Assignment Internet Marketing
19 Pages5752 Words154 Views
Added on 2019-12-18
Assignment Internet Marketing
Added on 2019-12-18
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INTERNET MARKETING
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Explain the elements of internet marketing...........................................................................31.2 Evaluate internet marketing mix............................................................................................41.3 Compare internet marketing tools..........................................................................................61.4 Examine interactive order processing....................................................................................7TASK 2 Enclosed in PPT................................................................................................................8TASK 3............................................................................................................................................83.1 Conduct secondary market research......................................................................................83.2 Design an online survey.........................................................................................................83.3 Demonstrate the use of electronic customer relationship management...............................10TASK 4..........................................................................................................................................114.1 Produce an outline of internet marketing plan.....................................................................114.2 Enclosed in poster................................................................................................................12CONCLUSION .............................................................................................................................12REFERENCES..............................................................................................................................132
INTRODUCTIONThe increasing trend of technology will in turn enhances the overall scope of thebusiness. The current marketing concept has enhances from traditional practices followed by anentity in order to gain higher market share. Smart restoration furniture services has been selectedfor this project report which deals in offering renovation and new furniture products. This projectreport is all about explaining internet marketing concepts and its importance in the current entity.This stresses on different marketing services with the use of technology and this also stresses onresearch techniques. The customer's relationship management concept has also focuses in orderto achieve the target set by an entity.TASK 11.1 Explain the elements of internet marketingInternet Marketing is a system in which all the functional are preformed by the help ofinternet that online that makes the business run in a smooth way. It helps to promote all productsand services in the market. Products and services are accomplished in long and short terms in theeffective manner by the organisation (Erdem, 2011). Digital promotions are growing very fastthat helps to create awareness in the customers about the company. Internet places a great role inmarketing. Its a method used to promote products and services by the help of net, because ithelps to complete the work fast. Organisation uses it to send messages to the mass customers toearn benefits in the market of competitions. Small Restorations Limited is a furnitures companythat manufactures chairs, storage products, sofas, lamps, desks and lighting products (Mathewsand Bianchi, 2010.). Even outdoor product, living, dining, kitchen are also manufactured in thiscompany. This company purchases and sells the products. There are different kinds of elementsthat can be used by Restoration Limited company-E-commerce: The element in which informations or details are given about the productand the services of any brand by the help of internet. Its a type of online shopping. This term ashelped the customers by providing them products in wide range in the competitive price.Electronic commerce is the full form of E-commerce because its the easy system in whichbuying and selling is done in a very easily (Rodriguez, Dixon and Peltier, 2014). Transfer of3
funds, are done by the help of e-commerce sitting at one place, no need to go bank. It’s refereedas online commerce. E-business: It's an internet marketing component. It has defined as the conducting thetrade function of the company with the use of various devices that develops demands of theproducts and services. Goals and objectives of an organization can be met by using internetmarketing to segmenting, targeting of the customers in the market. The elements of internetmarketing helps to understand the potential changes in the environment that effects the growth ofthe business with the organization.Digital Marketing: This system can be adopted by any company to convey information’sthat are necessary about the products to the regular buyer in the market. It’s a way that amarketer used to promote the products and services by the help of device that is electronic suchas laptops, smart phones and computers (Chiang and Hsieh, 2011). It covers a huge market sizein the market of the organization. There are many digital activities in the market like companywebsite, social website and Restoration limited company pages. 1.2 Evaluate internet marketing mixInternet marketing mix is a usage that refers 4PS of marketing that are product, price,place and promotion. It's a role played by marketing mix to achieve the predetermined targets ofthe business organization (Russ, 2013). For the online services one can also include people,process and physical evidences in the marketing planning. It's the set of four decisions of themarketing mix.The two main types of marketing mix are Product marketing Mix and Service marketing mix.There are four PS listed below-4
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