Internet Marketing: Elements, Tools, and Strategies

This report explores the various elements of internet marketing, including website development, email marketing, banner advertising, article marketing, social media marketing, blogging, search engine marketing, and online press releases. It also discusses the marketing mix elements of product, price, place, and promotion in the context of internet marketing. Additionally, the report covers e-marketing tools, advantages and disadvantages of search engine optimization, local advertising, email marketing, online PR, file sharing, and precautionary measures in internet marketing. Overall, it provides insights into the strategies and tools for successful internet marketing.

Internet Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1................................................................................................................................................3
1.2................................................................................................................................................4
1.3................................................................................................................................................5
1.4................................................................................................................................................6
TASK 2............................................................................................................................................7
Covered in PPT...........................................................................................................................7
TASK 3............................................................................................................................................7
3.1................................................................................................................................................7
3.2................................................................................................................................................7
3.3................................................................................................................................................9
TASK 4..........................................................................................................................................10
4.1..............................................................................................................................................10
4.2 Covered in Poster................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Internet Marketing builds an authority of using appropriate content to give pertinent
information to the prospective set of customers and build a trustworthy relationship with them.
Internet marketing is used by the smart people in a systematic manner where it is a simple way to
understand and implement effective measures of online marketing (BOX, B.I.A., 2015). Internet
Marketing refers to individual components which involved with the process of utilising all
available resources on Internet which succour in increasing the business sales and profits. The
present report has focused upon a given case study of Smart Restorations Ltd. where it is a small
firm that is having the specialisation of buying and selling furniture. The company is presently
using Medium Blue Search Engine Marketing which assist them to improve their websites and
conversion rates (Difference Between e-commerce and e-business, 2017). The present report has
also focused upon the elements of Internet Marketing as well as the constituents of marketing
mix in context to the same are are over here.
TASK 1
1.1
Internet Marketing is transforming into the wider mix of the elements of any company
which can use to increase the sales. In the present time, internet marketing is become very
important for every person because every company have to do the internet marketing (Sweeney,
MacLellan and Dorey, 2015). Main elements of internet marketing are :-
Website – It consist of text, images, audio as well as video elements used in explaining the
products and services of Smart Restoration Ltd. Along with this it helps in establishing the
business identity.

Email marketing – This element directly related to website which assist in capturing the name
as well as email address. Further, information of the products and services can be distributed
easily (E-business security, privacy, and legal requirements, 2017).
Banner advertising – This succour in placement of ads on the website for free. It helps in doing
the ads with the traditional method which include newspaper, magazine and the other electronic
media (Hollensen, 2015).
Article marketing – Article having a viral probability which aid in spreading the information of
the product around the internet. It is the one way to boost the traffic to the website and helps in
promoting the brand in the market (The Impact Of E-Business, 2017).
Social media marketing – It is also the important element of marketing which involve the social
network like Facebook, Twitter etc. so that they can improve the brand identity.
Blogging – It is the part of marketing which involve the act of posting comments and making
announcements in a forum. Along with this, they have to writing the blogs which includes all
information of the products and services (Kotler and et.al., 2015).
Search engine marketing – This element is used by Smart Restoration Ltd. in which they can
do simple marketing a website on the Internet through search engine. It helps the company in
doing the pay-per-click advertising so that the business entity members obtain maximum profit.
Online press releases – It involves the placement of news worthy features about a website, the
company, its management team, its products and services with on online service.
This internet marketing having the impact on the company's because it decrease the cost
and provide the maximum profit by increasing the sales (Mohammed, 2015).
E-commerce – It refers to purchase and sale of goods and services via electronic channels such
as internet. The changing market represents a vast opportunity for the business so that they get
improve for their relevance and expand their market in the online world.
E-business – It focuses in the use of information and communication technology to enable the
external activities and the relationship of the business with the individuals, groups and the other
businesses with the help of internet.
E- Micro-environment – These are the factors which affect the ability of the company to serve its
consumer which includes suppliers, consumers markets etc.

1.2
Smart Restorations Ltd. use the different elements of marketing mix which assist in
promoting the products and services. Along with this they can do the relevant marketing which
assist in increasing the sales and by that they reap the maximum profit. The four elements of
internet marketing mix are :-
 E-Product – Product is the solution to that what the consumers wants or needs. It refers to
the characteristics of the product, service as well as brand. Internet provide the different
options to the consumers for changing the extended products and for that they have to
conduct the online research. Along with this they are having the velocity of development
of new product. Smart Restoration Ltd. have to make the furniture according to the needs
and wants of consumers which assist in attaining the maximum revenue (Sozinova and
Fokina, 2015). Strength of product is that the company is providing qualitative product
which helps in attaining competitive advantage. Weakness is inevitable change.
 E-Price – Price is the flexible element of the marketing mix and it can be changed
according to the demand of the products and services in the market. Smart Restoration
Ltd. can use Internet to build differential price for different consumers in the different
countries which is based on the advance technology and Internet Protocol. Strength of
price is that company have to provide the product at the reasonable price. Weakness is the
company member set the price according to demand.
 E-Place – It is also the main element of internet marketing mix and it refers that how the
product is distributed to the consumers. The new method of distributing the goods
through online selling which is offered by the improvement on the Internet (Lee, Lee and
Kim, 2015). Smart Restoration Ltd. can use Internet to exploit the new market with the
low cost international advertising in which they do not have to establish the sales
infrastructure in the different countries. Strength is proper channels along with the
activities that make the product available to consumers. Weakness is that services should
be provided properly to the consumers.
 E-Promotion – It succour in the marketing of the products and services. Internet can be
used to review the new ways so that they can do the proper apply of the each element of
marketing mix which include advertising, sales promotion, public relation and direct
marketing. It assist in the different stages of the management of the consumer

relationship from acquisition of the consumer to retention. Strength is that entity have to
use proper advertisement along with the personal selling and the sales promotion.
Weakness is in selling the product sometime effective communication is not there.
1.3
E-Marketing tools helps in preparing for the campaigns so that Smart Restoration Ltd.
members do the appropriate marketing of the products and services. Electronic tools helps in
achieving the objectives of online marketing. The staff members of Smart Restoration Ltd. have
to make a plan for e-marketing as it is the part of traditional marketing campaign (Goi, 2015).
The company member have to do proper comparison between different tools which include
search engine marketing, email marketing, online advertising. These tools are easy to use and by
using these tools company members can do the proper advertising.
The company members have to maintain the website as it is the e-marketing tool for the
organisation. They have to use the site which assist in maintaining the brand image and also
succour in launching the new products. By this website members of Smart Restoration Ltd. can
connect with the consumers which helps in allowing to do marketing and also helpful in
maintaining the relationship with the consumer (Levenburg, Schwarz and Motwani, 2015).
Another e-marketing tool is social media and email marketing. It is a easiest way to the
consumers which assist in attaining the information about the products and services. Along with
this Smart Restoration Ltd. have to use the email marketing which aid in attaining the leading
position and by this company improve the proficiency as well as productivity.
Another tool is Search engine. Company members can use the distinct search engine
which assist the entity in promoting the products and services. By using the different search
engine Smart Restoration Ltd. increase the sales of furniture and for that they have to maintain
the relationship between the consumers as well as employees.
Next e-marketing tool is online advertising. It assist the company in capturing the
opportunity so that they can target the market. It allows the entity to target the users which is
based on demographic information which is listed in their profiles. This type of advertising
having so much value in market which succour in gaining the new consumers (Tat and Nor,
2015).
Entity can use the digital marketing so that they can do appropriate advertisement.
Company members can use TV, radio, you tube as well as blogs. To do the appropriate

marketing, for the business entity best method is you tube as many consumers watch the videos
on you tube which will help the company in attaining the targets.
1.4
Interactive order processing is helpful in e-commerce which assist in presenting the
online business to authentic brands of consumers. Along with this it succour in providing the
easy services (Suki, 2015). The company members have to select the right product and the
employees having all the knowledge about the products as well as market which aid in selling the
products according to the demand of the consumer as well as standards for buying and the values
about the product. Interactive order processing is the important process of internet marketing. If
the consumers who are using the products and services of Smart Restoration Ltd. and if they find
any problem then the company members have to use proper system which helps in resolving the
issue. Along with this they can use order processing system which aid in tracking the data on the
order as well as inventory. This process includes all the steps which includes the dispatching of
the products of Smart Restoration Ltd. Interactive order processing helps in improving the brand
identity. Along with this company members have to target the market on the basis of that they
can do appropriate segmentation which assist entity in attaining the maximum revenue. The
employees of Smart Restoration Ltd. have to do effective communication and have to take the
feedback from the consumers on the basis of that they can do the improvements (Esmaeili and
Aqaei, 2016). It aid in doing the proper promotion, creating the consumer trust and loyalty. The
company members have to make the product according to the needs and wants of the consumer
so that they can make decisions easily.
Secure electronic transaction is the system which will help in ensuring the security for the
financial transactions on Internet. With the system user is given an electronic wallet and
transaction which is conducted and verified by the combination of digital certificate and
signature.

TASK 2
Covered in PPT

There are some advantages and disadvantages of Search engine optimization. Advantages are
continuous flow of free and targeted traffic. SEO helps in enhancing the business growth and
provide high Return on Investment than the normal one. Along with this it gives the high brand
integrity. The company members have to create the new avenues for the smaller business.
Disadvantages of Search engine optimization is that it takes lot of time in showing the effects. It
is competition and require high investment.
Another element is local advertising and in this Smart restoration Ltd. have to do local advertiser
so that they can find the new way to get the top result. They have to do the proper
calculations so that they can attain the maximum position in the market. The employees of
Smart Restoration Ltd. have to assess the quality of the products which is done by search
engine along with this it helps in doing proper marketing which helps in attaining the
success and achieve the targets.

Email marketing is very essential for the entity in attaining the targets as well as leading position
in the competitive market. The staff members of Smart Restoration Ltd. have to use the new and
innovative technology along with the strategies which assist in attaining the targets.

Online PR incorporates the journalism, creative writing, sales and social media as well as
consumer relations. The employees of Smart Restoration Ltd. have to put the proper efforts
which affect the potential of the consumers. Online press release the distribution option which
include focus, business wire, market wire etc. Online PR best practice incorporate the real time
efforts of marketing along with the management of reputation.

The staff members of Restoration Ltd. have to develop the brand awareness about the product
which assist in increasing the capability and visibility. These online public relation helps in
developing the online cites, apps as well as it generates the creativity. Along with this it helps in
increasing the success and expand the growth in the competitive market.
File sharing can be considered as the practice of providing the access to the digital media which
include multimedia content, documents and computer programs which assist in developing the
community to attain the mutual benefits. Example of file sharing includes the You tube, Twitter

and Flickr. Consumers have to upload the proper content through the different sites and by that
they can share the file. Sharing of the file is very important for the business organisation.
The company members have to take the precautionary measures in the different situation and
have to use the proper solution so that they can proposed the proper strategies. It succour in
maintaining the reputation of the business in the market by which they attain the maximum
success in the competitive market.
TASK 3
3.1
The staff members of Smart Restoration Ltd. have to do the proper research because they
have to do the transaction by purchasing or selling the furniture. The company having the huge
consumer base due to the selling of the different product in the different location (Safeena and
Date, 2015). The employees of the company have to use the digital techniques which helps in
doing the promotion of the products and services and it is very beneficial for the consumers.
Smart restoration Ltd. doing the business in partnership with Medium Blue Search Marketing
engine which assist in making the improvements in the rate of conversation. The company
members have to do the appropriate changes according to the time as well as situation. They
have to make the proper promotional activity by making the brochure which aid in making the
targets and also helps in attaining the maximum revenue.
The company have to improve the market size in the effective manner so that they can
make the changes in the furniture on the regular basis which helps in capturing the maximum

market. For increasing the sales and earn the maximum revenue, the staff members of Smart
Restoration Ltd. have to put the more efforts in innovating the products and have to use the new
technology so that consumers purchase the product easily. Business entity can opt the different
promotional tools which includes direct selling, personal selling, print media because these tools
is very important as well as beneficial for the company (Xiang, Magnini and Fesenmaier, 2015).
By these tools employees of Smart Restoration Ltd. can make the huge consumer base. With the
help of these tools they can increase the sales and earn maximum revenue and by that they can
attain the leading position in the competitive market. Business entity members can use the
different tools for sharing the information which will helps the entity in attaining the targets.
They can use the different videos and you tube in sharing the data which will helps the entity in
attaining the success in the competitive market. The company members can use the Facebook,
Twitter or You tube on the basis of that they can improve their sales and by that they can attain
the maximum profit. You Tube is the best option for Smart Restoration Ltd. On this they can
share the video so that consumers can see the video and by that they can attain the maximum
information by which company can increase their sales which helps in improving the
productivity as well as proficiency.
3.2
Name :
Gender :
Occupation :
1. Have you ever visited the store of Smart Restoration Ltd.?
Yes
No
2. Are you satisfied with the price of product of Smart Restoration Ltd.?
Yes
No
3. What attracts you most of the purchase the products?
Quality of product
Affordable prices
Goodwill
Effective services

4. Are you satisfied with the quality of the product of the company?
Yes
No
5. From how much time you have been using the products of Smart Restorations Limited?
Less than 1 year
1-2 years
More than 2 years
6. Do you think that Working staff of the company is well behaved and trained?
Yes
No
7. Are the products of company easily accessible at several locations?
Yes
No
8. Which feature attract you at the time of purchasing of products?
Quality
Durability
9. How much extent the strategies of promotion of the organisation attracts you?
To a great extent
To some extent
10. Have you ever contact to the customer services?
Yes
No
The main aim of this research which is done by Smart Restoration Ltd. is that they can
know about the better understanding of the perceptions of the consumers regarding the quality
and the activities of marketing. By taking the feedback from the consumers they can make the
changes in their products as well as in the quality (Goi, 2015). Along with this they can use the
appropriate strategies of promotion which assist in easily attracting the consumers and by that
company members can manage all the department of Smart Restoration Ltd. Further, by this they
can attain the maximum revenue by increasing the sales.

3.3
Consumer relationship management is the term which refers to do the proper practices,
strategies and technologies which assist the company in the proper managing along with this they
have to analyse the consumer interactions and data throughout the consumer life cycle, with the
goal that they have to improve the relationship with the consumers as well as assist in the
consumer retention (Simula, Töllmen and Karjaluoto, 2015). There are some benefits of the
digital technique for the purpose of relationship in the marketing which includes :-
Low Cost – This is the main benefit of the consumer relationship marketing. The company
members have to do proper marketing through this aspect they are having a low cost (Yuen,
Yeow and Lim, 2015). Along with this it helps in reaching the large number of consumers so that
they can do appropriate comparison to the traditional media. All the things in the entity which
are to be done they are at the low cost and also helpful for the consumers in purchasing the
product from home (Ukaj, 2015).
Customer relationship – The employees of Smart Restoration Ltd. have to maintain the
appropriate relationship with the consumers with the help of digital technique. When they
maintain the relationship then it helps the entity in getting huge consumer base and have to use
various promotional technique in order to promote their products online as it helps in enhancing
the growth (Sahney, 2015).
Loyalty – It is also the major benefit of internet technique which aid in increasing the trust of
consumers. At the present time, many consumer do online shopping by which they can develop
the loyalty among the various consumers which is beneficial for the company as well as
consumer (Chang, 2015).
So, it can be stated that there are so many benefit of internet techniques which can be
used by Smart Restoration Ltd. and also helpful for the consumers in getting the information of
the different products. The company members have to maintain the relationship between
employees and consumers which assist in expanding the growth and obtain the success in the
competitive market (Mackey, Miner and Cuomo, 2015). Electronic consumer relationship
management encompasses all the functions of consumers relationship management with the use
of net environment which includes the intranet, extranet and internet. It concerns all forms of
managing the relationship with the consumers by making the use of information technology and
by that they can attain the maximum revenue as well as growth.

TASK 4
4.1
The staff members of Smart Restoration Ltd. have to do the proper planning as well as
internet planning which is based on the different conditions of the entity in the market (Marthews
and Tucker, 2015). Company members have to do SWOT analysis which assist in finding the
exact position in the market at the time of high competition. SWOT analysis of Smart
Restoration Ltd. are :-
Strength Weaknesses
 Having proper data related to
consumer.
 Company members know about the
attitude of consumers.
 Provide after sale services (Lim and
Cham, 2015).
 Company having less sale along with
the limited consumers (Chang, Yu and
Lu, 2015).
 After recession financial condition is
not good and also having the less scope
of entering into the new consumers.
Opportunity Threats
 Consumers wants to purchase furniture
for office (Karjaluoto, Mustonen and
Ulkuniemi, 2015).
 For capturing the opportunity Smart
Restoration Ltd. have to do online
marketing.
 Desire of the furniture should be
complete and buy second hand furniture
(Zimmerman, 2015).
The staff members of Smart Restoration Ltd. have to do the proper planning which assist in
capturing the opportunities so that the company can improve the proficiency and productivity.
The company manager have to set the priorities which helps in selling the product and by that
sales of the company can increased (Riasi and Pourmiri, 2015). The company members have to
target the audience and for that they have to make effective communication. The staff member
have to choose the suitable option which include E-mail, social media. Along with this if
company member have to sell the furniture for that they have to do proper communication with
the consumer. Smart Restoration Ltd. have to provide the discount offer for the sale of furniture
which aid in attracting the consumer. The employees have to measure the results so that they can

do the proper improvements which assist in increasing the sales and by that they can attain the
maximum revenue (Hamid and McGrath, 2015). Plans include some steps :-
Analysing the market – the staff members of Smart Restoration Ltd. have to analyse the market
so that they can make the product according to the needs and wants of consumers.
Discovering the requisite products and services – they have to make the products according to
the needs and wants along with the requirements so that they can attain the success in the
competitive market. Consumers purchase these products as these products are made on the
preferences and also at the low cost so that the company members can attain the success.
Price structure of the offered goods – The company members have to use the proper price
structure which assist in improving the sales and by that they can increase their productivity and
proficiency. Along with this they have to do the proper marketing by using the internet. They can
sue YouTube, Twitter so that consumers can attain all the information related to products and by
that they can purchase3 the products easily.
4.2 Covered in Poster
CONCLUSION
From the above analysis of report it has been observed that Smart restoration Ltd. have to
use the proper tools of advertising so that all the information of the products will easily attain by
the consumers and by that they can purchase the product easily which helps the business entity in
attaining the maximum revenue. The employees of Smart restoration Ltd. have to take the
feedback from the consumers so that they can make the appropriate changes in the product as
well as have to use the proper promotional tools which assist the entity in obtaining the leading
position in the market at the time of high competition. They have to do the proper analysis of the
market which succour the company in setting the price of the furniture and by that they can
provide maximum satisfaction level to customer.
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