Correlation Descriptive Statistic Report

This report presents a comprehensive data analysis using correlation and descriptive statistics. It includes frequency tables showing the distribution of responses for various variables such as age, gender, education, ethnicity, income, and preferences related to shopping habits and brand loyalty. Descriptive statistics (mean, median, mode, standard deviation, percentiles) are provided for each variable. Furthermore, a correlation matrix displays the relationships between different variables, indicating the strength and direction of their associations. The analysis likely uses statistical software like SPSS to generate these results. The data suggests relationships between variables like price sensitivity, brand loyalty, and shopping preferences, offering insights into consumer behavior.

Frequencies
importance of quality
Frequency Percent Valid Percent
Cumulative
Percent
Valid Disagree 1 4.0 4.0 4.0
Agree 11 44.0 44.0 48.0
Strongly agree 13 52.0 52.0 100.0
Total 25 100.0 100.0
Statistics
age between
N Valid 25
Missing 0
Mean 2.20
Median 2.00
Mode 2
age between
Frequency Percent Valid Percent
Cumulative
Percent
Valid from 18 to 24 8 32.0 32.0 32.0
from 25 to 31 9 36.0 36.0 68.0
from 32 to 38 4 16.0 16.0 84.0
from 39 to 45 3 12.0 12.0 96.0
from 46 and over 1 4.0 4.0 100.0
Total 25 100.0 100.0
Statistics
your education
N Valid 25
Missing 0
Mean 2.64
Median 2.00
Mode 2
Sum 66

Percentiles 25 2.00
50 2.00
75 3.00
your gender
Frequency Percent Valid Percent
Cumulative
Percent
Valid female 14 56.0 56.0 56.0
male 11 44.0 44.0 100.0
Total 25 100.0 100.0
Statistics
your education
N Valid 25
Missing 0
Mean 2.64
Median 2.00
Mode 2
Sum 66
Percentiles 25 2.00
50 2.00
75 3.00
your education
Frequency Percent Valid Percent
Cumulative
Percent
Valid high school 2 8.0 8.0 8.0
associate degree 11 44.0 44.0 52.0
bachelor degree 7 28.0 28.0 80.0
masters degree 4 16.0 16.0 96.0
doctorate degree 1 4.0 4.0 100.0
Total 25 100.0 100.0

your education
Frequency Percent Valid Percent
Cumulative
Percent
Valid high school 2 8.0 8.0 8.0
associate degree 11 44.0 44.0 52.0
bachelor degree 7 28.0 28.0 80.0
masters degree 4 16.0 16.0 96.0
doctorate degree 1 4.0 4.0 100.0
Total 25 100.0 100.0
Statistics
your ethnicity
N Valid 25
Missing 0
Mean 2.80
Median 3.00
Mode 3
Sum 70
Percentiles 25 2.50
50 3.00
75 3.00
your ethnicity
Frequency Percent Valid Percent
Cumulative
Percent
Valid hispanic 3 12.0 12.0 12.0
African American 3 12.0 12.0 24.0
White 15 60.0 60.0 84.0
Asian 4 16.0 16.0 100.0
Total 25 100.0 100.0
Statistics
your income
N Valid 25

Missing 0
Mean 2.64
Median 2.00
Mode 2
Sum 66
Percentiles 25 1.50
50 2.00
75 4.00
your income
Frequency Percent Valid Percent
Cumulative
Percent
Valid 20000 or less 6 24.0 24.0 24.0
21000-31000 8 32.0 32.0 56.0
32000-42000 4 16.0 16.0 72.0
43000-53000 3 12.0 12.0 84.0
54000 and over 4 16.0 16.0 100.0
Total 25 100.0 100.0
importance of quality
Frequency Percent Valid Percent
Cumulative
Percent
Valid Disagree 1 4.0 4.0 4.0
Agree 11 44.0 44.0 48.0
Strongly agree 13 52.0 52.0 100.0
Total 25 100.0 100.0
well known brand
Frequency Percent Valid Percent
Cumulative
Percent
Valid Stronglee disagree 2 8.0 8.0 8.0
Disagree 3 12.0 12.0 20.0
Neutral 13 52.0 52.0 72.0

Agree 6 24.0 24.0 96.0
Strongly agree 1 4.0 4.0 100.0
Total 25 100.0 100.0
Statistics
your price for prd
N Valid 25
Missing 0
Mean 2.80
Median 3.00
Mode 2a
Sum 70
Percentiles 25 2.00
50 3.00
75 4.00
a. Multiple modes exist. The smallest
value is shown
your price for prd
Frequency Percent Valid Percent
Cumulative
Percent
Valid 15$ or less 5 20.0 20.0 20.0
16$-26$ 6 24.0 24.0 44.0
27$-37$ 6 24.0 24.0 68.0
38$-48$ 5 20.0 20.0 88.0
49$ and over 3 12.0 12.0 100.0
Total 25 100.0 100.0
Statistics
well known brand

N Valid 25
Missing 0
Mean 3.04
Median 3.00
Mode 3
Sum 76
Percentiles 25 3.00
50 3.00
75 4.00
well known brand
Frequency Percent Valid Percent
Cumulative
Percent
Valid Stronglee disagree 2 8.0 8.0 8.0
Disagree 3 12.0 12.0 20.0
Neutral 13 52.0 52.0 72.0
Agree 6 24.0 24.0 96.0
Strongly agree 1 4.0 4.0 100.0
Total 25 100.0 100.0
Statistics
newest style
outfit pleasant activity
buy at sale
prices
plan your
shopping
N Valid 25 25 25 25
Missing 0 0 0 0
Mean 3.28 4.16 4.04 3.24
Median 3.00 4.00 4.00 3.00
Mode 4 5 4a 2a
Sum 82 104 101 81
Percentiles 25 2.00 4.00 3.00 2.00
50 3.00 4.00 4.00 3.00
75 4.00 5.00 5.00 4.50
a. Multiple modes exist. The smallest value is shown

newest style outfit
Frequency Percent Valid Percent
Cumulative
Percent
Valid Stronglee disagree 2 8.0 8.0 8.0
Disagree 6 24.0 24.0 32.0
Neutral 5 20.0 20.0 52.0
Agree 7 28.0 28.0 80.0
Strongly agree 5 20.0 20.0 100.0
Total 25 100.0 100.0
pleasant activity
Frequency Percent Valid Percent
Cumulative
Percent
Valid Disagree 3 12.0 12.0 12.0
Neutral 2 8.0 8.0 20.0
Agree 8 32.0 32.0 52.0
Strongly agree 12 48.0 48.0 100.0
Total 25 100.0 100.0
buy at sale prices
Frequency Percent Valid Percent
Cumulative
Percent
Valid Disagree 1 4.0 4.0 4.0
Neutral 6 24.0 24.0 28.0
Agree 9 36.0 36.0 64.0
Strongly agree 9 36.0 36.0 100.0
Total 25 100.0 100.0

Statistics
purchase best
product
expen.brand my
choice
wadrobe
uptodate
low-price
products
N Valid 25 25 25 25
Missing 0 0 0 0
Mean 3.60 2.76 2.68 2.96
Median 3.00 2.00 3.00 3.00
Mode 3 2 4 4
Sum 90 69 67 74
Percentiles 25 3.00 2.00 1.50 2.00
50 3.00 2.00 3.00 3.00
75 4.50 4.00 4.00 4.00
purchase best product
Frequency Percent Valid Percent
Cumulative
Percent
Valid Disagree 3 12.0 12.0 12.0
Neutral 10 40.0 40.0 52.0
Agree 6 24.0 24.0 76.0
Strongly agree 6 24.0 24.0 100.0
Total 25 100.0 100.0
expen.brand my choice
Frequency Percent Valid Percent
Cumulative
Percent
Valid Stronglee disagree 3 12.0 12.0 12.0
Disagree 10 40.0 40.0 52.0
Neutral 5 20.0 20.0 72.0
Agree 4 16.0 16.0 88.0
Strongly agree 3 12.0 12.0 100.0
Total 25 100.0 100.0

wadrobe uptodate
Frequency Percent Valid Percent
Cumulative
Percent
Valid Stronglee disagree 6 24.0 24.0 24.0
Disagree 4 16.0 16.0 40.0
Neutral 7 28.0 28.0 68.0
Agree 8 32.0 32.0 100.0
Total 25 100.0 100.0
low-price products
Frequency Percent Valid Percent
Cumulative
Percent
Valid Stronglee disagree 3 12.0 12.0 12.0
Disagree 7 28.0 28.0 40.0
Neutral 5 20.0 20.0 60.0
Agree 8 32.0 32.0 92.0
Strongly agree 2 8.0 8.0 100.0
Total 25 100.0 100.0
Statistics
sticking to brand
shop.enjoyable
activ. pleasant activity
hard to chooose
store
impulsive when
shopping
N Valid 25 25 25 25 25
Missing 0 0 0 0 0
Mean 3.92 3.56 4.16 2.44 3.08
Median 4.00 4.00 4.00 2.00 3.00
Mode 4 4 5 2 5
Sum 98 89 104 61 77
Percentiles 25 3.50 3.00 4.00 2.00 2.00
50 4.00 4.00 4.00 2.00 3.00
75 5.00 4.50 5.00 3.50 4.50

sticking to brand
Frequency Percent Valid Percent
Cumulative
Percent
Valid Stronglee disagree 2 8.0 8.0 8.0
Disagree 1 4.0 4.0 12.0
Neutral 3 12.0 12.0 24.0
Agree 10 40.0 40.0 64.0
Strongly agree 9 36.0 36.0 100.0
Total 25 100.0 100.0
shop.enjoyable activ.
Frequency Percent Valid Percent
Cumulative
Percent
Valid Stronglee disagree 2 8.0 8.0 8.0
Disagree 3 12.0 12.0 20.0
Neutral 5 20.0 20.0 40.0
Agree 9 36.0 36.0 76.0
Strongly agree 6 24.0 24.0 100.0
Total 25 100.0 100.0
pleasant activity
Frequency Percent Valid Percent
Cumulative
Percent
Valid Disagree 3 12.0 12.0 12.0
Neutral 2 8.0 8.0 20.0
Agree 8 32.0 32.0 52.0
Strongly agree 12 48.0 48.0 100.0
Total 25 100.0 100.0

hard to chooose store
Frequency Percent Valid Percent
Cumulative
Percent
Valid Stronglee disagree 5 20.0 20.0 20.0
Disagree 10 40.0 40.0 60.0
Neutral 4 16.0 16.0 76.0
Agree 6 24.0 24.0 100.0
Total 25 100.0 100.0
impulsive when shopping
Frequency Percent Valid Percent
Cumulative
Percent
Valid Stronglee disagree 5 20.0 20.0 20.0
Disagree 5 20.0 20.0 40.0
Neutral 4 16.0 16.0 56.0
Agree 5 20.0 20.0 76.0
Strongly agree 6 24.0 24.0 100.0
Total 25 100.0 100.0
plan your shopping
Frequency Percent Valid Percent
Cumulative
Percent
Valid Stronglee disagree 3 12.0 12.0 12.0
Disagree 6 24.0 24.0 36.0
Neutral 4 16.0 16.0 52.0
Agree 6 24.0 24.0 76.0

Strongly agree 6 24.0 24.0 100.0
Total 25 100.0 100.0
Statistics
many brands to
choose favorite brands sticking to brand
N Valid 25 25 25
Missing 0 0 0
Mean 3.04 3.72 3.92
Median 3.00 4.00 4.00
Mode 3 5 4
Percentiles 25 2.00 3.00 3.50
50 3.00 4.00 4.00
75 4.00 5.00 5.00
many brands to choose
Frequency Percent Valid Percent
Cumulative
Percent
Valid Stronglee disagree 2 8.0 8.0 8.0
Disagree 5 20.0 20.0 28.0
Neutral 9 36.0 36.0 64.0
Agree 8 32.0 32.0 96.0
Strongly agree 1 4.0 4.0 100.0
Total 25 100.0 100.0
favorite brands
Frequency Percent Valid Percent
Cumulative
Percent
Valid Stronglee disagree 3 12.0 12.0 12.0
Disagree 2 8.0 8.0 20.0
Neutral 4 16.0 16.0 36.0
Agree 6 24.0 24.0 60.0