Selection Process for Marketing Assistant and Public Relations Positions

Running head: WORK PSYCHOLOGY
Work Psychology
Name of the Student:
Name of the University:
Author note:

WORK PSYCHOLOGY1
Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1. Assessment and Methods of KSAOs..............................................................................2
2.2. Methods of Candidate Selection.....................................................................................4
2.3. Justification.....................................................................................................................5
Reliability...........................................................................................................................5
Validity...............................................................................................................................6
Fairness..............................................................................................................................6
Utility.................................................................................................................................6
3. Recommendations..................................................................................................................7
4. Conclusion..............................................................................................................................7
5. References:.............................................................................................................................9

WORK PSYCHOLOGY2
1. Introduction
Building and developing a company, brick by brick, is tough. However, the leadership
or management skills that hold it together is the one that takes it further down the lane of
successful entrepreneurship (Envick, 2014). A company cannot strive long without its valued
employees, and at the same time, an employee can induce an uncalled-for debacle upon the
company. Therefore, it is essential to hire the best suitable candidate for a post.
Smithson Care Company, a personal care material providing company, has two vacant
posts for Marketing Assistant and Public Relations. It wants to hire the best graduate
candidate to fill these posts. The main aim of this report is to advise the Smithson Care
Company on the best selection process for selecting the best graduate candidates to fill the
positions of Marketing Assistant and Public Relations in the company. It shall cover the
KSAO that would be assessed and the methods that would be used for making the selection
decision. It shall document a selection process, which could be used for selecting the
candidate with proper evidence for the recommendations. The main objective of this report is
to gain a deep understanding of the essential procedures and techniques within the external
environment of the company for conducting the selection process for the two mentioned
posts.
2. Discussion
2.1. Assessment and Methods of KSAOs
It is to note that KSAO (Knowledge, Skills, Abilities and Other Characteristics) tests
are the metrics that are used during the hiring and training process to assess the trainees and
applicants (Schulze & Krumm, 2017). These are the main aspects that the selection team need
to examine within a candidate to ensure whether he or she is suitable for the right position.

WORK PSYCHOLOGY3
Knowledge- It is measured in terms of degrees of high education that a candidate
possesses along with his or her experience in the filed in question (Dong et al., 2014). It is to
mention that Smithson Care Company need to evaluate the knowledge of the potential
candidates that they have about Marketing Management and Public Relations. Candidates
who would know about marketing and other public relation activities would be suitable for
these positions in the company. They are required to have the ability to arrange these
activities and drafting leaflets and other literature of advertising. Also, candidates are
required to have sufficient knowledge in the field of social media and its handling. They are
also required to have a thorough understanding of how to manage customer queries and calls,
proofreading the works and safety handling the data (Janssen, Van der Voort & Wahyudi,
2017).
Skills- Skills are everything that a person needs to be able to do within his or her job
role. Candidates need to have practical skills in communication and management to be
suitable for the post of Marketing Management and Public Relations (Kivunja, 2014). In the
area of marketing management, there can be many times when the marketing manager would
be required to prove his or her effectiveness in managing the challenges related to marketing
and communication. Therefore, the chosen candidate should be sufficient enough to play
these roles properly so that the company does not face any serious issue. With the same,
candidates should have the strong literary skill, collaboration and inclusion skills,
administration skills and also the skill of IT application.
Abilities- It is all about the capabilities of a candidate to learn new things. It is to
mention that no matter what the job role is, the attitude that one holds while working in a
firm, play a crucial role in the overall outcome of job performance (Pandya, 2014). There can
be a myriad of issues that the marketing manager and public relation manager can face in
their job roles, especially in terms of customer service. They should always have an urge to