Business Plan for Adze Beverage Pvt Ltd

ADZE BEVERAGE PVT LTD0
Table of Contents
1.0 Business Plan Pitch..........................................................................................2
1.1 Written Pitch..................................................................................................2
1.2 Visual Pitch....................................................................................................2
1.3 Backer Rewards............................................................................................3
2.0 Business Opportunity........................................................................................3
2.1 Customer Need and Target Market..............................................................3
2.2 Social Impact.................................................................................................3
2.3 Relevant Megatrends....................................................................................3
2.4 Similar Successful Campaign.......................................................................4
2.5 Opportunity Testing Plan...............................................................................4
3.0 Sales and Marketing Strategy..........................................................................5
3.1 Fundamentals...............................................................................................5
3.2 Social Media and Free Publicity....................................................................6
3.3 Measurement and Information......................................................................6
4.0 Operational Strategy.........................................................................................6
4.1 Operational Structure....................................................................................6
4.2 Outsourcing...................................................................................................7
4.3 Operational Risks..........................................................................................7
5.0 Financial Plan...................................................................................................8
5.1 Profit & Loss Statement and Balance Sheet.................................................8
5.2 Capital Requirements and Funding Plan....................................................11
5.3 Valuation and Justifications........................................................................11
6.0 References......................................................................................................13

ADZE BEVERAGE PVT LTD1
1.0 Business Plan Pitch
1.1 Written Pitch
Every business needs to have a business plan so that it provides a
direction to the operations of the company, inform the investors about the
financial activity that will be undertaken. The underlying growth or success
attached with the start-up idea should also be well presented. The demand for
beverages is huge as they are the best source of providing instant refreshment.
In terms of growth of both Alcoholic and Non-Alcoholic drinks have grown
tremendously over the years. The beverage industry as known by entrepreneurs
can provide a sound investment return, but face a downside risk because of the
huge capital inflow required (Qureshi, Saeed & Wasti, 2016). The designed
business plan is for a beverage company that would be serving various kinds of
beverages in the Australian Region. The company will be operating with the
trading name as Adze Beverages Pvt. Ltd. In order to well uniform the risks and
costs involved in the business we have forecasted the financials along with the
capital requirement in the trend period analyzed.
1.2 Visual Pitch
A visual pitch well highlighting the various business products and services
that will be catered by the company in the trend period analyzed for the company
(Reddy, 2013). The key products that would be served by the company, primarily
will be in the form of Energy Drinks, Carbonated Soft Drinks and Juices.
1.3 Backer
Rewards
Backers of
the company play

ADZE BEVERAGE PVT LTD2
an important role and the same would be in the field of capital investment that
would be provided by the equity capital investors who will be providing an all-
around of 1 million of capital investment. The capital investment provider would
be entitled to the annual return, which would be generated by the business. The
pricing of the product would be kept at a very minimal rate like $0.10 for juices
tetra pack, $0.25 for soft drinks and $0.50 for Energy Drink on a per unit basis.
The associated cost of selling will be around 30% that will be the variable cost for
the product. The operational expenses will be well managed by the company so
that investors on a net generate sound return for the equity investors (Feenstra,
2014).
2.0 Business Opportunity
2.1 Customer Need and Target Market
Every business venture has its own set of target customer that defines the
customers group that it would be serving for the purpose of expanding the
business services and exploring the customer target market. The key advantage
that the Beverage Company will be getting is in the field of the identifying the
needs of the customers and the associated level of target market it should focus
on (Haag, 2013). The key target market and customers for the company would
be Sports Professionals, Households, Corporates, Retail Stores, and Students.
The target market identification will be helping the company in the identification of
the target customers and the associated level of marketing and sales activity that
the company needs to carry out for the purpose of increasing brand awareness
and customer base (McKenzie, 2015).
2.2 Social Impact
The social benefit that the company will be providing is the creation of
employment in the Australian Region where people from multiple background will
be deployed in effectively carrying out the various set of business operations. On
the other hand, the consumers of beverage industry will be getting a quality
product at a very reasonable rate so that they do not end up paying higher prices
for beverages (Sutton, 2013). The equity investors or the capital providers of the
company will also be benefited with the growing business operations and
profitability that the company expects to earn in the trend period analyzed.

ADZE BEVERAGE PVT LTD3
2.3 Relevant Megatrends
The trend for the beverages company shows that the business operators
especially in the carbonated drinks industry have faced a hard times in the field
of shift of consumer preference from soft drinks to healthy beverages. The same
data and information were well captured when starting and designing the
business plan for the new start-up capital for the company (Levison, 2013). The
trend shows that the industry size of Australian Beverage Industry generates a
revenue of around, $4 billion with an annual growth rate shown of -0.4%.
However, on the other hand, the forecast for the growth of the Australian
Beverage Industry has been kept at 3% and the same has been due to the
product diversification strategy followed by companies and addressing the needs
and demand for healthy beverages in the product portfolio. The current customer
base for the industry stands at around 4.9 million and the same is expected to
reach around 7.6 million by the year 2023 (Soft Drink Manufacturing – Australia
Industry Report | IBISWorld, 2019). The forecasts and trend shown by the
beverage industry would be helpful for the Adze Beverage Company in designing
and planning the various operational work for the company.
Figure 1: User Base and Revenue Base for Australian Beverage Industry
(Source: Food & Beverages - Australia | Statista Market Forecast, 2019)
2.4 Similar Successful Campaign
The Australian Beverage Company itself is huge and growing as per the
industry levels companies like Boost Juices, Tarax and Cool Ridges were
identified to be some of the enterprise that have similar business operations. The
fund investment raised by these firms have been primarily in the form of Angel
Investment, Venture Capital Investments, Direct Equity Investment and have also
raised capital in the form of borrowings (Food & Beverages - Australia | Statista
Market Forecast, 2019). Adze Beverage Ltd will also be deploying a similar kind
of initiative for raising the required capital sources it requires for financing the
capital assets and the operational expenses that the company will be incurring