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Strategic Planning for Tourism and Leisure
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Added on 2019-09-30
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This study analyzes the function of the Hong Kong Tourism Commission and the social, economic, and environmental impact of its work. It also examines the benefits and challenges of using historic buildings for tourism, leisure, events, and hospitality.
Strategic Planning for Tourism and Leisure
Added on 2019-09-30
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Running head- Strategic Planning for Tourism and Leisure Strategic Planning forTourism and Leisure
1Strategic Planning for Tourism and LeisureExecutive SummaryThis study has been conducted to study the tourism sector of Hong Kong. The main aim of this study is to analyze the function of the Hong Kong Tourism Commission as well as the social, economic, and environmental impact of the work of the Tourism Commission of Hong Kong. The benefits and challenges of using historic building for tourism, leisure, events, and hospitalityhave also been analyzed. The roles and responsibility of the tourism commission have been studied. Some of the tourism projects and different involved stakeholder have also been includedin this study. It is important because it provides deep insight into the tourism industry of Hong Kong. It has been found that there is significant social, economic, and environmental impact bothpositive and negative of the tourism sector. It significantly contributes to the GDP as well as employment and increases business opportunity for the people of the local community, but it alsoincreases competition in the local market due to which the small local businesses are in threat. Appropriate recommendations have been given to minimize the negative impact at the end of thisstudy.
2Strategic Planning for Tourism and LeisureTable of ContentsExecutive Summary.....................................................................................................................................1Introduction.................................................................................................................................................3The Tourism Commission............................................................................................................................4Organizational Structure..........................................................................................................................5The vision of Tourism Commission..........................................................................................................6The mission of Tourism Commission.......................................................................................................6Role and Function of Tourism Commission.............................................................................................6Tourism Project and Their Stakeholders......................................................................................................7Types of Stakeholders..............................................................................................................................7Example of Tourism Project.....................................................................................................................8Example of Tourism Project.....................................................................................................................9Relationship of Stakeholders.................................................................................................................10Impact of Tourism Commission’s Work.....................................................................................................11Social and Cultural impact.....................................................................................................................11Economic impact...................................................................................................................................11Environmental impact...........................................................................................................................12Benefits and challenges of using historic building.....................................................................................12Benefits of using historic building..........................................................................................................13Challenges of using historic building.....................................................................................................14A Case Study in Hong Kong........................................................................................................................15Social Impact.........................................................................................................................................16Economic impact...................................................................................................................................17Conclusion.................................................................................................................................................17Recommendations.....................................................................................................................................18References.................................................................................................................................................19
3Strategic Planning for Tourism and LeisureIntroduction Tourism is one of the emerging industries which is significantly contributing to the growth and development of the economy (Lickorish and Jenkins, 2007). Nowadays almost every country which has scope in the field of tourism is stepping in this industry in order to gain handsome revenue for the growth and development of the economy. The tourism industry is one of the major pillars of the Hong Kong's economy. It significantly contributes to the GDP of Hong Kong. The share of the tourism industry in the GDP of Hong Kong economy in 2017 was 16.7% which is a very significant contribution by a single industry in the GDP. Tourism industry does not contribute to GDP but also in employment. There are more than 271800 persons employed inthe tourism industry which is 7.2 percent of the total employment (Okumus et al., 2007). Although the tourism industry of Hong Kong faced a decline in its popularity and the number of visitors decreased significantly in 2015. It has again started gaining popularity, and the number of visitors is increasing day by day. There is a need of developing unique tourism product in order to attract more visitors coming through the heritage conservation, historic building or else cultural activities. The tourism commission of Hong Kong should enhance the range of tourism products on offer. Tourism sector represents the lifestyle, culture, tradition, style, of the city. Hong Kong is a unique combination of western culture as well as eastern culture and heritage. The city should develop more tourist attractions centers (Fan and Yim, 2011). It should also develop and encourage greentourism capitalize on heritage and historical resources of Hong Kong and construct additional performance venue. Some of the significant developments in the field of tourism sector in Hong Kong are the following; the Lantua Island including Disney Theme Park of Hong Kong, Green tourism, resort facilities and water sports in Sai Kung, a heritage, dining and cultural area in
4Strategic Planning for Tourism and LeisureCentral, a new Aberdeen tourism node integrated with development of the Ocean Park (Shen et al., 2006). The tourism commission of Hong Kong should also devise a focused and centralized marketing strategy for boosting the tourism industry of the country. The quality of services is also one of the major determinants of the success of tourism industry. The tourism commission should also focus on the quality of services in order to enhance the quality of services (Heung et al., 2011). There is a deep relationship between heritage conservation and tourism development. Tourists come to visit the place to see the cultural heritage that a place has been conserved. The heritage shows the culture, tradition, values of the places which attract the visitors to visit the place. If theheritage is not being conserved the tourism sector of the place would not attract the visitor to visit the place. The main of this study is to highlights the roles and responsibilities of the tourism commission ofHong Kong. This study will also focus on the relationship of stakeholders. It will also include theimpact of work of tourism commission such as social and cultural impacts, economic impacts, and environmental impact as well as benefits and challenges of using the historic building.The Tourism CommissionThe Tourism Commission was established by the government of the Hong Kong Special Administrative Region in May 1999 in order to maintain the position of Hong Kong as the top destination city for visitors in Asia. The tourism commission of Hong Kong was established under the Commerce and Economic Development Bureau (Chien and Law, 2003). The job of thetourism commission of Hong Kong is to support the development of new events as well as
5Strategic Planning for Tourism and Leisureattraction and improve the tourism facilities in order to make Hong Kong a premier destination for tourist. The Tourism Commission of Hong Kong is headed by the Commissioner for tourism.The commissioner for tourism is responsible for mapping out the tourism development strategy and policy of the government. Organizational Structure The tourism commission consists of seven members. As it is headed by the commissioner for tourism, the commissioner for tourism is assisted by the deputy commissioner for tourism. There are four assistant commissioners for tourism and one registrar of travel agents (Song et al., 2003).
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