The Impact of Sustainable Beauty Products on Customer Satisfaction

This study examines the impact of sustainable beauty products on customer satisfaction in the cosmetics industry in the UK, with a case study of MAC. It explores factors that make beauty products sustainable, the relationship between sustainable products and consumer buying choices, and how sustainable beauty products can help businesses generate sales. The study also recommends ways in which sustainable beauty products can help beauty industry organizations increase their overall sales.

The impact of sustainable beauty
product in customer satisfaction/ a
case study of cosmetics industry in the
UK

Contents
PROJECT TITLE............................................................................................................................3
INTRODUCTION...........................................................................................................................3
1.1 Overview................................................................................................................................3
1.2 Aim........................................................................................................................................3
1.3 Objectives..............................................................................................................................3
1.4 Research Questions................................................................................................................4
1.5 Rationale................................................................................................................................4
1.6 Scope......................................................................................................................................4
2.0 LITERATURE REVIEW..........................................................................................................4
2.1 Introduction............................................................................................................................4
2.2 Theme 1 Factors that make beauty products sustainable.......................................................5
2.3 Theme 2 Relationship between sustainable products and consumers buying choice............5
2.4 Theme 3 Extent to which sustainable beauty products can help business in generating sales
.....................................................................................................................................................6
2.5 Theme 4 Recommend ways in which sustainable beauty products can help beauty industry
organizations to increase their overall sales................................................................................7
3.0 RESEARCH METHODOLOGY..............................................................................................7
4.0 DATA ANALYSIS.................................................................................................................11
5.0 CONCLUSION........................................................................................................................36
REFERENCES..............................................................................................................................38
QUESTIONNAIRE.......................................................................................................................41

PROJECT TITLE
Title of the project is “To identify importance of sustainable beauty products for
increasing sales of beauty industry”.
INTRODUCTION
1.1 Overview
in the market, sustainable products are the one who are environments friendly along with
being eco- friendly green products. The product has the clear containing of there natural
ingredients along with materials which renewable at sources. In more days, the demand of their
eco and environments friendly products are considered to be increase days by days which is
increasing at the continuous level. there is major impact on change in current trends along with
preference of customers which is majorly impacting the beauty industry in more way. as the
consumers have assumed to take major level of changes regarding their buying choice of beauty
industry company. Many organizations of this industry are focusing on manufacturing
sustainable beauty products for their customers. Most of the organizations are using it as a
strategy to increase and generate their overall sales. On the other hand, there more level of
manufacturing of the more level of sustainable products has also helps the beauty industry in
more way to take forward initiatives to move towards better environments. MAC is company in
beauty industry which is having the manufacturing all level of beauty or cosmetic products in the
global level in kore appropriate and effect way. The company is majorly focusing on on
manufacturing sustainable beauty products for their sustainable beauty product lover customers
in order to increase their overall sales and customer base.
1.2 Aim
Main aim of this project is: “To critically evaluate importance of sustainable beauty products for
increasing overall sales. A case study of MAC”.
1.3 Objectives
Main research Objectives of this research project are:
 To determine factors that make the beauty products sustainable
 To investigate relationship between sustainable products and consumers buying choice
 To analyses the extent to which sustainable beauty products can help business in generating
sales
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 To recommend ways in which sustainable beauty products can help beauty industry
organizations to increase their overall sales.
1.4 Research Questions
Main research question of this study is: “In what ways sustainable beauty products can
help in increasing overall sales of an organization?”
Subsidiary questions that can help in answering main research questions are as follows:
 What are the factors that make beauty products sustainable?
 What is the relationship between sustainable products and consumers buying choice?
 How sustainable beauty products can help business in generating sales?
1.5 Rationale
In the todays world, there is increase level of demand on the more customisable products which
is increasing rate. The large numbers of the customer having optimization in more order for
choosing her level of green and sustainable products which are their made of the up renewable
resources. As in this topic for dissertation as there is more increase in demand of sustainable
beauty products due the changes in behaviour and buying perception of consumers. There will be
more focus on the different factors which are contributing to make the beauty products more
sustainable which will help the beauty industry to have their increase in over all sales.
1.6 Scope
As the scope is being discussed, this dissertation will help beauty industry and various
companies to have the increase in proper level of understandability or the importance of
sustainable product. This study has the clear focussing on different ways in which it can help
beauty industry organizations to generate and increase their overall sales. The primary
research will be helpful in analysing their sustainable products which will be help in granting
more level of sale. However, it has not focused on ways in which manufacturing of
sustainable beauty products can help beauty industry organizations to take a step towards
environment sustainability. It is will helpful for the researcher in upcoming or future years to
carry out research in specific area.
2.0 LITERATURE REVIEW
2.1 Introduction
Sustainable beauty products are those products which are eco friendly and do not harm to
the human skills and made with the natural ingredients. During the product making procedure of
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the sustainable products companies does not use any chemical in products so it is safe for the
people to use those products and get beautiful and natural skin
2.2 Theme 1 Factors that make beauty products sustainable
According to the (Ahmad, and Omar., 2018) Cosmetic beauty products like cream, make up,
sops etc can make made with the sustainability which has benefits to the skills and does not
affect negatively. There are some factors like use of natural ingredients which can help to make
their products sustainable and better then the chemical products. People always look for the
things which are made with the natural things like Aloe Vera, Lemon etc. This all Ingredients
are natural and can be used to make the beauty products and they all are eco friendly. Packing of
the products also an factor which can help to make beauty products sustainable, MAC can
use make their packing by using the non- plastic material so It can be recycle and they can
reusable. This will help them to improve their image in front of the customers and they can sell
their products effectively and achieve success in the market where they are operating their
business. Using Renewable energy- More and the more brands are taking healthier and eco
friendly approaches in their manufacturing produces so they can give their contribution toward
the Environment and create good image among their customers. MAC can be eco- friendly not
just only in their product but they can be also in their manufacturing. Many of the companies
have adopted natural ingredient also manufacturing their products with the renewable energy
through the wind power factories. One More factor which can make beauty products sustainable
are – Putting the environment first – The beauty product industry is putting the major changes
when it come to the products with the green and healthy ingredients. It is important for the
MAC to give more importance to the environment so they can provide grow in the face of their
customers. Chemical products can give instent beauty to the people but after some time it
started damaging the skin o those people but natural ingredients always give natural and real
beauty so MAC should give importance to the natural ingredients which can help them to
archive their goals and their objective
2.3 Theme 2 Relationship between sustainable products and consumers buying choice
As per the view point of (Pasricha and Jain., 2019) There is huge relationship between the
sustainable products and customers buying choices. Customers always want their skin become
beautiful and attractive, mostly female customers. This is necessary for them to look beautiful
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and attractive and they used to care their skins by using the beauty products which gives their
skin glow and shine which attract people to look their beauty. Cosmetic products have chemical
which affect the skin of the female customers and damage their skin so most of the female
customers focus to but the products which are eco- friendly and does not affect on their skin
and provide natural and beautifully skin. This has huge influence on their mind because
Sustainable products which are made with the natural ingredients are more affective and good
fo0r the skin to make their kin healthy and provide natural beauty to the customers. They always
prefer to by their product which are suitable for their skin and those products does no9t have
any chemical mix. This shpes their relation with the products there is a strong relationship
between sustainable beauty products and consumers buying choice. Today most of the
consumers are becoming environment friendly and are focusing more on environment friendly
products. There are various factors because of which buying choices of beauty product
consumers choices are changing and are focusing more on usage of sustainable products. One of
the factors that are forcing consumers to focus on using sustainable beauty products is suitability
of products. Due to change in environment today most of the people face skin allergies or have
infection from various products or ingredients. Due to this today most of the people are focusing
on using sustainable beauty products.
2.4 Theme 3 Extent to which sustainable beauty products can help business in generating sales
According to the (Kolkitchaiwan, Chantuk and Siriwong., 2018) MAC company should use
some of the products such as shop and face wash and face Cream and Hair care products which
are made with the natural ingredients can help their business to achieve success and they can
show their presence in the beauty industry. It is important for the company to make their
products with the sustainability so they can increase their sales and achieve their sales target.
Their products should have natural ingredient because people mostly look for the product which
are eco- friendly and does not affect on their skills. This product will be helpful for the MAC
company to increase their sales and they can gain costumers loyalty. Customers loyalty is
important for the company because they always refer to the others to use their products so they
should offer their products with the low price range so customers can get good product in the
affordable price range. Natural ingredients always help to add value for the customers
because they can find their raw material easily and lower costlier as compare to the chemicals.
Their product should have the all the specific Information and sustainable packing which can be
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ready to sell in the market. Proper specification in the products can help them to attract
customers and show their product more sustainable. They can also show their ingredient they
have use to make those beauty products and how their product can help customers to gain
beautiful and natural skin.
2.5 Theme 4 Recommend ways in which sustainable beauty products can help beauty industry
organizations to increase their overall sales
As per the view point of (Wang and et.al., 2019) Sustainable beauty products can help in the
beauty industry to increase their sales by showing their advantages in the Social media and
television, c companies need to advertise their sustainable products so people can be aware about
the product and their advantages. Sustainable product does not affect on the skin of the people it
can be used regularly and they are does not have any negative impact on the skin. Sustainable
products have the natural smell which also helps to attract the customers. Most of the people like
the product which are made with the sustainability. its ingredients from which such products are
made and second is business practises that are important to be followed in order to make a
product sustainable. When it comes to ingredient’s there Are various ingredients that makes a
beauty product sustainable. Some of the most common things that are required to be used kept in
mind to make sustainable cosmetic products are: it should be made up off completely natural and
organic items so this beauty industries should use the sustainable product and between quality
products to gain competitive advantages and make their industry more wider and better. This
industry is backsword because of their chemical use so they should use the natural things
which can make it herbal and does not effect on their customers skin.
3.0 RESEARCH METHODOLOGY
Research method logy is the path Through which researcher of the project need to
conduct their research on their project. This helps to shows the proper ways to the research
which lead them to formulate their problems and objectives and the present their effective
result from the data obtained during the study period. Research methodology is the proper
and specific research method which used to find out, analyses and process the useful
information about the topic which researcher had to analyze their research and they can get
success in their research study (Smith and et.al., 2017). In the paper of the research , the
methodology section allow the readers of the project to critically evaluate the all over
reliability and the validity. This is an systematic plan for the con dusting the research .
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Research methods
Research methods are the broad team which are used when they methods of the data
collection and the analysis represent the core of the research methods. A Careful consideration
of the study regarding the to specific problem or the concern using the scientific methods. As
per the view point of the researchers, it is systematic inquiry to describe control and explain
the observed Phenomenon. There are two type of research methods quantitative and the
qualitative methods of the research.
Qualitative research method- This method refers to the information which is non- numeric such
as the notes, video, any kind of recording etc. this method alo0 have their own categories.
Which include the content analysis- this refers to the categories of the verbal or the
behavioral data to classify and summarize the tabulate the data, discourse analysis which
is method of the analysis of the naturally occurring talk and all kind of the written text.
Quantitative Method - In this method researcher of the project are expected to be turn raw
numbers into the meaningful data through the application of the critical and retinal
thinking. The quantitative data analysis can include then variables and different variables.
Researcher use the numerical data to conducts the research methods. To conduct this report
researcher will use the qualitative research method to make this project successful.
Research approach
There are two kind of research approaches which are used by the researchers to conduct
their research project Research approach is a plan and procedure that consists of the steps of
broad assumptions to detailed method of data collection, analysis and interpretation. It is
therefore, based on the nature of the research problem being addressed. ... approach of data
analysis or reasoning
Inductive approach -This research approach is also known as the inductive rezoning which start
with the observation by the research to the theories are proposed to the end of the
research process as a result observations. They explain the researches through the theories
and their explanation.
Deductive approached- this research approach is concerned with the Developing the Hypothesis
which are based on the theories which are already exists and then designing a research
strategy to test the Hypothesis. To conduct this research project this investigator will use
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the deductive approach to make this project successful and achieve the objectives of this
project.
Research Philosophy
Research philosophy is a vast topic and here we will not be discussing this topic in great
details. In business and economics dissertations at Bachelor’s level, you are not expected to
discuss research philosophy in a great level of depth, and about one page in methodology chapter
devoted to research philosophy usually suffices. For a business dissertation at Master’s level you
may need to provide more discussion of the philosophy of your study, but even there, about two
pages of discussions has to be accepted as sufficient by your supervisor (van Hees, and et,al.,
2016). To make this research successful researcher will use Interpretivism research Philosophy
which will help t make this research project successful.
Interpretivism research Philosophy- This Philosophy is also known as the interpretive which
include researchers to interpret the data of the study. Thus this integrates the human
interest into the research study . Interpretivism is contacted with the Philosophical position
of the idealism and this used to group together diverse approaches , including the
Phenomenology and Hermeneutics approaches which reject the objectivist view which
meaning resides within the world independently of the consciousness.
Research Data Collection
Data collection is the process which helps to collect the useful dat6a for the research
project from the all relevant sources to find out the answers to the problem found by the
researchers in the research project. Test the Hypothesis and the evaluate the outcome. This
methods are divided into the two methods which helps collect the data are Primary and
secondary.
Primary data collection- In the Primary research method researcher of the project collect the
data themselves. The through their observation, interview, survey etc. This kind of data is
new and researcher find themselves without using any other existing sources which helps
to collect the new and unique information for the research project which helps to make
their research successful and they get the information which they need for the research
project. Researcher collect the data directly , rather than the depending on the data collected
from the previously done researches. The data collected by the researcher is new and
unused.
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Secondary data collection- This kind of data has already been published by some other authors
or the researchers on the online and offline platforms. This is easiest way to collecting the
data, researchers can find the information on the internet or the surveys which are available
online. They can use that data to conduct their study and make their research project
successful and achieve their objective of the research project (Rodrigues, and Rosa., 2017).
This data is available on the various sources and researchers can use that data in their
research project but the data can be old and it can be fake. To conduct this research project
researcher will use Primary data collection method to make their project successful.
Researcher will make query and according to data conduct the survey and make the charts
and grapes through the data collected by the researcher which will provide necessary
information.
Sampling
Sampling is the systematic process which is used in the statistical analysis in which a
predetermined number of the observation are take under from the large number of the
employees or public. The methodology is used to sample from the large population and
depend on the type of analysis being performed , but it mu also include the random sampling or
the systematic sampling This research project will use the Random sampling and Non-
pro0bebility sampling to make this research project successful and researcher can gain the
objectives of the research project and make their project successful (van Hees, and et,al., 2016).
They will take 30 employees for the survey after the sampling and take the survey of those
employees so they can collect the data a from them and get the information about their topic
through the questioners.
Data Analysis
Data analysis is definite as a procedure of clear out, transform, and modeling data to find out
useful information for business decision-making. The reason of Data Analysis is to take out
useful information from data and enchanting the decision based upon the data analysis. ... Types
of Data Analysis: Techniques and Methods. To make this research project successful researcher
will use the Thematic analysis which is one of the most common form of the analysis within the
data analysis and helps to analyze the data properly and effectively and made the research
project successful.
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4.0 DATA ANALYSIS
Theme 1
Particular - How often do you buy the cosmetic products frequency
Rarely 10
Frequently 15
Once a while. 5
total 30
Data interpretation
From the above data, it can be interpreted that the consumers are more level of dependency over
buying the products in more respective terms. As per the above data, most of the consumers are
frequently one for the decision making regarding the purchasing the significant cosmetic
product. More level of Gen Z who are the willing to have the extra level of offering the beauty
product and services. As the consumers helps in proving the image of company s as to have the
selling the products effectively which will have the achievement of the market success while
operating in respective business. but on the other hand, the large level of customer following
the with the rare level of buying the products. There is more level of factors which have
consumer help has the different level of perception this make more level of involvement in the
brand reputations. On the other hand, some of females thinks that’s it is necessary for them to
look beautiful and attractive and they used to care their skins by using the beauty products which
gives their skin glow and shine which attract people to look their beauty.
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Theme 2
particular- the factor which have the influence while
shopping or choosing any cosmetic brand
frequency
Peer group 8
Advertisements 16
Family 6
total 30
Data interpretation
From the above data, it can be interpreted that that most of the customers have the major level of
influence for from the advertisement which is been followed by the more level of peer groups
and family. As the per the above data it has been stated as more of the females have the major
level of significance in factor of advertisement which impacts the decision making. The As per
the females, it has been stated that’s the advertisements have the major level of influence with
deskin making regarding the purchasing of products. This have the proper level of extensions in
the establishing the reputation as the have the need to make proper level of growth in market
share. There is the inclusion of the sustainable and visible market which is coming over the
decade for the selection of product and services in order gain the more level of sustainable band
in their choice. In addition to that the beauty industry should have the proper need to attention
over developing which have the detailing in terms product which are suitable for their skin and
those products does no9t have any chemical mix. This shapes their relation with the products
there is a strong relationship between sustainable beauty products and consumers buying choice.
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Theme 3
particular- when choosing makeup products which are the factors which matter to you frequency
Convivence 6
Price 8
Quality 12
Recommendation 4
total 30
Data interpretation
From the above data, it can be interpreted that the consumers are more level of visibility
regarding the buying the quality of cosmetic products. As per the above data as the costumer
have the stated as the quality have the significant impact in the decision-making process. In the
literature review have the statements in relation of the product level of sustainability is the
purchase the drivers tend to have the higher than the global level of average percentages. As per
the data, It is important for the company to make their products with the sustainability so they
can increase their sales and achieve their sales target. Their products should have natural
ingredient because people mostly look for the product which are eco- friendly and does not
affects on their skills. In following to that Customers loyalty is important for the company
products so they should offer their products with the low-price range so customers can get good
product in the affordable price range. On the other hand, as per the major level of
recommendations the shopper have the clearly level of putting the eco-friendly in the places
which is more level to be below the price and quality. The customer have the proper level of
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ranking the priorities which are such as price, quality, environmental impacts , cutomer
satisfaction and the in store convince. .
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Theme 4
particular- Are the ingredients are more likely imports for
buying the makeup products
frequency
Natural ingredients 18
Oil free 6
Alcohol frees 2
Non comedogenic 4
total 30
Data interpretation
From the above data, it can be interpreted that the consumer has the major level of preference in
terms of wants and desires which is relation to acceptability and preference of products. From the
above data, it has been stated as the customer have the major requirement regarding the needs for
the natural environment which is taken into consideration while following up with more oils
frees. So, the customer wants proper knowledge regarding their product. This should have the all
the specific information along with the sustainable packaging which can be ready to sell in the
market. Proper specification in relation of the products will help them to attract customers and
show their product more sustainable. Today most of the consumers are becoming environment
friendly and are focusing more on environment friendly products. It is important for the for the
company give more importance to the environment so they can provide grow in the face of their
15

customers. Chemical products can give instant beauty to the people but after some time it
started damaging the skin of those people but natural ingredients always give natural and real
beauty so firm should give importance to the natural ingredients which can help them to archive
their goals and their objective
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Theme 5
particular - 4. Are you aware of sustainable cosmetic products frequency
Yes 18
No 10
May be 2
total 30
Data interpretation
From the above data, it can be interpreted that customer are more level of aware customers are
regarding the sustainable products due to the increase level of trends and demand which is
beneficial to level of skin. In additions that’s there have the preferences Sustainable product does
not effect on the skin of the people it can be used regularly and they are does not have any
negative impact on the skin. Sustainable products have the natural smell which also helps to
attract the customers. As per the researcher, female Boomers (40%) were more likely to always
or often make environmental impact a deciding factor in purchases, compared, in descending
order, to female Millennials (30%), male Boomers (27%), and male Millennials (24%). In
addition to that’s awareness regarding the substantiable product is it should be made up off
completely natural and organic items so this beauty industries should use the sustainable
product and between quality products to gain competitive advantages this makes industry
more wider and better the consumer have the more level green sensitivity which have the actual
level of impacts on the costumer purchasing behaviour. More and the more brands are taking
healthier and eco-friendly approaches in their manufacturing produces so they can give their
contribution toward the Environment and create good image among their customers
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Theme 6
particular- 5. How much you spend monthly on cosmetic
products
frequency
£ 10 15
£15 10
£ 20. 5
total 30
Data interpretation
From the above data, it can be interpreted that more level of customer has the major spending in
the purchasing of the product are such as more than 10 sterling pounds. In the following
continuation, it has bene estimated that’s as per the perception of consumers the demand for
natural ingredient are costlier. It has been clearly stated as to have the purchasing the products in
major level of makeup along with proper level appearance maintenance,” it can sometimes feel
like there’s no limit to how much a woman can spend. There is always some miracle product that
promises to give you clear skin, shiny hair, or full lashes. Natural ingredients always help to
add value for the customers because they can find their raw material easily and lower costlier as
compare to the chemicals. Their product should have the all the specific Information and
sustainable packing which can be ready to sell in the market. Sustainable products which are
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made with the natural ingredients are more affective and good for the skin to make their kin
healthy and provide natural beauty to the customers.
Theme 7
Particular- the collection of information before the purchasing any significant level
of cosmetic products
participants
Always 12
Sometimes 15
Rarely 3
total 30
Data interpretation
Form the above file it can be clearly implemented that the customer tends to have the more level
of awareness regarding the purchasing of the product. They have considered itself as important
in order to have the batter level of understanding of the about all level of information which is
important. This hep the customer to have the better level of recognition of the purchasing of
product which is extremely level of affordability as their have turned out to make the splurge
more level of better. On the other some of respondent have the clear level of statement as there
importance of beauty in the life of females have been the propoxate for the working women
actually working in corporate sector in perfect manner. The customer should have the enhancing
the product asper their respective skin tone as the firm have the special level of targeting o the
skin tones as oily, normal, combination, dry and sensitive. Not only will buying for skin type
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help reduce irritation and improve appearance, but won't waste money on a product you use only
once. Have the certain level of awareness regarding the respective dealing the beauty products
will help the in getting the best offers the stores and get huge discounts on all beauty products of
different brands by using codes and coupons.
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Theme 8
particular- the collection of information before the purchasing any significant level of
cosmetic products
participants
· Occupational requirement 18
· Being fashionable 8
· Improving the self-image 4
total 30
Data interpretation
As per the above ta , it can be stated as the major level of respondent have the clear level of
statement stating that there have been the appealing to have the greater level of physical
experiences in order to be becomes more level of good and attractiveness in order to have the
building the self-confidence bossing thee personalities. Regarded to be healthy which doesn’t
have any level of harem causing the respondent have the clear level of corporate sector
importance as the physical experiences have been considered the important recruitment factor
which is needed in the everyone’s lives. The customer has the proper level of analysing the
information in relation to all data specification as the cosmetic are responsible in the damaging
the skim if the goods and product are perfectly verified.
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The beauty product helping the proper level o enhancing the more level of self confidence in
between by making the more level of range in the product. Hence nowadays the beauty product
have ben considered as the important aspect which is contributing in the development of the
formation in the perfect manner have ing the best chaise level of variability. . On the other some
of respondent have the clear level of statement as there importance of beauty in the life of
females have been the propoxate for the working women actually working in corporate sector in
perfect manner.
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Theme 9
particular- the willing the pay to more for the respective products as it consists
completely made of sustainable and natural products
Participants
· Yes 12
· No 8
· May be 10
Data interpretation
As per the above data it have been stated that’s the customer are more level have showing the
interest in the purchasing the ultimate level of price regarding the purchasing of the green and
sustainable product as they have the consideration as price hike in the product. They have
clearly stated as the that’s it is necessary for them to look beautiful and attractive and they used
to care their skins by using the beauty products which gives their skin glow and shine which
attract people to look their beauty. More and the more brands are taking healthier and eco-
friendly approaches in their manufacturing produces so they can give their contribution toward
the Environment and create good image among their customers. The beauty product helping the
proper level o enhancing the more level of self confidence in between by making the more level
of range in the product. Hence nowadays the beauty product has been considered as the
important aspect which is contributing in the development of the formation in the perfect manner
having the best chaise level of variability. On the other hand, got the may option as they have
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requirement of product to be quite healthy along with causing least or none damage to the skin.
On the other hand, the customer has the facing the major level of issues which are such as the
suitability to the skin.
Theme 10
particular- . What is the problem you face while buying
sustainable cosmetic products
frequency
Proper detailing 10
high price 15
lack of advisability 5
total 30
Data interpretation
From the above data, it can be interpreted that as per the customer there are various issues which
are come into consideration while purchasing of more and more sustainable cosmetic product in
more differentiated way. As per the customer is the high price which is affecting the preference
of customer over different affordability. The reason they have specified of the ostensible
products as the products are made up off completely natural and organic items. Second it should
be cruelty free and should be vegan. Without these requirements cosmetic products cannot be
made sustainable. These products are quite healthy to be used and causes least or none damage to
the skin. On the other hand, the customer have the facing the major level of issues which are
such as the suitability to the skin. They always prefer to by their product which are suitable for
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their skin and those products does not have any chemical mix. One of the factors that are forcing
consumers to focus on using sustainable beauty products is suitability of products. Due to change
in environment today most of the people face skin allergies or have infection from various
products or ingredients.
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Theme 11
particular- . Which brand you prefer most in cosmetic
products
frequency
Sephora, 5
Maybelline 10
L’Oreal. 3
MAC 12
total 30
Data interpretation
From the above data, it can be interpreted that more of the customer have the major level of
preference of buying the MAC products over the existence of different competitors in the
marketer. This preference in being followed up by the Maybelline product which is being
favourite among the customer. As per the consumer, it have been clearly stated as the Mac is
have the clear level of succession in offering of the a wide range of products including
eyeshadow, eyeliner, mascara, lip gloss, lipstick, foundation, blusher, face powder, nail colour,
concealer, and a lot more. The entire makeup kit consists of MAC products, then that really is
one enviable possession. The firm is more level have the promoting if the recycling the
programmes which is pretty cut dry in the term of the firm packaging the containers. MAC is
having their packing by using the non- plastic material so It can be recycle and they can reusable
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along with been be eco- friendly not just only in their product but they can be also in their
manufacturing In additions to that all Ingredients are natural and can be used to make the beauty
products and they all are eco-friendly
Theme 12
particular- What is your experience with mac sustainable
products
frequency
Highly satisfied 10
Satisfied 5
Neutral 2
Dissatisfied 8
Highly dissatisfied 5
total 30
Data interpretation
From the above data, it can be interpreted that Many organizations of this industry are focusing
on manufacturing sustainable beauty products for their customers. Most of the organizations are
using it as a strategy to increase and generate their overall sales. MAC is a well-known beauty
industry organization that manufactures and sells cosmetic products globally (Marcon, de
Medeiros and Ribeiro,2017). MAC is focus on manufacturing sustainable beauty products for
their sustainable beauty product lover customers in order to increase their overall sales and
27

customer base. This is necessary for them to look beautiful and attractive and they used to care
their skins by using the beauty products which gives their skin glow and shine which attract
people to look their beauty. This has huge influence on their mind because Sustainable products
which are made with the natural ingredients are more affective and good fo0r the skin to make
their kin healthy and provide natural beauty to the customers. It is important for the company to
make their products with the sustainability so they can increase their sales and achieve their sales
target. Their products should have natural ingredient because people mostly look for the product
which are eco- friendly and does not affect on their skills.
Theme 13
particular- the MAC have been successful in delivering the promised effects of the
cosmetic products
participants
highly satisfied 7
satisfied 5
neutral 5
Dissatisfied 7
highly satisfied 6
total 30
Data interpretation
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Form the above data, it has been interpreted as the satisfaction have been considered as the
important aspects and judgement regarding the product development along with proving he
significant level of consumptions of the fulfilment of the product. This as per the consideration
of the company beauty product the company have the level of mix response in providing the
perfect satisfaction about the customer. The company have filed to have the maximize level of
reach to the customer affordability. This helps in developing their relation with the products
along with strong relationship between sustainable beauty products and consumers buying
choice. The consumers are becoming environment friendly and are focusing more on
environment friendly products. On the other hand the negative impact is due to the Due to
change in environment today most of the people face skin allergies or have infection from
various products or ingredients. Hence, customers loyalty is important for the company because
they always refer to the others to use their products so they should offer their products with the
low price range so customers can get good product in the affordable price range. Natural
ingredients always help to add value for the customers because they can find their raw material
easily and lower costlier as compare to the chemicals.
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Theme 14
particular- How sustainable beauty products can help business in
generating sales
frequency
Prospecting the Right Clients 8
Create more level of awareness 12
Increase in quality 7
Proper testing and preferences 3
total 30
Data interpretation
From the above data, it can be interpreted that more of the customer want to create more level of
awareness regrading as the natural ingredients can help their business to achieve success and
they can show their presence in in the beauty industry. It is important for the company to make
their products with the sustainability so they can increase their sales and achieve their sales
target. In addition to that’s Natural ingredients always help to add value for the customers
because they can find their raw material easily and lower costlier as compare to the chemicals.
Their product should have the all the specific Information and sustainable packing which can be
ready to sell in the market. Sustainable products have the natural smell which also helps to attract
the customers. Most of the people like the product which are made with the sustainability of
beauty industries should use the sustainable product and between quality products to gain
30

competitive advantages and make their industry wider and better. This industry is backsword
because of their chemical use so they should use the natural things which can make it herbal and
does not affect on their customers skin.
Theme 15
particular- the factor which makes consumer motivates the consumption of cosmetics participants
Discount 10
Latest level of trends 12
Advertisements 5
Need for the product. 3
total 30
Data interpretation
From the above data have been stated that’s more o the female customer are looking for the
exclusive level of discount to add value for the customers because they can find their raw
material easily and lower costlier as compare to the chemicals. Their product should have the
all the specific Information and sustainable packing which can be ready to sell in the market.
This helps in developing their relation with the products along with strong relationship between
sustainable beauty products and consumers buying choice. In addition to participant have stated
as Their advertising help in libelling the should specific Information and sustainable packing
which can be ready to sell in the market. The customer have the understanding regarding the
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Sustainable products which are made with the natural ingredients are more affective and good for
the skin to make their kin healthy and provide natural beauty to the customers.
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Theme 16
particular- which place, you have the reference to have the purchasing to the cosmetic products
Shopping malls 5
Permanent store 15
Online store 10
total 30
Data interpretation
From the above data’s, it can be interpreted as customer have the major level of
preference over the purchasing of products through the permanent company store. So it have
been the amjor requirement of the company which tends to have clear level of timing which is
making the store to be more level of visual ling appealing as the costume is regrading he beauty
in which is tore should be turned out as the aesthetically appealing to the customers. Everything
should be displayed tastefully and should give off a luxurious feel to make the customers feel
pampered. The lighting, especially should be right for the customers to be able to choose shades
with ease, it should also add to the overall beauty of the store.
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Theme 17
paricular- aware of the dark green category beauty products particpants
· Yes 18
· No 10
· May be 2
total 30
Data interpretation
Form the above data, it can be interpreted that’s the customer or the target participants are having
the less level of awareness regarding the dark green category beauty products. So there is the
need for the company to have the rase of the proper level of awareness regarding the sustainable
products company is tending to have work on. MAC can be eco- friendly not just only in their
product but they can be also in their manufacturing. Many of the companies have adopted
natural ingredient also manufacturing their products The beauty product industry is putting the
major changes when it come to the products with the green and healthy ingredients. It is
important for the MAC to give more importance to the environment so they can provide grow
in the face of their customers
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Theme 18
What are the recommendation for MAC to produce sustained products -
As per the consideration for mac products Sustainable beauty products can help in the
beauty industry to increase their sales by showing their advantages in the Social media and
television, c companies need to advertise their sustainable products so people can be aware about
the product and their advantages. It is one of the main factors which is impacting buying choice
of customers and strengthening relationship between consumers buying choice and sustainable
beauty products. Due to this factor most of the consumers try focus on organizations that uses
sustainable development practises and natural ingredients for manufacturing of beauty products
which influences their buying choice and behaviour and usability of sustainable products.
In addition to that’s as the consumers have assumed to take major level of changes regarding
their buying choice of beauty industry company. Organizations need to have the focusing on
manufacturing sustainable beauty products for their customers. Most of the organizations are
using it as a strategy to increase and generate their overall sales
The company is majorly focusing on on manufacturing sustainable beauty products for
their sustainable beauty product lover customers in order to increase their overall sales and
customer base.
Recommendation
The firm have the major level of ability to make the proper intribution of the sustainable
products in the marketing along with the having the well level of informed and training
employees who can have the major level of sustainable offering to the product to the high
customer in right way in perfect manner. This will have the ell level of versed reefers in order to
have the providence of the satisfactory portion and the answer to the quires and problem of
customer. On the other hand, if the situation the firm have failed to evaluate such level of an
create the and level of impressions and negative word mouth publicity. other hand, the customer
care representative have the completed level of knowledge along with understanding the benefits
the product an assisting ti have the increase level of sales.
In addition o that’s the company have the clear level of timing which is making the
store to be more level of visual ling appealing as the costume is regrading he beauty in which is
tore should be turned out as the aesthetically appealing to the customers. Everything should be
displayed tastefully and should give off a luxurious feel to make the customers feel pampered.
35

The lighting, especially should be right for the customers to be able to choose shades with ease,
it should also add to the overall beauty of the store.
The firm should have e development of the interactive app which have the offering of
online level of review and video of the company lasted idea which may be more residing the
importance the sustainable and or green product along with benefit over the other. The firm can
have their generation of the app which have the all customer have the application makeups along
with different expressions.
The company should make the proper level of investment of customer as the brand
ambassador events as the it have bene clearly suggest that’s gee the word of mouth jabbed
generated the more level of publicly as compare to the advertising and marketing campaign this
have the inclusion have the beauty talk in which their customer can have the chance regarding
the sharing of the personal level of experience. Regular customers are mostly fiercely loyal to
their choice of brand and can do a good job at convincing others around them.
5.0 CONCLUSION
From the above it can be concluded that Sustainable beauty products are also known as green
products. These products are makeup of natural ingredients and renewable raw materials.
Nowadays demand for environment friendly products is increasing continuously increasing as
people are becoming environment friendly and are focusing on using healthy beauty products
more (Hansen, Nielsen and Wilhite, 2016). When it comes to ingredient’s there Are various
ingredients that makes a beauty product sustainable. Some of the most common things that are
required to be used kept in mind to make sustainable cosmetic products are: it should be made up
off completely natural and organic items. MAC is having their packing by using the non- plastic
material so It can be recycle and they can reusable along with bean be eco- friendly not just only
in their product Due to this factor most of the consumers try focus on organizations that uses
sustainable development practises and natural ingredients for manufacturing of beauty products
which influences their buying choice and behaviour. The firm should have e development of the
interactive app which have the offering of online level of review and video of the company lasted
36

idea which may be more residing the importance the sustainable and or green product along with
benefit over the other
The consumers are more level of dependency over buying the products in more respective terms.
As the consumers helps in proving the image of company s as to have the selling the products
effectively. Business practises that makes a cosmetic or beauty product sustainable are: first is
ethical sourcing as it is a sign that a business is sustainable and ethical. This have beauty product
sustainable, ways in which sustainable beauty products can help beauty industry organization to
increase their overall sales. MAC can be eco- friendly not just only in their product but they can
be also in their manufacturing. Many of the companies have adopted natural ingredient also
manufacturing their products. The beauty product industry is putting the major changes when it
come to the products with the green and healthy ingredients. It is important for the MAC to give
more importance to the environment so they can provide grow in the face of their customers.
Most of the consumers are frequently one for the decision making regarding the purchasing the
significant cosmetic product. More level of Gen Z who are the willing to have the extra level of
offering the beauty product and services. There is proper level of recommendation firm have the
major level of ability to make the proper intribution of the sustainable products in the marketing
along with the having the well level of informed and training employees who can have the
major level of sustainable offering to the product to the high customer in right way in perfect
manner
The females have the major level of significance in factor of advertisement which impacts the
decision making along with inclusion of the sustainable and visible market which is coming
over the decade for the selection of product and services in order gain the more level of
sustainable band in their choice. Customers loyalty is important for the company products so
they should offer their products with the low-price range so customers can get good product in
the affordable price range.
. The customer have the proper level of ranking the priorities which are such as price, quality,
environmental impacts , cutomer satisfaction and the in store convince.that’s the company have
the clear level of timing which is making the store to be more level of visual ling appealing as
the costume is regrading he beauty in which is tore should be turned out as the aesthetically
appealing to the customers
37

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Consumption of Boutique Products. Ekoloji. 28(107). pp.1551-1559.
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Tang, A.K., Lai, K.H. and Cheng, T.C.E., 2016. A multi-research-method approach to studying
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Economics. 171. pp.394-404.
Ahmad, S. N. B. and Omar, A., 2018. FACTORS DRIVING FEMALE CONSUMERS
INTENTION TO PURCHASE NATURAL BEAUTY PRODUCTS. International
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Agrawal, K., 2017. A empirical study on Export of Ayurvedic Cosmetic Products from India.
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40

QUESTIONNAIRE
How often do you buy the cosmetic products?
Rarely
Frequently
Once a while.
Which is the factor which have the influence while shopping or choosing any cosmetic brand?
Peer group
Advertisements
Family
.when choosing makeup products which are the factors which matter to you?
Convivence
Price
Quality
Recommendation
Which are the ingredients are more likely imports for buying the makeup products?
Natural ingredients
Oil free
Alcohol frees
Non comedogenic
Are you aware of sustainable cosmetic products?
Yes
No
May be
How much you spend monthly on cosmetic products?
£ 10
£15
£ 20.
Do you have the collection of information before the purchasing any significant level of
cosmetic products?
 Always
 Sometimes
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 Rarely
What is the purpose for the purchasing the cosmetic products?
 Occupational requirement
 Being fashionable
 Improving the self-image
Are you have the willing the pay to more for the respective products as it consists
completely made of sustainable and natural products?
 Yes
 No
 May be
What is the problem you face while buying sustainable cosmetic products?
Proper detailing
high price
lack of advisability
Which brand you prefer most in cosmetic products?
Sephora,
Maybelline
L’Oreal.
MAC
What is your experience with mac sustainable products?
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
Do you believe the MAC have been successful in delivering the promised effects of the cosmetic
products?
Highly satisfied
42

Satisfied
Neutral
Dissatisfied
Highly dissatisfied
How sustainable beauty products can help business in generating sales
 Prospecting the Right Clients
 Create more level of awareness
 Increase in quality
 Proper testing and preferences
What is the factor which makes the consumer motivates to have the consumption of cosmetics?
 Discount
 Latest level of trends
 Advertisements
 Need for the product.
Form which place, you have the reference to have the purchasing to the cosmetic products?
 Shopping malls
 Permanent store
 Online store
Are you aware of the dark green category beauty products?
 Yes
 No
 May be
.What are the recommendation for MAC to produce sustained products?
43

44

45