Managing Conference and Events

This report discusses the different categories and dimensions of events, features and current trends in the event industry, management roles and skills required, and measures for providing secure and safe events. It focuses on the case of Cannaught Hotel, a luxury 5-star hotel in Bournemouth, and how it organizes and manages events effectively.

Managing Conference
and Events

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
P1 Different categories and dimensions of events......................................................................3
P2 Specific examples from different category of events by discussing features and current
trend.............................................................................................................................................4
Task 3...............................................................................................................................................5
P5 Different management roles in event industry with reference to current job .......................5
P6 Management skills and personal attributes which is required to work..................................6
Task 4...............................................................................................................................................7
P7 Explanation of appropriate measures which is required to provide secure and safe event....7
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
Conferences are considered as the essential event that is managed by professional
managers in order to organise and run their functions effectively. It is the responsibility of
corporate employees or professional meeting planner who helps to manage the functions and
activities in order to make them successful (Clifton, 2019). The planning in relation to
conference and management involves location, cost, facilities, possible attendees, needs of
accommodations, venue and proper arrangement that can attracts people and share their views.
To understand about this Cannaught Hotel has been taken that luxury 5 star hotel in
Bournemouth. This was opened in 1897 and providing different types of products and services.
This also give a special place to organise events and conference effectively. This report covers
different topics such as different categories and dimensions of events, features and current trend

that influences event sector. A part from this management skills required to work within events
environment and measures required to manage, secure and safe events.
Task 1
P1 Different categories and dimensions of events
In hospitality industry, there are different types of hotel who provides different facilities
to their customers such as food, staying, accommodation, organising event, managing conference
and others. For instance, Cannaught Hotel is luxury and 5 star hotel that provides variety of
products and services to customers and increase the brand image. The diversification and
dimensions of events are as defined:
Private: This type of events are used for individual purpose who look and book venues
such as birthday parties, wedding, wedding receptions and festival gathering. This industry is not
diverse because its aim to plans for wedding receptions, celebrations and others. Such events are
used by those people who wants certain guests to arrive at venue. In Cannaught Hotel, managers
are providing such planning and facility to people for organising events privately (Categorisation
of events, 2019).
Corporate: This type of event which is used for a business in order to promote their
organisations, brand and its products. The diversification of corporate events involves ensuring
team building exercises, business dinners, seminars, meetings, networking events, product
launches and conference. Such functions supports business of Cannaught objectives by
considering management functions, corporate communications that improve profitability and
income. In Cannaught, management of different organisations plans to organise meeting,
business party, dinner etc. that helps to introduce from new one and important information.
Charity: Such events are used for individuals for raising money for charity of their
selection by organising events such as charitable auctions, sports events and society events. This
type of events are run by sponsors collectively who take parts in events individually. Sponsors
has options to organise their charity events in Cannaught hotel as it has larger place to manage
functions (Jones and et. al., 2019).
The dimensions of events are evaluated by management of Cannaught hotel that are as
explained:

Anticipation: This is important for organisation to create and maintain several positive
anticipation in relation to events by using effective marketing and communication channel. This
dimension helps Cannaught hotel to use marketing channel and inform people about event
planning (Jennex, 2020).
Atmosphere: When people expects to select a best place then they also wants that its
atmosphere should be peacefully and appropriate. In Cannaught hotel, managers are maintaining
clean, comfortable and peacefully environment that helps to attracts customers and increase
brand image (Cheng and et. al., 2019).
Arrival: This means guest who arrived in order to get hotel services where management
focuses on accommodation, instructions, transportation etc. In context to Cannaught, managers
are responsible for services provides to arrivals and make feel them good.
P2 Specific examples from different category of events by discussing features and current trend
Every organisation wants to increase their sale and productivity by increasing product
and brand image. In hospitality sector, there are several features and trends that influences
overall sectors. This is important for organisation to focus on their features and bring innovation
in their business so it can be grow and make higher profits. For example, Cannaught hotel is a
luxury hotel where people can organise corporate, private and charity events that helps to
complete their goals and objectives effectively. In this, management analysis the needs and
current trends that can influences event sector (Cronk and et. al., 2019). Therefore, features and
current trend in relation to Cannaught hotel are as defined:
Features of events
Wide range of event: This is a special feature of event in which organisation can
organise functions and event such as exhibitions, trade shows, business meeting, wedding
planning etc. For example, a private event is organised by an individual in order to celebrate their
wedding functions (Current trend in event industry, 2020)
Goal oriented: Events are organised for the purpose of attaining business goals and
objectives. For instance, the management of Cannaught hotel ensures their customers that event
will be manage and organised effectively so goal will be attain in certain time.
Effective promotion and communication: For organisation and people it is important to
get information and messages across to the larger and target audiences so people make decision

in favour of organisation. This feature is enjoying by Cannaught hotel as it plans to promote and
communicate with target audience that helps to increase productivity and profitability.
Location: This is considered as essential feature that states events should be organise at
known ans ideal locations that can be found by anyone easily (Bullock, Greer and O’Toole Jr,
2019).
Current trends within the event industry
Sustainability: This means an organisation plans to sustain in competitive market by
accepting changes and challenges that influences event industry. For instance, the event planner
of Cannaught hotel organise events for thinking more holistically in order to improve impacts
from banning single use plastics, educating attendees and offering plant based catering that helps
Cannaught to sustain in event industry effectively (Kockerling and et. al., 2019).
Increase need for event security: This trend in rising continuously in event industry that
has impacted on business of event organisation. All organisation wants a security and safety
while organising an event that helps to make feel them safe. This influences event sector for
example, In Cannaught hotel , managers are planning to adopt this trend and start to change and
focus on event security in form of cybersecurity, improvement in on-site security and crisis
communication that keep attendees safe.
Task 3
P5 Different management roles in event industry with reference to current job
Differnt types of functions and department are required in hotel industry where it needs
people to manage and organise functions as well as activities. Event management is consider as
application of project management which starts at larger scale like festivals, conference,
ceremonies, formal parties etc. To perform such functions different roles and responsibilities are
performed by manager of Cannaught hotel that are as defined:
Event manager: This main role is played by managers in hotel who have knowledge and
ideas to manage all events at one time. In Cannaught hotel, event manager is playing important
role such as make plans, organise event, choose location, menu set, direction and controlling that
helps to attain the business goals effectively (D’Acunto, Hoang and Weber, 2019).
Event coordinator: This role is also important which plays by a person, is responsible
for maintaining coordination with all people who are participating in organising the event. In

Cannaught hotel, event coordinator is performing their role by coordinating with all and
providing report to event manager that helps to organise event successfully. This manager
provide information that all functions are properly coordinates or not and bring improvements if
are not.
Security officer: This means if an organisation is going to organise an event then there is
need security officer who ensure attendees that they will be safe at the time of attending seminars
and conferences. This role is played by security officer of Cannaught hotel who uses all system
and technology in order to provide safety to people and increases productivity by inviting
customers.
P6 Management skills and personal attributes which is required to work
To manage and organise events a person should have effective and proper knowledge that
can help to run functions and activities effectively. In Cannaught hotel, different types of skills
and attributes are required in Cannaught hotel's managers that are as defined:
Management skills :
Leadership: This is considered as important skills which is required to influence
employees and get work done from them. In Cannaught hotel, person who are providing
accommodation and hotel services needed to have leadership skills that can motivate people and
perform organisational performance.
Management skills: This is also important skill which is required to manage all
functions and activities effectively. In Cannaught hotel, managers are required management
skills that involves planning, organising directing and controlling the business activities that
helps to complete the task and attain business goals.
Personal Attributes:
Problem solving: This attribute states that people who are working in organisation
should be able to solve the problems that process to attain the business goals. For instance,
manager of Cannaught deals with uncertainties, risk and possible emergencies as having problem
solving attributes. In this, they are able to handle the situation and maintain productivity.
Confidence: It is another attribute which is require in person in order to work effectively
and attracts people by dealing with them. The employees of Cannaught hotel are possess of
confidence that helps to run business effectively and improve productivity (Jalaei, Zoghi and
Khoshand, 2019).

Task 4
P7 Explanation of appropriate measures which is required to provide secure and safe event
It is important for people and attendee that they be secure and safe while getting services
and working in organisation that helps to improve the production and profitability range. There
are different measures which is taken by Cannaught hotel's management to ensure safety and
secure environment that are as explained:
Invest in information security: In this measure, hotels tend to store attendee card
information in systematic manner as central reservation system, customer file at front desk, third
party partners and card authorisation forms. By using this system Cannaught hotel encourages
their information security team by conducting risk assessment programme that helps to
understand where data is stored and provide safety to people (Measures require to provide safe
event venue to guest, 2019).
Intelligent access control system: This is another system which is used by management
of Cannaught hotel while guests are staying in their hotels, helps to provide all facilities to
customers when needed. Some hotel charge extra from customers for providing such privileges
services that helps to maintain good performance.
Protect customers data: This is another measure which should be taken by hotels as
they faces risk of data breaches when there is massive number of financial transactions happens
in each day. For instance, the management of Cannaught hotel are using this measures and
prepare Verizon data breach investigation report that helps to protect customer data (Sparks and
et. al., 2019).
Employ technology to improve surveillance: This measure is uses by hotels to improve
the surveillance process that protects from theft, problem and others. For example, in Cannaught
managers are responsible for using modern technology that involves artificial intelligence,
learning video analytic algorithm and biometric technology helps to protect guests from
uncertainty.
CONCLUSION
From the report it can be concluded that events and conferences are required a perfect
location and place which is providing by hospital industry in their hotels. Private, corporate and
charity are the type of events, are planed to organise the functions and activities. Different types

of features and trend in event industry affect the business which is related to events. The role and
responsibilities of management is different such as event officer, event manager and coordinator
who work properly and increases organisational productivity.

REFERENCE
Books and Journal
Clifton, D., 2019. Hospitality Security: Managing Security in Today's Hotel, Lodging,
Entertainment, and Tourism Environment. CRC Press.
Cronk, L., and et. al., 2019. Managing risk through cooperation: Need-based transfers and risk
pooling among the societies of the Human Generosity Project. In Global Perspectives
on Long Term Community Resource Management (pp. 41-75). Springer, Cham.
Jones, K.J., and et. al., 2019. Evaluating the use of multiteam systems to manage the complexity
of inpatient falls in rural hospitals. Health Services Research. 54(5). pp.994-1006.
Jennex, M., 2020. Managing crises and disasters with emerging technologies: Advancements.
Open Government, p.2580.
Cheng, J. W., and et. al., 2019. Managing diabetes and preventing heart disease: have we found a
safe and effective agent?. Annals of Pharmacotherapy. 53(5). pp.510-522.
Bullock, J. B., Greer, R. A. and O’Toole Jr, L. J., 2019. Managing risks in public organizations:
A conceptual foundation and research agenda. Perspectives on Public Management and
Governance. 2(1). pp.75-87.
Kockerling, D., and et. al., 2019. Current and future pharmacological therapies for managing
cirrhosis and its complications. World journal of gastroenterology. 25(8). p.888.
D’Acunto, F., Hoang, D. and Weber, M., 2019. Managing households’ expectations with simple
economic policies. Becker-Friedman Institute working paper.
Jalaei, F., Zoghi, M. and Khoshand, A., 2019. Life cycle environmental impact assessment to
manage and optimize construction waste using Building Information Modeling
(BIM). International Journal of Construction Management, pp.1-18.
Sparks, R., and et. al., 2019. Real-time monitoring of events applied to syndromic
surveillance. Quality Engineering. 31(1). pp.73-90.
Online
Categorisation of events. 2019. [Online]. Available through:
<http://hndeventmanagement.weebly.com/classification--types-of-events.html>
Current trend in event industry. 2020. [Online]. Available through:
<https://helloendless.com/2020-event-trends/>
Measures require to provide safe event venue to guest. 2019. [Online]. Available through:
<https://www.hotel-online.com/press_releases/release/boosting-hotel-security-4-ways-
to-keep-your-guests-safe/>