaction as well
as transaction of the individual. Use of Internet makes the shopping much easier and smart
through the online shopping facilities or it also make the banking transaction easier and the
simple. Peoples in the society can quick appraise the current news from anywhere in the world
with the use of the internet without dependent on any other source of the news for instance

newspaper, magazine and television. Under the society the professionals can transfer
information, details or feelings and materials etc. online with the help of the internet(Vochozka
and Sheng., 2016).
Negative use of the internet by the society
Some of common negative use of the internet by the society are mentioned below:
the very common negative use of the internet in the society is the addiction of the social
networking sites which are affecting individual’s personals life as well as the professional life
too. With the use of the internet the hackers can hake the societies no of individual’s personal
information for instance banking details, card details and stealing data. Due to the internet lot of
easy availability of illegal or inappropriate materials online that is not suitable for the society this
is also a one of negative use of the internet in the society. Peoples in the society are very much
interested in the use of the internet they guys are forgotten about their real life family or religion
such as how to interact with the their family , friends and relatives, everyone looks like fully
concentrate staring or using the cell phone with full ignorance around them. Above mentioned
problems are the became one of the biggest problems only because of the negative use of the
internet in the society (Spada and Marino, 2017).
The threats faced by organizations and society when using the Internet.
As per the use of the internet by the organization and the society there are the presence of
different threats while using the internet by the both business organization and society, which are
the common activity faced by the no of business organization or individual in the world. Some of
the ordinary threats discussed below which are faced by the business organization and society.
Threats faced by the business organization while using the internet-
 Computer worm this is one of the common threat faced by the business organization
while using the internet the threat computer worm refers to the pieces of the malware
program which bend rapidly and extended from one computer to another. A worm
drawn-out from an infected computer by exchanging itself to all computers connection
and so instantly to contact of various new computers (Nurse., Creese and De Roure.,
2017).
 DOS and DDOS attack DOS stands for the denial of service or DDOS stands for
distributed denial of service are the network security threats faced by the business
organization while using internet, DOS attack is prepared by one machine and internet

connection. DDOS is the correspondent to the DOS, DDOS attack is the exclamatory
than the DOS attack, DDOS attack in the business organization is very difficult to defeat
a DDOS attack it is set up by the number of different computers. The attacks originate
from the no of other IP addresses together (Manjikian., 2016).
 SQL injection attack SQL injection attack are configured to point data driven
application by deed safety vulnerabilities in the software application, it uses malicious
code to acquire private information, it is the one of the most desperate privacy issue for
information concealment of the business organization while using the internet. Man in the middle attack this threat is faced by the business organization while using
the internet it is the security attack which allows the attackers to listen on connection
under the two point of reference (Lupien and et.al., 2017).
Threats faced by the society while using the internet
 Phishing This threat may be define as the performing of social engineering with
objective of the acquire delicate data for instance passwords , usernames etc, this is very
common in society nowadays no of peoples in society are facing this threat while using
the internet . This is originate from the kind of exigent text planned to look authorized.
 Rootkit - rootkit is the primary threat faced by the society in the present generation while
using the internet in their daily life it is a group of software instrument which set up
distant power and establishment level way concluded a networks of computers. It is
booth by the concealing in authorized software. Rootkits spacing consist of the malicious
files, links, phishing emails from the distrustful website (Hull and et.al., 2016).
 Virus computer virus is the very common threat of the society; this is the threat which is
faced by the large number of the internet user in the daily life. Computer virus is a
portion of the software which are prepared to be extended between two or more
computers. Viruses are famed to send spam, change or off security setting, vitiated and
steal information from the computers.
 The society is the facing the Trojan horse while using the internet, Trojan horse may be
define as the tricking someone into inviting an attacker into a firmly moated area. It is
extended by the email or it is extended in the situation when fake advertisement clicked
(Gahm and et.al., 2016).
Precaution while using the internet

Some of the basic rules which the organization and society should follow while using the
internet to ignore the risk of threat due to the use of internet such as the society and the business
organization should keep personal information professional and limited, privacy setting on,
internet connection should be secure or society and business organization should use VPN
connection, set up strong password , peoples of the society should do online shopping from the
secure sites and both business organization and society have to keep antivirus program up to
date (Fowley and et.al., 2016).
Two different unified communications providers.

Basis Mitel Ring central
Features
This company has not that much
heritage to the other top unified
communication providers but this is
an one of the fresh approach of the
communication and this company
helps to make communication a best
option for the brand who are growing
day by day. This company has
decided to remove barriers of the
firms from tapping into the
revolutionary technology of the
communication. Other companies
who providing this services they are
only focusing on the features but they
are not looking for functionality.
Mitel has put simplicity at the heart
of everything they does. This
company believes that every
solutions should give user access to
proper mode of the communication
this is appropriate for the problem
solution. This company is an all in
one unified communications
providers solution works with the
almost any environment. Skye is for
the business Getaway, WebRTC is
video services for the customer and
Dolby voice quality means that
customers are getting the best
experience on every channel (Fergus
Ring central is an one of the top
unified communications providers
company in the world. Ring
central is the smaller then Cisco,
Mitel and Avaya . This company
works hand to hand with their
customers to deliver a bespoken
solvent to their needs of the
communication. This company
dedicated to the passion and their
growth has helped them to become
number 1 cloud communication
provider in worldwide. Ring
central company believes that
everyone should get to access a
new technologies in the market
that's this brand is continuously
involving people for the better and
best work. With the Ring Central
people can access they cost
intuitive calling and cost effective
platform team managing and
video conferencing of the business
this all features are available on
their application. Flexible nature
of the Ring Central cloud
communication make easier
communication features for the
small companies so they can get
start with the unified

and Spada., 2017). communications. Ring central is
providing one of the best unified
communications providers cost
effective platform in any
workplace, with ban all in one
cloud phone system which works
for everyone.
Applications They are one of the best
communication provider related to
the business. They are providing
collaboration tools from the intent
messaging to video conference. In
this people can do video call and they
can organize meeting online. People
can attend their meeting without
going to the meeting place they are
also providing a Skype for the
business getaway this is one of the
most popular app for video call. This
app helps to provide better video
quality and many people can join this
video call during the meetings. Every
organization use this application if
their other members of the
organization cannot attend their
meeting physically. This is fastest
growing app for business recently
and quality is very good during the
video call (Çikrıkci., 2016).
Team collaboration- this app
helps to done work easy and fast.
Ring Central app's helps in team
messaging and collaboration by
using this app people can share
links without any size limits.
Online meeting helps told online
meetings with the high quality
video call and also 500 people can
join this video call. People can
add their audio through computer
or dialing global and domestic
numbers. Also helps for better and
powerful collaboration. They can
handle their meeting in any corner
of the world and their quality of
the video call is very impressive.
Businessman always recommend
Ring Central for their meeting.
This one of the most popular
application which available in
online stores.

Suitability for
business
Mitel helps organizations to unified
communications. They can do urgent
meeting on the video call and they
are having best collaboration tools
for the business. Best suitable for any
kind of business no matter if any
business is small or large business.
Every business related people can
use their facilities.
This communication provider
helps to growth in business and
there are many features are
available by using them any
organization can grow. This
platform can suit to any size of the
business. They bare gaining latest
technologies in market and they
are constantly innovating to help
people do better work together
with this platform (Anderson.,
2017).
CONCLUSION
Above report provide the basic knowledge, information and guidelines relevant to the
integrated professional skills in the digital age. On the basis of above report it has been
concluded that brief information related to the positive and negative use of the internet on the
business organization and the society under which describe the various different uses of the
internet by both, discussed about the threats faced by the both business as well as society due to
the use of the internet , or determine the standard of security and privacy and briefly comparison
between the two unified communication provider that is Mitel or ring central.

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