Marketing, Communication & Branding: Promotional Marketing Campaign for Zara

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Added on 2023/06/12

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AI Summary

This presentation discusses the creation of a promotional marketing campaign for Zara, a leading creative industry that produces fashionable clothes. The campaign focuses on digital marketing to generate awareness about new and existing clothing lines. The targeted audience is young people who are highly interested in fashion, and the campaign is connected with them through social media platforms. The presentation emphasizes the importance of knowing the targeted audience and segmentation in developing a successful promotional campaign.

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Marketing, Communication & Branding: Promotional Marketing Campaign for Zara

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