Significance of Social Media Marketing Strategies on the Profitability of Wheely

This presentation discusses the significance of social media marketing strategies on the profitability of Wheely, a high-profile taxi company. It explores how social media can enhance brand awareness, customer service, and generate leads. The presentation also covers the challenges faced by Wheely in marketing their brand name and their mobile app journey. The research methodology includes data collection through primary and secondary methods, sampling, and data analysis. The findings highlight the role of social media in promoting business and creating customer leads. The conclusion emphasizes the importance of customer service and the significance of social media for the profitability of the company.

“To identify the significance
of social media marketing
strategies on the profitability
of Wheely”

Introduction
 Marketing is the most essential and necessary process which made
up the deep understanding between product, place and promotion and
price.
 These following elements of marketing enhance the company
awareness in the market.
 Present study will be based on social media marketing and their
significance effect on the profitability of Wheely which is high profile
based taxi company who provides private hire cars.

Marketing
Marketing is the most essential term which has been defined by
different manner. Wheely provides the services of luxirious cars and
make customer or clients more comfortable with the services.
Marketing process helps to make customer aware about the new
services launch in the market by the company.

Data Findings

Questions
1. What kind of content needs company to publish on social media channels ?
Related product or services
Apart from product or services
2. What are the company primary objectives for being present on social media ?
Brand awareness
Customer service
Generate leads
3. How do Wheely integrate digital and social media marketing with other marketing strategies ?
Promote social media strategies
360 integrated campaign
none
4. What are the challenges that Wheely faced in marketing the brand name ?
Content creation
Monitoring social media
Customer service
5. Which of the following stage of mobile app journey Wheely in ?
Planning to launch mobile app services
recently launched
None

Theme 1: Social media content adopted by company
Related product or services
Apart from product or services
0
2
4
6
8
10
12
14
16 15
5
Column B

Theme 2: Primary objective of company for being in
social media.
5
7
8 Brand awareness
Customer service
Generate leads

Theme 3: Integrate digital techniques adopted by
Wheely
8
10
2
Promote social
media strategies
360 integrated
campaign
none

Theme 4: Challenges faced by Wheely
6
8
6 Content
creation
Monitoring
social media
Customer
service

Theme 5: Mobile app Journey of Wheely
Planning to launch mobile app services
recently launched
None
0
2
4
6
8
10
12
14
16
18
20
2
18
0
Column B

Methodology
Data Collection : It is the process to collect data through two different
methods primary and secondary. Secondary data collection method in
which researcher collects data from internet, books and journals.
Secondary data has already been existed which scholar just evaluate
and make result findings by followed literature review. Primary data
collection method in which scholar collects data through survey,
questionnaire. Present research will be uses both primary and
secondary data collection method by applying qualitative technique.

Sampling : sampling is the process or a method in which researcher
select member from population to take study further. There are two
method of sampling probability and non probability sampling
method. Probability sampling gives chance to everyone for
participation. Besides, non probability sampling select particular
number, group as a sample. Present study uses simple random
sampling or taking 20 employees of Wheely as a respondent to
identify the significance of social media.

Data analysis : It is the another method of research methodology,
data analysis is significant method that helps to collect the study
findings and interpretation of collected data. In order to evaluate the
method into more effective manner. Overall, it helps to bring new
managing succfeull business growth. There are two types of data
analysis techniques qualitative and quantitative data analysis
techniques. Present study uses qualitative data analysis techniques

Findings
 On the basis of finding, it has been find out that social media is
play a significant role in the marketing business of Wheely.
 It helps company to promote its business target market and new
business.
 It has been found that, social media marketing is very helpful to
create customer lead and brand awareness in the competitive
market.

Conclusion
 On the basis of above section it has been clearly found out that,
customer service is very much essential by providing social media
platform for the potential clients.
 Study has been discussed about the primary and secondary data.
Further study has been discussed about the significance of social
media platform for the profitability ratio of the company.
 In order to meet out the aims and objectives. Overall, study has
been presenting the qualitative method by conducted survey
questionnaire. It helps to motivating business level and their brand
awareness in the competitive market.

References
Babin, B. J. and Zikmund, W. G., 2015. Exploring marketing research. Cengage Learning.
Holt, D., 2016. Branding in the age of social media. Harvard business review, 94(3), pp.40-50.
Hudson, S. and et.al., 2016. The influence of social media interactions on consumer–brand relationships: A
three-country study of brand perceptions and marketing behaviors. International Journal of Research in
Marketing. 33(1). pp.27-41.
Keller, K. L., 2016. Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS
review. 6(1-2). pp.1-16.
Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R. and Kannan, P.K., 2016. From social to sale: The
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pp.7-25.
Kumar, V., 2015. Evolution of marketing as a discipline: What has happened and what to look out for. Journal
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Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
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Routledge.

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