Tourism of Hong Kong | Report
21 Pages5407 Words147 Views
Added on 2019-09-24
Tourism of Hong Kong | Report
Added on 2019-09-24
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Running head: STRATEGIC PLANNINGSTRATEGIC PLANNINGName of the UniversityName of the Student
2Running head: STRATEGIC PLANNINGExecutive SummeryThe report has been created for the purpose of studying the segment of tourism of Hong Kong.The major objective of the report is analyzing the purpose of the Tourism Commission of HongKong also the economic, social, as well as the impact related to environment of the work ofHong Kong’s Tourism Commission. The study also showcases the advantages and disadvantagesof utilizing historic buildings to attract tourists and visitors. Holiday, events, and hospitalitysector of Hong Kong tourism is also been evaluated in the report. A few tourism projects andvarious stakeholders’ engagement is also comprised in this report. The study is significant as itoffers deep insight within the Hong Kong’s industry of tourism. It was also ascertained that thereis major economic, social, as well as impact related to environment both in positive as well asnegativity of the tourism segment. This notably contributes to the city and eventually nation’sGDP and service and boosts opening for business of the local people, however it also enhancesstruggle within the local marketplace because of that the small business owners of the localcommunity were threatened. Suitable proposals have been provided for the purpose ofminimizing the negative effect in this study’s end.Table of Contents
3Running head: STRATEGIC PLANNINGExecutive Summery.....................................................................................................................................2Introduction.................................................................................................................................................4The Tourism Commission............................................................................................................................5Organizational Structure.............................................................................................................................6The Vision of Tourism Commission..........................................................................................................6The mission of Tourism Commission.......................................................................................................6Role and Function of Tourism Commission.............................................................................................6Tourism Project and Their Stakeholders......................................................................................................7Types of Stakeholders..............................................................................................................................8Tourism Project Examples.......................................................................................................................8Tourism Project Example.........................................................................................................................9Stakeholders Relationship.........................................................................................................................10Impact of Tourism Commission’s Work.....................................................................................................11Social and Cultural impact.....................................................................................................................11Economical impact................................................................................................................................11Environmental impact...........................................................................................................................12The Historic Buildings – Pro’s and Con’s....................................................................................................13Pro’s associated with the usage of historic buildings............................................................................13Con’s associated with the usage of historic buildings............................................................................14A Case Study in Hong Kong........................................................................................................................15Social Impact.........................................................................................................................................16Economical Impact................................................................................................................................16Conclusion.................................................................................................................................................17Recommendations.....................................................................................................................................17References:................................................................................................................................................19
4Running head: STRATEGIC PLANNINGIntroductionThe industry of tourism has a remarkable contribution in the development and growth of theeconomy as it is becoming very evident. Today, most of the countries that have goodopportunities in the industry are moving in the tourism field for gaining considerable revenue forgrowing and developing the economy. The main strength of the economy of Hong Kong is theindustry of tourism. This industry is an important contribution in the GDP of Hong Kong. Itssingle contribution is very large as in 2017 the share of this industry in GDP of the economy ofHong Kong was 16.7%. The industry of tourism contributes to the GDP as well as inemployment. (Vu et al. 2015). Among the overall employment of 7.2%, 271,800 persons or moreare employed in this industry. Though there is declination in the popularity of industry andtourism has decreased in Hong Kong in 2015. The popularity is growing again day by day andthe number of tourists is increasing. For attracting more visitors who come through the historic building, conserving heritage or othercultural events, development of different types of tourism product is needed. Offer on theproducts of tourism should be enhanced by the tourism commission of the city. The tradition,style, culture, lifestyle of Hong Kong is represented by the tourism industry. More centers forattracting tourists should be developed by the city. Green tourism finance on heritage andhistorical heritage of the city should also be developed and encouraged and more venues forperformances should be constructed. The following are the major and important developments inthe tourism industry: Green tourism, Hong Kong’s Lantua Island that includes Disney ThemePark, facilities of resort, water sport in Sai Kung, heritage, a new Aberdeen tourism node unitedwith growth of the Ocean Park , area for dining and cultural in Central. In order to boost theindustry of tourism in Hong Kong, a scheme of centralized and focused market should also be
5Running head: STRATEGIC PLANNINGdevised by the tourism commission of the city. The standard of services provided determines thefavorable result of the industry. For enhancing the standard of services the, tourism commissionmust focus on its quality. Developing tourism and conserving heritage has an intense relationshipbetween them. (Tsui and Fung 2016) Tourists visit the sights of cultural heritage where the placeis conserved. Visitors who come to the place are attracted to the heritage that reveals the values,traditions, and cultures of the places. Visitors won’t visit the place and they would be lessattracted if the tourism commission is unable to conserve the heritage place. The duties andresponsibilities of the tourism sector of Hong Kong have been highlighted in this study.Association of stakeholders has also been focused in this study. Effect of work of tourism sectorlike impacts on economy, social and culture and environment and challenges as well asadvantages of utilizing the historical building has also been included. (Agapito and Chan 2019).The Tourism CommissionFor maintaining the position of the city as leading city of destination for the tourists in Asia, thetourism commission has been established by the government of Special Administrative Regionof Hong Kong in 1999. The establishment of tourism commission was controlled by theCommerce and Economic Development Bureau of Hong Kong. The work of the commission issupporting the growth of the new events and attracting and improving the facilities of tourists formaking Hong Kong a premier spot for the visitors. Commissioner of tourism of Hong Kong isthe head of the tourism commission. The duties of the commissioner are to map out the strategyfor developing tourism and scheme proposed by the government.
6Running head: STRATEGIC PLANNINGOrganizational StructureA wide cross-section of the industry of tourism is represented by the HKTB board that consistsof 20 members. Hong Kong SAR Government appoints the members of HKTB for three yearsterms and involves operators in hotels, carriers for passengers, licensed travel agents, operatorsfor tour, operators for restaurants, and retailers. (Su 2017). The headquarter of HKTB is in HongKong that has a universal channel of 7 representatives and 13 offices. The Vision of Tourism CommissionDeveloping and endorsing the city as Asia’s premier city globally and great destination for tradeand leisure tourists are the vision of the commission.The mission of Tourism CommissionThe main mission of the tourism commission is making the city a leading destination for visitorsby supporting the growth of new occasions and attracting and improving the facilities for touristsas well.Role and Function of Tourism CommissionThe tourism commission plays a major role in developing and promoting the sector of tourism ofthe city. Its key role is improving the facilities for the tourists for attracting more visitors.Growth of new occasions and attractions has also been supported it for making Hong Kong aleading destination for tourists. The tourism commission is in charge of the following mainworks.Establishing a connection with the Travel Industry Council of Hong KongFormulating the governmental policies of the industry of tourismCreating cooperation of tourism Taiwan and Macao and different countries
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